Episode Summary In this episode, Morgan sits down with former military operator, behavioral expert, and communication specialist Chase Hughes to break down the hidden psychology behind influence, persuasion, and human behavior. Chase shares how elite interrogation and behavioral techniques can be applied to sales, leadership, negotiation, relationships, and everyday communication. From identity framing and covert influence to metaphors, elicitation, and detecting deception, this episode dives deep into how people make decisions often without realizing it. The conversation explores why resonance matters more than persuasion, how to guide people toward their own conclusions, and the neuroscience behind trust, communication, and compliance. Chase also explains how these same principles are used in military intelligence, legal trials, and high-level sales environments. This episode is a masterclass in influence, communication, and understanding human nature. Episode Timestamps 0:00 Intro & The Psychology of Influence 0:51 Meet Chase Hughes 2:06 Taking Control of Conversations 4:06 Resonance vs Persuasion 6:08 Identity & Human Behavior 9:09 The Power of Identity Framing 12:10 Metaphors & Influence 15:08 Overcoming Fear & Rejection 17:57 Dreamfest 18:51 The Neuroscience of Communication 21:31 Plato, Persuasion & Human Nature 24:11 Influence in Sales & Trials 28:21 Selling Through Human Psychology 31:02 Why Scripts Don’t Work 32:39 Elicitation & Getting People to Open Up 37:55 Detecting Lies & Behavioral Changes 43:18 The Confession Formula Explained 46:22 Using Influence in Everyday Life 47:14 Social Anxiety & Confidence 47:28 Dreamfest Reminder 48:42 NCI Sales & Human-Based Selling 50:16 Building Better Relationships Through Communication 51:13 Final Advice to His Younger Self About Chase Hughes Chase Hughes is a former military operator, behavioral profiling expert, and founder of Neuro-Cognitive Intelligence (NCI). After serving 20 years in the military, Chase transitioned into teaching advanced human behavior, influence, and interrogation techniques used by intelligence agencies, law enforcement, and high-level negotiators around the world. Today, he trains professionals in communication, sales, behavioral analysis, and leadership through the lens of neuroscience and psychology. His work focuses on helping people understand how humans think, make decisions, and build trust. Dreamfest Details https://dreamfest2026.com Connect with Chase & NCI https://www.instagram.com/chasehughesofficial https://www.nci.university/ Connect with Me https://www.youtube.com/@morgantnelson https://www.instagram.com/morgantnelson 👇👇 Join my Free Skool Community 👇👇 https://www.skool.com/dream-out-loud/about?ref=b30af20dcf024f8f9eaf71bd232e6311 Join the Dream Out Loud Facebook Community https://bit.ly/49QXClW Download the FREE Life By Design Productivity Planner https://planner.morgantnelson.com/optinplanner