Getting Board

The Unmistakables

Getting Board is the podcast that opens up space for honest and relevant dialogue about the societal issues shaping our world - one game at a time. Come and play with The Unmistakables team, the leading relevance consultancy, where we blend expert insight with light-hearted play in a safe and engaging space for conversations around identity, inclusion, and culture. From difficult truths to shared laughs, strategy to storytelling, we bring people together to play with what really matters.

  1. Sonoo Singh – Understanding the power of advertising

    11/29/2023

    Sonoo Singh – Understanding the power of advertising

    With more than two decades of experience reporting on media and marketing, Sonoo Singh is one of the most well-known voices in advertising. Formerly editor at Marketing Week and The Drum, she is known for agenda-setting exclusives and high-profile interviews with industry figures from across the world. Today, Sonoo is the co-founder and editor of Creative Salon, a platform to showcase the power of commercial creativity and help nurture the next generation of diverse talent in advertising and marketing. Sonoo joins us to talk about the power of advertising to influence culture, and how content can be progressive and creative enough to cut through in a world where people pay to skip ads. She also gives her thoughts on how the industry can better position itself as a career option for underrepresented communities, and how the current class of advertising chiefs are creating a ‘new template of leadership’.   Timestamps (01:31) - Sonoo’s Origin Story (06:46) - Creative Salon (11:57) - Advertising’s role in culture (15:30) - How to turn adverts into art (20:09) - Leaders perspective on ED&I (23:11) - Educating communities about advertising (27.05) - Advertising’s shame about selling (29.27) - AI and commercial creativity (35:27) - Rethinking leadership   This episode was hosted by The Unmistakables’ Founder and CEO, Asad Dhunna, and Managing Director, Simone Marquis. This episode is available to watch along with full subtitles on YouTube.

    43 min
  2. Chaka Sobhani - Leading with heart and creativity

    11/22/2023

    Chaka Sobhani - Leading with heart and creativity

    In the third episode of The Speakeasier, we speak to one of the advertising industry's most acclaimed creative leaders, Chaka Sobhani. Chaka Sobhani is the Global Chief Creative Officer of Leo Burnett. Before joining the ad industry, Chaka spent over a decade as an award-winning filmmaker and in television. She set up ITV’s first in-house creative agency, during which time the network regained the no.1 position in the UK, before spending a number of years leading the independent agency Mother. Earlier this year, under her tenure Leo Burnett London won Campaign’s Agency of the Year and Chaka was named Creative Leader of the Year. In our conversation, Chaka explains why she believes that businesses need to prioritise ED&I as much as new business development, and how leaders can reckon with the time it takes to create meaningful inclusion. Chaka also reveals how her personal origin story drove her to want to tell stories to make others feel represented and connected.   Timestamps (01:57) - Chaka’s origin story (07:34) - Finding connection through storytelling (14:38) - Leading with heart (18:58) - ED&I is as important as new business (21:31) - Are we talking less about diversity? (24:35) - Career growth and self-advocacy (30:53) - How to reflect as a creative leader (36:27) - Inclusive leadership post-pandemic (40:12) - What is the nirvana for ED&I?   This episode was hosted by The Unmistakables’ Founder and CEO, Asad Dhunna, and Managing Director, Simone Marquis. This episode is available to watch along with full subtitles on YouTube.

    45 min

About

Getting Board is the podcast that opens up space for honest and relevant dialogue about the societal issues shaping our world - one game at a time. Come and play with The Unmistakables team, the leading relevance consultancy, where we blend expert insight with light-hearted play in a safe and engaging space for conversations around identity, inclusion, and culture. From difficult truths to shared laughs, strategy to storytelling, we bring people together to play with what really matters.