The Road to Online Retail

The Road to Online Retail

How do you stand out in the world of online retail? How do you engage your shoppers, make them stay longer, and buy more? How do you bring your real-world retail experience online? Standing out from the crowd is something most online retailers haven't mastered yet. But those that have are reaping the rewards. So if you want to find out how to improve your shoppers' experience to build your business online, then this is the podcast for you. This podcast shares the experience of Kevin Moore the Chairman of Toys R Us Aus/NZ/UK and an online and physical retail shopper marketing and sales expert.

  1. 06/22/2023

    How AI can benefit your retail business

    Get ready for a fascinating glimpse into the future of retail in this episode of The Road to Online Retail Podcast!  In episode 2, host Nigel Miller chats with Shopper Marketing expert Kevin Moore, and Digital Marketing expert Miranda Bond as they dive headfirst into the groundbreaking world of Artificial Intelligence for Retail. Brace yourself for mind-blowing revelations and game-changing possibilities! Miranda passionately declares that AI gives small businesses a massive leap forward, leveling the playing field and even putting them ahead of the curve. With AI tools and platforms, small business owners can supercharge their productivity and soar to new heights. The trio starts their exploration with virtual assistants and chatbots, unveiling the limitations of the past and the limitless potential of AI. They discuss how AI-powered virtual personal shoppers are about to revolutionize online shopping, allowing you to find exactly what you're looking for in a fraction of the time. Say goodbye to endless scrolling and hello to personalized shopping experiences! But that's not all! The podcast delves deeper into the virtual human sales assistants that are set to transform retail environments. Imagine interacting with a life-sized screen that embodies your favorite brand, providing expert knowledge and guidance. It's like having a real human assistant at your disposal! As if that wasn't enough, the episode also uncovers seamless payment systems, automated checkouts, and even autonomous delivery. The retail landscape is evolving rapidly, and the hosts break down the implications for businesses and society. If you're ready to embark on an eye-opening journey through the AI-driven future of retail, tune in to this fascinating episode of the The Road to Online Retail Podcast. Your countdown to implementing innovations that can grow your business has begun! Find out more about our podcasts, resources and courses at https://theroadtoretail.com

    29 min
  2. The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.

    09/09/2020

    The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.

    In this episode, we learn how important mastering the shopper experience online was to the rebirth of Toys R Us in Australia/NZ. There's a change of scene in this episode as a few weeks ago the producer of this podcast, Nigel Miller, made it up to Queensland to visit international retail marketing and shopper experience expert, Kevin Moore. Whilst filming the final segments for The Road to Retail's new online shopper experience course, they took time to record this episode during which Kevin shares the story of his involvement in the rebirth of iconic brand Toys R Us as a pure online play in Australia/NZ. You'll hear Kevin's journey working with Hobby Warehouse owner, Dr Louis Mittoni, to master the shopper experience to help build the success of the site. Kevin then explains how the lessons they learnt on that journey allowed them to successfully tender for, and win, the digital rights to Toys R Us and Babies R Us in Australia and New Zealand, even though they were competing against much larger national physical and online retailers. What was their point of difference that appealed to the brand owners? Their focus and mastery of the shopper experience which aligned well with the values of this global brand.  Find out more about our podcasts, resources and courses at https://theroadtoretail.com

    39 min
  3. The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.

    08/03/2020

    The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.

    If you're interested in growing awareness of your online business so that you can grow your turnover, then this episode is for you.  In this podcast, we talk further with our special guest, digital marketing expert Miranda Bond as she focuses on the final three points of her Five Pointed Star digital marketing strategy that she uses to help raise awareness and grow the businesses of her eCommerce clients. The three points covered in this episode are: electronic direct marketing, conversion optimisation and retargeting. These are strategies that every e-commerce business owner needs to be aware of as, if implemented properly, can help significantly grow a business.  Miranda's tips are easy to understand but, most importantly, extremely practical so that at the end of the podcast, you'll know how to move forward with ways to help you grow awareness of your online business.  Also, in this episode, international shopper experience expert, Kevin Moore, shares his insights into the rapid growth of e-commerce around the world and how it's reshaping physical retail and the future of physical retailing. He also has some very salient statistics for anyone who has built their e-commerce business on platforms such as Shopify. And an approach to help you stand out from the crowd!  Find out more about our podcasts, resources and courses at https://theroadtoretail.com

    38 min

About

How do you stand out in the world of online retail? How do you engage your shoppers, make them stay longer, and buy more? How do you bring your real-world retail experience online? Standing out from the crowd is something most online retailers haven't mastered yet. But those that have are reaping the rewards. So if you want to find out how to improve your shoppers' experience to build your business online, then this is the podcast for you. This podcast shares the experience of Kevin Moore the Chairman of Toys R Us Aus/NZ/UK and an online and physical retail shopper marketing and sales expert.