eCom Capital Podcast

Sasha Karabut
  • 5.0 (2)
  • Business
  • Updated Semimonthly

The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.No fluff. No theory. Just what’s working now.New episodes every week.

  1. Jun 29

    The Truth About Building Businesses Nobody Warns You About

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with three community members - Priyanka (a corporate product manager with no business background who built an ecommerce brand from scratch while her family thought she was wasting money) and Dean and Jill (a couple who combined their passion for dog rescue with a pet product business and just hit their biggest month at nearly $30K). We break down the Five P Framework for scaling from $30K to $100K, why doing more things kills more businesses than doing fewer things ever could, and the exact mindset and measurement behaviors that separate founders who make it from those who quit one bad week too early. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Intro: Three Founders, Two Businesses, One Stage 1:00 - Priyanka's Story: Corporate Product Manager, Zero Business Background 3:00 - Why "Loan Success" Pushed Her to Build Something of Her Own 5:00 - Why Ecom Beat University (And What the MBA Gets Wrong) 7:00 - The Overwhelm of Starting With No Framework 9:00 - The Hardest Part: Creatives, Traffic, But No Conversions 11:00 - The Army of Ads That Works While You Sleep 13:00 - Dean and Jill's Story: Pet Rescue Passion to Product Brand 16:00 - Nearly $30K Last Month and Improving Fast 19:00 - The Risk Equation: Why Calculated Risk Beats Playing It Safe 22:00 - The Five P Framework: One Product, One Person, One Platform 25:00 - Level One vs Level Two Skills (And Why Mixing Them Kills Growth) 28:00 - The Fishing Shirts Story: How Multi-Platform Almost Ended the Business 31:00 - Why $270K a Month Came From Saying No to Everything Else 34:00 - The Three Things You Can Actually Control Right Now 37:00 - The Shopify Dopamine Trap (And What Happens When Sales Drop) 40:00 - Why You Should Do More When Things Get Hard, Not Less 43:00 - The Six Departments of a Business (And Where to Focus) 46:00 - One Product, One VA, Multi-Million Dollars: The Case Study 49:00 - Building as a Couple: Splitting Departments, Not Decision Making 52:00 - Priyanka's Takeaway: Focus and AI as the Next Unlock 55:00 - Dean and Jill's Takeaway: Staying in Level One Until It's Mastered 57:00 - Closing: The Fear of Taking Risk With More Experience Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook:  https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

    The Truth About Building Businesses Nobody Warns You About

  2. Jun 17

    Building a $100k/mo Brands For Two Clients In 64 Mins

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with two community members — Nikki (a civil construction and land development veteran who spent six months developing a custom bedding product, hit 32% of her first month's sales from pre-orders, and now has return customers within seven weeks of launch) and John (a 25-year civil construction project manager who quit with no plan, launched a premium tattoo aftercare brand, and went from $5K to nearly $20K a month in four months). We break down the product-versus-marketing tradeoff, the exact cash flow ratio every founder needs to track, and the conversion and pricing structures that turn early traction into real scale. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Intro: Two Founders, Two Industries, Same Stage 1:00 - Nikki's Story: Leaving the Family Construction Business 3:00 - The Space That Opened Up After Closing One Division 5:00 - Why "Not Knowing What You Don't Know" Is an Advantage 9:00 - The Bedsheet Idea Born From a Throwaway Comment 12:00 - Sourcing and Sampling: The Six Month Supplier Search 16:00 - Why Customization Justifies a Premium Price 18:00 - The Pre-Order Surprise: 32% of Month One Sales 21:00 - John's Story: 25 Years in Civil Construction, No Plan B 24:00 - Choosing Tattoo Aftercare and Finding a Supplier on Alibaba 26:00 - From $5K to Nearly $20K a Month in Four Months 28:00 - Going Head to Head With the Market Leaders 31:00 - The Product vs Marketing Tradeoff Explained 33:00 - Strategy for Nikki: Long Lead Times and Pre-Sale Funding 35:00 - Strategy for John: Mastering the Creative Top of Funnel 37:00 - Fixing Nikki's Conversion Rate and Traffic Split 40:00 - Why the Product Images Need to Match the Price Point 44:00 - The Before and After Hook (Lessons From the Bisu Brand) 47:00 - Organizing the Site Around Your Best Sellers 50:00 - Justifying Premium Pricing With Image Quality 53:00 - Shortening Lead Times and the Just-In-Time Inventory Model 56:00 - The Most Important Number: Product Cost vs Net Profit Ratio 1:00:00 - How to Use Pricing Tiers to Steer the Ideal Purchase 1:03:00 - Final Thoughts and the Road to $100K a Month Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook:  https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

    Building a $100k/mo Brands For Two Clients In 64 Mins

  3. Jun 1

    Live Workshop: Helping 2 Ecommerce Founders Break Past $10K/Month

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with two community members — Donna (a 25-year corporate marketing professional who designed a weighted vest for perimenopausal women and hit $10K in her first month) and Karen (an 18-year IKEA veteran who took redundancy, built a premium compact bag brand, and tripled her revenue in week one with a new coach). We break down the exact messaging frameworks, creative strategies, and psychological anchors both founders need to go from $10K to $100K — including solution-based selling, the stages of awareness, trauma-angle ads, and why building an army of winning creatives beats everything else. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Intro: Two Founders, Two Products, One Stage 1:30 - Donna's Story: 25 Years Corporate, Then a Midlife Rethink 3:00 - The Moment That Changed Everything 7:00 - The Weighted Vest Idea: Solving Her Own Problem 9:30 - Donna Hits $10K in Her First Month 10:00 - Karen's Story: 18 Years at IKEA, Then Made Redundant 13:00 - The Restructure That Became Her "F*** It" Moment 17:00 - The Blank & Co Muse Bag: Born From a Back Surgery 18:00 - Tripling Turnover in Week One 21:00 - The 10K to 100K Stage: You're Not Broken, It's Normal 25:00 - Solution-Based Selling vs Product Features 27:00 - The P90X Framework: Selling a Mechanism, Not a Product 31:00 - The IM8 vs AG1 Comparison Model 33:00 - Building an Army of Winning Ads 35:00 - Eugene Schwartz's Stages of Awareness 41:00 - The Uniqueness Framework 45:00 - Karen's Bag: Selling Into Identity, Not Convenience 47:00 - Bundling Strategy and Naming Conventions That Convert 52:00 - Why Email is the Biggest Untapped Asset at This Stage 57:00 - The Trauma Angle Ad Strategy (0 to 1.3M in 30 Days) 1:00:00 - The Collab Ad Hack: You as the Celebrity 1:03:00 - Why Real Stories Crush AI-Generated Content 1:05:00 - Final Takeaways and The Invisible Competitor Mindset Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook:  https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

    Live Workshop: Helping 2 Ecommerce Founders Break Past $10K/Month

  4. May 10

    Going Pro as an e-Commerce Founder is Simpler Than You Think

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with three community members — Cindy (a social services professional who designed her own handbag and built it into a growing brand), Nathan and Etienne (two former supermarket store managers who hit $10K within their first 30 days selling pet products). We break down their journeys, expose the real blockers holding each of them back, and go deep on the questions every scaling founder faces: when to expand, when to stay focused, and why complexity kills more businesses than competition ever will. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Intro: Three Founders, Three Businesses, One Session 1:30 - Cindy's Background: From Social Services to Handbag Brand 4:00 - How a Ugly Prototype Became a Real Business 6:00 - The Meta Problem That Killed Every Previous Business 8:00 - Scaling to $20K Then Running Out of Inventory 10:00 - The Panic Moment (And the Advice That Saved the Business) 12:00 - Nathan & Etienne: From Supermarket Managers to Pet Brand Founders 15:00 - The Catalyst: Making Someone Else Successful Every Day 17:00 - MJ DeMarco, Happy Staffy, and the No Excuses Mindset 19:00 - Failure as a Feature, Not a Bug 21:00 - Turning Pro: What Athlete-Mode Looks Like for Founders 25:00 - The Two Sisters Case Study: Zero to $4M in 16 Months 27:00 - Why Success Makes You Fat and Lazy 29:00 - The Most Important Skill: Messaging That Converts 31:00 - Nathan & Etienne Hit 10K in 30 Days (Then Lost It) 33:00 - The One Page Change That Tanked Conversions 35:00 - Cost Cap Strategy: What It Is and When to Use It 37:00 - It's Never the Ad Account. It's Always the Creative. 39:00 - Reverse Marketing: The $1M in 60 Days Case Study 42:00 - Cindy's Conversion Rate Problem (And How to Fix It) 45:00 - Using Refunds and Returns as Market Research 48:00 - The Self-Deprecating Hook Strategy 51:00 - Australia First or Go International? The Real Answer 55:00 - Vertical vs Horizontal Growth (Which Game Are You Playing?) 58:00 - The IM8 Example: $14M/Month, Two Products, One Market 1:02:00 - How Tom from Happy Staffy Got to $300K/Month 1:05:00 - The Trapeka Case Study: $40M/Year, Cash Funded, Debt Free 1:08:00 - Why Complexity Kills More Businesses Than Competition 1:10:00 - The Bisous Business: $63K/Month on 4 Hours of Work 1:12:00 - Final Takeaways From All Three Founders Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook:  https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

    Going Pro as an e-Commerce Founder is Simpler Than You Think

  5. Apr 27

    Live Workshop: Turning Early Traction into a $100K/Month Brand

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with two community members — Craig (a former truck driver who launched a first-to-market cleaning product and hit $10K in his first month) and Susan (a corporate professional who built a pet product brand to $20K in her first month while still working full time). We break down their journeys, expose the blockers holding them back, and reveal the exact growth levers they need to pull to hit $50K and $1M respectively. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS: 00:00 - Workshop Introduction: Two Founders, Two Stories 2:00 - Craig's Background: From Truck Driver to Ecommerce 5:00 - The Catalyst: Why Craig Finally Made the Jump 9:00 - First 4 Sales From Social Media (Before the Website Was Live) 11:00 - Susan's Story: Corporate Career to First-Time Founder 14:00 - The Mass Restructure That Changed Everything 19:00 - The Dog Product Idea: Solving Her Own Problem 21:00 - Validating With Data (Not Just People Saying It's Great) 25:00 - First Sale at 11AM. Didn't Stop All Day. 27:00 - Susan's Month One: $20K in Sales 29:00 - Craig's Month One: $10K, Tracking $15K 31:00 - Goals: $50K/Month vs $1 Million in Year One 35:00 - Why Unique Products Make Marketing Easier 39:00 - Speed is the Moat (Why You Must Move Fast) 41:00 - The Complexity Trap: More Products = Slower Growth 43:00 - The Sequencing Game: What to Focus on From $0-$100K 47:00 - The Hook Obsession: What Actually Scales Ad Accounts 49:00 - The Lucent Globe Example: One Hook, Biggest Sales Week Ever 51:00 - Hamen's Take: Scale the Ad Account, Exit the Job 55:00 - Building the Supplier Relationship (The Smart Way) 57:00 - The Input Math: How Craig Gets to $50K 59:00 - Final Advice & Closing Thoughts Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook:  https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

    Live Workshop: Turning Early Traction into a $100K/Month Brand

  6. Mar 31

    Live Workshop: Helping 2 Ecommerce Founders Break Past $100K/Month

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, I break down two wildly different founder journeys: Harsh (truck driver turned $26K/month beauty brand owner using 100% AI ads) and Joyce (corporate refugee turned $10K/month in 2 months with dropshipping). We expose their biggest blockers, reveal the exact CPO framework that 10X's conversion, and show why the path from $26K to $100K is about focus, not new products. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Workshop Introduction: Two Wildly Different Journeys 3:00 - Harsh's Background: From Truck Driver to E-commerce 9:00 - Joyce's Story: 12 Years Corporate to Full-Time Founder 13:00 - The Burnt Boat Principle (Why Full Commitment Wins) 16:00 - Stop Thinking Small: The Mindset Trap Killing Growth 22:00 - Joyce's 6th Store Iteration (Persistence Over Perfection) 25:00 - Harsh's Current Performance: $26K/Month Breakdown 27:00 - The AI vs Human Ad Debate Begins 35:00 - Hammond Goes Full Controversial: "AI Only Until $1M" 40:00 - Why Humans Still Trust Humans More Than AI 42:00 - The CPO Framework: Circumstance, Problem, Outcome 48:00 - Joyce's Conversion Crisis: Paying 2X for Customers 53:00 - Selling Outcomes Not Widgets (The One-Wipe Guarantee) 59:00 - Speed = Sales: Compress Your Outcome Timeline 1:03:00 - The 10X Promise: Real Case Studies 1:05:00 - Amplify Maximizers, Minimize Minimizers Strategy 1:08:00 - Final Takeaways & Next Steps Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook:  https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

    Live Workshop: Helping 2 Ecommerce Founders Break Past $100K/Month

  7. Mar 13

    Live Workshop: Fixing the Biggest Scaling Problems in Two Ecommerce Brands

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive 90-day workshop, I sit down with three successful founders who launched and scaled to $30K/month in under 60 days. We break down their biggest wins, critical blockers, and the exact strategy to scale from $30K to $100K/month – including why quick success can be your biggest blind spot. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS  0:00 - Workshop Introduction: Three Founders, Different Journeys  1:00 - Eddie's Story: From Photographer to $500 Sale in 48 Hours  8:00 - The Three Types of Mentors (Why Experience Matters) 1 1:20 - Nick & Jess: Black Friday Launch to $30K/Month  16:00 - The Power of Celebrating Small Wins  20:00 - What Makes These Founders Different?  24:00 - The Critical Question: What Are You Building For?  30:00 - The Lifestyle vs Scale Decision (Why It Matters)  33:00 - Eddie's Biggest Blocker: Supply Chain & Lead Times  38:00 - Nick & Jess's Blocker: Time Allocation & Stock Management  42:00 - The Hidden Danger of Quick Success  48:00 - Why You MUST Scrutinize Your Wins  54:00 - The Color SKU Trap (New Products vs Optimization)  59:00 - Simple Scales, Fancy Fails #ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #workshop #casestudy #strategy #framework #founders Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook:  https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

    Live Workshop: Fixing the Biggest Scaling Problems in Two Ecommerce Brands

  8. Feb 18

    This is Why I paid Alex Hormozi $200,000 for 12 Hours

    Want to build a profitable eCommerce brand in 2026? Get your FREE Guide here → https://bit.ly/Ecom-2026-guide Want my personal help building and scaling your eCommerce brand? Click here → https://bit.ly/Schedule-a-call-with-ecomcapital I paid $200,000 for 12 hours in a boardroom with Alex Hormozi. Here's why it's worth it. In this episode, I will break down the Alex Hormozi workshop experience with raw honesty. Not the polished highlights. Not the "here are the 10 lessons." This is the unfiltered conversation about what actually happened, why the investment made sense, and what specific insights are worth implementing immediately if you're building an ecommerce brand. ----------------------------------------- Timestamps: 0:00 - Intro: $200K Workshop Deep Dive 1:00 - Why Sasha Paid $200K (Decision-Making Process) 3:00 - Identifying Which Mentors to Learn From 5:00 - The Paradigm Shift Concept 7:30 - Hamen's Observation: Alex Getting Challenged 9:00 - The "End Game" Framework 11:00 - Why This Investment Makes Mathematical Sense 13:00 - Risk Vs. Reward in Mentorship 15:00 - Charlie Munger's Approach: Remove the Ways You Die 17:00 - Immediate Tactical Value ($1M in 4-6 weeks) 19:00 - Long-Term Philosophy Shifts (3-10X in 12 months) 21:00 - 12 Hours of Focused Work (What That Looks Like) 23:00 - 60 Pages of Notes (What Was Captured) 25:00 - Learning From Problems That Aren't Your Niche 27:00 - **The #1 Thing Ecommerce Founders Get Wrong** 30:00 - Brand As Your Only Moat (Why Products Get Copied) 32:00 - The KFC Secret Recipe Principle 34:00 - Why Organic Testing Beats Paid Guessing 36:00 - How Top Brands Actually Operate 38:00 - The Two Games You Can Play (Exit vs. Cash Flow) 41:00 - The Lumi Example ($950M Exit) 43:00 - When to Optimize for Cash Flow vs. Exit 45:00 - Revenue Retention & Repurchase Rate (The Real Metric) 47:00 - "How Do You Want to Run This Business?" (The Key Question) 49:00 - Why Most Founders Play the Wrong Game 51:00 - Knowing Your Rules Before You Start Running 53:00 - Summary & Call for Part Two 55:00 - Final Thoughts ------------------------------------------ About This Podcast: Real lessons from real experience. We break down what actually works in eCommerce, what doesn't, and why. No theory, just practical frameworks you can implement immediately. #ecommerce #ecom #fear #mindset #barriers #startup #entrepreneur #action #knowledge #investing #scam #mentorship #community #education #resultsdriven #takingaction #businessfundamentals #founder #sidehustle Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook:  https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

    This is Why I paid Alex Hormozi $200,000 for 12 Hours
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.No fluff. No theory. Just what’s working now.New episodes every week.

Information

  • Creator
    Sasha Karabut
  • Years Active
    2020 - 2026
  • Episodes
    126
  • Rating
    Explicit
  • Copyright
    © 2026 eCom Capital Podcast
  • Show Website
    eCom Capital Podcast

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