BCF ORG Podcast - The Business of Business

This episode was exactly what I needed to hear! As a business owner who's been hesitant about podcasting, Casey Cheshire's insights on leveraging podcasting for business growth really opened my eyes. What I loved most was how Brian and Casey broke down the practical aspects - it's not just about having a podcast, it's about using it strategically as part of your overall marketing automation system. Casey's point about podcasting being a relationship-building tool rather than just content creation really resonated with me. The discussion about marketing technology integration was particularly valuable. As someone who works in sales automation, I appreciated how they connected podcasting to broader business systems and operational efficiency. It's clear that both Brian and Casey understand that successful marketing isn't just about one tool - it's about how everything works together. Brian's questions were spot-on, especially when he dug into the ROI aspects and how to measure podcast success. You can tell he's asking from a real business owner's perspective, not just theoretical knowledge. This is why I keep coming back to The Business of Business - Brian consistently brings on guests who provide actionable insights that you can actually implement. Already planning to apply some of Casey's strategies to my own business development efforts. Keep up the excellent work, Brian! Looking forward to the next episode.

I was doing what I thought was right! I was taking some of the best job postings/descriptions I could find on the internet. But I was getting lackluster candidates and therefore, hiring lackluster employees! Danielle Mulvey said I need to get super-specific in what I am looking for. Obviously, I need to spend more time putting together the right posts, to attract the right candidates - which will probably save me more time in the long haul! Thanks for the great tips!

Great show with awesome advice! In particular, episode 56 with guest Danielle Mulvey had great insight on recruitment and hiring. Danielle shared a lot of tips and tricks, like making sure you don’t just copy/paste your job descriptions from other job postings— you won’t find 5-Star talent that way! Being original is everything these days!

Another great guest Brian! Danielle shared some practical insights about how to hire the right people. Unfortunately, most of us don’t know how to hire, so we tend to be more subjective. Danielle goes on to reiterate the importance of implementing an objective process to hire 5-Star employees.