The Chiropractic WHY podcast

Dr Jonny Coller DC ACP

We spend some time learning, discussing and generally chatting all things Chiropractic and Chiropractic philosophy. The podcast made by the profession for the profession.

  1. Building without burnout.

    FEB 21

    Building without burnout.

    n this episode, we sit down with Dr. Steven Hume, DC, a chiropractor based in Oxford who has recently transitioned from associate to clinic owner. Over the last year, Steven has built a practice that not only delivers clear, principled chiropractic care but also gives him the freedom and lifestyle he set out to create. This conversation is an honest look at what it really takes to move from being an associate to opening your own office. We explore the internal shifts, philosophy, communication skills, and practical decisions that allowed Steven to build a steady, growing practice without unnecessary stress or high overheads. We discuss the difference between being “half in” chiropractic and fully committing to it, why certainty changes everything in practice, and how retention, table talk, and philosophy underpin long-term success. Steven also shares openly about the doubts, frustrations, and lessons he experienced early in his career—and what finally helped things click. If you’re an associate considering opening your own practice, or a chiropractor wanting more clarity, retention, and confidence in what you do, this episode will give you both encouragement and direction. In this episode, we cover: The transition from associate to clinic ownerWhy philosophy creates certainty in practiceThe power of chiropractic in, chiropractic outHow reading and education improve table talkWhy communication is just as important as adjusting skillBuilding a practice with low overhead and simple systemsThe maths behind knowing when you’re ready to openRetention as a stress-reducer in businessThe role of Google reviews in growing a practiceWhy chiropractic isn’t the problem—application isSteven also shares advice for chiropractors who are struggling early in their career, reminding us that growth takes time, skill, and patience—but the reward is a practice that is both fulfilling and sustainable.

    49 min
  2. The one on retention with Ana Echeveste

    12/16/2025

    The one on retention with Ana Echeveste

    In this episode, we sit down with Dr. Ana Echeveste DC, one of the kindest and passionate chiropractors in Europe. Ana runs a powerhouse practice in San Sebastián, a beautiful office that truly changes lives and delivers upper cx chiropractic with precision. This conversation is raw, honest, and full of insights that will change the way you think about retention, communication, and what it means to truly lead a vitalistic practice.This episode we explore how retention really works, why discomfort is essential for growth (for you and your practice members), and how to communicate chiropractic in a way that is simple, powerful, and true to Chiropractic. Whether you're early in your career or refining your craft, this conversation will remind you why principled chiropractic matters—and how to translate that into a practice that grows with ease.In this episode, we cover:
 • Why discomfort is the foundation of retention—and how to train it in yourself and your practice members
 • The moment Ana threw out her PowerPoint on stage and chose full congruence
 • How to communicate chiropractic without talking about pain
 • Why society struggles with discomfort and how this affects care plans
 • What it means to adjust from a place of “wonder” and how it transforms retention
 • The role of table talk in building trust, certainty, and long-term care plans
 • How chiropractors accidentally burn out—and why retention reverses everything • Why you should stop giving lifestyle tips your practice members aren’t ready for
 • The power of saying “I don’t know” in a way that builds authority and connection
 • One simple thing every chiropractor can implement TODAY to improve retention

    48 min

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About

We spend some time learning, discussing and generally chatting all things Chiropractic and Chiropractic philosophy. The podcast made by the profession for the profession.

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