The Unified Brand - Branding Podcast

Elements Brand Management
  • 5.0 (7)
  • Marketing
  • Updated Weekly

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

  1. 4d ago

    How to Build Authority and Win More Clients on LinkedIn | Dean Seddon

    How do you build genuine authority on LinkedIn, attract the right people and turn your online presence into real business opportunities? In this episode of The Unified Brand Podcast, Chris Outlaw is joined by Dean Seddon, founder of Maverick and LinkedIn social selling expert, to explore how business owners, entrepreneurs and professionals can make LinkedIn a powerful part of their business growth strategy. Having worked with more than 500 people one-to-one since 2018, Dean shares his experience of helping businesses build visibility, communicate their expertise and develop meaningful relationships that lead to commercial opportunities. But building a successful presence on LinkedIn isn't just about creating great content. It's about understanding your audience, positioning yourself around what matters to them, consistently demonstrating your expertise and starting the conversations that move relationships forward. Together, Chris and Dean explore how content, personal branding and social selling work together to build trust, establish authority and generate new business. In this episode, you'll discover: How to build a personal brand that makes you memorable for the right reasons. Why clarity and focus are essential to effective LinkedIn positioning. How to understand what your ideal customers actually want and what motivates them to act. Why meaningful conversations are an essential part of a successful LinkedIn strategy. How to combine content, networking and social selling to generate business opportunities. Dean's approach to starting five valuable conversations every day. The five content pillars that help demonstrate expertise and attract the right audience. How LinkedIn Lives, events and sharing your methodology build trust and credibility. Why consistency and repeated exposure matter more than individual post performance. How AI search is creating new opportunities to build personal brand authority. Why authenticity, human relationships and original thinking are becoming increasingly valuable. Dean also explains why developing your own frameworks, methodologies and intellectual property can help differentiate your business and establish you as the obvious choice for your ideal customers. Whether you're a founder, marketer, consultant or business leader, this episode is packed with practical insights to help you build authority, develop stronger relationships and create more opportunities through LinkedIn. Connect with Dean Seddon LinkedIn: https://www.linkedin.com/in/socialsellingdean/ Maverrik Website: https://maverrik.io/ Dean's Website: https://www.deanseddon.io/ Workshops & Events: https://maverrik.io/ Discover more episodes of The Unified Brand Podcast for insights into branding, marketing, positioning and business growth. Subscribe and follow to stay up to date with future conversations. ----- Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BrandPowerScore.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Discovery Call:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    How to Build Authority and Win More Clients on LinkedIn | Dean Seddon

  2. Oct 15

    Liberating Leadership: Why Great Leaders Challenge AND Support | Ali Stewart

    What separates a good manager from a truly great leader? Many founders and business leaders are promoted into leadership because they're brilliant at what they do. But being great at your job doesn't automatically mean you know how to inspire, motivate and develop a high-performing team. In this episode of The Unified Brand Podcast, Chris Outlaw sits down with Ali Stewart, founder of Ali Stewart & Co., leadership expert, author and creator of the Liberating Leadership approach. Drawing on decades of experience working with thousands of leaders, Ali reveals why the most successful leaders share one fundamental mindset: high challenge, high support. Together, they explore how leaders can unlock the potential of their people, create stronger workplace cultures and build teams capable of achieving sustainable success. In this episode, you'll discover: Why high-performing leadership requires both challenge and support. The four stages of Liberating Leadership: visioning, mobilising, developing and enabling. Why talented employees don't automatically become effective leaders. How personality types and Insights Discovery can transform communication and teamwork. The importance of catching people doing something right. Why delegation is one of the hardest but most important leadership skills. How leadership beliefs shape organisational culture and brand experience. How to develop people who take ownership, show initiative and grow with your business. Whether you're a founder scaling your company, a manager looking to get the best from your team or a business leader trying to create a stronger culture, this conversation offers practical insights you can start applying immediately. Great leadership isn't about getting people to work harder. It's about helping them become better than they thought they could be. Discover more about Ali Stewart and her leadership programmes at allystewartandco.com. 🎧 Listen now to The Unified Brand Podcast. Ali Stewart – LinkedIn: https://www.linkedin.com/in/alistewartandco/ Ali Stewart & Co. – LinkedIn: https://uk.linkedin.com/company/ali-stewart-%26-co Website: https://www.alistewartandco.com/ About Ali: https://www.alistewartandco.com/about Leadership articles: https://www.alistewartandco.com/blog Events and masterclasses: https://www.alistewartandco.com/events Contact: https://www.alistewartandco.com/contact/ ----- Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BrandPowerScore.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Discovery Call:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Liberating Leadership: Why Great Leaders Challenge AND Support | Ali Stewart

  3. Oct 8

    What VCs Really Look for in Founders — Matan Hazanov

    What actually makes a founder investable — and what makes a VC lose interest almost immediately? In this episode of The Unified Brand Podcast, Chris Outlaw is joined by Matan Hazanov, Managing Partner at Enigma Ventures, entrepreneur, investor and host of The Profit or Pivot Podcast. Drawing on more than 15 years around venture capital and entrepreneurship, Matan reveals what investors are really looking for when a founder walks into the room — and why, at the early stage, the numbers may be far less important than you think. We explore why exceptional founders challenge their own assumptions, how investors assess whether someone has the potential to build an exceptional company, and why founders need to establish credibility rather than simply trying to “sell” investors. Matan also breaks down some of the most common fundraising mistakes he sees, from inflated market-size claims and overcomplicated pitch decks to defensiveness and a lack of understanding of the customer. We also dig into the role of personal brand in raising investment. Matan explains why, particularly at an early-stage company, the founder effectively becomes the brand — and why investors will look at your LinkedIn presence, reputation and what you put out into the world before deciding whether they want to work with you. Plus, we discuss authenticity, having the courage to hold a genuine point of view, AI-native businesses, autonomous organisations and how AI is changing the way investors think about growth. If you're a founder considering investment, building a startup or trying to understand what really happens on the other side of the pitch deck, this episode gives you an investor's perspective on what matters. In this episode: • What VCs really look for in early-stage founders• Why exceptional founders question their own assumptions• The two things Matan looks for before investing• How to explain a complex business in 60 seconds• Why credibility matters more than trying to close the investor• Common pitch-deck and fundraising mistakes• When a business should — and shouldn't — pursue VC funding• Why the founder's personal brand matters to investors• Authenticity, strong opinions and building in public• How AI is changing enterprise software and startup growth• The potential future of fully autonomous businesses Connect with Matan Hazanov LinkedIn: https://ca.linkedin.com/in/matan-hazanov-a9755416Enigma Ventures: https://www.enigma-vc.com/Matan's website: https://matanhazanov.com/YouTube: https://www.youtube.com/channel/UCJP_TbvpnfrPdeiITVvt9Yg Listen to The Profit or Pivot Podcast Spotify: https://open.spotify.com/show/6moOMZC9eQWpEsl1QffZHvApple Podcasts: https://podcasts.apple.com/us/podcast/the-profit-or-pivot-podcast/id1815626537Podcast website: https://profitorpivot.podbean.com/ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠

    What VCs Really Look for in Founders — Matan Hazanov

  4. Oct 1

    How to Create a Category Your Brand Can Own

    What if the best way to beat your competition… was to stop competing with them altogether? In this episode of The Unified Brand Podcast, Chris Outlaw explores category design, the strategy of creating and owning a new market category rather than fighting for attention in an existing one. Category-leading brands don’t simply differentiate themselves. They redefine the problem, change how customers think about the market, and position their brand as the obvious solution. Chris breaks down the principles behind category design, including the Magic Triangle of product, company, and narrative, and explains how brands can build a category that customers understand, remember, and associate with them. You’ll discover: • What category design actually means — and why it goes far beyond rebranding• Why category leaders can escape traditional feature and price comparisons• How to define the problem your new category exists to solve• The Magic Triangle of product design, company design, and category narrative• How brands like Salesforce, HubSpot, Tesla, and Oatly changed how their markets were perceived• Six practical steps for becoming a category leader• Why educating the market is critical when introducing a new category• How to name and frame your category so customers understand it• Why internal alignment matters just as much as external marketing• The danger of diversifying before you truly own your position If your business operates in a crowded market and differentiation alone isn’t getting you noticed, category design could give you another way to think about positioning. Define the category. Tell the story. And build a position your brand can own. ----- Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BrandPowerScore.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Discovery Call:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    How to Create a Category Your Brand Can Own

  5. Sep 24

    When Should You Rebrand? Building a Brand That Lasts with Christy Madden

    When does a brand need to change, and when does it need the conviction to keep building on what already works? Chris Outlaw is joined by Christy Madden, Strategy Director at Ragged Edge, to explore how brands create lasting value through a clear idea, meaningful difference and consistent execution. Drawing on work with Wise, Monzo and Granola, Christy explains how to recognise existing brand equity, make strategy simple enough for an entire organisation to use, and resist change driven by novelty alone. In this episode, they discuss: How to decide what to preserve during a rebrandWhy a brand idea needs time to build recognitionHow Granola found a distinctive position in a crowded AI categoryWhy brand strategy should guide product, messaging and marketing decisionsHow to stand out even when your business has no unique product featureFor founders and marketing leaders weighing up a rebrand, this conversation offers a practical question to start with: what is already working, and what idea are you prepared to commit to? Explore Ragged Edge’s work: raggededge.com Ragged Edge Instagram Ragged Edge Linkedin Connect with Christy Madden --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

    When Should You Rebrand? Building a Brand That Lasts with Christy Madden

  6. Sep 17

    Why Great Brands Need Permission to Play — Paul Blackburn, Founder of Studio Blackburn

    What if brand consistency is actually holding your brand back? In this episode of The Unified Brand Podcast, Chris Outlaw sits down with Paul Blackburn, founder and CEO of Studio Blackburn, to explore why the strongest brands need more than rigid rules — they need permission to play. Drawing on more than 25 years in design and branding, Paul shares how creativity, strategy and experimentation can work together to build brands with greater clarity and character. They explore why measurement can sometimes suffocate great creative ideas, whether consistency is really the virtue brands assume it is, and why traditional brand guidelines may no longer suit the way modern brands need to behave. Paul also explains the idea of “brand stretch”: treating a brand less like a fixed identity and more like a set of ingredients that can be combined in different ways without losing what makes the brand recognizable. You’ll discover: • Why brands need permission to play• The tension between consistency and creativity• Why traditional brand guidelines may be becoming outdated• How to escape your industry’s “sector vernacular”• Why brands can’t communicate everything — and shouldn’t try• How to identify the 1% of your brand that people actually need to hear• Why great brand strategy is as much about what you leave out as what you include• How creative teams can produce better ideas without fear of getting things wrong• Why pitching great creative work is about more than the work itself• What LEGO, Airbnb and the Olympic brand can teach us about brand stretch If your brand has become too controlled, too predictable or too similar to everyone else in your category, this conversation will challenge the way you think about consistency. 🎙️ The Unified Brand Podcast — helping founders and marketers build brands that stand out, connect and grow. Paul Blackburn – LinkedIn: linkedin.com/in/blackburnpaulStudio Blackburn – Website: studioblackburn.comStudio Blackburn – Instagram: instagram.com/studioblackburnStudio Blackburn – LinkedIn: linkedin.com/company/studioblackburn --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

    Why Great Brands Need Permission to Play — Paul Blackburn, Founder of Studio Blackburn

  7. Sep 10

    Personal Branding Isn’t About You: How to Become Valuable & Visible with Vanessa Errecarte

    What if everything you’ve been told about personal branding is backwards? In this episode of The Unified Brand Podcast, Chris Outlaw is joined by marketing strategist, bestselling author and founder of Marketing Simplified, Vanessa Errecarte, to explore why the strongest personal brands aren’t built through constant self-promotion — they’re built by being useful. Vanessa shares her service-first approach to personal branding and explains how founders, marketers and professionals can turn their knowledge and experience into distinctive thought leadership that people actually remember. You’ll discover how to develop a counterintuitive point of view, why being different matters more than simply being visible, and how Vanessa’s TRUTH framework can help you transform expertise into memorable content. Chris and Vanessa also explore how AI is changing online discovery, why distinctive ideas could become increasingly important in AI-powered search, and why imperfect, human content can often create more trust than highly polished content. In this episode: • Why personal branding isn’t really about you• How to find your distinctive, counterintuitive point of view• Vanessa’s TRUTH framework for developing thought leadership• Why memorability should come before growth• The biggest personal branding mistakes professionals make• How to test ideas before doubling down on them• Why consistency matters more than constantly creating content• How AI is changing search and online visibility• Why imperfection can actually strengthen trust• How to turn expertise into speaking and career opportunities• The thinking behind Vanessa’s book, Valuable & Visible If you want to build a personal brand that creates credibility and opportunities without becoming an influencer or constantly talking about yourself, this episode is for you. CONNECT WITH VANESSA ERRECARTE Website:https://vanessaerrecarte.com/ LinkedIn:https://www.linkedin.com/in/vanessa-errecarte Instagram:https://www.instagram.com/vanessaerrecarte/ Facebook:https://www.facebook.com/vanessa.errecarte/ Marketing Simplified:https://marketingsimplified.com/ GET THE BOOK Valuable & Visible: Redefining Personal Branding by Leading with Impact Over Image Amazon:https://www.amazon.com/Valuable-Visible-Redefining-Personal-Branding/dp/1394395000 Take our free 4-minute Brand Power Assessment → ⁠BrandPowerScore.co.uk⁠ Catch visual brand tips on our ⁠YouTube channel⁠ ------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen. 🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

    Personal Branding Isn’t About You: How to Become Valuable & Visible with Vanessa Errecarte

  8. Sep 3

    How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention

    In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond. In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick. You’ll discover: Why Lego lost its way—and how it got back on track The power of staying true to your brand DNA How embracing pop culture transformed Lego into a global force What your business can learn from Lego's bold brand moves Whether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength. Take our free 4-minute Brand Power Assessment → BrandPowerScore.co.uk Catch visual brand tips on our YouTube channel ------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen. 🎧 Take the free Brand Power Score assessment: ⁠⁠brandpowerscore.co.uk⁠⁠ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠

    How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention
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About

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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