Podcast Marketing Success: Grow your business with a podcast funnel

Juliana Barbati- Podcast Marketing Strategist & Subconscious Marketing™️ Coach
  • 4.9 (338)
  • MARKETING
  • UPDATED WEEKLY

Are you ready to grow your business leveraging your podcast? Want to turn your podcast into a magnet for business growth and success? Hey there, I’m Juliana, podcast strategist and your guide to mastering podcast marketing. I’m a wife, crunchy homeschooling mom of 3, and I’ve navigated the journey from launching this podcast to an audience of zero all the way to a top 0.5% show. And now, it’s your turn! Welcome to the Organic Marketing Simplified, your roadmap to growing your business sustainably by podcasting. In this show, you’ll discover strategies to grow your podcast, proven tactics to rank your podcast leveraging podcast SEO, the secrets to growing your business with a podcast that converts listeners to clients, and so much more! Whether you’re a seasoned podcaster or just starting out, this podcast is your go-to resource for everything you need to know about using a podcast to drive your business forward. Every episode is packed with actionable advice to guide you in building a podcast that not only gets downloads but also grows your business! So grab a notebook and pen, it’s time to dive into strategies that will transform your podcast into a powerhouse of business growth! Xo, Juliana Ready to turn your podcast into a powerful, organic marketing funnel? Join Profitable Podcast Blueprint group coaching program https://julianabarbati.com/profitable-podcast-blueprint Ready to launch and uplevel your podcast? Let my podcast marketing & production agency handle that for you! hello@julianabarbati.com www.julianabarbati.com

  1. Expert Positioning Simplified! How to Build Your Brand Authority with a 3-Step Podcast Structure (and Improve Your Audience Retention)

    21H AGO

    Expert Positioning Simplified! How to Build Your Brand Authority with a 3-Step Podcast Structure (and Improve Your Audience Retention)

    Disclaimer: I ran into some technical issues with my microphone, so the audio may not be perfect. Please bear with me because I’ve got some really important (and juicy) things to share. Do you feel like you are losing your audience the very second a guest interview ends? Is your current podcast style actually building a bridge to your paid offers or is it just a hobby that takes up your time? Are you wondering if the interview format you were told to use is actually the reason your listeners are not buying? Many podcasters fall into the trap of neglecting their own brand authority because they are too busy highlighting everyone else. In this episode, I’m gonna share how you can shift your strategy now to make sure your show serves your business goals instead of just providing a platform for others and that there is a specific balance between solo and guest content that transforms your podcast into a reliable high-converting asset. The secret is found in a podcast structure that prioritizes your own voice through strategic solo shows. By moving toward more solo content, you improve your audience retention because people start showing up specifically for your unique perspective. This shift ensures your show is a key part of your marketing funnel rather than a separate project sitting on the sidelines. This is your guide to reclaiming your platform and establishing true thought leadership in your industry. You will learn how to use podcast networking for growth without losing your status as the primary expert. Transitioning to this model is the fastest way to drive podcast monetization and secure your expert positioning as a leader. If you are ready to stop hiding behind a microphone full of guests and finally step into your authority, this is your next step. Your show needs to be centered on your unique expertise.  It is time to stop being a supporting character in your own brand and start leading the conversation. Let’s do this! -Juliana Join Profitable Podcast Blueprint: https://julianabarbati.com/profitable-podcast-blueprint    Connect with me: Website: www.julianabarbati.com Instagram: @julianabarbati_

    6 min
  2. 5 Simple Podcast Set Up Tips You Should Know Before You Start and Grow a Podcast in 2026

    1D AGO

    5 Simple Podcast Set Up Tips You Should Know Before You Start and Grow a Podcast in 2026

    Overwhelmed trying to choose the right podcast equipment or figure out the best podcast hosting platform? Wondering if anyone will actually listen to your show after you start a podcast? I want you to know you can begin right now with what you already have and that you do not need expensive gear to build a profitable podcast. In this episode, I break down the complete roadmap to launch and grow your podcast with clarity. I share the exact tools I used, how to simplify your podcast hosting, and why strong podcast marketing starts with clear positioning. We also talk about building a simple content strategy that supports long-term online business growth. So many podcasters get stuck in the tech or feel like they are talking into empty space. They put out strong episodes, but without search engine optimization, no one can find them. That lack of visibility hurts audience retention and slows your results before you ever see traction. This episode will help you use organic marketing and smart search engine optimization to get discovered without relying on social media. You will learn how to create a clear monetization strategy so your show supports your business from day one and becomes a sustainable path to growth. If you are ready to stop overthinking and finally take action, this is your next step. Your podcast does not need to be perfect, it needs to be live, searchable, and aligned with your goals. You have everything you need to get started. Now it is time to move. Let’s do this! - Juliana   Join Profitable Podcast Blueprint: https://julianabarbati.com/profitable-podcast-blueprint    Connect with me: Website: www.julianabarbati.com Instagram: @julianabarbati_

    11 min

  3. 12/01/2025

    Podcast Content Planning for 2026! How to Align Your Podcast Content Strategy with Business Goals

    What if your podcast could become the most powerful asset in your business for lead generation? Imagine having a content engine that not only grows your visibility but also attracts aligned clients and fills your offers without needing to be everywhere online! In this final episode of the Podcast Growth Series, I’m showing you how to align your content with your goals so that every episode fuels momentum in your business. We’ll walk through a step-by-step podcast audit designed to help you reflect on what worked in 2025 and plan intentionally for the year ahead.Whether you're craving more ease or looking to expand your reach as a creative entrepreneur, this episode is your permission slip to focus on what lights you up and simplify everything else. You'll get clear on what drives real podcast downloads and how to do more of what works.We’re talking content alignment, strategic podcast planning, and how to map out launches that feel fun, purposeful, and totally in sync with your big 2026 vision. You’ll also hear my take on why SEO for podcasters is non-negotiable for long-term growth. Let’s make 2026 the year your podcast becomes the center of your marketing universe, full of clarity, confidence, and intentional creation. Let’s do this! Juliana Get your homework here: http://www.julianabarbati.com/homework Join Profitable Podcast Blueprint: https://juliana-barbati.thrivecart.com/profitable-podcast-blueprint/ Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_

    23 min

  4. 11/01/2025

    Podcast growth beyond SEO for podcasters! How to use Facebook ads, Pinterest marketing & podcast guesting to increase your online visibility - Podcast Growth Series Ep 11

    Wondering what to do after you’ve nailed your podcast SEO but still want more traction? If you're already showing up and creating great podcast content, but still craving more podcast visibility, this episode is for you! I’m sharing 4 podcast growth strategies you can layer onto your existing podcast promotion plan without overcomplicating things. You’ll get a clear sense of what’s worth trying now, what to hold off on, and how to decide based on your capacity. These aren’t quick hacks. They’re long game moves that work alongside your SEO for podcasters to build real, lasting online visibility. If you’ve been feeling pressure to “do all the things” to grow your podcast, this episode will help you pause, refocus, and grow your show with purpose! Xo, Juliana Want me to personally audit your podcast? https://juliana-barbati.thrivecart.com/podcast-performance-boost/ Snag the Podcast Growth Lab and learn the exact strategies I use inside my podcast marketing & production agency to triple downloads + what helped me grow my show to a top 0.5% podcast. → https://juliana-barbati.thrivecart.com/seo-secrets-for-podcasters/ Get your action steps here: www.julianabarbati.com/homework  Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_

    13 min

  5. 10/01/2025

    3 Strategic Content Planning Strategies Every Podcaster Needs to Know - Podcast Growth Series 10

    Do you feel like your podcast episodes have a short shelf life? Are you constantly chasing new ideas but not seeing long term results? Want to know how to make one episode keep delivering traffic, listeners, and shares for months? There’s a smarter way to grow your show and it starts with planning evergreen content! When you shift your focus to episodes that stay relevant over time, you’re building a body of work that keeps working for you. If you’ve been podcasting for more than three months, chances are you already have valuable data showing you what content your audience loves. In this episode, I’ll show you how to analyze that podcast data and use it to plan better content. We’ll also talk about a strategy that keeps listeners engaged and returning for more. Plus, I’ll walk you through the benefits of creating a content bank, especially with batched episodes that save you from lastminute stress. This one is all about setting yourself up for consistent, reliable growth! Let’s do this! Juliana Want me to personally audit your podcast? https://juliana-barbati.thrivecart.com/podcast-performance-boost/ Get your action steps here: www.julianabarbati.com/homework  Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_

    9 min

  6. 09/01/2025

    Podcast analytics for growth! How to track the right data (without overwhelm) - Podcast Growth Series Ep 9

    Are you checking your podcast stats every day, wondering what really matters? Feeling unsure what numbers you should track or what they even mean? If you’ve ever opened your host dashboard and felt lost, this episode is for you. Most podcasters keep an eye on downloads, but don’t actually know what they should be looking for. Maybe you’re tracking daily numbers or comparing random stats that don’t actually help. That ends today. Inside this episode, I walk you through the key metrics you should be tracking each month, because when you understand your podcast analytics, you can stop stressing and start growing with clarity! Once you start measuring the right things, you’ll be able to see what’s working, what needs to change, and how to grow all without getting caught up in emotions or random guesses. Xo, Juliana Want me to personally audit your podcast? https://juliana-barbati.thrivecart.com/podcast-performance-boost/ Get your action steps here: www.julianabarbati.com/homework  Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_

    11 min

  7. 08/01/2025

    How to stay aligned with your podcasting goals by avoiding these 3 mistakes podcasters make - Podcast Growth Series Ep 8

    Are you pouring your heart into your podcast but struggling to see growth? Feeling like you’re spinning your wheels and wondering why your show isn’t bringing in the downloads or income you hoped for? You’re not alone and most podcasters hit this wall before they figure out what’s really holding them back. The good news is, you can avoid the most common mistakes that lead to frustration and burnout. When you know where podcasters often go wrong, you can create a show that grows steadily, brings in the right listeners, and actually helps you reach your business goals. In this episode, I’m sharing the top three mistakes podcasters make and how to foolproof your show from day one. We’ll talk about why podcast SEO is your best friend, why relying on sponsorships alone won’t get you far, and why becoming “too inspirational” with endless interviews can actually hurt your podcast growth. You’ll also learn how to create a solid foundation for your show that makes it searchable, monetizable, and aligned with your offers. By focusing on the right strategy instead of chasing shiny new trends, you’ll finally have a podcast that works for you instead of feeling like extra work. If you’ve ever wondered why your podcast isn’t getting traction, this episode will give you the clarity and simple steps to fix it. Get ready for a podcast that grows your visibility, impact, and revenue without the stress or confusion. Let’s do this! Juliana Resources mentioned: https://juliana-barbati.thrivecart.com/seo-secrets-for-podcasters/ Get your action steps here: www.julianabarbati.com/homework  Other episodes on SEO: https://podcasts.apple.com/us/podcast/how-to-get-more-podcast-downloads-with-seo-for/id1513824115?i=1000687822948  https://podcasts.apple.com/us/podcast/ready-to-double-your-podcast-audience-4-strategic-growth/id1513824115?i=1000677608109

    9 min

  8. 07/01/2025

    Collaborative marketing meets podcast growth! How to monetize your podcast with strategic partnership opportunities and podcast affiliate marketing - Podcast Growth Series Ep 7

    Wondering how to increase your podcast downloads while also generating income? In this episode, I walk you through how to turn all those podcast pitches in your inbox into to affiliate partnerships that help you monetize your podcast. Whether you're in a niche or general topic, this strategy works across the board. You’ll learn how to create aligned partnership opportunities with your guests so they’re not just offering value but sharing the episode and driving traffic too. This not only builds audience engagement, it also motivates your guests to share the content far and wide. We also talk about how content strategy plays into all this and how planning ahead and positioning your episodes right can be your best podcast marketing strategy yet! By the end, you’ll discover a brand new podcast growth hack and how to increase your podcasting income with smart, simple tweaks. Let’s do this! Juliana Xo, Juliana 📌 Get your action steps here: www.julianabarbati.com/homework 🎯 Snag my SEO Secrets for Podcasters mini-course! Learn the exact strategies I use inside my podcast marketing & production agency + what helped me grow my show to a top 0.5% podcast. → https://juliana-barbati.thrivecart.com/seo-secrets-for-podcasters/ 🚀 Want a personalized podcast growth plan? Get my expert audit here → https://juliana-barbati.thrivecart.com/podcast-performance-boost/ 🎧 Get the Podcast Success Bundle for just $24! → https://juliana-barbati.thrivecart.com/podcast-success-bundle/

    12 min
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4.9
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About

Are you ready to grow your business leveraging your podcast? Want to turn your podcast into a magnet for business growth and success? Hey there, I’m Juliana, podcast strategist and your guide to mastering podcast marketing. I’m a wife, crunchy homeschooling mom of 3, and I’ve navigated the journey from launching this podcast to an audience of zero all the way to a top 0.5% show. And now, it’s your turn! Welcome to the Organic Marketing Simplified, your roadmap to growing your business sustainably by podcasting. In this show, you’ll discover strategies to grow your podcast, proven tactics to rank your podcast leveraging podcast SEO, the secrets to growing your business with a podcast that converts listeners to clients, and so much more! Whether you’re a seasoned podcaster or just starting out, this podcast is your go-to resource for everything you need to know about using a podcast to drive your business forward. Every episode is packed with actionable advice to guide you in building a podcast that not only gets downloads but also grows your business! So grab a notebook and pen, it’s time to dive into strategies that will transform your podcast into a powerhouse of business growth! Xo, Juliana Ready to turn your podcast into a powerful, organic marketing funnel? Join Profitable Podcast Blueprint group coaching program https://julianabarbati.com/profitable-podcast-blueprint Ready to launch and uplevel your podcast? Let my podcast marketing & production agency handle that for you! hello@julianabarbati.com www.julianabarbati.com

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