Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevan
  • 5.0 (4)
  • Nutrition
  • Updated Weekly

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain CookIn this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.   Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness 

  1. 3d ago

    WE ARE WHAT WE EAT— EPISODE 4 OF 4

    Share your thoughts The Kitchen and the Pivot: Pay the Farmer, Not the Pharmacy (We Are What We Eat, Part 4 of 4) The finale begins in the oldest wellness institution on earth: grandmother's kitchen. Turmeric, ferments, whole grains, seasonal vegetables — preventive medicine served three times a day and called lunch. In the closing episode of the series based on Ashok's Substack essay, Ashok and Meera connect that compressed wisdom (via Michael Pollan's famous rule) to the modern evidence — and then make the pivot: an appeal to the food industry itself. Scale and nutrition are not in conflict. Convenience and integrity are not opposites. Drawing lightly on Ashok's four decades in food, this episode argues that community health isn't a constraint on business — it's the foundation of it. Plus: what "pay the farmer, not the pharmacy" actually means, and three evidence-based things you can do this week. 📖 Read the essay that inspired the series: https://ashokv.substack.com/p/we-are-what-we-eat We are what we eat. Eat well — and pay the farmer, not the pharmacy. Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V

  2. Aug 24

    WE ARE WHAT WE EAT—EPISODE 3 OF 4

    Share your thoughts The Great Decoupling: Sixty Years, One Chart (We Are What We Eat, Part 3 of 4) At the heart of Ashok's Substack essay is a single chart: sixty years of food industry growth — revenue up ~26x, market value up ~100x since 1980 — drawn against sixty years of rising obesity, diabetes, hypertension, and depression. In Part 3, Ashok and Meera read that chart honestly: not as prosecution (correlation isn't causation, and they say so), but as provocation. What changed in the 1970s and 80s, when food science shifted from preserving food to engineering desire? How did the "bliss point" become a business model, and ultra-processed products come to supply over half our calories? And why did nobody decide any of this — yet it happened anyway? The decoupling of business success from community health wasn't a conspiracy. It was ten thousand small optimizations. Which means it might be reversible the same way. 📖 See the chart and read the full essay: https://ashokv.substack.com/p/we-are-what-we-eat We are what we eat. Eat well — and pay the farmer, not the pharmacy. Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V

  3. Aug 17

    WE ARE WHAT W EAT— EPISODE 2 OF 4

    Share your thoughts The Four Disorders: What Modern Food Does to Us (We Are What We Eat, Part 2 of 4) Obesity, type 2 diabetes, hypertension, depression — four conditions that now define modern healthcare, each with a direct line to the plate. In Part 2 of our series based on Ashok's Substack essay "We Are What We Eat," Ashok and Meera take the four disorders one at a time and follow the evidence: the NIH trial in which ultra-processed diets led people to eat 500 extra calories a day without noticing; how refined carbs wear out the insulin system; why processed food's sodium-up, potassium-down arithmetic raises blood pressure; and the emerging gut-brain science — including the SMILES trial — linking diet and depression. Plus a careful look at additives like emulsifiers, and what the research actually says. One pattern runs through it all: overprocessing. And one reframe: every one of these conditions has a lever in the kitchen. 📖 Read the full essay: https://ashokv.substack.com/p/we-are-what-we-eat Key studies mentioned: •       Hall et al., Cell Metabolism (2019) — NIH ultra-processed food trial •       Jacka et al., BMC Medicine (2017) — the SMILES trial We are what we eat. Eat well — and pay the farmer, not the pharmacy. Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V

  4. Aug 10

    WE ARE WHAT WE EAT: EPISODE 1 OF 4

    Share your thoughts The Promise: How Food Became an Industry (We Are What We Eat, Part 1 of 4) For 150 years, the food industry was one of civilization's great success stories. In Part 1 of this four-part series — based on Ashok's Substack essay "We Are What We Eat — And What the Food Industry Decided to Feed Us" — Ashok and Meera trace the remarkable arc from Nicolas Appert's 1810 preservation breakthrough, through the rise of the great brands that fed growing cities, to the Codex Alimentarius of 1963 that made food one of the most trusted, regulated industries on earth. This is the story of business and community in genuine symbiosis — the promise the industry made, and kept, for a century and a half. Understanding that promise matters, because in the next episode we ask: what happened when it quietly broke? 📖 Read the full essay: https://ashokv.substack.com/p/we-are-what-we-eat Coming up in this series: •       Part 2: The Four Disorders — obesity, diabetes, hypertension, depression, and the plate •       Part 3: The Great Decoupling — sixty years of data, one uncomfortable chart •       Part 4: The Kitchen and the Pivot — grandmother’s wisdom and the way forward We are what we eat. Eat well — and pay the farmer, not the pharmacy. Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V

  5. Aug 3

    Cyclospora: Ep 2/2 A little "Heat" goes a long way

    Share your thoughts As always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Part 2 of a two-part special. Part 1 left us with a puzzle: the one thing that would have stopped the Cyclospora outbreak — heat — is the thing the raw-food gospel never mentions. So this episode asks a bigger question. Is raw actually the healthiest way to eat a vegetable? Three witnesses say not so fast. Ayurveda has argued for millennia that cooking is a kind of pre-digestion — kind to your ‘agni,’ your digestive fire. Traditional Chinese Medicine warns that cold, raw food taxes the spleen and stomach and breeds ‘dampness.’ And modern nutrition science, almost sheepishly, agrees on the specifics: cooking makes the lycopene in tomatoes and the beta-carotene in carrots far more absorbable, and tames the oxalates in spinach that block your calcium and iron. The honest answer, as always, is balance — some nutrients do prefer raw. So Ashok and Meera land on a practical rule for the kitchen, not a dogma. Chop it, steam it, sauté it, sear it — meet your vegetables halfway. In this episode ·       Where the ‘raw is purest’ idea came from — and why it’s more marketing than medicine ·       Ayurveda’s case: agni, āma, and cooking as ‘pre-digestion’; and the twist that āma literally means ‘raw’ in Sanskrit ·       Chinese Medicine’s case: the spleen and stomach ‘like it warm,’ and what ‘dampness’ from raw, cold food means in plain English ·       The science that agrees: lycopene, beta-carotene, and the oxalates in spinach that cooking quietly disarms The fair rebuttal — vitamin C, folate and broccoli’s sulforaphane can prefer raw or light steaming — and the practical middle path  Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V

  6. Jul 27

    Cyclospora: The Salad that bit back. Ep 1/2

    Share your thoughts As always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Part 1 of a two-part special, timed to the 2026 Cyclospora outbreak. First, the basics done properly: what cyclosporiasis is, and how you actually get it — no biology lecture, just the one thing that matters, which is that it rides in on raw food. Then the outbreak: since May, U.S. authorities have confirmed more than 1,600 cases across dozens of states, with thousands more under investigation, traced to shredded iceberg lettuce from one big processor. But the heart of this episode is the part most Western coverage misses. America counts a few thousand cases and the whole machine lights up — headlines, recalls, a share price falls. Meanwhile Cyclospora is endemic across the tropics — India, Nepal, Latin America, Southeast Asia — where it rises and falls with the rains and the real numbers are staggering, year after year, with no headlines at all. The problem is global; the noise is American. So the lesson is a global one: eat salads carefully — only the ones that actually nourish you, and only the ones that haven’t travelled like Columbus. In this episode ·       Cyclosporiasis, defined — and, more usefully, how you actually get it: on raw produce and contaminated water, never off the person next to you ·       Meet the parasite — a protozoan, a bit bigger and stranger than an ordinary germ ·       Prevalence and proportion: America’s few thousand cases made the noise; the tropics carry the staggering numbers quietly ·       The iceberg question, done properly: it’s not the water (watermelon and a tomato are water too) — it’s the empty 5%, and why romaine and arugula run rings around it ·       Why washing won’t save you and heat will — and why the villain is industrial scale, not the vegetable Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V

  7. Jul 20

    Pharma, Food & the Fluent Consumer- Ep.4/4

    Share your thoughts We read our lunch like a lab report — and feel virtuous about a bar built in a factory while waving off dal and rice as “just carbs.” In the finale of “Off the Treadmill,” co-hosts Ashok and Meera Vasudevan take the third corner of the triangle — us — and show how our own fluency makes us the perfect customer. Then they step off. As always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. The first two corners of the triangle were about them — Pharma and the food industry. This one is about us. For most of history, we judged food by taste, smell, and satiety. Then we learned the language of nutrients, and that vocabulary now sits on every packet. It's useful — and it's also exactly what makes us easy to sell to. The moment a population learns a word, an industry can sell to that word without changing the product at all. In this episode •    Information vs. fluency: how knowing the vocabulary turns you into a target •    “Pork. The Other White Meat” — moving the word instead of the product •    Eating the scorecard: the protein bar vs. the plate of dal and rice •    The “nutrient of the decade” treadmill — and why last year's hero ends up on the discount shelf •    Stepping off: the simple, old-fashioned prescription that closes the series Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V

  8. Jul 13

    Pharma, Food & the Fluent Consumer Ep.3/4

    Share your thoughts How many eggs are you allowed this week? Depends what year you ask. In Episode 3 of 4 in thos series  co-hosts Ashok and Meera Vasudevan take the second corner of the triangle — the food industry — and the verdicts that flip a full 180 degrees within a decade. Eggs, butter, coconut oil… and the peanut reversal whose bill was paid by children.  In this episode •    The egg: 47 years rationed to three a week — on a cholesterol cap with no clinical-trial evidence •    Butter → margarine → trans-fat ban → “butter-style spread”: the consumer left keeping score •    Coconut oil's three verdicts, red wine, and the MSG myth — same molecules, flipped opinions •    Why guidelines outlive the science by a generation •    Peanuts and the LEAP trial: the reversal whose cost was paid by children Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V

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Ratings & Reviews

5
out of 5
4 Ratings

About

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain CookIn this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.   Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness 

Information

  • Creator
    Meera & Ashok Vasudevan
  • Years Active
    2020 - 2026
  • Episodes
    91
  • Rating
    Clean
  • Copyright
    © 2026 Pay the Farmer, Not the Pharmacy
  • Show Website
    Pay the Farmer, Not the Pharmacy

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