"What's your story?" - GEN AI

Ron Caughlin
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Everyone has a story to tell about who they are that will touch you and stir your senses. People and brands are no different, this podcast will introduce interesting stories that you won't want miss. "What's your story" Podcast unlocks the insights and secrets behind every day brands in the digital world as well as the new world of Gen AI. Each week, Ron Caughlin will bring you expert commentary with exciting real business leaders, marketers and educators so that you can make better choices when it comes to growing your brand and business.

  1. Aug 18

    What's Your Story GEN AI - Season 5, Episode 6 -AI Won’t Replace Your Team - It Could Multiply It ft. Zach Jones

    Link to TPL Media Podcast channel: https://open.spotify.com/show/033FaiQQen9HgM3nNG5IDh?si=531362ec4b8f46f2 AI can do more than cut costs - it can recover lost revenue, preserve institutional knowledge, and make every employee dramatically more effective.US Army Cyber Command officer Zach Jones explains how Waffle turns company data, workflows, and expert knowledge into durable AI systems.In this episode, we break down:• Why Zach Jones believes AI should empower employees rather than simply reduce headcount• How Waffle OS uses AI automation to improve workflows across small and mid-market businesses• How one manufacturer used a “founder brain” knowledge system to improve onboarding and recover nearly $1 million in wasted spending• Why company knowledge bases and RAG systems can produce more accurate, context-aware AI results• How businesses can protect proprietary data while using commercial generative AI models• Where AI could be heading next, from robotics and autonomous systems to physical-world automation• Five high-impact AI applications, including data analysis, workflow efficiency, contract review, content strategy, and financial analysisHosts: Ron CaughlinGuests: Zachary JonesTimestamps:00:00 Intro02:25 AI lessons from US Army Cyber Command05:29 How Waffle OS automates business workflows08:25 Why Waffle focuses on small and mid-market companies11:06 Building AI solutions in as little as two weeks12:29 Knowledge bases, RAG and better AI outputs14:32 Protecting company data and AI security18:18 Where AI and robotics could go next20:37 Can AI mimic human emotions?24:13 Five powerful AI applications for business29:16 How to connect with Zach JonesIf you enjoyed this, don’t forget to like, subscribe, and share your thoughts in the comments.Visit https://www.tplmedia.caCheck out BRANDeD channel : https://www.youtube.com/@UCXU5j3an-bckzxL1Fz0-agA Pillars: Economy#ArtificialIntelligence #AIAutomation #GenerativeAI #BusinessGrowth #Cybersecurity

  2. Aug 11

    What's Your Story GEN AI - Season 5 Episode 5

    Can AI fake authenticity? In an era where Generative AI makes content creation instant and effortless, the true currency of communication has shifted. Join host Ron Caughlin on What’s Your Story? GEN AI Season 5 Episode 5 for a deep dive into the business and soul of storytelling with special guest Neal Foard. Neal is a keynote speaker, founder of Storyfire, and veteran ad man who served as Executive Creative Director in New York and Hong Kong, as well as Worldwide Director of Creative Learning at Saatchi & Saatchi. Having built an audience of 500k+ followers using short, lo-fi videos centred on human kindness, Neal proves that polished production and AI efficiency will never beat a genuinely human story. In this episode, we cover: The Commercial Power of Story: Why human narrative isn't a "soft argument," but a hard-nosed, revenue-driving strategy backed by 30 years of top-tier agency campaigns. Lo-Fi vs. High-Tech: How simple, authentic storytelling outperforms over-engineered, algorithm-driven content. The AI Impermeable Frontier: The specific elements of the human experience that Generative AI simply cannot replicate or fake. Bridging the Gap: How leaders, marketers, and creators can use GenAI as a tool without sacrificing the human heart of their brand. #WhatsYourStoryAI #GenAISstorytelling #NealFoard #HumanConnection #ContentStrategy

    What's Your Story GEN AI - Season 5 Episode 5

  3. Jul 13

    What's Your Story? GEN AI - Season 5, Ep 4 - Brydon McMillen

    SEASON 5, EPISODE 4: What's Your Story? GEN AI, we sit down with Brydon McMillen, a heavyweight in the paid search space who has spent the last 7 years managing 8-figures in annual ad spend across more than 150 brands—including industry standouts like PolicyMe, Hexagon, and Alpine Credits. Brydon’s impressive portfolio includes working with elite brands recognized on the Forbes AI 50, Forbes Fintech 50, and Forbes Global 2000. What sets Brydon apart in a crowded marketing landscape is his engineering background. It allows him to see complex patterns in campaign data that traditional marketers completely miss. We dive deep into his fascinating career trajectory, from being the pivotal first hire who helped scale Twobite Digital to a 7-figure acquisition in just 2.5 years, to leading the SEM team at Nowspeed Marketing. Now, as the founder of Plateau PPC—a specialist paid search agency catering specifically to Insurtech, Fintech, and AI brands—Brydon shares his unique perspective on how generative AI, data logic, and engineering principles are completely transforming the landscape of paid search. If you are a marketing leader looking to move past generic tactics and unlock the true potential of your ad spend through advanced strategy and pattern recognition, this is an episode you cannot afford to miss.

    What's Your Story? GEN AI - Season 5, Ep 4 - Brydon McMillen

  4. Jun 9

    What’s Your Story? GEN AI - Season 5, Episode 3 - Nicole Galucci

    Season 5, Episode 3: Mastering the Art of Digital Storytelling with Nicole Gallucci.How is storytelling evolving in the digital age? In this episode of What’s Your Story? GEN AI, we sit down with Nicole Gallucci, a renowned expert in digital marketing and storytelling.With over 15 years of experience in crafting compelling narratives for top brands, Nicole has transformed the way companies engage with their audiences. Her work with industry giants like Coca-Cola, Nike, and Google has set new standards in digital storytelling. Now, she shares her insights on how businesses can harness the power of narrative to connect with consumers in meaningful ways.In this episode, we explore:The Power of Storytelling: How Nicole’s journey in marketing has shaped her approach to digital narratives.Innovative Techniques: How cutting-edge tools are redefining storytelling in the digital space.Engagement Strategies: The balance between technology and creativity in crafting stories that resonate.Future Trends: Nicole's vision for the future of digital storytelling and how leaders can adapt.About the Guest:Nicole Gallucci is a leader in digital marketing, known for her innovative approach to storytelling and audience engagement. #DigitalStorytelling #MarketingPodcast #BrandStorytelling #GenerativeAI #AudienceEngagement

    What’s Your Story? GEN AI - Season 5, Episode 3 - Nicole Galucci

  5. May 22

    What's Your Story GEN AI - Season 5, Episode 2

    Season 5, Episode 2: Navigating the Future of Performance Marketing with Ronnie MalewskiHow is generative AI rewriting the playbook for modern marketing leaders? In this episode of What’s Your Story? GEN AI, we sit down with Ronnie Malewski, Managing Director of NP Digital Canada.With nearly two decades of experience leading client services, operations, and digital strategy, Ronnie has steered performance marketing for some of the world's most recognizable brands, including Microsoft, Adidas, and Loblaws. Now at the helm of NP Digital Canada, he is helping businesses of all sizes—from agile SMBs to massive enterprise organizations—scale through data-driven organic and paid performance solutions.In this episode, we dive into:The Evolution of Strategy: How Ronnie’s 20-year journey in digital marketing prepared him for the Gen AI revolution.AI in Action: How NP Digital Canada is leveraging cutting-edge AI tools to drive real business results and ROI for clients.Human + Machine: The balance between data-driven automation and the human creativity needed to connect with today's consumers.The Next Frontier: Ronnie's predictions on where performance marketing is heading next and how leaders can stay ahead of the curve.About the Guest:Ronnie Malewski is a powerhouse in the Canadian performance marketing space, known for his deep expertise in data, commerce, and scaling agency operations. Connect with Ronnie on LinkedIn.

  6. Feb 27

    What's Your Story? GEN AI - Season 5, Ep 1 - Sky Hacker

    Welcome back to What’s Your Story, the podcast where we explore the journeys, ideas, and innovations shaping the future. Today’s episode takes us straight to the frontier of generative AI, personal branding, and the future of fame. Our guest is Sky Hacker — founder of FameHack.ai, a serial entrepreneur, combat veteran, former Army helicopter pilot, and a leader redefining how real people show up in digital spaces. Sky’s story is anything but ordinary. What started as a creative solution for her own wedding photos turned into a bold mission: helping individuals and businesses clone themselves using AI to create powerful content, spokesmodels, and even documentaries — without Hollywood budgets or technical skills. In this episode, we talk about hacking fame, the ethics of AI, the collapse of traditional media models, and why the future belongs to creators who can move fast, stay authentic, and scale themselves intelligently. If you’ve ever wondered how AI can amplify your voice — not replace it — this conversation is for you. Let’s dive in.

  7. 11/28/2025

    What's Your Story? GEN AI - Season 4, Episode 11 - Kim Carson

    In this week’s What’s Your Story? GEN AI podcast, Kim Carson breaks down what’s next for AI — from the shifts we’re already seeing to the massive changes coming in the future. 🤖✨ They dive into how AI will shape creativity, business, and everyday life… and why the human element will always stay at the center of it all. ❤️‍🔥 Now streaming on YouTube, Spotify, and Apple Podcasts — tune in anytime. ✨ Follow us on Instagram: @brandedstories.ca 🌐 Explore more at www.brandedstories.org #GenAIPodcast #WhatsYourStory #FutureOfAI #AIEvolution #TechTrends #DigitalInnovation #AIandHumanity #NewEpisode #ListenNow #StorytellingMatters #TorontoPodcast

  8. 10/31/2025

    What's Your Story? GEN AI Season 4, Episode 10

    Welcome to "What's Your Story? GEN AI." Today, we're exploring the intersection of generative AI, and conceptual art. Our guest comes from Kyoto, Japan. His name is Charles Lindsay, and he is an "artist-adventurer" who has created art in the most extreme environments on the planet, from the high Arctic to the Amazon jungle and now he is creating art using AI. As the founder of the artist-in-residence program at the SETI Institute, he spends his time bridging the gap between human creativity and the vast unknowns of the cosmos. Join us as we dive into his story: How does someone who spends his life creating using artificial intelligence? Get ready for a conversation that spans from the nature of art to the future of humanity.

    What's Your Story? GEN AI Season 4, Episode 10
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Everyone has a story to tell about who they are that will touch you and stir your senses. People and brands are no different, this podcast will introduce interesting stories that you won't want miss. "What's your story" Podcast unlocks the insights and secrets behind every day brands in the digital world as well as the new world of Gen AI. Each week, Ron Caughlin will bring you expert commentary with exciting real business leaders, marketers and educators so that you can make better choices when it comes to growing your brand and business.

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