Brand Spanking You

Nicole Montgomery

Welcome to the Brand Spanking You podcast with host, Nicole Montgomery. A podcast dedicated to business and personal branding for the aesthetic industry. The essence of trust and rapport are the foundations of building a successful, sustainable, long term business. Interviewing thought leaders and experts that have built successful personal brands. We share their stories, how they got to be where they are. Plus we share practical advice and actionable tips for you to implement into your own personal and business branding.

  1. 03/09/2021

    Social Media Content Calendar with Nicole Montgomery

    In today’s digital world, spending time on social media has become almost second nature for many professionals and firms. (If that doesn’t sound like you, it’s time to reconsider and get on the social media bandwagon.) It's no mystery that social media is a crucial part of any marketing strategy -regardless of industry, company size, product, or service. With just a few clicks of the keyboard, we’re able to send out a tweet or share content to our LinkedIn connections. However, despite the immediacy and near-routine nature of social media, professional services firms interested in getting the most out their social media marketing still need to plan ahead—with a social media content calendar. Instead of focusing on quick posts and wins, content calendars help you to focus on long-term strategy. Organising the framework of a content calendar and determining content pillars helps you to identify the type of content and when it needs to be posted. A well thought out and organised social media calendar can help to define your content themes and posting cadences to match each social platform’s audience and objective. In this week's podcast episode, Nicole will walk you through creating and planning your social media content calendar. If the thought of building a social media calendar seems like a daunting task, don’t worry. Once you have everything in one place, you’ll wonder how you ever operated without it.

    35 min
  2. 02/23/2021

    The importance of the entrepreneurial mindset with Richard Crawford Small

    If you have ever had a feeling in the pit of your stomach — that you are meant to do something bigger, more meaningful, and all yours — you are an entrepreneur. You just need to learn to think like an entrepreneur. Much of the conversation about entrepreneurial growth narrows in on sales objectives, hiring the right talent and other similar objectives. The importance of the entrepreneurial mindset is often missing from these conversations. The entrepreneurial mindset is about a certain way of thinking -- it is about the way in which you approach challenges and mistakes. It is about an inherent need to improve your skillset and to try and try again. But why is this important? That's what we'll learn in this week's podcast episode with Richard Crawford Small. Richard Crawford-Small is an award-winning consultant and the creator of the iConsult Interactive Client Management System. During his fifteen years in the UK Medical Aesthetic Industry, Richard has provided business support and sales and marketing consultancy for small independent practices through to large multisite chains. He is also a writer and had successfully published two books, Changing Faces: The Secret to Creating a Beautiful Medical Aesthetics Business and Changing Minds: A Deliberate Plan for Accidental Success. Don't miss this episode and learn what the journey entails and how to stay focused on key tasks to ensure that your business is a success. Learn more about Richard Crawford Small here: LinkedIn: linkedin.com/in/richardcrawfordsmall Website: iconsultsoftware.com Youtube: youtube.com/channel/UCJjdnatZTDvn3D-AF4zvczQ/feed Twitter: @RCSConsulting

    1h 8m

About

Welcome to the Brand Spanking You podcast with host, Nicole Montgomery. A podcast dedicated to business and personal branding for the aesthetic industry. The essence of trust and rapport are the foundations of building a successful, sustainable, long term business. Interviewing thought leaders and experts that have built successful personal brands. We share their stories, how they got to be where they are. Plus we share practical advice and actionable tips for you to implement into your own personal and business branding.