The AC Podcast

Association for Coaching
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Welcome to the Association for Coaching (AC) Podcast Channel. Enjoy our educational, thought-provoking conversations as our diverse range of hosts speak with coaches, thought leaders, academics and industry innovators. Listen to our weekly episodes to gain actionable tools and proven techniques to elevate your personal and professional development, boost your coaching business and become a better coach for your clients. Whether you're a seasoned professional or just starting, this is your go-to resource for growth and success in the coaching industry. All our podcast and guest resources are available in our Digital Learning Hub, which includes an extensive library of webinars, interviews, and a portfolio of live events to help you develop and increase your coaching expertise. https://www.associationforcoaching.com/page/dl-hub

  1. A Day in the Life of Selana Kong: The Art of Balancing Passions and Cultural Identity

    5D AGO

    A Day in the Life of Selana Kong: The Art of Balancing Passions and Cultural Identity

    In this episode of A Day in the Life Of, host Maxine Bell sits down with Selana Kong — coach, mediator, and music educator — whose life has woven together the cultures of Hong Kong, Canada, and the UK into something truly unique. Selana shares her refreshing perspective on embracing multiple passions without losing yourself in the process, reminding us that progress, not perfection, is the real measure of a life well lived. Her guiding philosophy — "one step at a time, one foot in front of the other" — is a quiet but powerful antidote to the pressure we all feel to have everything figured out.   From her work in elder mediation to her deep commitment to bridging generational divides in Chinese culture, Selana brings both personal and professional wisdom to the conversation. She reflects on Hong Kong's evolving identity through the lens of someone who has lived its changes firsthand and speaks movingly about how nature — particularly the landscapes along the border of Hong Kong and China — has been a constant source of grounding and solace throughout her journey. Her transition from music educator to coach and mediator is a story in itself: learning to step back, let go of the urge to lead, and instead create space for others to find their own way.   Music remains at the heart of who Selana is — and in this episode she shares a moving story about a village in North Wales and an international choir festival — one that has been bringing voices from across the world together since 1946 under a simple but radical theme: peace and reconciliation. It became a pivotal moment in Selana's life both professionally and personally, "That was my first experience, actually feeling that I am not Chinese. I'm not Welsh. I'm just me. I'm just who I am because I feel accepted."  It is, at its core, a story about what becomes possible when people choose connection over division Selana's parting message is, "You are who you are, and you are exactly who you're meant to be. That is perfect."   You will learn:   ·       You don't have to choose just one path. Focus on forward momentum and let your unique combination of interests become your greatest asset. ·       Whether in her mediation work or within her own family, Selana highlights how vital it is to close the gap between generations — especially within cultures experiencing rapid change. Listening across difference is one of the most powerful things we can do. ·       Self-care means returning to what nourishes you. For Selana, that's music. Whatever your "first love" is, making intentional time for it isn't indulgent — it's essential to showing up fully in every other area of your life.     Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel_day-in-the-life-of-coaches-culture-connection-identity

    42 min
  2. Small Steps, Big Impact: Why Building a Coaching Culture Is a Marathon with Dr Peter James

    MAR 23

    Small Steps, Big Impact: Why Building a Coaching Culture Is a Marathon with Dr Peter James

    In the final episode of our inspiring series on Building Successful Coaching Cultures, host Rosie Nice is joined by CEO of HCG Strategic Solutions, facilitator and executive and leadership coach, Dr. Peter James for a rich conversation on the behaviours, mindsets, and leadership qualities that turn coaching from a buzzword into a business-critical culture. Drawing on his extensive consultancy experience, Peter offers a nuanced definition of coaching culture as a living set of behaviours and mindsets woven into everyday leadership and communication. Central to his philosophy is self-awareness — the foundation upon which trust, accountability, and psychological safety are built, creating environments where people feel genuinely safe to grow.   Peter makes a compelling business case for coaching cultures, from real life examples, as well as research showing significantly higher revenue growth, employee engagement, retention, and customer satisfaction in organisations that commit to the practice — with some studies reporting up to a 700% return on investment. He walks through the three pillars underpinning his work at HCG Strategic Solutions: executive and leadership coaching, structured leadership development, and transformational change initiatives. Together, these create the conditions for leaders to model coaching behaviours, work through resistance and scepticism, build emotional intelligence, and guide teams with greater confidence and adaptability.   The conversation closes with an encouraging message for organisations at the start of their coaching journey: start small, be intentional, and trust the process. Whether navigating scepticism, building psychological safety, or distinguishing between internal and external coaching roles, Peter offers practical, grounded guidance for leaders ready to invest in their people and culture.   You will learn   ·       Why self-awareness in leaders is key to introducing coaching into teams and organizations. ·       Clear evidence that coaching cultures consistently outperform on revenue growth, employee engagement and customer satisfaction ·       Embedding a coaching culture a marathon, not a sprint – incremental, intentional steps   'An organization that leans into a coaching culture, you're not just benefitting or strengthening the individuals within the organization to include your leaders, but then you're having better outcomes and some studies are suggesting almost a 700% return on investment.'   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-transformation-leadership **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

    37 min
  3. The Long Game: Persistence, Resistance, and Cultural Fit in Coaching Cultures with Sandra Cullen

    MAR 16

    The Long Game: Persistence, Resistance, and Cultural Fit in Coaching Cultures with Sandra Cullen

    In episode eight of our Building Successful Coaching Cultures, host Rosie Nice, interviews Sandra Cullen, Vice President of Training and Customer Experience at Air Astana, about the airline's inspiring 15-year journey in building a coaching culture. Sandra shares her extensive international experience in shifting organizational leadership from directive approaches to empowering employees through coaching. The conversation explores the strategic, patient work required to embed coaching at every level of an organization, offering practical insights for leaders and HR professionals seeking to foster a supportive, high-performance workplace.   Sandra details the challenges of implementing cultural change, including overcoming resistance from both managers and employees. She discusses how coaching has been integrated into daily management practices and leadership development, emphasizing the importance of understanding and adapting to local and organizational cultures. Sue reveals how Air Astana has sustained its coaching practices at all levels of leadership, as the organization has grown, including a focus on "coaching on the go"—informal coaching moments embedded in everyday work interactions rather than relying solely on formal programs.   Throughout the conversation, Sandra highlights the measurable impact of coaching culture on employee engagement, performance, and retention. She emphasizes that building a coaching culture requires patience, persistence, and clear demonstration of value, while also exploring practical strategies for leaders to develop coaching competencies within their teams and scale these practices sustainably.   You will learn:   ·       Why cultural context is critical and successful coaching culture implementation must be adapted to local and organizational cultures. ·       Why 'Coaching on the Go' is as important as formal coaching programs embedding coaching into daily management interactions creates lasting behavioural change,  -  making coaching feel natural and accessible to all employees. ·       Patience and measurement drive long-term success – building a coaching culture is a long-term investment requiring consistency and persistence.   'I am convinced our engagement scores are the highest they've ever been because of the shift over the years in how departments work with their people through coaching.'   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-organizational-employee-engagement **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations

    36 min
  4. From Judgment to Growth: Building Sustainable Coaching Culture in Education with Sue Smith

    MAR 9

    From Judgment to Growth: Building Sustainable Coaching Culture in Education with Sue Smith

    In episode seven of our Building Successful Coaching Cultures podcast series, host Rosie Nice interviews Sue Smith, Learning and Development Manager at East Lancashire Learning Group, about the transformative power of embedding coaching culture within large education organisations. Sue shares her experience of moving away from traditional, judgmental observation-based performance management toward a more supportive, developmental coaching approach. Through practical strategies including learning walks, professional learning conversations, and action learning sets, East Lancashire Learning Group has successfully fostered an environment where staff feel valued, psychologically safe, and engaged in their own professional growth.   Sue discusses how traditional observation and feedback methods, often perceived as judgmental and evaluative, can undermine staff morale and create a culture of fear rather than learning. By shifting to a coaching-led approach organisations can transform their performance management systems. Sue shares practical implementation strategies for embedding coaching into everyday practices, as well as the challenges faced. She emphasises the importance of ongoing learning and development support for staff in coaching practices, and the recognition that building a thriving coaching culture is a long-term journey requiring persistence, patience, and genuine organisational commitment.   Sue demonstrates how moving from a performance management mindset focused on judgment and evaluation to one centred on empowerment, curiosity, and collaborative growth can unlock significant benefits for both individuals and the organisation. The episode provides valuable insights for leaders and coaches working in educational settings, human resources professionals implementing coaching programmes, and any professional keen to understand how psychological safety and reflective practice can drive organisational change and improved staff engagement.   You will learn:   ·       How moving from a judgemental observation model to a coaching approach learning and development model dramatically improves staff engagement and wellbeing ·       How to embed coaching into everyday conversations and practices as well as organizational strategy. ·       Why persistence and long-term planning is key to embedding a coaching culture     "Sometimes it takes time to develop a culture, and we want to see results really quickly. but we just need to just continue delivering training continuing to model practice. and then eventually more and more people will embed that culture and culture across the organization."   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-education-development-performance  **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

    41 min
  5. A Research-Led Perspective on Coaching Culture with Professor Jonathan Passmore

    MAR 2

    A Research-Led Perspective on Coaching Culture with Professor Jonathan Passmore

    In the 6th episode of the Building Successful Coaching Cultures series, host Rosie Nice, is joined by Professor Jonathan Passmore to explore what it really takes to embed a coaching culture within organisations. Drawing on decades of research and practice, Jonathan unpacks how a coaching culture goes beyond individual interventions, becoming a default way of thinking, leading, and interacting. He highlights the value of aligning leadership intent with everyday behaviours, and the importance of extending coaching principles across all levels of an organisation—not just within formal leadership roles.   The conversation also tackles one of the field's biggest challenges: measuring impact. Jonathan discusses the current gaps in empirical evidence and offers practical suggestions for capturing meaningful metrics, alongside case study insights that demonstrate the tangible benefits of coaching cultures. The discussion reflects on the evolution of coaching, from a niche leadership tool to a broader organisational capability, encompassing internal, external, and increasingly AI-enabled approaches.   Looking ahead, Rosie and Jonathan explore the growing role of technology in democratizing access to coaching, while also addressing ethical considerations and the unique value of human connection. Jonathan shares his latest research into the differences between human and AI coaching, raising important questions about what makes coaching truly effective. The episode offers both strategic insight and practical guidance for organisations seeking to foster more collaborative, empowered, and high-performing cultures.   You Will Learn: ·       A coaching culture is not just about coaching programmes—it's about embedding coaching behaviours as a core organisational norm at every level. ·       Measuring impact remains complex, but combining qualitative insights, case studies, and targeted metrics can help demonstrate value. ·       AI is expanding access to coaching, but human coaches bring unique relational and embodied qualities that remain essential.   "For me, coaching culture is not the poster on the wall or what the annual report or the chief executive says that it is. It's the actual behaviours that employees each and every day display…It embodies all of this with all of the stakeholders across the wider system in a way that is about growing development and a win-win based culture for us collectively as well as for customers." Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-research-AI-organizational **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

    47 min
  6. How Putting People First Built a Coaching Culture and Business Success with Charlotte Hurst

    FEB 23

    How Putting People First Built a Coaching Culture and Business Success with Charlotte Hurst

    In the fourth episode of our Building Successful Coaching Cultures series, host, Rosie Nice talks to Charlotte Hurst to reflect on her time leading Farsight Consulting and how a simple intention - to build a great place to work and deliver outstanding client outcomes - evolved into a deeply embedded coaching culture. Despite not starting with a grand design, the company expanded from a small tight-knit team into an organisation of more than 140 people, where coaching became the backbone of how quality, learning and growth were sustained.   'We realized more and more over time that using coaching almost as the like the micro process would enable us to provide high performing people who could work with clients at scale and in a in a cost-effective way.'   Charlotte shares how giving everyone a coach who wasn't their line manager created space for honest reflection, stronger ownership and real psychological safety. Rather than sitting on the sidelines, coaching became woven into recruitment, project delivery, feedback and career progression. Regular, structured conversations ensured that development kept pace with rapid scaling, while experienced coaches mentored new ones to create a powerful multiplier effect across the business.   From navigating hyper-growth to adapting through the pandemic, Charlotte explains why a coaching culture is never the end goal in itself. It's the mechanism that enables people to thrive, supports consistent performance and results, and helps an organisation stay resilient when circumstances change. Listeners will come away with practical ideas for embedding coaching into the everyday rhythm of work and for aligning it with values, learning and long-term strategy.   You will learn ·       The significance of embedding coaching as a skill within the broader organizational framework. ·       The four principles Farsight Consulting maintained all through their growth ·       Recruitment strategies focused on potential and core capabilities rather than just experience.   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:   https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-people-first-business-success   **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

    54 min
  7. Why Leaders Need a Coach's Perspective with Jan Doyle

    FEB 16

    Why Leaders Need a Coach's Perspective with Jan Doyle

    How do you move from telling your team what to do to truly empowering them? In this episode host, Rosie Nice sits down with Jan Doyle, a specialist in leadership coaching and organizational development, to explore what it really takes to embed coaching into teams and organizations. Jan demystifies the idea of a coaching culture, drawing a clear distinction between professional, 'pure' coaching and the everyday coaching approaches leaders and managers can use to unlock performance. At the heart of the conversation is a powerful mindset shift: moving from telling people what to do to asking the kinds of questions that help them think, learn and take ownership.   Jan highlights the conditions that allow coaching to thrive, particularly psychological safety, empathy and a genuine commitment to growth. She explains that when leaders take a coaching approach, feedback lands differently: people are not only more open to hearing it, but they also understand its purpose and see its value for their own development.   Jan shares common challenges such as securing senior management buy-in and overcoming resistance to change and illustrates her points with real-world examples. She also highlights practical strategies and ongoing support that help coaching habits stick, reinforcing her key advice: ask, don't tell. This approach empowers teams, drives growth, and demonstrates that coaching skills have value not just at work, but in personal and professional relationships more broadly.   You will learn:   ·       Why building a coaching culture starts with a shift from directive leadership to curiosity and questions. ·       How psychological safety, empathy and a coaching style help people recognise the value of feedback for their growth. ·       Simple, practical ways to embed coaching habits into everyday management and overcome resistance to change.   "It's shifting from telling to asking and applying the principles of coaching without being a true coach: about using that coaching approach in the workplace."   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-practical-tips-insights-leadership   **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

    39 min
  8. From Blame Culture to Coaching Culture: Kuoni Tumlare's Journey with Felix Gaehwiler

    FEB 9

    From Blame Culture to Coaching Culture: Kuoni Tumlare's Journey with Felix Gaehwiler

    In the third episode of Building Successful Coaching Cultures, host Rosie Nice, speaks with Felix Karl Gaehwiler, an adaptable and pragmatic leader driving Business Transformation for DMC Europe at Kuoni Tumlare. Felix shares a candid look at life inside a blame-driven sales culture—where responsibility was always pushed outward, energy was low, and while people were functioning, they weren't thriving. The team was stuck, unhappy, and disconnected.   Change began when a new Head of Sales, Tim, introduced a coaching-led approach. Rather than giving solutions, Tim first listened—to frustrations, complaints, and concerns—and then asked different questions that challenged individuals and teams to take ownership: "What ideas do you have to solve that?" Felix recalls how challenging this felt at first and how it took him on his own journey, confronting his resistance until he could see the approach working and eventually train as a coach himself.   The conversation explores how coaching shifted accountability, relationships, and performance over time, while also highlighting the ongoing effort required to sustain a coaching mindset amid leadership changes, cross-cultural teams, and hybrid working. This episode is a grounded, human exploration of what coaching really looks like inside organisations—messy, challenging, and ultimately transformative.   You will learn:   ·       Blame cultures can appear functional while masking stagnation, disengagement, and low accountability. ·       Listening and curiosity are a key part of building a coaching culture ·       The powerful shifts that occur over time when a coaching culture is built into organizations     'I think a coaching culture exists when people feel safe to develop new ideas, but even more, when they feel safe to give and accept feedback, irrespective of position or title.'   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-blame-culture-coaching-organizations   **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

    36 min
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About

Welcome to the Association for Coaching (AC) Podcast Channel. Enjoy our educational, thought-provoking conversations as our diverse range of hosts speak with coaches, thought leaders, academics and industry innovators. Listen to our weekly episodes to gain actionable tools and proven techniques to elevate your personal and professional development, boost your coaching business and become a better coach for your clients. Whether you're a seasoned professional or just starting, this is your go-to resource for growth and success in the coaching industry. All our podcast and guest resources are available in our Digital Learning Hub, which includes an extensive library of webinars, interviews, and a portfolio of live events to help you develop and increase your coaching expertise. https://www.associationforcoaching.com/page/dl-hub

Information

  • Creator
    Association for Coaching
  • Years Active
    2020 - 2026
  • Episodes
    287
  • Rating
    Explicit
  • Copyright
    © (c) 2020-2026 Association for Coaching
  • Show Website
    The AC Podcast

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