The Unified Brand - Branding Podcast

Elements Brand Management
  • 5.0 (7)
  • Marketing
  • Updated Weekly

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

  1. The Brand Strategy Behind Liquid Death’s $1.4B Success

    6d ago

    The Brand Strategy Behind Liquid Death’s $1.4B Success

    Liquid Death didn’t win by making better water. It won by creating an entirely new category. In this episode of The Unified Brand Podcast, we break down the real strategy behind Liquid Death’s rise from a “dumb idea” to a $1.4 billion brand — and why most businesses completely misunderstand what made it work. We explore: Why category creation beats category competitionHow Liquid Death positioned itself against “wellness culture”The power of choosing a brand enemyWhy tension creates magnetic brandsHow archetypes like the Outlaw and Innocent can work togetherWhy unified branding matters more than marketing tacticsThe strategic lesson founders and marketers should take from Liquid DeathThis episode is essential listening for founders, marketers, brand strategists, and business owners who want to stop blending in and start building brands people actually remember. If your brand feels stuck competing on the same messaging as everyone else in your industry, this episode will completely change how you think about positioning. Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠⁠BrandPowerScorecard.co.uk⁠⁠ Book a ⁠⁠Free Brand Discovery Call:⁠⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    8 min
  2. Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand

    May 14

    Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand

    In this episode of The Unified Brand Podcast, we sit down with designer and founder of Mifland, Tobi Egberongbe to explore the power of storytelling, timeless products, and building a brand people emotionally connect with. From vintage Redwing boots and worn-in watches to the philosophy behind creating products that age with meaning, this conversation dives deep into why the best brands focus on identity over trends. We discuss: Why every great brand needs one instantly recognizable productThe danger of copying trends and becoming “too referential”How vintage culture is reshaping fashion and consumer behaviorCreating products with emotional longevity and personal storiesBuilding a lifestyle brand rooted in happiness, creativity, and experienceThe future of retail, pop-ups, collaborations, and community-driven brand experiencesLessons founders can learn from Porsche, Apple, Rolex, and moreThis episode is packed with insights for founders, creatives, marketers, and anyone interested in building brands with substance and staying power. Whether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: ⁠BrandPowerScorecard.co.uk⁠ Book a ⁠Free Brand Discovery Call:⁠ Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    20 min
  3. Why Brand Fragmentation Is Quietly Killing Your Growth

    May 7

    Why Brand Fragmentation Is Quietly Killing Your Growth

    If you walked into different departments across your business and asked each team what your brand stands for… would you get the same answer? In this episode of The Unified Brand Podcast, we explore one of the biggest hidden challenges facing growing businesses: brand fragmentation. Brand inconsistency rarely appears overnight. It creeps in through disconnected messaging, regional adaptations, rushed campaigns, inconsistent tone of voice, and teams interpreting the brand differently. The result? • Confused customers • Slower marketing execution • Increased advertising spend • Internal misalignment • A weakened brand identity This episode breaks down why traditional fixes like updated brand guidelines, one-off training sessions, or even rebrands often fail to solve the root problem. Instead, we explore the importance of building a complete brand operating system through the Unified Brand Framework — connecting strategy, identity, marketing, and governance into one unified structure. You’ll learn: What brand fragmentation actually looks like inside organizationsWhy inconsistent branding damages trust and recognitionThe hidden operational costs of brand misalignmentWhy most businesses don’t have a true brand systemThe four layers of the Unified Brand FrameworkHow to create alignment across teams, markets, and leadershipWhy governance is essential for long-term brand consistencyWhether you’re a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back. Take the Brand Power Assessment: BrandPowerScorecard.co.uk Book a Free Brand Discovery Call: Subscribe for more episodes focused on building stronger, smarter, and more unified brands. Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    8 min
  4. "We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast

    Apr 30

    "We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast

    What happens when rapid growth starts killing your business? In this episode of The Unified Brand Podcast, Gilad Bechar, CEO & Founder of Moburst, shares the raw truth behind scaling a global marketing agency — including the bold decision to fire major clients, cut half the team, and rebuild from the ground up. From raising $2.4M unexpectedly to working with brands like Google and Uber, Gilad breaks down the hidden dangers of hypergrowth, the importance of profitability, and why most agencies fail to scale sustainably. You’ll learn: Why growth without profitability is a ticking time bombThe critical role of measurement and internal data systemsHow to balance brand vs performance marketing effectivelyWhy organic growth is your long-term competitive advantageHow AI is reshaping marketing agencies in real timeThe mindset shift required to scale from startup to global agencyIf you're a founder, marketer, or business leader chasing growth — this episode will challenge how you think about scaling. LinkedIn: https://www.linkedin.com/in/begiladMoburst: https://www.moburst.com/ ----------------- 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    38 min
  5. How Storytelling Shapes Products, Culture, Leadership, and Growth

    Apr 17

    How Storytelling Shapes Products, Culture, Leadership, and Growth

    In this episode of The Unified Brand Podcast, Chris speaks with Gavin McMahon, founder of Fast Forward Consulting Group and author of Story Business, about why storytelling is far bigger than marketing alone. Gavin breaks down the different genres of storytelling in business, from product storytelling and brand worldbuildingto leadership storytelling and culture storytelling. He explains why so many brands overcomplicate their messaging, how businesses can use old words to describe new things, and why the best brands create worlds people want to belong to. They also explore how storytelling influences decision-making, customer perception, internal alignment, and change leadership, especially in a world being reshaped by AI. This episode is packed with insights for founders, marketers, and business leaders who want to build brands that connect more deeply and communicate more clearly. In this episode: Why storytelling is a business tool, not just a marketing toolThe 6 storytelling genres brands should understandHow to make complex products easier to buyWhat “worldbuilding” means for modern brandsWhy culture and leadership depend on shared storyThe communication mistakes that weaken brand clarityHow AI could make storytelling even more valuable Connect with Gavin McMahon:LinkedIn: https://www.linkedin.com/in/gmcmahonStory Business: https://www.story-business.com/fassforward: https://www.fassforward.com/ ----------------- 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    43 min
  6. How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth

    Apr 9

    How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth

    What makes a brand truly stick? In this episode of The Unified Brand Podcast, Chris welcomes back brand strategist, author and founder of First The Trousers, Then The Shoes, Ulli Appelbaum, to unpack the science behind brand associations and why they play such a powerful role in growth. Udi explains how brands are built in memory, why emotion and relevance matter more than most marketers realise, and how strong association networks influence what customers choose in the moment of purchase. They explore: what brand associations actually arewhy memory, emotion and personal relevance drive brand choicehow positioning connects to associationsthe role of distinctive brand assets like packaging, sound and shapewhy consistency beats constant reinventionhow brands like Coke, Nutella, Red Bull, Snickers and Ferrero Rocher create lasting mental availabilitywhy some newer brands hook attention but struggle to sustain loyaltyThis is a practical conversation for founders, marketers and business leaders who want to build brands that are not just seen, but remembered. Connect with Ulli Appelbaum Website: https://first-the-trousers.com/ulli-appelbaum/Consultancy: https://first-the-trousers.com/LinkedIn (Ulli Appelbaum): https://www.linkedin.com/in/ulliappelbaumLinkedIn (First The Trousers Then The Shoes): https://www.linkedin.com/company/first-the-trousers-then-the-shoes Explore Ulli’s Books Amazon Author Page (UK): https://www.amazon.co.uk/stores/author/B09RMLG5BKAmazon Author Page (US): https://www.amazon.com/stores/author/B09RMLG5BK ----------------- 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠⁠

    45 min
  7. Why Most Brands Fail (And How to Become Impossible to Ignore)

    Mar 26

    Why Most Brands Fail (And How to Become Impossible to Ignore)

    Most businesses don’t fail because of a bad product — they fail because no one understands who they are. In this episode of The Unified Brand Podcast, we break down how to build a powerful brand positioning strategy that makes your business unmistakable, memorable, and impossible to ignore. You’ll learn: Why unclear positioning kills growth (and forces you to compete on price)The difference between functional vs emotional positioningHow to deeply understand your audience beyond demographicsA simple X-Y positioning framework to uncover market gapsWhat “meaningful differentiation” really means (and why most get it wrong)A step-by-step formula to craft a powerful positioning statementThe hidden key to building a brand people remember and repeatPlus, a powerful bonus insight on why simplicity beats complexity when building iconic brands. If you want sharper messaging, stronger differentiation, and a brand that actually sticks — this episode is your blueprint. ----------------- 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠⁠⁠

    10 min
  8. The Future of Video Marketing: AI, Creativity, and Brand with VEED’s Lisa Vecchio

    Mar 19

    The Future of Video Marketing: AI, Creativity, and Brand with VEED’s Lisa Vecchio

    In this episode of The Unified Brand Podcast, Chris speaks with Lisa Vecchio, marketing leader at VEED, about why video is no longer a nice-to-have. It is now a core skill for founders, marketers, and modern brands. They explore how AI is changing video creation, why brand should sit at the center of content strategy, and how businesses can use video to tell better stories without huge teams or budgets. Lisa also shares practical ideas around employee advocacy, customer-led content, creator partnerships, thought leadership ads, and building smarter workflows that turn one idea into scalable content. This is a must-listen for founders, marketers, and business leaders who want to create better content, move faster, and build a stronger brand in a video-first world. Topics covered include:AI video editing and creationbrand storytelling through videoemployee advocacy and thought leadershipUGC and customer-led contentcreator partnerships for growthbuilding scalable video workflowswhy video literacy matters for modern marketers Lisa's Links VEED's website: https://www.veed.io/VEED's LinkedIn: https://www.linkedin.com/company/veedhq/posts/?feedView=all Lisa Vecchio's Linkedin: https://www.linkedin.com/in/lisavecchio/VEED's report, 'the ultimate guide to video marketing... because AI": https://www.veed.io/ai/video-marketing-guide ----------------- 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠ Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠⁠

    28 min
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5
out of 5
7 Ratings

About

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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