The Local Memo

SOCi
  • 5.0 (2)
  • MARKETING

SOCi's weekly download of all the news that matters in local search. Take a few minutes to get up to speed and inform your local marketing strategy. Links to all articles in the Local Memo at https://www.meetsoci.com/resources/blog/

  1. 06/26/2023

    The Local Memo - June 26, 2023

    In this week’s update, learn about the popularity of generative AI in marketing; the rollout of Google’s Perspectives filter; LinkedIn’s test of generative AI in posts; a guide to images that improve conversion; wild fluctuations in search ranking; and red dots for unread content in the GBP interface.

    5 min

  2. 06/20/2023

    The Local Memo - June 20, 2023

    This week’s update offers a larger-than-usual grab bag of important updates from Google, including local updates to the Search Generative Experience; support for social links in Google Business Profiles; the shutdown of Google Domains; the impact of hidden addresses on ranking; and several more items. Let’s get up to speed with the latest Google news.

    7 min

  3. 06/12/2023

    The Local Memo - June 12, 2023

    In this week’s update, learn about a study showing consumers trust UGC more than influencers; Google’s updates to SGE; a possible cleanup of fake LSA reviews; Google’s new review recovery form for GBP; ten strategies to improve social media effectiveness; and Apple’s first foray into virtual reality.

    6 min

  4. 06/05/2023

    The Local Memo - June 05, 2023

    In this week’s update, learn about Search Engine Land’s new SEO chatbot; Google’s new AI tools for Workspace; personalization of SGE results; Bard’s new location-sharing feature; the death of Post justifications; and how Instagram ranks content.

    5 min

  5. 05/30/2023

    The Local Memo - May 30, 2023

    In this week’s post, learn about the rollout of Google’s new Search Generative Experience (SGE); the impact of SGE on local search; AI and the death of traditional search; a bug preventing GBP users from adding new owners; the influence of reviews on the purchase journey; and using GBP services to boost local ranking.

    6 min

  6. 05/22/2023

    The Local Memo - May 22, 2023

    In this week’s update, learn about Google’s new popup display for Business Profiles; the imminent release of Meta’s Twitter competitor; ChatGPT as a local search tool; the return of “Image Not Approved” in GBP; expanded GBP options for language assistance; and the popularity of travel recommendations on Reddit.

    6 min

  7. 05/15/2023

    The Local Memo - May 15, 2023

    In this week’s update, learn about all the important announcements from Google I/O; ChatGPT’s new update supporting web browsing and plugins; Meta’s multisensory AI model; Twitter’s new CEO; the launch of related topics in desktop search; and Google’s support for multiple languages in local listings.

    8 min

  8. 05/08/2023

    The Local Memo - May 08, 2023

    In this week’s update, learn about the possibility that open source AI will surpass Google and OpenAI; Google’s plans to make search more “visual, snackable, personal, and human”; Google rolling out Bard to Workspace and Pixel; Bing’s new chat features; Yelp and Nextdoor’s new AI functionality; and the Semrush State of Search report.

    7 min
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5
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About

SOCi's weekly download of all the news that matters in local search. Take a few minutes to get up to speed and inform your local marketing strategy. Links to all articles in the Local Memo at https://www.meetsoci.com/resources/blog/

Information

  • Creator
    SOCi
  • Years Active
    2020 - 2023
  • Episodes
    164
  • Rating
    Clean
  • Copyright
    © SOCi
  • Show Website
    The Local Memo