On this episode of The Millionaire Choice Podcast, Tony talks with Troy Perkins, a gemologist, entrepreneur, and founder of Platinum1911.com and Fast Fix Arizona, about the realities of building wealth, creating value, and making smarter decisions with money. Troy shares how he went from a comfortable upbringing and years of spending without much financial discipline to a major wake-up call in his 30s, when the 2008–2009 downturn forced him to rethink what real wealth building meant. What makes this conversation especially powerful is Troy’s practical, no-fluff approach to entrepreneurship and money. He breaks down five simple but important business principles—research your craft, find demand, make sure the numbers work, work hard and smart, and schedule your priorities—while also sharing how he applies those lessons in his own life, business, and family. His perspective on assets, time management, and raising financially aware kids offers a grounded reminder that wealth is built through discipline, intention, and consistent action. SHOW OVERVIEW Troy's journey from Scottsdale to jewelry entrepreneurshipLessons learned from financial awakening at age 30The importance of investing in assets vs. liabilitiesPractical tips on prioritizing and scheduling for successFrameworks for starting a business and identifying demandThe value of continuous learning through podcasts and YouTubeInsights into high-end jewelry and watch investmentsTAKEAWAYS Troy's early experiences in Scottsdale, NYC, and Newport Beach shaped his understanding of wealthThe impact of the 2008-2009 financial crisis on his perspectiveBuilding wealth through asset acquisition, such as jewelry and goldTeaching kids the importance of investing and frugalityThe five-step entrepreneurial process: research, demand, profitability, working smart, and scheduling prioritiesThe critical difference between pursuing passions that are viable vs. unprofitableStrategies for maximizing daily productivity and learning efficiently during cracks in the dayThe significance of scheduling priorities over just prioritizing tasksHow to navigate the luxury jewelry and watch markets for investment and enjoymentTroy's faith-driven approach to business and giving backTIMESTAMPS 00:00 - Introduction to Troy Perkins, gemologist and entrepreneur 02:00 - Troy’s background and how he entered the jewelry business 04:00 - Lessons from financial challenges at age 30 06:00 - Building wealth through asset investments like jewelry and gold 08:00 - Teaching kids about investing and frugality 10:00 - The five-step framework for starting a business 14:00 - Demand research and profitability assessment 16:00 - The importance of working smart and scheduling priorities 19:00 - Strategies for maximizing productivity and time management 22:00 - Learning opportunities through YouTube and podcasts 24:00 - Most expensive jewelry transactions and market insights 26:00 - High-end watches as investment assets 29:00 - Faith, generosity, and business success principles 32:00 - Practical tips for career growth and leadership 33:00 - How to connect with Troy and learn more CONNECT WITH TROY PERKINS AT platinum1911.com or LinkedIN Is money slipping through your fingers? Are you missing your opportunity to become a millionaire? Welcome to The Millionaire Choice. Where we talk to millionaires and future millionaires about how to build wealth and what to do with it once you have it. Here’s your host Tony Bradshaw. He made his choice and created his millionaire plan at age 25. Now it’s your turn. Visit tonybradshaw.com and GET MONEY SMART. You're making a hundred thousand dollars or more. But if you're honest, your money isn't doing what it should be. You're spending more than you'd like, investing less than you know you should, and somewhere between the income and the life you imagined—something got lost. Tony Bradshaw is a first-generation millionaire and money mentor who helps high earners turn income into real wealth. This is Higher Peak Coaching. Visit TonyBradshaw.com to book you If you enjoy the show, please review and subscribe! And remember, if you want to be good with money, you need to study money. You need to GET MONEY SMART, and give your money a purpose. Enjoy life. Help others. Serve God. Review, Subscribe & Share The Millionaire Choice Podcast – Help the World Get Money Smart! 📈 Transform Your Life, Money & Business with HIGHER PEAK COACHING: tonybradshaw.com 💰 Discover the Get Money Smart Community Get Money Smart