Think & Act Differently with Sales Academy

Adam Brooks
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  • Entrepreneurship

Short bursts of ideas, motivation, inspiring thoughts and conversation with Adam Brooks (and at times special guests) about business, life and better performance.

  1. Mar 26

    Can you just...

    Ever heard the words…"Can you just…"If you work with customers on site, in meetings, on calls, in projects, you will know exactly what happens next. You’re there to do A, B and C.It’s been quoted.It’s been agreed.It’s been scheduled.Then comes…"Oh while you’re here…""Can you just have a quick look at…""It’ll only take a minute…" And before you know it, you’re doing D, E and F as well.You run late for the next client.You don’t charge for the extra work.You feel frustrated, but you still did it anyway. Not because you’re weak.Because you care.Because you want to give good service.Because you don’t want to look awkward talking about money. When you don’t value your time, your experience and your knowledge, your customer won’t either. There is a better response."Yes, absolutely. Let’s get the diary out and book a time for me to come back and do that properly." Same service.Same professionalism.Better boundaries.Correct value.No stress.No resentment.No rushing to the next job. Good businesses are not built on doing everything.They are built on doing the right things, properly, and being paid for them. If you’ve ever fallen into the "Can you just…" trap, you’re not alone.The question is, what will you say next time? #BusinessBoundaries #KnowYourWorth #SmallBusinessLife #ProfessionalService #TimeIsMoney #BusinessGrowth

    6 min

  2. Feb 24

    The Highs of the Highs & The Lows of the Lows

    In business, it’s never neutral. You either feel unstoppable…Or you feel like everything’s falling apart. In this episode of Think & Act Differently, we explore the emotional volatility of leadership — and why the real skill isn’t chasing the highs or avoiding the lows… it’s staying grounded through both. Inspired by a recent interview on Derby County’s RamsTV, where their top scorer — written off by some, injured, and arguably in the sunset rather than sunrise of his career — returned fitter, stronger and more composed than before… this episode dives into the power of perspective. Because form is temporary.Identity is deeper.And mindset is everything. Every quarter at our Sales Academy strategic planning days, we ask our clients one simple but powerful question: What were your highs?What were your lows? Not for drama.Not for sympathy.But for perspective. When leaders share openly: The wins don’t inflate the ego. The setbacks don’t define the person. The room steadies. The head clears. This episode is about: Staying present when things are going well Not over-identifying with success Not catastrophising when things dip Keeping your head in the game Playing the long season, not the emotional moment Because if you ride every high like it’s permanent…You’ll feel every low like it’s fatal. And neither are true. If you’re a business owner, leader or sales professional who feels the emotional swings of performance — this one’s for you.

    5 min

  3. 12/16/2025

    Over-servicing Your Clients

    Overservicing rarely starts as a problem. It starts with good intentions.Caring more.Doing a bit extra.Wanting to deliver a great experience. But over time, without realising it, the balance shifts. In this episode, we explore overservicing through the lens of “the Hollywood kiss” that familiar movie moment where one person leans in… and the other doesn’t need to anymore. In business, that looks like: You taking on more than you agreed Expectations quietly expanding without a conversation Extra calls, tweaks and favours becoming the norm And you carrying the emotional and operational weight of the relationship We unpack why overservicing often comes from the best place, why it slowly breaks healthy client dynamics, and how it can lead to frustration, resentment and burnout if left unchecked. More importantly, we talk about: The early warning signs you’re leaning in too far Why “being helpful” can unintentionally train entitlement How to reset expectations without damaging the relationship And how to build client partnerships based on mutual effort, not silent self-sacrifice If you’re a business owner, leader or service professional who feels like you’re always the one leaning in… this conversation will hit close to home. Sometimes the bravest move isn’t doing more.It’s stepping back and restoring the balance.

    12 min

  4. 10/23/2025

    If you're being coached, you're already on the journey!

    We’ve all been guilty of thinking coaching is what you turn to when things start to wobble.Sales are down. Confidence is shot. The business feels heavy. Then someone says, “Maybe it’s time you got a coach.” But here’s a thought, that’s like saying you only go to the gym when you’ve pulled a muscle. - read the full article here: https://salesacademy.uk.com/coaching-isnt-a-fix/

    10 min

  5. 10/09/2025

    I didn't sign up for this!

    The Takeshi's Castle of business! Ever felt it? Like business is level after level of people and things trying to knock you off your feet! Finance, Marketing, Sales, Systems & Process, People & Customers, all the things that come with running a business that we didn't know we were signing up to! Yep...we've got ya back! #peertopeer People come for sales training or business coaching, but they stay for the accountability, the support, the community and the results they get. #coaching #business #businesscoaching #findyourtribe

    6 min

  6. 06/17/2025

    The Art of Casual Conversation

    Todays Musing: Casual Conversations. Be it coaching, sales training, business coaching, conversations with colleagues, leadership or self talk....practicing the art of casual conversation is a skill worth investing into.

    10 min

  7. 05/08/2025

    Who are we, what do we do?

    At Sales Academy, we believe communication is key. Todays musing, our Founder Adam Brooks shared with you more about Sales Academy. Sometimes, assumptions become the norm. Like we assume you all know who we are and what we do. As well as what we don't do! So why assume, when we can share with you in our own words. Enjoy and get in touch soon. Thank you for watching and listening.

    9 min

  8. 03/06/2025

    Stop Closing, Start Opening!

    Todays musing, may have gone somewhat into a rant! Unlike me I know, but hear me out, please. This one is worth it. Todays musing is "Stop Closing, start opening".Enjoy the episode and let me know your thoughts in the comments below. Thank you for listening. hashtag#sales hashtag#salestraining hashtag#bebetter hashtag#truthsells hashtag#open hashtag#questions hashtag#becurious hashtag#caredeeply

    13 min
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Short bursts of ideas, motivation, inspiring thoughts and conversation with Adam Brooks (and at times special guests) about business, life and better performance.

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