The Metal Guys Talk Business

Comton Group

Peter Comerford and Mike Bolton are The Metal Guys! Both have worked in the metal sector for almost 20 years, a huge global industry that produces more than a billion tonnes of material annually and affects every industry and walk of life. Together they run a successful recruitment agency Engineered for Metal and Manufacturing Businesses. Their combined industry know how and position in the sector ideally places them to provide impartial, independent insight into the industry. Under the moniker of The Metal Guys, the pair have candid conversations, often asking the difficult questions to the decision makers and technical experts that you won't often hear on other podcast. If you produce, work with with or supply metal, then tune in and join the conversation.

  1. S4E11 | Inside the UK Steel Quota Debate with Carrie Bone of Kallanish Commodities

    Jun 4

    S4E11 | Inside the UK Steel Quota Debate with Carrie Bone of Kallanish Commodities

    Episode Title: Inside the UK Steel Quota Debate Host: Peter ComerfordGuest: Carrie BoneOrganisation: Kallanish Commodities Episode Summary In this episode of The Metal Guys Talk Business, Pete is joined by Carrie Bone to continue the discussion around the proposed UK steel quotas and tariffs, and the wider implications for the steel, stainless and engineering sectors. Carrie provides an overview of: Why the UK steel market has reached this pointGlobal steel overcapacityThe difference between UK quotas and EU tariffsWhy UK mills have struggled to compete internationallyThe risks facing downstream manufacturersConcerns around supply chains, pricing and loopholesThe conversation also explores whether the UK is now at a tipping point where government intervention has become unavoidable. “We’re at a Knife Edge” One of the strongest themes throughout the episode is the concern that the UK steel industry may have reached a critical moment. Pete openly questions whether the government now feels forced to act aggressively in order to prevent further decline in UK steelmaking capacity. Carrie explains that: UK steel production has been falling for yearsEnergy and operating costs remain extremely highGlobal overcapacity continues to pressure pricesImported material is often significantly cheaperThe discussion highlights the difficult balance between protecting domestic production and maintaining competitive manufacturing costs. Quotas vs Tariffs – What’s Actually Happening? A major part of the episode focuses on the difference between: EU tariff systemsUK quota systemsSafeguard measuresCarrie explains how Europe has operated with various protection measures for years, while the UK is now attempting to introduce its own framework following Brexit. The discussion also explores: Why some businesses were caught off guardHow stainless and alloy markets became affectedWhy many downstream manufacturers didn’t initially realise they could be impactedThe Speed of Change Both Pete and Carrie repeatedly return to the issue of timing. While many agree that UK steel requires support, there are concerns that: The changes are happening too quicklyDomestic mills cannot ramp up production fast enoughRecruitment and restarting mothballed facilities takes timeSupply chains cannot adjust overnightPete compares the situation to replacing a supermarket with a corner shop: There is simply less availability and less flexibility within the system.Finished Product “Loopholes” A particularly important discussion centres around the concern that tariffs and quotas could unintentionally encourage more overseas fabrication. The pair discuss how: Raw steel imports may become prohibitively expensiveFabricated products can still be imported more easilyOverseas manufacturers may gain an advantageUK businesses could shift production abroadPete references concerns from industry contacts that some manufacturers may eventually relocate fabrication operations overseas if UK production costs rise too sharply. The Pressure on UK Manufacturing The episode explores the knock-on impact for: Engineering companiesFabricatorsStockholdersProcessorsOEM manufacturersCarrie explains that many businesses are now struggling with: Unclear pricingUncertain future costsLong-term contract exposureChanging import terms and delivery responsibilitiesThe discussion also touches on DDP and DAP Incoterms and how some suppliers may now be forced to renegotiate pricing agreements due to the scale of the proposed changes. Can UK Production Be Rebuilt Quickly Enough? A recurring theme throughout the conversation is realism around UK production capability. Pete questions whether: Mothballed facilities can realistically restart quicklySkilled labour is availableMills can secure raw materials fast enoughCapacity can return within weeks rather than yearsBoth acknowledge that while supporting UK steel is important, rebuilding lost industrial capability is not an overnight process. Brexit, Strategy & Long-Term Thinking The discussion also moves into the wider strategic picture following Brexit. Topics include: Global steel overcapacityThe cost of maintaining domestic virgin steel productionGovernment subsidies and interventionLong-term industrial strategyPete argues that while the government clearly wants to protect UK steelmaking, the implementation may have benefited from a more gradual roadmap over several years rather than a rapid adjustment within weeks. The Bigger Concern: Market Uncertainty Toward the end of the episode, Pete summarises the core concern: Businesses can adapt to higher prices, but uncertainty is far harder to manage. The speed of implementation has left many companies: Rushing ordersStockpiling materialDelaying decisionsStruggling to quote accuratelyThe conversation reinforces how quickly uncertainty alone can destabilise manufacturing supply chains. Key Takeaway This episode explores a difficult reality: The UK may need to protect domestic steel production, but if the transition happens too aggressively, there is a risk of damaging the wider manufacturing and engineering sectors that rely on stable, competitive supply chains. The question throughout the discussion is not necessarily whether change is needed… …but whether the current pace and structure of that change is sustainable. Learn More Kallanish CommoditiesUK SteelConfederation of British Metalforming (CBM)SEASON FOUR of The Metal Guys Talk Business is sponsored by: SteelBuy, a digital platform revolutionising the way businesses trade metal products online. NERO Pipeline Connections, a trusted UK stockholder of stainless steel valves, fittings, and pipeline products, supporting industries from process to precision. Comton Group, Recruitment Engineered for Metal and Manufacturing. The Metal Guys Talk Business is created and produced by Comton Group.Contact us via our social media channels to discuss the podcast and recruitment solutions for your business. Social Media Accounts LinkedIn:Michael Bolton - MikePeter Comerford - PeteComton Group - Comton Group TikTok: Mike - @comtonmikePete - @comtonpete Instagram:Mike - @comtonmikePete - @comtonpete

    1h 7m
  2. S04E10 | Steel Quotas, Tariffs & The Future of UK Manufacturing with Nick Whitehouse of Swiss Steel

    May 28

    S04E10 | Steel Quotas, Tariffs & The Future of UK Manufacturing with Nick Whitehouse of Swiss Steel

    Episode Title: Steel Quotas, Tariffs & The Future of UK Manufacturing Hosts: Peter Comerford and Michael BoltonGuest: Nick WhitehouseOrganisation: Swiss Steel Group UK Episode Summary In this episode of The Metal Guys Talk Business, Pete and Mike sit down with Nick Whitehouse to discuss one of the biggest threats currently facing the UK steel, stainless and nickel alloy markets: the proposed UK steel quotas and tariff changes. The discussion explores: The proposed quota reductionsWhy many businesses believe the timeline is dangerously rushedHow the changes could impact UK manufacturing supply chainsThe risk of artificial demand and overstockingWhy specialist steel products cannot simply be “bought elsewhere”The wider implications for aerospace, defence, nuclear and engineering sectorsThe episode also tackles the difficult balancing act between protecting domestic steel production and maintaining a competitive manufacturing sector in the UK. The Core Concern: “This Feels Too Quick” One of the strongest themes throughout the discussion is the speed at which the proposed changes are being introduced. Nick explains that while the quotas are technically still “provisional”, businesses are already having to make commercial decisions immediately because of the uncertainty surrounding what happens from July onwards. Pete highlights the wider concern: “There could be significant harm done rapidly… decisions could be made that could be damaging for the UK for decades.”The conversation explores how many companies are now scrambling to bring material into the UK before the changes potentially come into effect. Fake Demand & The Risk of Market Distortion A major issue discussed is the creation of what Pete describes as “fake demand”. Because businesses fear future quota restrictions, many are placing orders earlier than they normally would simply to secure stock before July. The concern is that: Companies could become massively overstockedDemand could collapse later in the yearBusinesses may tie up millions in inventoryMarket pricing could become distortedThe episode explores how quickly uncertainty alone can destabilise supply chains, even before legislation officially changes. Why Specialist Steel Supply Chains Are Different Nick explains that businesses like Swiss Steel Group UK operate in specialist markets where supply chains cannot simply be shifted overnight. The discussion covers: Long production lead timesCustomer-specific material requirementsAccreditation and testing standardsReliance on multiple specialist mills across EuropeUnlike commodity steel products, many of these materials are engineered for highly specific applications in sectors such as: AerospaceDefenceNuclearEnergyHigh-performance engineeringThe group discuss how changing approved suppliers in these industries is often a lengthy and heavily regulated process. 34,000 Tonnes to 11,500 Tonnes One of the biggest talking points in the episode is the scale of the proposed quota reduction for certain product groups. Nick discusses how imports in his sector previously totalled around: 34,000 tonnes annually…with proposed quotas potentially reducing this to: 11,500 tonnes annuallyThe concern is not just the reduction itself, but how businesses are expected to compete for increasingly limited allocation windows. The Bigger Question: How Do We Protect UK Steel Properly? The discussion becomes particularly balanced when Pete challenges the situation from the opposite side. The episode openly acknowledges: UK steel production has fallen dramaticallyDomestic producers face huge energy and operating costsGlobal competition is fierceSome imported steel can arrive at prices UK mills simply cannot compete withThe conversation references: The closure pressures around British SteelThe mothballing of UK production assetsGovernment intervention and renationalisation discussionsRather than simply criticising quotas, the episode explores a deeper question: How do we create a fair and sustainable long-term strategy for UK steel production without crippling downstream manufacturing businesses?Aerospace, Defence & Nuclear: Why This Matters The episode also explores why specialist alloy markets behave differently to more commodity-driven sectors. Pete highlights that sectors such as: AerospaceDefenceNuclear…operate under extremely strict quality and certification standards. In many of these industries: Material approvals can take yearsProduct traceability is criticalSwitching suppliers is highly complexMaterial cost is often a relatively small percentage of the overall project costThe discussion suggests these industries may be less price-sensitive than general engineering markets — but also more vulnerable to supply disruption. A Call for a Strategic Pause Toward the end of the episode, the discussion moves toward solutions. Nick argues that businesses are not necessarily opposing reform itself, but rather the speed and structure of implementation. The group discuss: Pausing implementation timelinesGathering wider industry consultationCreating sector-specific quota strategiesBetter alignment between UK steel strategy and manufacturing realitiesThe overall message is that policy decisions need to consider the entire industrial supply chain — not just steel production alone. Industry Collaboration & Lobbying The episode finishes by discussing how businesses are trying to get their voices heard. Nick explains the importance of: Industry associationsCollaboration between manufacturers and distributorsTrade bodies such as the Confederation of British Metalforming (CBM)Media engagement and public discussionThe conversation reinforces that many businesses feel these decisions could have long-term consequences for UK manufacturing competitiveness. Key Takeaway This episode isn’t simply about “protecting steel”. It’s about the unintended consequences that can occur when industrial policy moves faster than the supply chains that rely on it. The central question raised throughout the discussion is: Can the UK protect domestic steel production without severely damaging the wider manufacturing and engineering sectors that depend on global specialist supply chains?Learn More Swiss Steel Group UKUK SteelConfederation of British Metalforming (CBM)SEASON FOUR of The Metal Guys Talk Business is s...

    54 min
  3. S04E09 | AI, Business and The Next Industrial Revolution

    May 27

    S04E09 | AI, Business and The Next Industrial Revolution

    Episode Title: AI, Business & The Next Industrial Revolution Hosts: Peter Comerford and Michael BoltonGuest: Alan KingOrganisation: ITAA – AI Your Org Community Episode Summary In this episode of The Metal Guys Talk Business, Pete and Mike are joined by AI strategist, author and community founder Alan King to discuss one of the biggest technological shifts businesses have faced since the arrival of the internet. Alan shares his thoughts on: What AI actually isWhy ChatGPT changed everythingHow businesses should be preparing for the futureWhy “doing nothing” could be the biggest risk of allThe dangers of poor AI governanceHow organisational structures may fundamentally change over the next decadeThe conversation explores AI through the lens of the metal, manufacturing and engineering sectors, looking at everything from sales and recruitment to automation, supply chains and decision-making. About Alan King Alan King previously worked with the Institution of Mechanical Engineers on global strategy initiatives before founding the AI-focused community “AI Your Org” in 2022. He is also: Host of the AI Evolution podcastAuthor of Harnessing the Power of AI in Your OrganizationPreparing to release his next book: Future State: Reimagining Organizational Logic Through the Lens of AIKey Topics Covered What Actually Is AI? Alan breaks down the history of AI in simple terms, tracing the evolution from early neural networks through to modern large language models like ChatGPT. The discussion covers: AlexNet and the breakthrough in image recognitionGoogle’s “Attention Is All You Need” paperThe rise of transformer modelsWhy ChatGPT felt like a “10-year leap overnight”Alan explains how modern AI differs from older systems like Siri and why today’s models can now reason, maintain context and hold meaningful conversations. Why AI Changes Business Structures A major part of the episode focuses on what Alan calls “organisational logic” — the idea that AI will fundamentally reshape how businesses operate. The conversation compares AI to: The Industrial RevolutionThe arrival of the internetThe rise of mobile technologyAlan argues that many businesses are still trying to apply AI to old systems rather than redesigning how they operate from the ground up. The “Blockbuster” Warning Throughout the episode, Blockbuster is repeatedly used as an example of what happens when established businesses fail to adapt to technological change. Key discussion points include: Why legacy companies often struggle to changeThe danger of protecting outdated structuresHow AI-native businesses could outperform incumbentsWhy some organisations may become the “Blockbusters of AI”The discussion also references Nokia, Kodak and traditional banks versus fintech disruptors. AI in Manufacturing & Engineering Pete and Mike steer the discussion toward the metal and engineering industries, asking how AI could realistically impact manufacturing businesses. Alan discusses: Supply chain optimisationAutomated purchasing decisionsAI-driven ERP systemsIntelligent inventory managementFaster operational decision-makingThe group also explore whether large steel and manufacturing businesses are protected from disruption due to the massive capital barriers involved in entering those markets. Human + AI Collaboration One of the strongest themes throughout the episode is that AI should enhance humans rather than simply replace them. Alan introduces the concept of: HumansAI systemsData…working together as a connected triangle. The discussion covers: AI governanceStaff trainingResponsible implementationThe importance of clean dataWhere humans still outperform AI systemsAI Agents, Bots & The Future of Sales The conversation becomes particularly interesting when discussing AI-powered sales and communication tools. Pete discusses: AI sales botsAutomated cold callingReal-time call coachingAI analysing buying signals during conversationsAlan explains that while the technology is not fully mature yet, businesses should already be preparing for a future where AI agents become integrated into customer communication and sales workflows. Why Businesses Need AI Policies A major warning from Alan centres around businesses banning AI tools entirely. The discussion explores: Employees secretly using AI toolsGDPR and data security risksIntellectual property concernsWhy banning AI could actually increase business riskAlan argues that companies should instead create controlled environments and governance frameworks for staff to safely use AI tools. Jobs, Careers & Reskilling The episode also addresses one of the biggest concerns around AI: jobs. Topics include: Which roles may be most vulnerableWhy junior administrative roles could be impacted firstThe rise of AI-assisted workingWhy people should begin learning AI tools nowAlan’s view is that AI will change jobs rather than simply eliminate them — but people who learn to work alongside AI will have a significant advantage. The Most Exciting AI Tools Right Now To finish the episode, Alan shares some of the AI tools and developments he finds most exciting. The discussion includes: ChatGPT voice modeGrokSoraIdeogramAI-generated music tools like SunoAI agents and browser automationThe future of AI-powered operating systemsThe group also discuss how future AI systems may remove friction entirely from tasks like ordering products, booking services or managing workflows. Key Takeaway This episode is less about “AI tools” and more about business transformation. Alan’s core message is clear: Businesses that ignore AI completely may face the same fate as companies that ignored the internet. Learn More ITAA – AI Your Org CommunityOpenAIGoogle DeepMindSEASON FOUR of The Metal Guys Talk Business is sponsored by: SteelBuy, a digital platform revolutionising the way businesses trade metal products online. NERO Pipeline Connections, a trusted UK stockholder of stainless steel valves, fittings, and pipeline products, supporting industries from process to precision. Comton Group, Recruitment Engineered for Metal and Manufacturing. The Metal Guys Talk Business is created and produced by Comton Group.Contact us via our social media channels to discuss the podcast and recruitment solutions for your business. Social Media Accounts LinkedIn:Michael Bolton -

    1h 25m
  4. S04E08 | The Original Metal Guys with Graham Comerford and Chris Price

    May 26 ·  Bonus

    S04E08 | The Original Metal Guys with Graham Comerford and Chris Price

    Episode Title: Lessons from the Old School of Stainless Steel Hosts: Peter Comerford and Michael BoltonGuests: Graham Comerford and Chris PriceRelease Date: 20th May 2026 Episode Summary: In this episode of The Metal Guys Talk Business, Pete and Mike are joined by two long-standing figures from the stainless steel industry, Graham Comerford and Chris Price. The conversation explores how the industry used to operate, from commercial apprenticeships and learning the fundamentals of stainless steel, through to the rise of specialist distribution, manufacturing, international sourcing and major mergers within the sector. Chris and Graham share stories from RGB Stainless, Avesta, Valen Fittings and Stock Services, discussing everything from relationship-driven selling and technical product knowledge to redundancies, importing material from China and the changing nature of the UK metals industry. A nostalgic but honest conversation about how the trade has evolved over the last 40 years. Key Topics Covered Starting Out in the Stainless Steel IndustryChris explains how failing his 11-plus ultimately led him into a commercial apprenticeship within the steel industry before progressing into stainless steel distribution.Graham shares his own route into the sector after leaving the army and joining RG Brand Stainless Steel with no prior knowledge of the industry.The discussion highlights how apprenticeships and hands-on learning created strong technical grounding for many people entering the trade during that era.RGB Stainless & Industry TrainingA major part of the episode centres around RGB Stainless and the level of technical product knowledge expected within the business.The group discuss: Product training and technical specificationsUnderstanding grades and applicationsWhy specialists commanded higher marginsThe importance of learning manufacturing processesThe conversation contrasts this with today’s market, where many salespeople operate transactionally without deep technical understanding, and Graham reflects on moving from stainless steel distribution into manufacturing with Valen and the operational lessons that came with it. Topics include: Quality systems and process controlThe realities of factory operationsLearning from engineering-led businessesWhy manufacturing knowledge improved commercial understandingThe discussion reinforces how valuable operational exposure can be for commercial teams within metal businesses. The episode also explores how recruitment within the industry historically relied heavily on reputation and networks rather than formal recruitment processes. Chris discusses: Being approached directly for senior rolesThe dangers of hiring purely based on customer contactsWhy curiosity and technical understanding mattered more than a “black book”The conversation naturally moves into how recruitment and retention have changed across the sector. One of the more serious sections of the episode focuses on industry mergers and the difficult process of redundancies following consolidation within the stainless market. Graham reflects candidly on: Closing branchesManaging redundanciesThe emotional impact on employees and familiesWhy many mergers failed to deliver expected resultsThe group discuss how customer loyalty often sat with individuals rather than large organisations. The conversation also covers the shift from UK and European manufacturing dominance towards imported material from Asia. Topics include: Japanese imports entering the marketTechnical prejudice around overseas productsChinese pipe imports in the 2000sAnti-dumping tariffsMargin erosion within distributionPete also shares stories from Stock Services importing stainless pipe during the mid-2000s and the realities of quality control when sourcing internationally. The episode finishes with reflections on how technology transformed the sector: Reduced staffing requirementsComputerised stock systemsFaster pricing and quotingLess technical interaction with customersThe group question whether modern distribution businesses still develop product specialists in the same way they once did. This episode is a look back at: Traditional apprenticeshipsTechnical sellingRelationship-driven businessThe evolution of stainless steel distributionHow globalisation reshaped the sectorA fascinating conversation for anyone who has worked within the metals, manufacturing or engineering industries over the last few decades. SEASON FOUR of The Metal Guys Talk Business is sponsored by: SteelBuy, a digital platform revolutionising the way businesses trade metal products online. NERO Pipeline Connections, a trusted UK stockholder of stainless steel valves, fittings, and pipeline products, supporting industries from process to precision. Comton Group, Recruitment Engineered for Metal and Manufacturing. The Metal Guys Talk Business is created and produced by Comton Group.Contact us via our social media channels to discuss the podcast and recruitment solutions for your business. Social Media Accounts LinkedIn:Michael Bolton - MikePeter Comerford - PeteComton Group - Comton Group TikTok: Mike - @comtonmikePete - @comtonpete Instagram:Mike - @comtonmikePete - @comtonpete

    1 hr
  5. S04E07 | Steel Distribution to Battery Manufacturing, The Avocet Journey with Kieren Hall

    Feb 24

    S04E07 | Steel Distribution to Battery Manufacturing, The Avocet Journey with Kieren Hall

    In this episode of The Metal Guys Talk Business, Pete and Mike sit down with Kieren Hall, CEO of Avocet Battery Materials, to explore the transition from traditional steel distribution into advanced battery component manufacturing. Kieren shares how he joined his father’s steel trading business in 2012, the decision to move beyond distribution, and the realities of building a manufacturing operation from scratch. The conversation covers Innovate UK grants, raising private investment during COVID, technical challenges in battery production, and the importance of culture, agility and incremental improvement when scaling a business. This episode provides a practical look at what it really takes to move from trading materials to manufacturing proprietary products in a globally competitive market. Key Topics Covered From Lifestyle Business to Manufacturing Ambition Kieren joined the family steel trading business in 2012, stepping straight into sales. By 2018, despite a stable and comfortable operation, he wanted to build something more than a distribution model. The ambition was clear: move from selling other people’s products to manufacturing something in-house. Entering the Battery Industry In 2020, Avocet secured a competitive Innovate UK grant to develop battery connector technology. The opportunity created immediate pressure: A £1.4m project with 50% co-funding requirementsThe need to raise private investmentBuilding a credible business plan for a manufacturing startupKieren explains the realities of pitching to investors, structuring financial forecasts, and learning to sell not just a product, but a vision. The Reality of Manufacturing, moving from distribution to manufacturing proved significantly more complex than expected. Challenges included: Specialist surface treatments not openly documented in the marketEquipment limitations when working with softer metalsThe need to build in-house R&D capabilityWhat began as unexpected technical obstacles ultimately became competitive advantages, including patented processes and differentiated products. Navigating a Volatile Battery Market The episode explores the wider battery industry landscape, including: The collapse of high-profile Western startupsChina’s dominance in battery supply chainsThe difficulty of scaling production outside AsiaThe importance of localisation and technical depthAlthough originally focused on supporting European gigafactories, Avocet has pivoted and now exports to both China and the United States. Building the Right Team From just two people during COVID, the business has grown to over 30 employees. Key hires included: An experienced operations directorDedicated R&D leadershipCommercial and production managementKieren discusses the importance of bringing in expertise early and creating a collaborative leadership structure rather than a top-down model. Culture, Agility and Incremental Gains Avocet deliberately built its culture from the ground up, centred around: CareQualityAgilityContinuous improvementInspired by sport and incremental gains, the company runs transparent monthly meetings, shares performance updates, and ensures teams understand both wins and setbacks. Working with motorsport clients further accelerated their thinking around speed and operational agility. Raising Investment and Lessons Learned Kieren shares candid insights into raising private capital: Hardware manufacturing requires patient investmentLegal structuring and shareholder alignment are criticalThe wrong investor can create long-term conflictSelling shares is effectively selling a productThe importance of alignment, trust and clean governance structures is emphasised throughout. Distribution as a Gateway to Manufacturing For businesses considering entering manufacturing, Kieren highlights a practical approach: Start by distributing into the marketUnderstand customers, pricing and demandIdentify niche gapsManufacture once differentiation is clearThis staged approach reduces risk and builds commercial understanding before committing to capital-intensive operations. The Bigger Picture This episode explores more than batteries. It’s about: Scaling within manufacturingFounder developmentManaging investor pressureCompeting globally from the UKBuilding resilience through operational challengesA grounded and honest conversation for anyone considering expanding beyond distribution into manufacturing. SEASON FOUR of The Metal Guys Talk Business is sponsored by: SteelBuy, a digital platform revolutionising the way businesses trade metal products online. NERO Pipeline Connections, a trusted UK stockholder of stainless steel valves, fittings, and pipeline products, supporting industries from process to precision. Comton Group, Recruitment Engineered for Metal and Manufacturing. The Metal Guys Talk Business is created and produced by Comton Group.Contact us via our social media channels to discuss the podcast and recruitment solutions for your business. Social Media Accounts LinkedIn:Michael Bolton - MikePeter Comerford - PeteComton Group - Comton Group TikTok: Mike - @comtonmikePete - @comtonpete Instagram:Mike - @comtonmikePete - @comtonpete

    1h 30m
  6. S04E06 | Digital Product Passports with Matthew Ekholm

    Feb 17

    S04E06 | Digital Product Passports with Matthew Ekholm

    Episode Title: Digital Product Passports and their impact in the Steel Sector Hosts: Peter Comerford and Michael BoltonGuest: Matthew Ekholm, Strategic Engagements Manager, Provenant (Part of Protokol)Release Date: 17th February 2026 Episode Summary: In this forward-looking episode of The Metal Guys Talk Business, Peter and Michael are joined by Matthew Ekholm from Provenant (Part of Protokol) to unpack another of the big upcoming shifts facing the metals industry, Digital Product Passports. The conversation explores what Digital Product Passports are, why the EU is mandating them, and what they mean in practical terms for steel and aluminium producers, distributors, and stockholders. From compliance timelines and traceability to circular economy benefits and greenwashing concerns. This episode cuts through the noise and explains what businesses should be thinking about now, rather than in 2028. Key Topics CoveredWhat Are Digital Product Passports? Matthew explains Digital Product Passports as a digital evolution of traditional mill certificates, physically linked to products through QR codes or RFID, providing accessible and structured data across the product lifecycle. Discussion on why steel and aluminium have been prioritised under the EU Ecodesign for Sustainable Products Regulation. Regulatory Timelines and What’s Coming A clear breakdown of expected timelines, including delegated acts for steel anticipated in late 2026, with compliance windows extending into 2028 and 2029. Why waiting until regulations are finalised could leave businesses scrambling to catch up. Impact on the Steel and Aluminium Supply Chain How Digital Product Passport requirements apply to manufacturers, stockholders, and downstream processors placing products on the EU market. Clarification on UK-only sales versus EU exports, and why Digital Product Passports are likely to become a global standard beyond Europe. From Paper Certificates to Digital Traceability Comparison between traditional mill test certificates and Digital Product Passports. How Digital Product Passports centralise quality, compliance, sustainability, and traceability data into a single digital system that follows the product through the value chain. Operational Challenges for the Metals Industry The realities for small, family-run, and less digitalised metal businesses. Why data readiness, supply chain engagement, and early pilot projects are critical, particularly where information is siloed or still managed manually. Circular Economy and End of Life Benefits How Digital Product Passports can significantly improve recycling, reuse, and material sorting at end of life. The potential to reduce down-cycling by giving scrap processors confidence in material composition, grade, and age. Greenwashing, Transparency, and Trust How Digital Product Passports help credible businesses prove sustainability claims while working alongside regulations like the Green Claims Directive. Why Digital Product Passports do not automatically eliminate bad actors, but strongly favour those doing the right thing. Data Security and Confidentiality Explanation of public versus privileged data within a Digital Product Passport. How sensitive commercial information can be protected while still enabling access for regulators, recyclers, and supply chain partners. The Role of Provenant (part of Protokol) An overview of Protokol’s background as a blockchain focused software company and how that expertise supports Digital Product Passport solutions. How Protokol helps companies through readiness assessments, pilot projects, and early stage implementation. Creating Value Beyond Compliance Why Digital Product Passports should not be seen purely as a regulatory cost. Exploration of opportunities around operational efficiency, sustainability storytelling, customer engagement, warranties, and long term business value. Learn more about Protokol: https://www.protokol.com Connect with Matthew Ekholm on LinkedIn PLEASE NOTE - This episode was filmed and recorded in 2025 hence using the Protokol name instead of Provenant. Provenant is a brand name for Protokol's SaaS product for Digital Product Passports. SEASON FOUR of The Metal Guys Talk Business is sponsored by: SteelBuy, a digital platform revolutionising the way businesses trade metal products online. NERO Pipeline Connections, a trusted UK stockholder of stainless steel valves, fittings, and pipeline products, supporting industries from process to precision. Comton Group, Recruitment Engineered for Metal and Manufacturing. The Metal Guys Talk Business is created and produced by Comton Group.Contact us via our social media channels to discuss the podcast and recruitment solutions for your business. Social Media Accounts LinkedIn: Michael Bolton - MikePeter Comerford - PeteComton Group - Comton Group TikTok: Mike - @comtonmikePete - @comtonpete Instagram:Mike - @comtonmikePete - @comtonpete

    1h 10m
  7. S04E05 | Manufacturers Hub

    09/23/2025

    S04E05 | Manufacturers Hub

    Episode Summary: In Episode 5 of Season 4, we sit down with Richard Patch, founder of the Manufacturers Hub, to explore how a side project to help his employer find new leads has grown into one of the most talked-about platforms in UK manufacturing. What began as a simple database of suppliers and customers has quickly developed into a fast-growing online hub with thousands of followers, hundreds of businesses onboard, and a mission to make visibility and networking affordable for every manufacturer. We explore: How Manufacturers Hub grew from a spreadsheet idea into a national platformWhy visibility remains the biggest problem for SMEs in manufacturingThe challenges of building a business while working full-timeWhy the price point was set deliberately low to encourage mass adoptionSuccess stories from members who have won contracts and grown their reachRichard’s vision for scaling the platform in the UK and beyond“It’s like Yellow Pages, but built for modern manufacturing.”“If you haven’t got visibility, you haven’t got leads. And without leads, you haven’t got growth.”“We’re not chasing big invoices. We’re chasing big numbers of members.” This episode is packed with insight on digital visibility, community building, and why simple ideas can become game-changing solutions. Key Topics: The origins of Manufacturers Hub and its early growthVisibility problems in UK manufacturing and how to solve themAffordable membership models and why £50 mattersBalancing a startup with full-time workSEO, LinkedIn, and the power of content marketingSuccess stories from members gaining leads and contractsScaling plans, including ecommerce and international potentialWhy branding and digital presence are critical for manufacturers🎧 Listen now: https://themetalguys.transistor.fm/ 🧷 Episode Quote: "We’re not here to take thousands from a few companies. We’re here to give visibility to thousands." – Richard Patch 🔗 Sponsors: SteelBuy is a digital marketplace built for the metals industry, helping buyers and sellers connect with speed, transparency, and simplicity. NERO Pipeline Connections is a trusted UK stockholder of stainless steel valves, fittings, and pipeline products, supporting industries from process to precision. Comton Group Ltd. is a specialist recruiter for the metal, engineering, and manufacturing sectors, helping businesses hire the right people from shop floor to senior leadership. 🎙️ About The Metal Guys Talk Business Hosted by Peter Comerford and Mike Bolton, The Metal Guys Talk Business is the go-to podcast for professionals in the metals, engineering, and manufacturing sectors. Each episode explores the challenges, changes, and big ideas shaping the industry from the shop floor to the boardroom. 🤝 Connect with the Hosts: Peter Comerford – Connect on LinkedIn Mike Bolton – Connect on LinkedIn Richard Patch – Connect on LinkedIn

    57 min
  8. S04E04 | Steel Quotas, Trade Pressure, and Supply Chain Survival: Paul Whitehouse on the Current Crisis

    08/11/2025 ·  Bonus

    S04E04 | Steel Quotas, Trade Pressure, and Supply Chain Survival: Paul Whitehouse on the Current Crisis

    Episode Summary: In Episode 4 of Season 4, we sit down with Paul Whitehouse, Managing Director at Steel & Alloy, part of Gonvarri Industries, to unpack the biggest trade and supply chain pressures currently facing the UK steel sector. Steel & Alloy is one of the UK’s leading steel service centres supplying the automotive industry, and Paul brings a sharp, honest view of how businesses are reacting to tariffs, trade restrictions, and market volatility. This episode is a must-listen for anyone operating in metals, manufacturing, automotive supply, or logistics. We explore: How recent quota changes are disrupting supply chainsThe unintended consequences of the UK's trade policyWhat stockholding risk looks like in today’s marketWhether service centres can plan long-term under current systemsWhat Paul would say to UK policymakers “We saw this coming. The issue was, no one wanted to deal with it.” “We’re not just competing on price — we’re competing on certainty.” “Our customers don’t care about quotas. They just need their steel.” Key Topics: Tariffs, quotas, and the problem with residualsStockholding risks in volatile trading environmentsBrexit, steel safeguards, and policy blind spotsThe reality of automotive supply chain pressuresWhy stable leadership matters in uncertain timesSteel & Alloy’s role inside Gonvarri IndustriesReal-world views from the commercial front lineWhat’s needed to futureproof UK steel supply🧷 Episode Quote: "This isn’t just about steel. It’s about the systems that decide who gets to compete." – Paul Whitehouse 🔗 Sponsors: SteelBuy is a digital marketplace built for the metals industry, helping buyers and sellers connect with speed, transparency, and simplicity. NERO Pipeline Connections is a trusted UK stockholder of stainless steel valves, fittings, and pipeline products, supporting industries from process to precision. Comton Group Ltd. is a specialist recruiter for the metal, engineering, and manufacturing sectors, helping businesses hire the right people from shop floor to senior leadership. 🎙️ About The Metal Guys Talk Business: Hosted by Peter Comerford and Mike Bolton, The Metal Guys Talk Business is the go-to podcast for professionals in the metals, engineering, and manufacturing sectors. Each episode explores the challenges, changes, and big ideas shaping the industry from the shop floor to the boardroom. 🤝 Connect with the Hosts and Guest: Peter Comerford – Connect on LinkedIn Mike Bolton – Connect on LinkedIn Paul Whitehouse – Connect on LinkedIn

    57 min

About

Peter Comerford and Mike Bolton are The Metal Guys! Both have worked in the metal sector for almost 20 years, a huge global industry that produces more than a billion tonnes of material annually and affects every industry and walk of life. Together they run a successful recruitment agency Engineered for Metal and Manufacturing Businesses. Their combined industry know how and position in the sector ideally places them to provide impartial, independent insight into the industry. Under the moniker of The Metal Guys, the pair have candid conversations, often asking the difficult questions to the decision makers and technical experts that you won't often hear on other podcast. If you produce, work with with or supply metal, then tune in and join the conversation.