In this episode of the Friends in Beauty Podcast, I am sharing the simple but powerful decision that completely changed the type of clients I attract and the way I experience my beauty business. As I kick off the first episode of 2026, I reflect on what truly shifted my career. It was not more content, more hustle, or more trends. It was the decision to stop talking to everyone and get clear on who I actually wanted to serve. Once I made that choice, everything began to change. My positioning became clearer, my boundaries became stronger, and the clients who came into my world were aligned, respectful, and willing to pay my rates. In this episode, I walk you through why clarity creates confidence, how positioning affects your pricing, and why defining your ideal client helps you attract high paying and high quality clients. I also share how content, language, and visibility naturally fall into place once you are clear on who you are speaking to. If you have been feeling scattered, underpaid, or unsure about your next move, this episode will help you step into 2026 with focus, confidence, and intention. 💡 Key Takeaways Why choosing who you want to work with changes everything How clarity improves your pricing, boundaries, and confidence Why positioning attracts better clients How to define your ideal client in the beauty industry Why your content becomes more powerful when it speaks to one person Enjoy this episode! Leave us a 5 star review and share this episode with a friend or 2 or 3. info@friendsinbeauty.com ✨ READY FOR PERSONALIZED SUPPORT? 💄 Book a 1:1 High-Paying Client Positioning Audit Get clear on what signals you’re sending, what’s blocking higher-paying clients, and what to fix first. 👉🏽 [Book Your Call] https://friendsinbeauty.com/fib-client-positioning-audit 💄 Join the Friends in Beauty Community Waitlist A supportive space for beauty professionals who want growth, visibility, and connection without burnout or competition.👉🏽 [Join the Waitlist] https://friendsinbeauty.com/fib-community-waitlist GET A PEEK INSIDE OF BEAUTYPRO FUNNELS HERE https://www.getbeautyprofunnels.com/friends SHOP MENTED COSMETICS: https://www.mentedcosmetics.com/akua-robinson 🤎USE CODE "670FED67397" for 15% off of your first purchase. 🚀 FREE GUIDE → 13 WAYS TO GROW YOUR CLIENTELE https://friendsinbeauty.com/grow-your-clientele-7590 JOIN US INSIDE OF THE TRAILBLAZERS CLUB https://bit.ly/FIBTrailblazersClubb GET BOOKKEEPING & ACCOUNTING SERVICES - Tell Them Friends in Beauty Sent You https://kickstartaccountinginc.com LEARN HOW TO RECORD + EDIT A PODCAST IN 7 DAYS OR LESS: https://bit.ly/DIYPodcasterCourse FRIENDS IN BEAUTY FACEBOOK COMMUNITY https://www.facebook.com/groups/friendsinbeauty MUST HAVE BEAUTY, PODCASTING, CONTENT CREATION TOOLS, AND BOOKS https://www.amazon.com/shop/akuarobinson Social Media Info: Friends in Beauty (Instagram, Facebook, Twitter) - @friendsinbeauty Friends in Beauty (YouTube) - Friends in Beauty Akua Robinson (Instagram,Twitter) - @akuarobinson AkuaRobinson (Facebook) - Akua Robinson MUA Akua Robinson (Website) - www.akuarobinson.com NOTE: I am a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of Friends in Beauty, LLC, Akua Robinson Artistry, LLC and/or Akua Robinson.