The Six Sells Podcast

Six Sells
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The Six Sells Podcast is an independent podcast for people working in marketing, media, advertising and technology. The industry moves fast, and technological advances in particular are fundamentally changing how people across the entire ecosystem behave. This weekly show keeps up with those changes, while also trying to understand what is coming next. Available via the Six Sells website, Spotify, Apple, Amazon Music and more - https://www.sixsells.co.uk/thesixsellspodcast Six Sells is an executive visibility agency for the media and advertising industry.

  1. Women in Trading with Duri Mehmet on The Six Sells Podcast

    18h ago

    Women in Trading with Duri Mehmet on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network created to drive parity and representation in this sector and also to support women in trading roles. Here are some of the topics we discussed in this episode. Creating female representation within trading Helping women to grow, be visible and build networking communities Supporting the Ovarian Cancer Charity The importance of ‘seeing yourself’ in senior roles Why there needs to be diversity within trading The value of empathy within trading Softer skills and emotional intelligence The importance of resilience in trading Being approachable whilst having professional boundaries Being a member of Women In Trading and what that brings The balance of voices and doing what initially makes you uncomfortable Taking opportunities when they arise Future goals and planning ahead The importance of male allies Encouraging more women into trading roles and growing the network About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    22 min
  2. Kindness in Media with Jo Blake on The Six Sells Podcast

    Jun 23

    Kindness in Media with Jo Blake on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media. Jo’s senior career has been spent at the helm of award-winning campaigns and pioneering initiatives at companies including Saatchi & Saatchi, Zenith Media, Carat, and Havas Media Group. She is also an advisor and committee member for Women in Trading and Campaign’s Woman of the Year 2026 for mentoring. Here are some of the topics we discussed in this episode. The agility of indy agencies The importance of curiosity and a ‘can-do’ attitude The two types of kindness : truth and championing and showing up on a personal level Having ‘proper’ conversations and having empathy. Pockets of kindness depending on your management team Being firm but fair The re-emergence of swearing and the aggressive boss Mentoring and the Women in Trading group The power of mentoring and transferring life experiences Bringing a different way of doing things About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    36 min
  3. Adtech Recruitment with Kim Dando on The Six Sells Podcast

    Jun 15

    Adtech Recruitment with Kim Dando on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital media, tech and marketing industry with a track record of developing individuals and teams across UK, EMEA and North America. Here are some of the topics we discussed in this episode. The future of the industry and ad tech graduate recruitment AI and CV’s Leaning on relationships and network connections to find employment The importance of personalising your CV for each role Keeping LinkedIn updated when you apply for a position Importance of shared connections and professionalism on LinkedIn Being visible on social media platforms Advice for Cannes attendees Value in recruitment and networking at Cannes Looking at adjacent sectors in your job search About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    27 min
  4. Ads in LLMs with Andrea Tortella on The Six Sells Podcast

    Jun 10

    Ads in LLMs with Andrea Tortella on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. Here are some of the topics we discussed in this episode. Ads in ChatGPT and long tail LLMs The new window into the internet and early day learnings Conversational advertising - talking to the ads and the brands Moving from static to dynamic How to set up the ads and results Branded ‘chats’ and new sponsored experiences How the media is transacted and specific targeting Evolving measurement algorithms and pixels CTR’s and response rates The middle funnel conversations and redirecting conversations Sponsored prompts and nudging user decisions Adapting to user consumption and demand Making the ad format generative New protocols and emerging solutions to making media buying simpler Advertising at the speed of thought, news and culture Conversational data and improved media buying Brand safety, contextualising and driving innovation The relevance of the entry point to the brand What the future holds About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    40 min
  5. Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

    Jun 3

    Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including Samsung, O2, Hasbro, Pepsico and most recently Global Head of Media at Just Eat Takeaway.com. He has now founded his own marketing consultancy business called Craft and Calculus. Here are some of the topics we discussed in this episode. Influencing consumers to change their behaviour Proving that marketing has an impact on the sale The importance of jargon free language and logical flow Marketing effectiveness roadmaps The idea behind Craft & Calculus - the magic and craft behind marketing Where marketing effectiveness sits in the media mix Getting the finance team onboard! The Holy Trinity of MMM’s, attribution and incrementality The changing role of the client/agency relationship and the power of partnerships Building a best-in-class marketing measurement system The importance of data and metrics Advice for ad tech companies to get a foot in the door The core principles of marketing effectiveness Standing on the shoulders of giants : looking at performance and brand Getting the people-side right Tracking and understanding what your investments are doing About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    33 min
  6. The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

    May 26

    The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Simi Gill, who is the Head of Digital at The Kite Factory. Simi has risen through the ranks after first starting in 2019 as Digital Account Manager and impressing with her strategic in-depth digital expertise. Her interesting portfolio also includes 3+ years at Mediacom working with planning and buying. Here are some of the topics we discussed in this episode. Getting rid of the jargon within measurement Understanding Era 1 - deterministic and linear Era 2 - multi touch and cross channel The nuances of Era 3 - modelled and predictive measurement Governance of privacy Changes in user behaviour and fragmented attention Increase of AI and zero click journeys Attribution and the total system level The media multiplier effect Moving away from direct response to a broader mix of channels The signals to fill the gap Contextual targeting and changing mindsets The challenges facing marketers as the changes take place The importance of first party data and modelling The key takeouts of the 3rd Era Display, conversions and view through Building brand saliency and exposure Authenticity and trust Google Analytics and reporting Will there be a 4th Era? About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    30 min
  7. Digital Out of Home with Tom Barbour on The Six Sells Podcast

    May 20

    Digital Out of Home with Tom Barbour on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentoring at Outvertising. Here are some of the topics discussed: The three key benefits of dOOH How L’Oreal and Arsenal harnessed dOOH DOOH as a primer and core part of the media mix Measuring the effectiveness of dOOH and the advancements being made Audience data, search intent and profiling Matching search uplift and historical data Measuring till sales to give an ROI on campaigns The retail media space Harvesting device IDs and programmatic The best idea for an dOOH creative that hasn’t yet been done The ‘no click’ search and how it affects publishers within ‘breaking news’ Using dOOH as an extension to a sales strategy About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    28 min
  8. B2B Marketing with Luc Benyon on The Six Sells Podcast

    Apr 23

    B2B Marketing with Luc Benyon on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luc Benyon, who is the Marketing Director at Adsquare. Luc has over a decade's experience in the AdTech space delivering GTM, ABM, Product Marketing, PR, and Content Marketing programmes. His extensive portfolio includes marketing leadership roles at Nexxen, Watching That, video intelligence, MCH Global and Aberfeldy alongside creative work at D&AD and mentoring at the Brixton Finishing School. Here are some of the topics we discussed in this episode. The first 90 days in a role and the helicopter view Challenging perceptions and bringing fresh perspectives Working ‘on’ the business other than ‘in’ the business Driving revenue and linking the top and bottom of the funnel The factors that contribute to the sale Marketing as the multiplier effect and how this can be optimised Splam - AI generated spam and cold emails Output marketing scores The importance of values and authenticity Understanding the impact you are making Measurement and identifying the metrics that help decision making Time saving integrations Standing out from your competitors and being synonymous with what you do Advice to those entering the industry Creativity, craft and storytelling Knowing when to use AI and when not to The power of niche and specialist knowledge About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    51 min
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About

The Six Sells Podcast is an independent podcast for people working in marketing, media, advertising and technology. The industry moves fast, and technological advances in particular are fundamentally changing how people across the entire ecosystem behave. This weekly show keeps up with those changes, while also trying to understand what is coming next. Available via the Six Sells website, Spotify, Apple, Amazon Music and more - https://www.sixsells.co.uk/thesixsellspodcast Six Sells is an executive visibility agency for the media and advertising industry.

Information

  • Creator
    Six Sells
  • Years Active
    2020 - 2026
  • Episodes
    148
  • Rating
    Explicit
  • Copyright
    © Six Sells
  • Show Website
    The Six Sells Podcast