Get Digital Marketing Results

Donna Botti
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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

  1. 6d ago

    Turn These On Now. So You Don't Lose Any Data.

    Your Instagram posts, TikToks, and YouTube videos can show up when somebody searches on Google. Until now, Google Search Console mostly told you how your website performed in Google. It can now also show you when your social content itself appears in Google results, what people searched for, and whether they clicked. In this episode of Get Digital Marketing Results, we walk through two new Google reporting connections worth setting up this week: social content inside Search Console, and Google Business Profile activity inside Google Analytics. What's covered: ✅ What the new Search Console social reporting actually shows, and what it doesn't  ✅ Why the Google query data is the most useful part for planning content  ✅ Why you should verify your accounts now, since the data only starts when you connect them  ✅ The seven Google Business Profile metrics coming into Analytics  ✅ The multi-location and reporting limitations to know before you build anything around it Three action steps for this week: Open Search Console and verify the Instagram, TikTok, X, or YouTube accounts that matter to your business so the social search data starts accumulating now. Once you have some data, look at the actual Google queries and the social content appearing for them, and use those patterns to help shape future topics. Check whether your Google Business Profile is linked to Google Analytics so you can see local actions like calls, directions, bookings, and website clicks alongside the rest of your reporting. These changes give you better clues about what's actually working. Show notes: www.delosinc.com/episode466 Subscribe for more actionable digital marketing tips for local and regional service businesses.

  2. Sep 22

    ChatGPT Ads Won't Make ChatGPT Recommend You

    You may have started seeing sponsored items underneath some ChatGPT answers. The self-service ad platform is broadly available now, so this isn't only something big brands can experiment with. Before you move money out of Google or Meta, it's worth understanding that advertising inside a conversation works a little differently than what you're used to. In this episode of Get Digital Marketing Results, we talk about how ChatGPT Ads work, what makes them different from the ads you already run, and why this looks like a place to test right now rather than a reason to move your whole advertising budget. What's covered: ✅ Why paying for a ChatGPT ad doesn't make ChatGPT recommend you in the answer  ✅ How context hints work, and why they aren't keywords  ✅ What you can and can't see about the conversation that triggered your ad  ✅ How the Agent campaign type in testing sends people into a conversation instead of to your website  ✅ How to decide what to promote before you spend anything Three action steps for this week: Think about whether your customers are likely to use ChatGPT while researching the type of service you provide, and pay attention when new customers tell you how they researched you. If it looks relevant, choose one specific service or offer you actually want to grow, and define the types of questions or situations where that offer would be helpful. If you test it, give the test its own small budget and tracking, then judge it on qualified leads and real business results before you shift money away from channels already working for you. ChatGPT Ads are here, and conversation-based advertising is worth understanding. But this is still an early channel. Test it if your customers are there, and make it earn more of your budget. Show notes: www.delosinc.com/episode465 Subscribe for more actionable digital marketing tips for local and regional service businesses.

  3. Sep 15

    The Referral Happens Before the Search

    We spend a lot of time talking about how to get found online. But every once in a while, one of the best things you can do for your marketing is go touch grass. Your online presence and your real-world presence are supposed to support each other, and one doesn't replace the other. In this episode of Get Digital Marketing Results, we talk about local visibility in the real world and online, why being specific about what you do makes you easier to refer, and what happens when someone finally looks you up. What's covered: ✅ Why the communities you already belong to are the easiest marketing you're not doing ✅ How to get specific about what you want to be known for, and why vague doesn't get referred  ✅ Why you don't need to be equally known for everything you do  ✅ How to show up in local online groups without becoming the "Me! Here's my link!" person  ✅ How to make sure your website and Google Business Profile confirm what people heard about you Three action steps for this week: Write down the three or four communities you're already part of, and one clear thing you want people there to know you for. Choose one local online group where your customers genuinely participate, review the rules, and start being useful there without turning every comment into a promotion. Search your own name or business the way a neighbor would, and make sure your website, Google Business Profile, and social presence reinforce the work and customers you actually want more of. You don't need everybody in your area to know you. You want the people you already interact with to know what you do and feel comfortable mentioning your name when the right situation comes up. Show notes: www.delosinc.com/episode464 Subscribe for more actionable digital marketing tips for local and regional service businesses.

  4. Sep 8

    Fake Urgency Now Comes With a Legal Bill

    "Ends tonight." "Final hours." "Only two spots left." Those subject lines get attention because people believe what you're telling them. If the deadline or scarcity isn't real, you don't just have a trust problem anymore. You may have a legal one too. In this episode of Get Digital Marketing Results, we talk about false urgency in email, why a strong hook still has to be true, and where attention-grabbing marketing can cross a line. What's covered: ✅ When scarcity and urgency are genuinely useful to you and your customer  ✅ The Washington state ruling that made misleading subject lines expensive, and what changed in June  ✅ How to fix evergreen automations that keep making claims that expired months ago  ✅ How to write a strong subject line without inventing a deadline Three action steps for this week: Search your recent emails and automated series for phrases like "ends tonight," "last chance," or other limited-time claims, and make sure they're accurate. When you use a deadline or limited availability, check that the email, the landing page, and the actual offer all match. Take one subject line that relies on fake urgency and rewrite it around real curiosity, a customer problem, or a genuine benefit instead. A great hook gets attention, but the rest of your message has to keep the promise the hook made. Use urgency when the urgency is real, and people learn that when you say Friday, you mean Friday. Show notes: www.delosinc.com/episode463 Subscribe for more actionable digital marketing tips for local and regional service businesses.

  5. Sep 1

    Not Every Question Needs Its Own Page

    You already know the questions your customers ask, because you answer them every week. The harder part is getting those answers onto your website in the right place. Some deserve a page of their own, some would make a page you already have much stronger, and some belong together in one useful guide. In this episode of Get Digital Marketing Results, we walk through how to decide whether a customer question deserves its own page, belongs on a page you already have, or should be combined with related content. What's covered: ✅ How to use Google Search Console to see whether an existing page already answers the question  ✅ How to see how Google reads the topic  ✅ Outlining the page first, and what it tells you when the outline repeats a page you already have  ✅ When a question really does open up a different conversation and deserves its own page  ✅ What to do with the answer when it doesn't need a new page Three action steps for this week: Check Search Console to see whether an existing page is already appearing for searches around that question. Search the broader service and the specific question in Google, to see whether it really solves a different problem. Make one decision: create the new page, expand the page you already have, or combine overlapping content. Answer the questions your customers have, and make every page earn its place. The goal is a website where the right person finds the best answer quickly and easily. Show notes: www.delosinc.com/episode462 Subscribe for more actionable digital marketing tips for local and regional service businesses.

  6. Aug 25

    AI Visibility Was a Black Box. That's Starting to Change.

    Earlier this year, we talked about how hard it is to measure whether your business is showing up in AI answers. That hasn't magically been solved, but the reporting is starting to improve. Google and Bing are adding new places to see AI visibility, and it's worth paying attention to. In this episode of Get Digital Marketing Results, we look at three places AI visibility is starting to show up in reporting: Google Analytics, Google Search Console, and Bing Webmaster Tools, and how to read them without overreacting. What's covered: ✅ Why AI visibility reports are signals, not scorecards  ✅ Google Analytics' new AI Assistant channel group, and what it misses ✅ Search Console's generative AI reports: are you being seen, not just clicked ✅ Bing Webmaster Tools' AI visibility insights (Intents, Topics, Compare) ✅ Why the real next step isn't chasing a magic AI ranking hack Three action steps for this week: Check Google Analytics for the AI Assistant channel group and see whether any recognizable AI traffic is appearing. Check Search Console and Bing Webmaster Tools to see whether the new AI visibility reports are available for your site yet. Choose one important service or topic and make sure that page clearly answers the questions your customers ask before they choose you. Show notes: www.delosinc.com/episode461 Subscribe for more actionable digital marketing tips for local and regional service businesses.

  7. Aug 18

    Are You Losing Leads at the Contact Page?

    You did the hard part. The marketing worked, the person is interested, and they're ready to reach out. Then something small gets in the way. They text and you call them back. They message a channel nobody checks. The form says "we'll be in touch," and they have no idea what that means. How people contact you is part of the customer experience, and it may be quietly costing you leads. In this episode of Get Digital Marketing Results, we look at how customers contact your business, how you want them to contact you, and why your website and Google Business Profile need to make that path clear. What's covered: ✅ Why the channel a customer chooses is a clue about how they want to talk ✅ How Google calling and texting businesses makes contact part of search itself ✅ Why you should only offer the channels you'll actually monitor ✅ What a good contact page includes beyond name, address, and a form ✅ The three questions your contact page has to answer Three action steps for this week: List every place someone can currently contact you: phone, form, email, text, online booking, Google profile, and social DMs. Decide which channels you actually want to promote, and who's responsible for each one. Update your contact page and Google Business Profile so the next step is clear, the response expectation is honest, and people know which channel to use for what. Show notes: www.delosinc.com/episode460 Subscribe for more actionable digital marketing tips for local and regional service businesses.

  8. Aug 11

    Your Next Website Visitor Might Not Be Human

    Your next website visitor might not be a person. It might be an AI agent gathering information for one of your potential customers. That sounds futuristic, but it points back to something very practical: if the important details aren't clearly on your website, how is any tool supposed to find them? In this episode of Get Digital Marketing Results, we explain the agentic web in plain English, why local businesses should care, and what your website needs to make clear. What's covered: ✅ What an AI agent actually is, without the jargon ✅ Why bot traffic has now passed human traffic online ✅ Why "just add a chatbot" falls apart when the info isn't on your site ✅ The simple test: what could AI confidently learn about you? ✅ Why clarity for people is also clarity for machines Three action steps for this week: List the top ten questions a good prospect asks before they hire you, and check whether those answers are actually on your website. Review one important service page and make sure it explains who it's for, where you offer it, what to expect, and the next step. Ask your web team whether your key forms, buttons, labels, and page content are easy for both people and automated tools to understand, without turning the site into a technical maze. Show notes: www.delosinc.com/episode459 Subscribe for more actionable digital marketing tips for local and regional service businesses.

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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

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