PT Profit Podcast

Beverley Simpson
  • 5.0 (30)
  • Marketing
  • Updated Monthly

A business podcast for health and wellness professionals who want to start and scale a profitable business in the online space.

  1. Jun 2

    How to Write a Week of Client-Getting Content in 30 Minutes Using AI

    How to Write a Week of Client-Getting Content in 30 Minutes Using AI Using AI tools like Claude or ChatGPT but still not creating content that attracts, connects, and converts? In this episode, Beverley breaks down how to make AI sound like you, by training it on your own IP, so you can produce a full week of client-getting content in about 30 minutes. She walks through the five levels of AI output, the doctrines and skills that separate real content from AI slop, and the exact prompt to generate a week of attract-nurture-invite content. What You'll Discover: • Why most coaches' AI content sounds generic, and the real reason it's not the prompt • How to tell your brain, the AI's brain, and true co-creation apart • The five levels of AI output, from raw search-bar prompts to full automation • What "doctrines" and "skills" (SOPs) are and how to build them • How to assemble a second brain from your transcripts, frameworks, and lessons • The four numbers every coach should track: cost per lead, earnings per lead, ROAS, and cost per acquisition • The exact prompt for seven days of conversion content Timestamps 00:00 — Are you using AI but still not converting? 00:29 — Who is Beverley Simpson 01:19 — Why most people prompt AI like a search bar 01:50 — What AI slop actually looks like 04:46 — Beyond prompting: training your AI model (why Claude) 06:18 — Your brain vs. the AI's brain vs. co-creation 08:22 — The truth about AI "memory" 09:19 — The 5 levels of AI output 12:48 — Level 3: building doctrines 13:50 — Level 4: skills and SOPs 14:41 — Building your second brain 22:48 — Level 5: automation 23:14 — Automating the daily sales ritual 24:16 — The numbers that matter 25:25 — Step-by-step: train your AI brain 26:26 — The doctrines you'll need 28:26 — The conversion framework 29:39 — The prompt for 7 days of content 30:28 — Connect with Beverley + free tools Resources Mentioned • Claude (Anthropic) • ChatGPT / Perplexity / Gemini • Fathom, Zoom, Google Drive, Slack (knowledge sources) • The Conversion Club (Beverley's program) • Follow Beverley on Instagram: @bsimpsonfitness Ready to go deeper? Join the PT Profit Accelerator and learn to build this for yourself at ptprofitformula.com. Resources & Links Mentioned Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket Support the show Support the show

    21 min

  2. May 14

    Why Your Clients Can't Lose Weight or Fix Their Digestion: Root Cause Gut Health with Hannah Aylward

    If you have clients doing everything right eating clean, cutting gluten and dairy, exercising consistently and they're still bloated, exhausted, and stuck, this episode is for you. I'm sitting down with gut health expert Hannah Aylward to talk about what's actually going on when food isn't the problem, what "leaky gut" really means, and what signs fitness coaches should watch for before referring clients out for deeper support. What You'll Discover: - Why food sensitivity tests are often misleading and what to look at instead - The truth about leaky gut — what the science actually says and how to identify root causes - How to differentiate fat, protein, and fiber reactivity in clients - The real story behind "adrenal fatigue" and HPA axis dysregulation - What signs tell a coach that a client needs deeper gut health support - Hannah's 80-85% compliance rule and why perfection sabotages results - How long gut healing actually takes at the root cause level Timestamps: 00:00 — Intro 01:20 — Who is Hannah Aylward and what is HAN? 04:15 — Why practitioners and coaches end up as clients 07:30 — Hannah's personal gut health story 13:45 — Why food isn't usually the root cause of reactions 20:00 — How to read fat, protein, and fiber reactivity patterns 25:30 — The dairy, lactose, and casein question 30:10 — Is leaky gut real? Breaking down intestinal permeability 37:20 — Adrenal fatigue vs. HPA axis dysregulation 43:00 — Signs coaches should watch for in clients 48:15 — The "I'm fine" coma — normalizing feeling bad 54:00 — Navigating perfectionism with clients 59:30 — How long does gut healing actually take? 63:00 — Where to find Hannah Resources Mentioned: Hannah Aylward Nutrition: https://hannahaylward.com - Hannah on Instagram: https://www.instagram.com/hannahaylwardhhc/ - The Nutrient Dense Podcast: https://podcasts.apple.com/us/podcast/the-nutrient-dense-podcast/id1788408977 Resources & Links Mentioned Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket Support the show

    47 min

  3. Apr 28

    Why Your Fitness Content Isn't Getting You Clients (And How to Fix It)

    Why Your Fitness Content Isn't Getting You Clients You've been posting consistently, sharing your best tips, and showing up online — so why aren't clients coming? In this solo episode, Beverley Simpson breaks down the real reason your fitness content isn't converting and gives you a practical, no-fluff framework for creating content that actually brings in paying clients. If you're a personal trainer, nutritionist, or health coach ready to stop spinning on the content creator hamster wheel, this one's for you. What You'll Discover: - Why creating content like an influencer is keeping you broke — and what to do instead - The real growth equation: visibility, value, and volume explained - The three root causes your content isn't converting (and how to diagnose which one is your problem) - How to define your conversion intention for every piece of content you create - What "value" actually means and how buyers really make decisions - The three-category conversion content framework: belief-shifting, results-in-advance, and clear-path-to-yes - How to generate 200+ pieces of content from just three to twelve core topics using buyer psychology and learning styles  Key Timestamps 00:00 — Introduction: Are you creating content like a creator or a coach? 02:15 — Beverley's background and why content conversion is the #1 client question 04:30 — The backwards way most coaches are taught to build a business 07:00 — Why selling gets a bad reputation (and why that belief is keeping you broke) 10:45 — The PT Profit Formula approach: cash infusion first, audience growth second 13:30 — The 3% who are ready to buy now vs. the 97% who aren't yet 16:00 — Root Cause #1: Can you identify the real problem behind poor conversions? 19:20 — Root Cause #2: Was your conversion intention ever clear? 22:00 — Root Cause #3: Is your offer compelling and irresistible? 25:30 — What "value" actually means and how buyers determine it 30:00 — The four buyer personality types every coach needs to understand 34:15 — The three learning styles and how they multiply your content 37:45 — How to create 200+ pieces of content from three topics 40:30 — Why low-budget paid ads beat high-volume organic posting 43:00 — Next steps: 90 Days Done-for-You Content and upcoming live workshop Resources & Links Mentioned Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket leads for consistent, predictable, and sustainable revenue. Support the show

    45 min

  4. Apr 16

    From Corporate to Coach: The Truth About Steps, Protein & Weight Loss Plateaus

    Have you ever wondered what it actually takes to walk away from a stable corporate career and build a full-time coaching business? In this episode, I'm sitting down with my client, coach Kadimah Duncan of Temple Movement — a natural bodybuilder and nutrition coach with nearly 20 years of experience. Kadimah takes us behind the scenes of his journey from professional athlete to corporate software sales to full-time nutrition coach, and then breaks down the exact frameworks he uses to help clients break through metabolic suppression, reverse diet properly, and actually adhere to programs long enough to see lasting results. This episode is packed with immediately actionable insight for coaches at every stage. What You'll Discover: - The four foundational pillars every nutrition client needs before you touch a calorie deficit (movement, protein, sleep, and fiber) - How to recognize and reverse metabolic suppression — and why it can develop in as little as 8–12 weeks - Kadimah's exact reverse dieting protocol (3 tiers, 12–14 weeks) and how to coach clients through the psychological hurdles - Why giving clients one habit at a time produces an 80% success rate — and what happens when you give them three - What blood work markers every serious nutrition client should get — and why a standard annual checkup isn't enough - How to cycle diet breaks (4 weeks deficit / 1 week maintenance) to protect metabolism and client morale - Kadimah's honest take on GLP-1 medications and why habits still matter regardless Key Timestamps - 00:00 — Introduction & Kadimah's background - 03:45 — From athlete to corporate to coaching: the full origin story - 12:10 — Working with athletes vs. general population clients: key differences - 16:30 — The #1 underrated factor in client nutrition: daily movement and steps - 20:15 — Protein, sleep, and fiber: completing the fundamentals framework - 24:00 — Why comprehensive blood work is non-negotiable before starting any program - 29:30 — What metabolic suppression actually looks like and who's most at risk - 35:00 — Diet breaks: 4 weeks on, 1 week maintenance — how and why it works - 40:20 — Reverse dieting explained: the 3-tier protocol and what clients need to hear - 48:00 — The adherence framework: 1 habit = 80% success, 3 habits = under 15% - 53:30 — GLP-1 medications: a tool, not a solution - 57:00 — Tracking food: when, how long, and what actually matters - 01:02:00 — "Forever steps" and building identity-level habits - 01:06:00 — Where to find Kadimah and his free 5-step blueprint webinar Resources & Links Mentioned - Kadimah Duncan on Instagram — @kadimah.duncan (https://www.instagram.com/kadimah.duncan) - Temple Movement — templemovement.com (https://templemovement.com) - [Free 5-Step Blueprint Webinar by Kadimah Duncan](https://templemovement.com) Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket buyer leads for your premium coaching services: MORE FREE RESOURCES: Connect o Support the show

    49 min

  5. Apr 14

    How Much Should You Charge for Online Personal Training

    How Much Should I Charge for Online Personal  Training? Why Price Is NOT the Reason Your Coaching Isn't Selling If you've been wondering *how much to charge for online coaching* — or worse, thinking about lowering your prices to get more clients — this episode is your wake-up call. Beverley Simpson breaks down the real reason coaching programs don't sell (hint: it's not your price), walks through the three-offer model every coaching business needs, and shares her Model Pricing Framework so you can finally charge what your transformation is actually worth. What You'll Discover: - Why "I can't afford it" almost never means what you think it means - The three-offer structure every profitable coaching business needs (premium, accessible, and low-ticket) - The three traps keeping most coaches undercharging: commodity pricing, imposter syndrome, and fear-based pricing - How value is actually determined — and the four levers you can pull to make your offer irresistible - The value ladder: DIY → Done With You → Done For You (and how to price each tier) - Why your coaching needs to be positioned as a *need*, not a luxury - How to use low-ticket front-end offers to create buyers who become premium clients  Key Timestamps - 00:00 — Introduction: Price is not the reason your coaching isn't selling - 01:45 — Who this episode is for (and the questions it answers) - 03:10 — The three-offer model: premium, accessible, and low-ticket - 06:00 — What your clients *really* mean when they say "I can't afford it" - 08:30 — The Model Pricing Framework explained - 10:45 — Trap #1: Pricing on commodity (the banana stand analogy) - 13:00 — Trap #2: Imposter syndrome and why it leads to undercharging - 16:20 — Trap #3: Pricing on fear instead of values - 18:00 — The four levers of perceived value - 21:30 — The value ladder: DIY, done with you, done for you - 26:00 — Positioning your offer as a need, not a luxury - 29:00 — How to build low-ticket front-end offers that prime premium clients - 33:00 — Wrap-up and next steps Resources & Concepts Mentioned 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://ptprofitformula.com/simplescaling Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content Connect with Beverley MORE FREE RESOURCES: Connect on Instagram:   / bsimpsonfitness   Connect on Facebook:   / onlinefitnessmarketing   Support the show

    22 min

  6. Mar 31

    The Best Business Model for Personal Trainers in 2026

    In this episode, Beverley Simpson, a former district fitness manager and seven-figure online business builder, challenges the traditional approaches fitness coaches are taught to build profitable online businesses. She reveals why the common "free value + high-ticket launch" model often fails and introduces a more sustainable, ethical, and profitable alternative: the low-ticket funnel system. Beverley shares her proven framework for generating consistent revenue without high-pressure sales tactics, spam DMing, or unpaid labor. If you're tired of creating free PDFs that nobody opens or hosting exhausting sales calls, this episode will fundamentally shift how you think about scaling your coaching business in 2026. Key Discussion Points: 0:00-1:30 – Introduction and Beverley's background as a former district fitness manager who's generated seven figures online and helped hundreds of coaches do the same1:30-3:45 – The two traditional (and flawed) business models most coaches are taught: the 90-day launch cycle with free value content and the high-pressure sales call funnel with aggressive DMing3:45-6:00 – Why the "free value" approach doesn't work: the psychology of free content, the PDF graveyard problem, and why coaches internalize failure when freebies don't convert6:00-8:15 – The critical insight: free commoditizes your offer; transformation happens after the transaction, not before; the importance of communicating the right program to the right person at the right time8:15-10:30 – Why traditional methods require unpaid labor and create unsustainable business models; the restaurant analogy and why coaches shouldn't feel guilty about not giving away their best work for free10:30-13:00 – Introduction to low-ticket funnels as the solution; how they differ from high-ticket offers and why they're more effective for scaling13:00-15:30 – The power of the low-ticket buyer: 8% of low-ticket buyers convert to premium offers, and it costs less to retain existing customers than acquire new ones15:30-17:45 – The complete low-ticket funnel system breakdown: conversion content (3-12 pieces), identifying the 3% of urgent buyers, and using small-budget ads ($2-$5/day)17:45-20:00 – Why small ads are more effective than organic-only strategies; the value of time vs. money and why strategic paid ads amplify your organic content reach20:00-22:30 – The enrollment call approach: removing pressure, focusing on people saying "yes to themselves" rather than being sold to22:30-25:00 – The front-end offer strategy: $9-$47 price point with order bumps and one-time offers; how clients' emotional investment increases engagement and transformation25:00-27:30 – The complete customer journey: conversion content → front-end offer → sales mechanism/enrollment call → premium offer → consistent daily sales27:30-29:45 – The benefits of this system: removes pressure, reclaims your time, allows you to help more people through free resources, creates sustainable income monthly. Resources + Links: 🎓 How I turn $9 into 50k Months :: Simple Scaling 🛍️ 90 Days Done For You Content Plan Connect With Me: Instagram: @bsimpsonfitness Website: bsimpsonfitness.com If this episode helped you, please leave a review on Apple Podcasts or Spotify — it helps other coaches find the show. And if you have a question you want answered on air, DM me on Instagram. Support the show

    12 min

  7. Mar 24

    How Personal Trainers Are Using AI to Get Clients on Instagram

    If you're a personal trainer or health and wellness coach wondering whether your content is good enough — or whether AI can actually help you get clients without sounding robotic — this episode is your answer. In this episode, I'm breaking down why most fitness coaches aren't getting clients from Instagram (hint: it has nothing to do with your follower count or production value), and revealing the exact 3-step AI-powered system my clients use to generate daily DMs and sales — even on posts with 200 views. What You'll Discover: Why posting more value content is NOT why you're not getting clients — and what actually isThe "cat food to dog owners" mistake that kills conversion on Instagram every dayThe 3 things the most successful coaches do with AI that level-1 users completely missHow to identify the conversion intention of your content BEFORE you write a single wordThe Interrupt → Inspire → Invite → Implement framework and how to use it as a systematic content ecosystemWhy 200-view posts can generate daily client inquiries when the content is structured correctlyHow to use AI to research buyer psychology — and why this changes everythingThe difference between solution-aware content and problem-aware contentHow to build a content ecosystem that always has something for someone to buy — without pressure or launch anxietyKey Takeaways: → The problem isn't your content quality. It's that you're missing conversion content and a system. → AI is only as good as the context you give it. Generic prompts = generic robotic output. → Not all content has the same job. Know your conversion intention before you create. → Your audience is 97% not ready to buy yet. The ecosystem is what converts them over time. → You don't need to go viral. You need a system. Resources + Links: 🎓 How I turn $9 into 50k Months :: Simple Scaling 🛍️ 90 Days Done For You Content Plan Connect With Me: Instagram: @bsimpsonfitness Website: bsimpsonfitness.com If this episode helped you, please leave a review on Apple Podcasts or Spotify — it helps other coaches find the show. And if you have a question you want answered on air, DM me on Instagram. Support the show

    19 min

  8. Mar 17

    How AI Is Changing Personal Training in 2026

    Are you a personal trainer, health coach, or nutrition coach wondering if AI is coming for your job? You're asking the right question — but you might be asking it for the wrong reason. The truth is, AI will never replace human connection. But a coach who knows how to use AI? They will absolutely replace one who doesn't. In this episode, Beverley Simpson breaks down what's actually happening in the coaching industry right now, why showing up consistently is no longer enough, and the three levels of AI use separating the coaches who are scaling from the ones who are stuck. In This Episode: Why the content bar has hit the floor — and what that means for your businessThe real threat AI poses to your visibility (it's not what you think)The 3 levels of AI use: Content AI, Offer & Marketing AI, and Business Systems AI — and where most coaches are stuckChatGPT vs. Claude vs. Perplexity vs. Gemini — a plain-language breakdown of which tool does whatWhy 90% of coaches are stuck at Level 1 and what it's costing themThe exact mindset shift that separates coaches generating clients daily from those chasing consistencyWhat AI can never replace, no matter how advanced it gets Free Workshop Mentioned: How I Turned $9 Into $50K Months Click to register: https://ptprofitformula.com/simplescaling Connect with Beverley: Website: bsimpsonfitness.com Instagram: @bsimpsonfitness Podcast: PT Profit Podcast Support the show

    24 min
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5
out of 5
30 Ratings

About

A business podcast for health and wellness professionals who want to start and scale a profitable business in the online space.

Information

  • Creator
    Beverley Simpson
  • Years Active
    2020 - 2026
  • Episodes
    436
  • Rating
    Clean
  • Copyright
    © 2026 PT Profit Podcast
  • Show Website
    PT Profit Podcast