Get Digital Marketing Results

Donna Botti
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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

  1. 1d ago

    Why AI Fatigue Is Good for Local Businesses

    AI-generated content has flooded every feed, and people are scrolling less than they were a couple of years ago. That sounds like bad news for businesses trying to reach people on social. For a local business, it's actually an opening. When the feed feels generic, what cuts through is real, local, and familiar. That's the thing AI and national brands cannot fake. In this episode of Get Digital Marketing Results, we cover why social media fatigue is real, why AI is making it worse, and why local businesses have an advantage in the noise. We also cover how engagement has quietly shifted, and what to do this week so your content actually lands. What's covered: ✅ Why people are scrolling less and getting pickier about what they stop for  ✅ Why AI-generated content is making the feed feel even more crowded  ✅ What local businesses have that national brands and AI tools cannot fake  ✅ Why saves, DMs, and private shares matter more than public likes now  ✅ The 500 neighbors vs. 10,000 followers reframe Three action steps for this week: Look at your last ten social posts. Could they have come from any business like yours? If yes, add more real context. Create one post from something that actually happened this week: a customer question, a project detail, a local observation, or a lesson from the field. Start one real conversation from your content. Reply thoughtfully to a comment, send a helpful DM, or ask your audience a specific local question. Show notes: www.delosinc.com/episode453 Subscribe for more actionable digital marketing tips for local and regional service businesses.

    6 min

  2. Jun 23

    AI Amplifies Clarity. And the Lack of It.

    AI will give you something fast, polished, and completely forgettable if you haven't done the harder positioning work first. It can only amplify what you give it. The real work happens before AI: getting clear about what you do, who you do it for, and why it's you. In this episode of Get Digital Marketing Results, we cover why AI gives you the average version of your industry when you skip the clarity work, the three things you have to say plainly before AI can sharpen them, and why being specific (and turning some people away) is the win, not the risk. What's covered: ✅ Why AI defaults to generic when you haven't made the important business decisions  ✅ The three sentences that change what AI can do for your marketing  ✅ Why trying to appeal to everyone makes you sound like everyone  ✅ Where AI is genuinely great and where it shouldn't be the strategist  ✅ The one question to ask of any AI-written content before you publish it Three action steps for this week: Write down one service, product, or type of work you want more of. Not everyone you're able to serve. Just the work you'd happily take more of. For that customer, write a few plain sentences: the problem you solve, who you solve it for, and why you're the one to solve it. Take your homepage or a recent post AI helped you write. Ask: could this belong to any business in my field, or is it clearly mine? If it's generic, that's the gap to close. Show notes: www.delosinc.com/episode452 Subscribe for more actionable digital marketing tips for local and regional service businesses.

    6 min

  3. Jun 16

    Don't Panic About Google's AI Search

    Google announced a major shift to AI-powered Search, and a lot of business owners are worried they need to throw out everything they're doing. You don't. The fundamentals of good SEO still drive whether you show up in AI answers. What's changing is the cost of being vague. In this episode of Get Digital Marketing Results, we cover what Google actually announced, why this isn't the panic moment it looks like, and what specifically needs to be clearer on your site, profile, and reviews now that search is becoming more like an assistant than a list of links. What's covered: ✅ What actually changed about Google Search and what's new  ✅ Why people can understand the vibe of your website but AI needs the facts  ✅ How AI search is starting to take action (booking, calling) for customers  ✅ Why being cited in an answer matters even when clicks don't follow  ✅ What to check on your service pages, Google Business Profile, and reviews Three action steps for this week: Pick one main service and read its page on your site like you've never heard of your business. Does it plainly say who it's for, what's included, where you do it, and what to do next? Pull up your Google Business Profile and make sure it agrees with that page on hours, services, categories, and contact info Look at your most recent reviews. Do they mention the specific services and places you want to be known for? If not, start asking happy customers to be more specific Show notes: www.delosinc.com/episode451 Subscribe for more actionable digital marketing tips for local and regional service businesses.

    7 min

  4. Jun 9

    Does LinkedIn Know Who You Are?

    LinkedIn is paying more attention to the connection between your profile, your posts, and the conversations you join. And now that LinkedIn content is showing up in AI answers for professional searches, that clarity matters beyond LinkedIn itself. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's actually changing with the LinkedIn algorithm, why your personal profile usually matters more than your company page, and how to make your expertise easier for people and AI to understand. What's covered: ✅ Why your LinkedIn profile is now a signal, not just a résumé  ✅ How content pillars help LinkedIn (and your audience) understand what you do  ✅ What kind of engagement actually moves the algorithm now  ✅ Why text posts, documents, and carousels can outperform video for some topics  ✅ How LinkedIn content is showing up in AI answers and what that means for your visibility The simple test from this episode: If someone looked at your LinkedIn profile and your last ten posts, would they know what you want to be known for? Three action steps for this week: Review your headline and About section so they match the work you want to be known for now Pick 2-3 content pillars and look at whether your recent posts support those themes Write one substantive post that answers a real customer question, then leave a few thoughtful comments on posts connected to that same topic Show notes: www.delosinc.com/episode450 Subscribe for more actionable digital marketing tips for local and regional service businesses.

    8 min

  5. Jun 2

    AI Isn't Just Researching Anymore. It's Buying.

    AI shopping is moving from "help me research this" to "help me buy this." When companies like Stripe and Shopify start building the payment and checkout systems for AI agents, it's worth paying attention. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's behind that shift, what the data shows about consumer behavior, and what local businesses should clean up to be findable, comparable, and recommendable to AI agents. Stripe just updated Link so AI agents can request purchases and wait for approval. Shopify is making merchants discoverable inside AI shopping channels. AI-driven traffic to Shopify stores is up 8x year over year since January 2025, and orders from AI-powered searches are up 15x. The infrastructure for agentic commerce is being built now, not in some far-off future. You'll learn: ✅ Why AI is shifting from research helper to actual buyer ✅ How Stripe Link is enabling AI agents to make approved purchases ✅ How Shopify is preparing for shoppers who never visit your site ✅ What the data shows about consumer comfort (and limits) with AI shopping ✅ How AI agents read structured information instead of visually browsing ✅ Three things to clean up on your website this week Key takeaways: AI is moving from research to purchase. Major commerce platforms are building the infrastructure for it now. AI agents read structured data. Thin product or service pages give them less to compare, recommend, or trust. Clear information helps everyone. Removing confusion makes you easier to choose for people, AI assistants, and agents. For show notes and more resources, visit www.delosinc.com/episode449. Subscribe for more actionable digital marketing tips for local and regional service businesses.

    7 min

  6. May 26

    We Asked AI for a Color and Style Analysis. Here's What Happened.

    Something a little more fun this week. AI image tools have improved a lot, so we tested a custom GPT we built that runs color and hairstyle analyses on a selfie. In this episode of Get Digital Marketing Results, we cover what's getting better with AI image generation, where it still slips, and how local businesses can use these tools in marketing without crossing into "fake your business" territory. AI image tools like Nano Banana in Gemini and ChatGPT's Image 2.0 handle text, detail, and instructions much better than they used to. They're showing up in everyday tools like Google Photos and Google TV. And they're useful for thumbnails, carousels, and concept work, as long as you're not trying to fake the proof of your business. You'll learn: ✅ What's noticeably better in the latest AI image tools (text, faces, instruction-following) ✅ How AI image features are showing up in mainstream consumer tools ✅ What we learned testing a custom color and hairstyle GPT on our own photos ✅ Where AI images still slip (consistency across multiple shots) ✅ How to use AI images in your business without crossing the proof line ✅ Three things to try this week Key takeaways: AI images are worth a second look. The leap in text and detail handling makes them genuinely useful for everyday marketing. AI can package your expertise. It can't replace your proof. Real photos of your team, work, and customers still carry the trust AI can't fake. Concept work over exact likeness. AI is great for style guides, infographics, and thumbnails. Save tight brand consistency for the real thing. For show notes and more resources including a link to our GPT to make your own color and hair analysis, visit www.delosinc.com/episode448. Subscribe for more actionable digital marketing tips for local and regional service businesses.

    6 min

  7. May 19

    Your Google Business Profile is Now an AI Source

    The headlines say search is dying because of AI. The reality is more layered. Google still sends far more referral traffic to local businesses than every AI platform combined, and Google itself is rapidly turning into AI search through AI Overviews and AI Mode. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what these shifts mean for local visibility, why your Google Business Profile is now an AI source, and the small updates that matter most right now. The core insight: AI tools are citing Google Business Profiles inside their answers. When your hours, services, photos, or reviews are out of date, you're not just losing map visibility. You're losing visibility inside AI search results too. You'll learn: ✅ Why Google search isn't disappearing, it's becoming AI search ✅ How your Google Business Profile is now an AI signal, not just a map listing ✅ Why your service pages need to be clear enough for both people and AI tools ✅ Why Bing Places matters again because of ChatGPT ✅ Three things to update on your business this week Key takeaways: AI tools cite Google Business Profiles. Outdated information costs you visibility in places you can't see. Google search is becoming AI search. AI Overviews and AI Mode change how results appear, but accurate information still drives who shows up. Bing visibility influences ChatGPT. If your Bing Places listing is missing or stale, take a few minutes to fix it. For show notes and more resources, visit www.delosinc.com/episode447. Subscribe for more actionable digital marketing tips for local and regional service businesses.

    7 min

  8. May 12

    Vague Content is Losing on Instagram

    Vague content is the real reason your Instagram posts aren't reaching anyone. Instagram has shifted to a recommendation-first model that rewards clarity, not hashtag tricks or feature chasing. In this episode of Get Digital Marketing Results, we look at what the platform is actually rewarding now and how local businesses can show up without turning Instagram into a second full-time job. The big shift is that Instagram is using AI across Feed, Stories, Reels, and Explore to decide what each person is most likely to care about. That means clear content reaches more of the right people, and vague content gets squeezed out, even when your followers like it. You'll learn: ✅ Why Instagram is recommendation-first across every part of the app ✅ How hashtags have shifted from reach tools to labels (3 to 5 max) ✅ Why clear, specific content beats trendy, vague content ✅ Why the first few seconds of every Reel decide whether it spreads ✅ A 3-question filter for any new Instagram feature ✅ Three things to check on your own account this week Key takeaways: Get clearer, not louder. Instagram is better at matching content to the right person when the signals all point in the same direction. Hashtags are labels, not amplifiers. Three to five that describe the topic do more than thirty generic ones. Use the 3-question filter. A new feature only earns a place in your strategy if it helps you reach the right people, explain what you do, and stay consistent. For show notes and more resources, visit www.delosinc.com/episode446.

    9 min
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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

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