The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

Samuel Phanor

To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness. This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!

  1. 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐄𝐢𝐠𝐡𝐭𝐞𝐞𝐧 | 𝐓𝐡𝐞 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐂𝐞𝐥𝐥𝐚𝐫 𝐅𝐨𝐫𝐭 𝐋𝐚𝐮

    07/12/2021

    𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐄𝐢𝐠𝐡𝐭𝐞𝐞𝐧 | 𝐓𝐡𝐞 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐂𝐞𝐥𝐥𝐚𝐫 𝐅𝐨𝐫𝐭 𝐋𝐚𝐮

    Have you ever dreamed about running your own business? If so, you’re not alone. A survey conducted by Inc. Magazine found that 63% of working adults in the United States either own or want to start a business. The opportunity to be your own boss, set your own hours, and spend your days doing what you love is a dream come true. Right?! Sure sounds like it for us!  However, the reality is starting any business model, more specifically, a business model within the craft beer industry is tough. It’s a lot of paper work, a lot of dealing with the city and zoning, you’ve got to plan your buildout and much more! It takes patience, determination, and true passion! Which is exactly what episode 1️⃣8️⃣ is all about! Starting and owning your very own bottle shop and what it takes to do so! Now sit back, grab your favorite beverage, and check out Eddie and Amy Abralde’s story of starting and running their very own Craft Beer Bottle Shop! 𝐃𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐰𝐞 𝐞𝐱𝐩𝐥𝐨𝐫𝐞𝐝: ✪  What led Eddie and Amy to start the bottle shop model? ✪  What kind of relationship is needed while working with distributors. ✪  What they found to be difficult in starting up a bottle shop. ✪  Why they chose to join The Craft Beer Cellar franchise. ✪  The benefits of being a franchisee. ✪  The future of Craft Beer Cellar Fort Lauderdale. After this episode, you’ll leave with a very important quote, “Customer service is the handshake, hospitality is the hug!” This ideology is truly important when it comes to taking care of your customers, clients, patients, or guests. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐓𝐡𝐞 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐂𝐞𝐥𝐥𝐚𝐫 𝐅𝐨𝐫𝐭 𝐋𝐚𝐮𝐝𝐞𝐫𝐝𝐚𝐥𝐞: Facebook: facebook.com/cbcftl Instagram: instagram.com/cbc_ftl/ Untapped: untappd.com/v/craft-beer-cellar-ft-lauderdale/9312923 Website: https://craftbeercellar.com/stores/fl/fort_lauderdale/

    39 min
  2. Episode Seventeen | 360° Look Into 3 Sons Brewing Co. with Founder, Corey Artanis!

    06/11/2021

    Episode Seventeen | 360° Look Into 3 Sons Brewing Co. with Founder, Corey Artanis!

    When it comes to starting your own business, it can be a long process that requires a lot of time and investment. But the rewards are definitely worth the sweat and tears! Without a doubt, opening your own brewery may be one of the most thrilling and terrifying experiences you’ll ever go through. During this episode, we take an exclusive look under the hood of 3 Sons Brewing Co.   We learned a bit about the founder, Corey Artanis, what led him into creating his own brewery, the backstory to why he chose the name 3 Sons, the future of 3 Sons, how his brewery ended up on Guy Fieri’s hot TV show; Diners, Drive-Ins & Dives… and much more! 3 Sons Brewery is located in Dania Beach, FL. The brewery is retrofitted in a spacious 11,000 square ft, 1940s warehouse, not far from the Ft. Lauderdale airport, with soaring 30-foot ceilings and a clean, modern design. During this episode we explored: ✪  How Corey entered the craft beer scene, what Corey was doing in his life before 3 Sons. ✪  What led him to start 3 Sons. ✪  3 Sons + The Black is Beautiful Stout. ✪  3 Sons take on the direct to consumer model. ✪  3 Sons approach to label design. ✪  The marketing and branding tactics that 3 Sons uses. ✪  The future of 3 Sons Brewing. After this episode, you’ll come to the self-realization that with the right resources, skills, and support from people who have been there, your lyfe journey of starting or creating whatever it is that drives you will not only be successful, but so worth it.

    30 min
5
out of 5
10 Ratings

About

To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness. This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!