RED Talks

RED C Research
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RED Talks

These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.

  1. 07/24/2024 · VIDEO

    RED Talks: Understanding Kids & Play

    In this Gen Alpha focused episode, kids and family experts Cat Hunter and Kirsty Koch of RED C UK, discuss the importance of play and how it’s evolved. They also explore the dichotomy between kids’ play preferences and parental priorities and what this means for brands.

    10 min

  2. 05/13/2024 · VIDEO

    RED Talks: Season 2 - Episode 7 - RED C Consumer Mood Monitor (Apr-24)

    In the latest edition of our RED Talks series, Director Geoff Tucker and Research Project Manager Colm Finlay discuss the most recent results from RED C’s Consumer Mood Monitor in the ROI to get behind the data and understand what the key factors are impacting on the Irish consumer psyche.

    15 min

  3. 04/03/2024 · VIDEO

    RED Talks: Season 2 - Episode 4 - Reaching Him Right

    In this episode, Directors Aoife Marron and Robin McGhee discuss current attitudes, opinions and behaviours among men, as well as the implications for brands and how they can best engage and connect with them.

    14 min

  4. 03/07/2024 · VIDEO

    RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations

    In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to understand which concepts to take forward.

    15 min

  5. 01/17/2024 · VIDEO

    RED Talks: Season 2 - Episode 3 - Unlocking Brand Growth with CEPs

    RED Talks

    16 min

  6. 09/20/2023 · VIDEO

    Season 2 - Episode 2 - Understanding the Irish Consumer Outlook

    A discussion on RED C's most recent Consumer Mood Monitor release

    17 min

  7. 02/07/2023 · VIDEO

    Season 2 - Episode 1 - Sustainability during a cost of living crisis

    Derek Bell, Associate Director in RED C Dublin, and Rosie O’Sullivan, Research Executive in RED C UK discuss results from our Consumer Sustainability Monitor in Ireland and the UK, and what these results mean for consumers and brands while also navigating a cost of living crisis.

    12 min
  8. Episode 10. Segmentation - segmenting your market for targeted understanding

    11/09/2021 · VIDEO

    Episode 10. Segmentation - segmenting your market for targeted understanding

    Ciara Clarke, Director, RED C Ireland and Richard Barton, MD, RED C UK, discuss the benefits and best approaches to segmenting your market to enable targeted understanding and priorities to drive growth.

    14 min
See All (17)

About

These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.

Information

  • Creator
    RED C Research
  • Years Active
    2020 - 2024
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Copyright 2020 All rights reserved.
  • Show Website
    RED Talks

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