The Profit Talk: Entrepreneurship With A Profit First Spin

Susanne Mariga
  • 5.0 (57)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Profit Talk is for entrepreneurs who want to maximize profits in their business no matter what shifts happen in the economy. I'm Susanne Mariga, a Certified Public Accountant and Fractional CFO specializing in high net worth tax strategies for 7 and 8 figure entrepreneurs using the Profit First System. I have helped hundreds of small business owners for almost two decades create the cashflow in their business that allows their business work for them and not the other way around. Guest experts will be featured regularly to cover anything from life and mindset to growth and scaling.

  1. 10H AGO

    From Individual Calls to Iconic Stages

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this episode of The Profit Talk Show, host Susanne Mariga welcomes the incredible Shea Wheat, a world-class event producer and strategist. Shea is a powerhouse who helps entrepreneurs scale their businesses through high-impact events, from intimate masterclasses to massive conferences. Together, we tackle a critical topic—how to use events as a powerful tool to rapidly grow business revenue and deepen audience connection. Whether you are a multiple six-figure earner looking to scale or an established leader, this conversation is packed with practical strategies on one-to-many selling, event logistics, and maximizing your lifetime customer value. What You'll Learn in This Episode: ✅ The Power of One-to-Many Selling – How replacing slow one-on-one calls with live group enrollment can boost efficiency and close high-ticket offers from $10k to $30k from the stage. ✅ Strategic Event Planning – Why you need at least three months of preparation and a clear purpose to align your event format with your business goals. ✅ Maximizing Revenue Through Follow-Up – Why sales rarely close during the event itself and how a structured post-event system can drive millions in additional revenue. ✅ Navigating Venue Logistics – How professional negotiation can save you thousands (up to $15,000) by identifying hidden fees like $150-per-gallon coffee and removing costly contract clauses. ✅ Virtual vs. In-Person Dynamics – Understanding the unmatched emotional connection of face-to-face networking versus the cost-effective but engagement-heavy nature of virtual events. ✅ The Importance of Team Support – How a proactive team manages timing, technical needs, and logistics so the speaker can stay in their "zone of genius." Memorable Quotes: 💡 "Events drive fast trust and profit growth through emotional, experiential bonds." – Shea Wheat 💡 "Events work as appetizers, sharing key program pieces to open the gap for enrollment." – Shea Wheat 💡 "Business gets to be easy." – Susanne Mariga & Shea Wheat Resources & Links: 🔹 Connect with Shea Wheat: Visit eventfreegift.com to access the Initial Event Planning Playbook for entrepreneurs. 🔹 Join the Community: Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings. Join here: https://profit-first-mastermind.mykajabi.com/profit-first If you're excited about what's next for your business and upcoming episodes, please head to our iTunes page and give us a review! Your support helps me bring in other amazing expert interviews to share their best tips on how to powerfully grow your business. Mariga Group's website: www.marigagroup.com | Contact us at: (713) 280-7975 DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

    27 min

  2. MAR 6

    AI, Networks, and Knowledge: Unlocking Scalable Revenue in Your Business

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8 figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this episode of The Profit Talk Show, host Susanne Mariga welcomes Monica Froese, digital product strategist and founder of her namesake brand. Monica helps entrepreneurs package their expertise into scalable digital products that increase profit margins and create diversified income streams. Together, we explore how seven and eight figure business owners can monetize their intellectual property, leverage AI to accelerate content creation, and reduce reliance on physical product sales in an environment of rising costs and tariffs. Monica breaks down how digital products can serve as high margin revenue streams and why networking and partnerships are often more powerful than passive sales channels when launching new offers. This conversation is packed with actionable insights for business owners who want to stay ahead of market shifts and build more resilient, profitable companies. What You'll Learn in This Episode: ✅ Turning Expertise into Revenue – How to package your knowledge into guides, courses, templates, and scalable digital offers. ✅ Why Digital Products Increase Profit Margins – How rising costs and tariff pressures make digital revenue streams more attractive than physical goods. ✅ Leveraging AI Strategically – How to use tools like ChatGPT to structure and accelerate product creation while keeping your human expertise at the center. ✅ The Power of Partnerships – Why masterminds, communities, and networking drive stronger digital product launches than passive selling alone. ✅ Solving Real Pain Points – How your most profitable digital products often come from answering the questions your audience already asks. Memorable Quotes: 💡 "Your knowledge is an asset. When packaged correctly, it becomes a scalable revenue stream." – Monica Froese 💡 "High margin revenue gives you breathing room to protect profit." – Susanne Mariga 💡 "AI can accelerate your process, but trust is still built through human connection." – Monica Froese Resources & Links: 🔹 Connect with Monica Froese: https://monicafroese.com 🔹 Explore Monica's Digital Product Shop and Resources: https://monicafroese.com Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. https://www.facebook.com/groups/ProfitFirstMasterClass/ If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! Mariga CPA PLLC's website is www.marigacpa.com . We can be contacted at (713) 280 7975. DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute an accountant client relationship. While we use reasonable efforts to furnish accurate and up to date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

    26 min

  3. FEB 27

    Clarity and Creativity: The Competitive Edge of Video Leadership

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8 figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this episode of The Profit Talk Show, host Susanne Mariga welcomes Diane Strand, founder of JDS Productions and JDS Studio Live. Diane is a producer, entrepreneur, and creative visionary who helps established businesses leverage video and the arts to increase market share, elevate brand visibility, and scale with confidence. Together, we dive into how seven, eight, and nine figure businesses can strategically use video for marketing, internal communications, and brand authority. Diane shares her four pillar framework for authority growth and breaks down how business owners can overcome fear, clarify their message, and build the right team to execute high impact video content. This conversation is filled with practical strategies for leaders who want to move beyond basic talking head videos and use storytelling, creativity, and structured planning to stand out in competitive markets. What You'll Learn in This Episode: Using Video to Increase Market Share – How established businesses can leverage video to strengthen brand visibility and client trust. Overcoming Fear of Being on Camera – Practical ways to build confidence, focus on impact over perfection, and stay consistent. The Four Pillars of Authority Growth – Aligning passion and purpose, positioning for authority, promoting with purpose, and building a profitable plan. Building the Right Video Team – When to DIY, when to hire VAs, and when to invest in professional production support. Leveraging AI and Strategy – How tools like ChatGPT, clear scripting, and structured messaging can elevate your content quality and consistency. Memorable Quotes: "Visibility creates opportunity. When people see you consistently, they begin to trust you." – Diane Strand "Clarity in your message is what transforms video from content into connection." – Susanne Mariga "Creativity is not optional in business leadership. It is a competitive advantage." – Diane Strand Resources & Links: Connect with Diane Strand: https://jdsstudiolive.com Learn More About JDS Productions and Creative Leadership Training: https://jdsstudiolive.com Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. https://www.facebook.com/groups/ProfitFirstMasterClass/ If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! Mariga CPA PLLC's website is www.susannemariga.com We can be contacted at (713) 280 7975. DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute an accountant client relationship. While we use reasonable efforts to furnish accurate and up to date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

    44 min

  4. FEB 20

    From Emotion to Algorithm: Investing Business Profits

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8 figure entrepreneurs. Let's dive into strategies to maximize profits in your business!  In this episode of The Profit Talk Show, host Susanne Mariga welcomes Kevin Steuer, founder of StockTA. Kevin is an entrepreneur and technical trading educator who helps investors use algorithm driven trend analysis to make disciplined, process driven investment decisions in individual stocks and ETFs.  Together, we explore how entrepreneurs can strategically invest their Profit First cash reserves while managing risk in volatile markets. Kevin breaks down how to remove emotion from investing, build a repeatable trading process, and use technical analysis tools like trend scores, support and resistance levels, and stop losses to protect capital and reduce drawdowns.  This conversation is packed with practical strategies for business owners who want to grow wealth outside of their companies without gambling their hard earned profits.  What You'll Learn in This Episode:  ✅ What Algorithmic Technical Analysis Really Means – How price, volume, and momentum are translated into measurable signals through structured equations.  ✅ Understanding Trend Scores – How StockTA assigns numeric scores to identify bullish and bearish setups.  ✅ The Power of Confluence – Why multiple signals lining up at the same price level increases probability.  ✅ Support, Resistance, and Stop Losses – How to define exit points in advance to limit downside risk.  ✅ Avoiding Common Investor Mistakes – Why overconcentration, chasing losses, and trading without a repeatable process can destroy capital.  Memorable Quotes:  💡 "Use a repeatable process and let the data guide your decisions." – Kevin Steuer  💡 "Profit First is about protecting your cash. Investing should follow the same disciplined framework." – Susanne Mariga  💡 "If you do not define your risk, the market will define it for you." – Kevin Steuer  Resources & Links:  🔹 Connect with Kevin Steuer: https://stockta.com  🔹 Email Kevin: kevin@stockta.com  🔹 Explore StockTA's Free Tools, Discord Community, and Educational Content: https://stockta.com  Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  https://profit-first-mastermind.mykajabi.com/profit-first If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!  Mariga Group 's website is www.marigagroup.com . We can be contacted at (713) 280 7975.  DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute an accountant client relationship. While we use reasonable efforts to furnish accurate and up to date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

    44 min
  5. Kindness Is Your Superpower in Business

    03/27/2025

    Kindness Is Your Superpower in Business

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In today's solo episode, Susanne Mariga challenges a long-standing myth in entrepreneurship: that kindness is weakness. In reality, kindness—when paired with boundaries and clarity—is one of the most powerful tools a business owner can use to build a thriving, sustainable company. Susanne dives deep into how kindness shows up in your client retention, team leadership, and brand reputation—and how lack of kindness can cost you dearly. She shares real-world case studies, including how one boutique dental practice used empathy and personal connection to not just survive, but thrive during the pandemic. If you're ready to learn how to lead with both grace and grit, this episode is your playbook. 📝 What You'll Learn in This Episode: Why kindness is not a soft skill—it's a power strategy The ROI of kindness in client retention, referrals, and employee loyalty How entrepreneurs often go wrong with kindness (and what to do instead) How to lead with empathy without sacrificing profit or power Practical ways to build a culture of strength and compassion in your business 📌 Key Takeaways: People buy from businesses that make them feel something—kindness builds trust. Kindness with boundaries creates clarity, not confusion. Leading with fear may produce short-term results, but long-term success is built on respect and connection. You don't have to choose between being kind and being profitable—you can (and should) be both. Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

    11 min
  6. Maximizing Job Profitability in Construction with Matt Verderamo

    03/20/2025

    Maximizing Job Profitability in Construction with Matt Verderamo

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this episode of The Profit Talk Podcast, host Susanne Mariga sits down with Matt Verderamo, VP of Pre-Construction and Sales at Well Built Consulting, to discuss one of the most pressing topics in the construction industry—job profitability. With rising tariffs, supply chain volatility, and increasing labor costs, many construction firms struggle to maintain profitability in uncertain economic conditions. Matt shares expert insights on how contractors can navigate pricing challenges, improve bidding strategies, and optimize operations to protect their bottom line. He also discusses strategies for managing cash flow when facing slow payments, as well as key contract negotiation techniques to mitigate risk in a fluctuating market. Whether you're in construction or any other industry dealing with volatile pricing, this episode is packed with valuable lessons on pricing, negotiation, and profitability strategies. What You'll Learn in This Episode: ✅ The biggest profitability challenges facing construction firms today ✅ How tariffs and material cost fluctuations impact job profitability ✅ The importance of differentiating your business beyond price competition ✅ Strategies for negotiating contracts to protect against pricing volatility ✅ How contractors can improve cash flow management during slow payment cycles ✅ The power of positioning and value-based pricing to avoid competing on low bids ✅ Why a strong financial foundation is key to navigating uncertain markets Guest Bio: Matt Verderamo is a seasoned leader in the construction industry and the VP of Pre-Construction and Sales at Well Built Construction Consulting. With a Master's in Construction Management, he specializes in helping construction firms run better businesses, improve profitability, and build long-term financial resilience. Matt is also a thought leader on LinkedIn, where he shares industry insights and strategies for business success in the construction sector. Resources & Links Mentioned: 📌 Connect with Matt Verderamo on LinkedIn: Matt Verderamo 📌 Learn more about Well Built Consulting: www.wellbuiltconsulting.com Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

    32 min
  7. Preparing for the Worst-Case Scenario: How to Future-Proof Your Business

    03/13/2025

    Preparing for the Worst-Case Scenario: How to Future-Proof Your Business

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this solo episode of The Profit Talk Podcast, Susanne Mariga dives into a crucial topic—how to prepare your business for the worst-case scenario. While there's no need to panic, every entrepreneur should be proactive in ensuring their company can withstand economic downturns, unexpected client losses, or other financial disruptions. Susanne shares practical steps to safeguard your business, including: ✅ Building Retained Earnings – Learn how to create a financial buffer using Profit First principles. ✅ Maximizing Efficiency – Eliminate redundancies, optimize operations, and ensure every dollar spent generates ROI. ✅ Doubling Down on Sales Efforts – Stay agile, adapt to market shifts, and ensure your offers remain relevant. By implementing these strategies, you'll position your business for long-term success—no matter what challenges come your way. Key Takeaways: No business should operate paycheck to paycheck—profit allocation is key. Retained earnings act as a safety net, and setting up a Profit Vault Account is a game changer. Operational efficiency and eliminating wasteful expenses can increase profitability. Economic downturns require agility—tailor your services and messaging to meet evolving customer needs. Sales persistence is crucial in tighter markets—adapt, adjust, and keep pushing forward. Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

    9 min
  8. Where Should You Be Investing Right Now?

    03/06/2025

    Where Should You Be Investing Right Now?

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! Are you wondering where to put your money in today's changing economic landscape? With political shifts, new market trends, and evolving real estate opportunities, many investors are unsure of their next move. In this episode of The Profit Talk Podcast, host Susanne Mariga sits down with Sayam Ibrahim, a powerhouse real estate investor who has transacted over $250 million in deals and manages 600 rental doors, 40 acres of land, and a 71-room hotel in the Dominican Republic. Sayam shares his insights on navigating today's real estate market, transitioning to commercial and hotel investments, and leveraging smart financing strategies—so you don't have to go all-in with your own capital. 🎯 What You'll Learn in This Episode: ✅ The latest real estate trends and where the big opportunities are right now ✅ Why hotel and commercial real estate are gaining traction ✅ How to find off-market properties and negotiate the best deals ✅ Creative financing strategies (including seller financing and syndications) ✅ The biggest risks in real estate investing—and how to protect yourself ✅ How to manage investor relationships and structure profitable deals 🎙️ Guest Spotlight: Sayam Ibrahim Sayam Ibrahim is a transformative real estate investor, mentor, and visionary speaker with a remarkable track record in the industry. A Georgetown University alum and former Wall Street professional, Sam has built an empire in real estate, acquiring and managing thousands of properties across multiple states. As the founder of Hero Homes U LLC, he helps aspiring investors break barriers and build their own profitable portfolios. 🔗 Resources & Links: 👉 Join the Wealth Wednesdays Real Estate Club: WealthWednesdaysRealEstateClub.com 👉 Sign up for the 5-Day Real Estate Challenge: https://wealthwednesdaysrealestateclub.com/sign-up Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

    19 min
See All (100)

5
out of 5
57 Ratings

About

The Profit Talk is for entrepreneurs who want to maximize profits in their business no matter what shifts happen in the economy. I'm Susanne Mariga, a Certified Public Accountant and Fractional CFO specializing in high net worth tax strategies for 7 and 8 figure entrepreneurs using the Profit First System. I have helped hundreds of small business owners for almost two decades create the cashflow in their business that allows their business work for them and not the other way around. Guest experts will be featured regularly to cover anything from life and mindset to growth and scaling.

Information