Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

Brandon Schoen | Brandon Condrey
  • 4.9 (59)
  • Entrepreneurship
  • Updated Semiweekly

Welcome to the Profit Cleaners Podcast, the only place where you can learn from the top 1% of cleaning business owners. Focused on redefining profit, each episode is designed to give you practical tips and advice so that you can grow your own business, whether you’re just getting started or have been in the industry for decades. Discover the most intelligent ways to make more profit per customer, increase customer retention, improve your work culture, and create sustainable systems that actually give you more time back. Roll up your sleeves and get to work with your hosts Brandon Schoen and Brandon Condrey, owners of one of the most successful cleaning businesses in the Southwest.

  1. 23h ago

    Behind the Scenes — Tony Cruz Teaching Voice AI to Our Mastermind (Exclusive Clip)

    This week we are pulling back the curtain. Inside our Noctave AI Cohort 1 mastermind we brought in a very special guest — Tony Cruz, a cleaning business owner of 15-plus years and one of the most knowledgeable people in the home services industry on the topic of voice AI. In this episode, Brandon introduces Tony and then plays an exclusive behind-the-scenes clip from our live Zoom training where Tony shares his story, his background, and his perspective on where the cleaning industry is headed. This is the first 10 minutes of a much longer session Tony led for our paid cohort members. We wanted to give our podcast audience a taste of who Tony is and what he brings to the conversation before he joins us live on July 7th. Tony Cruz will be joining Brandon live on the July 7th webinar with a special bonus offer for Cohort 2 that he will only reveal on the call. Register for the free live training — Tuesday July 7th at noon Mountain: profitcleaners.com/voiceai Highlights: 00:00 – Introduction00:28 – Meet Tony Cruz: The Cleaning Business Owner Behind the AI Success Stories06:21 – The Biggest Mistake That Nearly Cost a Family Cleaning Business07:48 – The Mindset Shift That Changes How You Sell Premium Cleaning Services08:36 – Why Cold Audiences Don't Care About Your Awards or Reviews09:14 – The Real Reason Customers Will Pay More for Your Cleaning Service10:50 – How Paid Ads and AI Work Better Together11:52 – Where to Learn More About Implementing AI in Your Business Links/Resources Mentioned: Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/Visit profitcleaners.com/cleanerclean to stay updated on everything coming next from Profit Cleaners. profitcleaners.com/cleanercleanRegister for the free live training — Tuesday, July 7th at noon Mountain: profitcleaners.com/voiceaiLearn more about Noctave AI: noctave.ai

    13 min

  2. 3d ago

    The $136,000 Mistake I Almost Didn't Catch

    Most cleaning business owners have no idea how much revenue is leaking out of their business every single week. Not from bad marketing. Not from bad service. Just from missed calls. In this episode Brandon Schoen — co-founder of Sandia Green Clean, one of the largest residential cleaning companies in New Mexico — walks through the exact call report discovery that changed how he thinks about his business forever. He breaks down the math live, shows you how to calculate your own number in five minutes, and shares what he built to fix it. If you own a cleaning business and your phones go unanswered at night or on weekends — this episode is for you. Brandon is also hosting a free live training on Tuesday July 7th at noon Mountain to walk through this in real time. Details at the end of the episode and in the show notes. Register for the free live training — Tuesday July 7th at noon Mountain: profitcleaners.com/voiceai Learn more about Noctave AI: noctave.ai Highlights: 00:00 – Introduction02:00 – The Missed Opportunity You Didn't Know Was Costing You04:45 – How to Calculate Your Hidden Revenue Leak08:40 – Why More Marketing Isn't the Answer10:00 – Why Hiring More Phone Reps Didn't Solve the Problem11:15 – The AI Solution That Answers Every Missed Call15:30 - Short Demo of Noctave AI20:00 – How Noctiv AI Helps Recover Lost Revenue21:30 – Combining AI With Paid Ads for Better Conversions24:15 – Live Demo, Webinar, and Next Steps Links/Resources Mentioned: Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/Visit profitcleaners.com/cleanerclean to stay updated on everything coming next from Profit Cleaners. profitcleaners.com/cleanercleanRegister for the free live training — Tuesday July 7th at noon Mountain: profitcleaners.com/voiceaiLearn more about Noctave AI: noctave.ai

    31 min

  3. Jun 29

    Why 55% of Cleaning Businesses Raised Prices (And How You Can Too)

    In this episode of The Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey examine one of the most important business decisions cleaning company owners face: when and how to raise prices. As operating costs continue to increase across the industry, they explain why strategic price adjustments are often necessary to maintain profitability while continuing to deliver exceptional service. Drawing from their own recent experience, the Brandons discuss implementing multiple price increases within a short period, including how rising fuel costs influenced their pricing strategy. They share the lessons they learned, why most customers responded positively, and how building trust through consistent value makes pricing conversations significantly easier. They also explore current trends shaping the residential cleaning industry, including growing consumer demand, changing perceptions of professional cleaning services, and why more households now view recurring cleaning as an investment in time savings, mental well-being, and overall quality of life. They also discuss practical ways cleaning businesses can differentiate themselves by emphasizing convenience, efficiency, and customer experience rather than competing solely on price. Finally, the Brandons provide an update on the evolution of their own pricing philosophy, explaining why they are moving away from competitor-based pricing in favor of a gross margin approach. They discuss the importance of understanding business financials, making data-driven decisions, and continually refining systems to build a more profitable and sustainable cleaning company. Listen now! 👉 Visit profitcleaners.com/cleanerclean to learn more about the Cleaner Clean platform, access educational resources, and discover practical strategies for building a stronger, more profitable cleaning business. Highlights: (00:56) An overview of current cleaning industry trends and why more than half of cleaning businesses have recently increased their prices.(03:10) How consistently delivering value strengthens customer trust and minimizes cancellations during price adjustments.(04:26) Key industry statistics on consumer demand, average pricing, and the continued growth of residential cleaning services.(05:54) How emphasizing speed, convenience, and efficiency can create a competitive advantage beyond price alone.(09:21) The importance of transparency, value-based messaging, and customer communication when adjusting pricing.(11:18) An update on the next phase of Profit Cleaners and the transition toward a more strategic pricing model.(13:01) The value of continuous learning, system improvement, and financial awareness in building a business designed for long-term success. Links/Resources Mentioned: Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/Visit profitcleaners.com/cleanerclean to stay updated on everything coming next from Profit Cleaners. profitcleaners.com/cleanerclean

    15 min

  4. Jun 27

    We Almost Went Corporate (And Why We Didn't)

    In this episode of The Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey share the story behind one of the biggest business decisions they've ever made. After spending the past year developing a franchise model—including significant investments in legal work, systems, and planning—they ultimately chose to walk away from the opportunity in favor of a direction that better aligns with their mission and values. The Brandons discuss the realities of the franchise model, the unexpected challenges they encountered, and why they concluded that it no longer reflected the entrepreneurial freedom they have always encouraged within the Profit Cleaners community. Rather than creating a business with higher barriers to entry, they explain why they are recommitting to helping independent cleaning business owners build successful, scalable companies. They also introduce the next chapter of Profit Cleaners, centered around practical AI solutions and modern business systems. You'll hear how they're leveraging artificial intelligence to uncover operational insights, improve efficiency, automate decision-making, and simplify business management using real-world cleaning company data. They also provide a preview of the new educational platform, updated coaching resources, and AI-powered tools currently in development. This episode offers an inside look at the lessons learned from a major strategic pivot and why the future of Profit Cleaners is focused on providing accessible tools, practical education, and innovative technology to help cleaning business owners grow with confidence. Listen now! 👉 Visit profitcleaners.com/cleanerclean to stay informed about upcoming AI tools, educational resources, beta opportunities, and future Profit Cleaners updates. Highlights: (01:45) Why the Brandons stepped away from the podcast and what they had been building over the past year.(04:05) The realities of developing a franchise model and the key reasons they decided not to move forward.(06:13) Why returning to their entrepreneurial roots felt like the right decision for both their business and the Profit Cleaners community.(08:46) The challenges of high franchise startup costs and why accessibility became a priority.(10:17) An introduction to the next phase of Profit Cleaners, including AI tools, updated education, and community initiatives.(10:57) How AI-driven operational insights helped improve business efficiency and optimize team capacity.(13:29) Their renewed commitment to supporting independent cleaning business owners through practical solutions and innovation.(16:17) The vision for an AI-powered platform that delivers actionable business insights using real operational data.(17:56) How integrating payroll, CRM, GPS, and operational data can simplify business management and improve decision-making.(19:56) Introducing the Cleaner Clean platform and how to stay informed about upcoming product releases and opportunities. Links/Resources Mentioned: Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/Visit profitcleaners.com/cleanerclean to stay updated on everything coming next from Profit Cleaners. profitcleaners.com/cleanerclean

    22 min

  5. Mar 21

    The Cleaning Business Owner’s Guide to AI

    Artificial intelligence is rapidly transforming the way businesses operate—and for cleaning business owners, the question is no longer if you should adopt AI, but how to implement it effectively. In this episode of the Profit Cleaners Podcast, Brandon Schoen presents The Cleaning Business Owners’ Guide to AI, drawing from McKinsey’s State of AI research and translating it into actionable insights for local service businesses. He explores a critical gap in today’s market: while the majority of organizations are already using AI, only a small percentage have successfully scaled it to drive meaningful results. This gap presents a unique opportunity for early adopters to gain a significant competitive advantage. Throughout the episode, Brandon explains how AI can be leveraged as a form of digital labor—enhancing productivity, streamlining operations, and improving customer experience—without replacing the human element that drives service quality. He also introduces a strategic framework for AI adoption, outlining the progression from basic automation to full business transformation, and emphasizes the importance of rethinking workflows rather than simply adding AI tools to existing processes. If you’re looking to stay competitive, increase efficiency, and position your business for long-term growth, this episode provides a clear and practical starting point. Listen now! Get the AI Toolkit for Cleaning Business Owners:  https://profitcleaners.com/ai Highlights: (01:26) Overview of McKinsey’s State of AI report and its relevance to cleaning businesses. (03:05) The gap between AI adoption and measurable business results. (04:29) How leading companies are redesigning workflows using AI. (06:36) Understanding AI as a form of labor that enhances team productivity. (07:47) Why the next 12–18 months present a critical window of opportunity. (09:11) Untapped potential of AI in local service industries. (13:07) Risks of delaying AI adoption in a rapidly evolving market. (16:42) The three levels of AI adoption: automation, enhancement, and transformation. (18:41) Introduction to agentic AI and its future impact. (21:52) Effective vs. ineffective approaches to implementing AI. (23:16) Future trends: AI agents, advanced models, and industry-specific tools. (25:53) The widening gap between AI adopters and non-adopters. (28:44) Strategic choices: ignore, experiment, or fully commit to AI. (30:43) Final takeaway: AI as a tool for leverage, not replacement. Links/Resources Mentioned: Profit Cleaners Website Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/Get the AI Toolkit for Cleaning Business Owners:  https://profitcleaners.com/ai

    32 min

  6. Mar 16

    Our New Co-Pilot: How We’re Using Artificial Intelligence to Automate and Scale

    Artificial intelligence is moving fast—and for business owners, the question is no longer if you should be using AI, but HOW. In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey break down how they’re using artificial intelligence as an AI co-pilot inside their cleaning business to automate tasks, improve efficiency, and help their team move faster. They share practical examples of how AI is already helping them summarize meetings, generate SOPs, draft emails, create marketing content, and even test AI voice assistants that can answer calls and schedule jobs. The Brandons also introduce the concept of developing an AI-first mindset—using AI as a research assistant, a problem-solving partner, and a strategic sounding board when making business decisions. While the technology is advancing rapidly, the Brandons explain why the goal isn’t to replace employees, but to amplify your team’s productivity by removing repetitive tasks and allowing people to focus on delivering great customer experiences. If you want to stay competitive, save time, and start leveraging the tools that are shaping the future of business, this episode will give you a clear place to start. Listen now! And for more strategies to grow your cleaning business, access our free training → profitcleaners.com/masterclass  Highlights: (01:19) Why learning AI is becoming essential for business owners who want to stay competitive. (07:44) Developing an AI-first mindset: using AI instead of traditional search to solve problems faster. (10:41) How AI can summarize meetings, extract action items, and improve team accountability. (14:09) Using AI to generate SOPs and internal documentation quickly. (19:23) Testing AI voice assistants to answer calls, book jobs, and support customer service. (24:10) Creating marketing content with AI—including images, videos, and ad copy. (31:06) Why AI should be used to amplify your team, not replace them. (36:15) The key takeaway: spending just a few hours per week learning AI can give your business a major advantage. Links/Resources Mentioned: Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

    37 min

  7. Mar 10

    The Underdog Victory: How We Won “Best of the City”

    What does it take for a local cleaning company to win “Best of the City”—especially when competing against long-established franchises with bigger advertising budgets? In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey share the story behind their underdog victory: winning Best House Cleaning in their city for the first time after eight years of competing. The Brandons break down the strategies that helped them finally secure the win—from building powerful social proof with reviews, to activating their customer community during voting season, to forming strategic partnerships with other local businesses that expanded their reach. They also discuss why customer experience throughout the year plays a critical role when you eventually ask customers for reviews, referrals, or votes—and how responding to negative reviews can turn dissatisfied customers into long-term advocates. Throughout the episode, they share practical insights on community engagement, marketing consistency, and leveraging local recognition to build credibility and attract more customers. If you want to strengthen your reputation, increase conversions, and position your business as a trusted leader in your market, this episode offers a clear roadmap for doing exactly that. And for more strategies to grow your cleaning business, access our free training → profitcleaners.com/masterclass  Highlights: (00:42) The big announcement: winning Best of the City in the house cleaning category after eight years of competing. (02:24) Competing against a well-established franchise—and what finally helped them secure the win. (03:08) Why social proof—reviews, testimonials, and awards—plays a critical role in customer buying decisions. (05:39) Community engagement strategies: using email and text campaigns to activate customer support during voting periods. (08:07) The concept of making “deposits” with customers throughout the year before asking for reviews or votes. (11:39) How responding to negative reviews can resolve issues and strengthen customer relationships. (12:41) Strategic partnerships with other local businesses to expand reach and cross-promote services. (16:42) Leveraging social media, community initiatives, and local PR to increase brand visibility. (19:17) Why consistent content and communication strengthen customer engagement. (21:20) The key takeaway: building goodwill in your community creates long-term support and trust. Links/Resources Mentioned: Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

    24 min

  8. Mar 5

    The Comeback: Why We Went Dark and What We’re Building Next

    The Brandons are back! After a brief pause from releasing new episodes, Brandon Schoen and Brandon Condrey return to the Profit Cleaners Podcast to explain why they went dark—and what they’ve been building behind the scenes. Rather than stepping away from the business, the past few months have been spent working deeply on the operations of their real-world cleaning company, Sandia Green Clean, refining systems, upgrading infrastructure, and preparing the next phase of growth. In this episode, the Brandons share a candid look at what it takes to run and evolve a $5 million cleaning business nearly a decade in. From expanding their workspace and solving operational bottlenecks to rethinking their marketing strategy and replacing outdated software that was slowing their team down, they discuss the continuous improvements required to keep a growing company running efficiently. They also discuss the importance of regularly revisiting business systems, why technology should accelerate your operations rather than slow them down, and how their team is beginning to explore AI tools to improve efficiency while enhancing the customer experience. Finally, the Brandons preview what’s ahead for the podcast, including their upcoming Future-Proof Cleaning Business series, where they will share practical insights and lessons from the strategies they are actively implementing inside their company. For cleaning business owners looking to strengthen operations, upgrade systems, and build a business designed for long-term growth, this episode offers a transparent look at what happens behind the scenes. Listen now! And for more strategies to grow your cleaning business, access the free training → profitcleaners.com/masterclass  Highlights: (00:14) The Brandons return and explain why the podcast took a short break.(02:06) What’s ahead for Profit Cleaners and the direction of the podcast moving forward.(03:39) Reflections on nearly a decade of building and operating a $5M cleaning company.(04:54) Expanding operations by acquiring additional workspace and upgrading infrastructure.(07:16) Reevaluating paid advertising strategies to improve long-term marketing ROI.(07:54) The renewed focus on organic marketing and local community partnerships.(08:01) Why the team is transitioning away from their long-time CRM platform.(10:20) The need for growing businesses to adapt systems as operations scale.(11:10) Exploring how AI can enhance productivity and support customer experience.(12:26) Introducing the upcoming Future-Proof Cleaning Business series. Links/Resources Mentioned: Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

    14 min
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4.9
out of 5
59 Ratings

About

Welcome to the Profit Cleaners Podcast, the only place where you can learn from the top 1% of cleaning business owners. Focused on redefining profit, each episode is designed to give you practical tips and advice so that you can grow your own business, whether you’re just getting started or have been in the industry for decades. Discover the most intelligent ways to make more profit per customer, increase customer retention, improve your work culture, and create sustainable systems that actually give you more time back. Roll up your sleeves and get to work with your hosts Brandon Schoen and Brandon Condrey, owners of one of the most successful cleaning businesses in the Southwest.

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