Who Ya Know Show

Trevor Houston

Unlock your hidden potential with the Who Ya Know Show by ClearPath Wealth Strategies, where 'Who Ya Know' can make all the difference in your wealth, health, business, career, relationships and life! Join Trevor Houston and Mark Elder as they interview industry top experts to uncover success blueprints and actionable steps for becoming your best self. As licensed financial professionals, they also offer insurance and financial products through various carriers. Content is for informational purposes only. Guest views/opinions do not reflect the hosts. For more info, visit 👉 CPWstrategies.com

  1. 3d ago

    I Stopped Chasing Money and Found My Real Purpose | Trevor Houston

    Episode Summary: What if the breakthrough you're praying for isn't hiding in your next sale, job offer, or business opportunity, but in someone else's struggle? I went from being a top producer in the automotive industry to watching my finances fall apart after starting over in financial services. I felt invisible, rejected, and terrified I'd made the biggest mistake of my career.  Then one unexpected conversation at a coffee shop, a stranger's prayer, and a job networking group changed the direction of my life. In this episode of the Who Ya Know Show, I'm sharing the story behind my mission: how I went from struggling to build my own career to helping thousands of job seekers find hope, build connections, and discover new opportunities. The turning point wasn't learning how to sell harder. It was learning how to serve first. What You Will Learn: Discover why hitting rock bottom can reveal a purpose you never expected.Recognize when career success has become a ceiling instead of an opportunity for growth.Understand how one conversation and an unexpected connection helped redirect my career.Shift from chasing opportunities to building trust by solving problems for others.Learn how listening to job seekers helped me discover the challenges I was uniquely positioned to address.Explore how serving others led to the creation of the Who Ya Know Show and a community supporting career transitions.Identify how your own difficult experiences could help someone else find their way forward. Resources: Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Comeback Mastermind: https://calendly.com/tmhouston/mastermindSubscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) The Moment I Stopped Selling and Started Serving  (0:33) How Rock Bottom Led Me to My Mission  (2:39) From Top Producer to Hitting a Career Ceiling  (6:44) The Opportunity That Made Me Consider Starting Over  (10:46) The 90-Day Decision That Changed My Career  (13:35) Starting a Business Without Knowing How to Find Clients  (18:01) When Success Turned Into Financial Fear  (19:44) The Coffee Meeting That Changed Everything  (21:15) A Stranger's Unexpected Prayer  (25:23) Walking Into a Room Full of Struggling Job Seekers  (28:41) Why Listening Changed My Approach  (31:33) Becoming a Bridge Between Job Seekers and Recruiters  (33:19) The Shift From Selling to Serving  (34:54) The Podcast Invitation That Sparked a New Mission  (37:59) How the Who Ya Know Show Began  (43:18) Turning Career Strategies Into Real Job Offers  (45:13) A Job Offer on the Last Day of a Free Trial  (50:40) Taking the Mission Nationwide  (53:23) Using Your Pain to Build a Ladder for Others  (55:38) Why Serving Others Can Help You Find Purpose  (59:35) Three Steps to Turn Your Story Into Someone Else's Hope  (1:01:02) Is Your Next Purpose Hiding in the People You Serve? (Note: This episode is a repost from the Who Ya Know Show archives.)

    I Stopped Chasing Money and Found My Real Purpose | Trevor Houston
  2. Oct 12

    They Fired Me. I Built a Career They Never Imagined

    Episode Summary: What if getting fired wasn't the end of your career but the beginning of your purpose? Two days before Christmas, I was fired from a job I loved at Harley-Davidson during the Great Recession. I was young, scared, facing financial uncertainty, and terrified of returning to the poverty I'd grown up in. But what felt like one of the worst moments of my life eventually became the turning point that helped me build a completely different future. In this episode of the Who Ya Know Show, I'm taking you behind the scenes of that experience from being fired after advocating for a customer, to finding success in an industry that had previously rejected me, to eventually leaving a comfortable career to pursue something bigger. Because sometimes the people who reject you unknowingly push you toward the very purpose you were meant to pursue. What You Will Learn: Reframe rejection as potential redirection instead of proof that your career is over. Discover how getting fired during the Great Recession opened an unexpected door into automotive sales. Recognize when career security has become a ceiling that's holding you back. Rebuild confidence after layoffs, financial setbacks, and professional disappointment. Transform difficult experiences into skills, solutions, and opportunities to serve others. Identify how your own comeback story could become someone else's survival guide. Resources: Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Comeback Mastermind: https://calendly.com/tmhouston/mastermindSubscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Your Setback Might Be Positioning You for Something Bigger  (0:23) Why Rejection Can Become Redirection  (1:35) My First Career at Harley-Davidson  (4:55) The Motorcycle Sale That Changed Everything  (7:10) Why I Was Fired for Standing Up for a Customer  (8:45) Getting Fired Two Days Before Christmas  (10:33) The Fear of Going Back to Poverty  (11:56) How a Previous Rejection Became My Next Opportunity  (14:23) Six Years of Success and Hitting a Career Ceiling  (16:17) Starting Over and Learning to Build My Personal Brand  (18:01) Becoming the Guide I Once Needed  (19:43) The People Who Hurt You Might Have Helped You Grow  (20:52) How Your Pain Can Become Someone Else's Solution  (24:35) Your Comeback Starts With One Powerful Question (Note: This episode is a repost from the Who Ya Know Show archives.)

    They Fired Me. I Built a Career They Never Imagined
  3. Oct 5

    Your Career Is Stuck Because of THIS (Not Your Resume) | Trevor Houston

    Episode Summary: When rejection piles up, uncertainty creeps in, and your confidence starts taking hits, it’s easy to believe the market, your age, recruiters, or circumstances have already decided your future. But what if this season isn’t defining you, it’s refining you? In this episode of the Who Ya Know Show, Trevor Houston breaks down why your mindset can become your greatest advantage during a career transition. Drawing from his own experience with layoffs, uncertainty, and career reinvention, Trevor shares practical ways to rebuild confidence, strengthen resilience, and turn a setback into the beginning of your comeback. What You Will Learn: Reframe rejection as redirection instead of letting it define your future.Recognize how scarcity and victim mindsets can quietly affect your job search.Build daily habits around gratitude, movement, encouragement, and intentional thinking.Create mindset anchors that reconnect you with confidence when doubt creeps in.Challenge the fear that keeps professionals holding onto careers they've already outgrown.Strengthen your resilience so setbacks become fuel for your next chapter.Take consistent action instead of waiting for circumstances to change first. Resources: Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Comeback Mastermind: https://calendly.com/tmhouston/mastermindSubscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (2:49) Why Mindset Matters More Than Your Resume (5:19) Victim Mindset vs. Victor Mindset (7:38) How You Respond to Adversity Changes Everything (10:01) Trevor’s Career Setback & the Mindset That Changed Everything (12:20) Gratitude: Your Armor Against Negativity (16:52) The Morning 5: Building a Stronger Start to Your Day (18:52) Why You Shouldn’t Start Your Morning With Your Phone (23:41) Give People Their Roses While They’re Here (25:56) The Power of Speaking Your Comeback Into Reality (27:28) Affirmations & Building Confidence (29:17) Mindset Anchors: How to Reset Your Confidence (31:23) Find Your Personal “Walk-On Song” (35:31) Why Your Mindset Shows Up in Interviews (38:01) Career Lily Pads vs. the Traditional Career Ladder (40:29) Job Hugging: Are You Staying Because You’re Scared? (42:54) Trevor’s Leap of Faith & Leaving a Career He’d Outgrown (45:20) Portfolio Careers, Burnout & Knowing Your Limits (47:24) Scarcity Mindset Can Push Opportunities Away (49:45) Build Your Mindset Board & Start Your 7-Day Challenge (Note: This episode is a repost from the Who Ya Know Show archives.)

    Your Career Is Stuck Because of THIS (Not Your Resume) | Trevor Houston
  4. May 18

    Best Known Beats Best: The Job Search Truth Nobody Tells You | Trevor Houston & Mark Elder

    Episode Summary: If you’ve been applying for jobs, tailoring your resume, hitting “submit” over and over, and hearing crickets, this episode is for you. Because here’s the hard truth: Your resume is content. And if nobody’s seeing it, engaging with it, or remembering it, then your job search strategy is broken. In this episode of the Who Ya Know Show, Trevor Houston and Mark Elder break down why personal branding is no longer optional, why “best known beats best,” and how to stop chasing opportunities and start attracting them. If you’ve felt overlooked, invisible, or frustrated in today’s job market, this conversation will shift your entire approach. Resources: Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Mark Elder LinkedIn: https://www.linkedin.com/in/markelder1/Career Comeback Mastermind: https://calendly.com/tmhouston/mastermindSubscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Why your resume is your marketing asset and how to make it visible (2:32) Visibility matters more than qualifications alone (3:19) Why being known beats being the best (4:48) Using storytelling to attract opportunities (6:04) From job seeker to trusted expert (10:30) Building a digital footprint through consistent content (13:12) Why personal branding is non-negotiable today (16:49) Case study: Building authority through content (19:03) Leveraging video and testimonials for credibility (25:52) Value-driven content beats self-promotion (36:56) Crafting your personal narrative with ChatGPT (40:48) Authenticity over perfection in personal branding (51:17) The power of consistency and discipline (56:16) Proactive networking that gets attention (1:08:08) Personalized video outreach for visibility (1:18:00) A practical branding action plan (1:34:51) Final profile audit: does your brand stand out?

    Best Known Beats Best: The Job Search Truth Nobody Tells You | Trevor Houston & Mark Elder
  5. Apr 6

    Why Most People Fail at Influence. And How to Ethically Win the Power Game | René Rodriguez

    What if your reality isn’t as objective as you think? What if the way you see the world is being shaped by invisible gaps your brain is constantly filling in? In this episode, Trevor Houston speaks with René Rodriguez, a renowned expert in behavioral neuroscience. He is a bestselling author and keynote speaker, recognized for his insights into how belief and identity drive human behavior and influence. Rene has helped leaders and organizations understand the subconscious operations of influence and the role of identity in shaping outcomes. His work delves into the ethical considerations of persuasion, especially in the context of AI and social media, making him a leading voice in the field of influence and communication. In this powerful conversation, we dive into the psychology of influence, identity, and the “narrative gap” the space where assumptions are formed and beliefs are created. From AI to media to personal relationships, you’ll discover how influence operates beneath the surface and how to take back control. Resources: René Rodriguez on LinkedIn: https://www.linkedin.com/in/learnwithrene/Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Comeback Mastermind: https://calendly.com/tmhouston/mastermindSubscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.comChapters: (0:00) Introduction to influence, neuroscience, and identity (1:51) Influence as social manipulation, AI’s role, and psychological manipulation era (3:51) Success is linked to identity, not just strategy (4:33) Identity shapes perception and how the brain interprets reality (6:00) Challenging societal constructs like age and opportunity (8:16) The role of perception, self-talk, and reframing narratives (9:37) Data vs. bias: how perception gets distorted (12:39) Overcoming the belief that you're not enough or too late (13:17) Embracing failure as a path to growth (16:36) The myth of influence and what it really takes to lead (17:37) Ethical influence vs. manipulation (20:04) The moral responsibility behind influence (24:21) Emotional triggers and psychology behind influence (25:44) Questioning sources and credibility (27:07) Self-awareness in how we are influenced (30:34) AI’s role in shaping human behavior and decision-making (32:43) Free will, accountability, and personal responsibility (33:52) Ownership as the foundation of success (39:45) Asking “What am I meant to learn here?” (43:51) Narrative shapes reality and fills perception gaps (46:15) Controlling the stories you tell yourself (47:13) The ongoing battle for influence in media and society (50:10) Social media’s impact on perception and emotions (53:13) The shift from objective truth to narrative-driven truth (54:50) Critical thinking as a survival skill (56:45) The power of words in shaping reality (59:21) Influence as legacy and living with purpose (1:00:52) Teaching intentional living to the next generation

    Why Most People Fail at Influence. And How to Ethically Win the Power Game | René Rodriguez
  6. Mar 16

    Building Wealth and Freedom through Franchise Ownership | Giuseppe Grammatico

    Episode Summary: What if your job disappeared tomorrow? Would your confidence disappear with it? Many professionals believe they’re safe until layoffs, restructuring, or corporate decisions change everything overnight. In this episode of the Who You Know Show, Trevor Houston sits down with franchise expert Giuseppe Grammatico to break down the real story behind business ownership and why franchising might be one of the smartest ways to build a safety net before you need it. Discover how franchise ownership can be a powerful strategy for gaining control over your financial future, avoiding job insecurity, and building a legacy. Giuseppe Grammatico shares insights on the realities of franchising, funding options, and how AI is transforming the industry. But this isn’t a “get rich quick” conversation. This is about leverage, preparation, and building control over your future. Resources: Giuseppe Grammatico on Linkedin: https://www.linkedin.com/in/giuseppe-grammatico/ Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/ Career Comeback Mastermind: https://calendly.com/tmhouston/mastermind Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠ Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Introduction: The truth about franchising and freedom (1:33) Why many franchisees buy into misconceptions about quick freedom (3:30) What brings people to Giuseppe: pain points and aspirations (4:49) Personal story: breaking through the corporate ceiling for family time (6:39) Mindset shifts: understanding ROI, risk, and long-term goals (8:15) The reality of owning a business versus a job (10:07) How ownership provides control over your career and income (12:05) The effort required in the first year of franchise ownership (12:57) Responsibilities and underestimated demands of business ownership (13:56) The misconception of passive income with franchising (15:45) Matching your soft skills and network with franchise opportunities (18:15) When franchising isn't suitable: timing and capital considerations (19:40) Funding options: SBA loans, retirement accounts, and severance (21:35) Myth-busting: franchising as a business, not a job (22:37) Support structures: how franchisees get help and training (24:30) The importance of network and support systems in franchise success (27:25) Current popular franchise categories and ideal fits for different personalities (36:40) How to start building your franchise safety net early (39:29) The Franchise Freedom Process: a simple, effective step-by-step system (44:07) Can AI improve the franchise matching and support process? (59:29) Key lessons from Giuseppe’s book on empowering your franchise journey (1:02:39) The importance of clarity on your ideal life and daily routine (1:04:34) Overcoming systemic career patterns and taking control (1:06:55) Wrap-up: Connect with Giuseppe and start your journey today

    Building Wealth and Freedom through Franchise Ownership | Giuseppe Grammatico
  7. Mar 2

    Burned Out and Playing Small? This Is Your Wake-Up Call | Lauren Schmidt

    Epsode Summary: You can build the business. You can lead the team. You can look successful on the outside… And still be drowning in fear, anxiety, and quiet burnout. In this powerful conversation with leadership coach Lauren Schmidt, we unpack the moment everything shifted, the night she realized, “No one is coming to save you.” Not her husband. Not her team. Not success. The breakthrough began when she looked inward and confronted the belief that she wasn’t worthy of help, rest, or more. If you’re in a career setback, leadership pressure, or midlife transition wondering why you feel exhausted even though you’re “doing everything right,” this episode is your reset. Resources: Lauren Schmidt LinkedIn: https://www.linkedin.com/in/laurenschmidt08/Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.comChapters: (00:00) Introduction and Lauren's Background (01:50) The importance of mindset in career and life (03:43) Lauren's experience with burnout and fear (06:28) The turning point: No one's coming to save you (07:33) Root causes: Worthiness and internal blocks (09:21) Signs of burnout and self-care realization (11:04) Living for more and overcoming small fears (12:52) The power of visualization and trusting the process (15:53) Taking actionable steps towards your goals (18:05) The role of belief and self-confidence (20:04) Practicing gratitude and shifting energy (23:47) The impact of trauma and gratitude after near-death experiences (27:50) The importance of self-love and knowing your value (30:56) The power of decision and taking responsibility (35:12) Overcoming internal blocks and self-doubt (40:34) The importance of community and support systems (42:23) No one's coming to save you: The mindset shift (44:50) Handling rejection and feedback as growth opportunities (50:01) Starting your day with positive intentions (55:02) The significance of continuous self-improvement (58:37) The importance of asking for help and feedback (01:02:18) Transforming criticism into growth (01:05:54) Addressing burnout in leadership and society (01:09:30) Filling your cup and avoiding burnout (01:10:53) Connecting with Lauren Schmidt for further growth

    Burned Out and Playing Small? This Is Your Wake-Up Call | Lauren Schmidt

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About

Unlock your hidden potential with the Who Ya Know Show by ClearPath Wealth Strategies, where 'Who Ya Know' can make all the difference in your wealth, health, business, career, relationships and life! Join Trevor Houston and Mark Elder as they interview industry top experts to uncover success blueprints and actionable steps for becoming your best self. As licensed financial professionals, they also offer insurance and financial products through various carriers. Content is for informational purposes only. Guest views/opinions do not reflect the hosts. For more info, visit 👉 CPWstrategies.com