The Grow Your Private Practice Show

Jane Travis
  • 5.0 (6)
  • MARKETING
  • UPDATED BIWEEKLY

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.

  1. 1D AGO

    The Real Reason Therapists Start Blog Posts but Don’t Finish Them

    Have you ever started a blog post full of energy… only to abandon it halfway through? If that sounds familiar, this episode is for you. We’re not talking about laziness, discipline or “needing to try harder.” We’re talking about what really happens in the middle of a blog post - the moment where doubt creeps in, decisions multiply, and suddenly it feels easier to step away than to finish. In this episode, I explore: Why having lots of ideas isn’t the same as finishingWhat the “middle wobble” actually isHow thoughtful therapists can accidentally make blogging harder than it needs to beWhy confidence tends to grow after you finish, not before If you’ve got half-written drafts waiting for you, this one might feel uncomfortably familiar. Links & ResourcesFramework First – support to help you finish what you start Buy me a coffee – if you found this helpful

    14 min

  2. FEB 12

    Why Blogging Keeps Working for Counsellors Long After It’s Written

    There’s a lot of pressure to be visible all the time. Post more. Show up more. Keep going. But what if the marketing that actually works for you doesn’t need you to be constantly ‘on’? In this episode, I’m talking about a steadier way to get found. The kind that keeps working long after you’ve finished writing. If you’ve ever wondered whether there’s a calmer way to build your practice — this one’s worth a listen. You don’t need to be everywhere. You need to be recognised. LINKSCheck out The Framework First Blogging Method Free and paid resources If you found this useful and fancy fuelling the next episode, you can buy me a coffee here buymeacoffee.com/janetravis

    14 min

  3. FEB 5

    How Email Counselling Can Transform Your Private Practice, with Chloe Foster

    Could Email Counselling Be the Quiet Hero of Therapy?With Chloe Foster – Email Counselling Academy Do you think counselling has to mean sitting face-to-face (or screen-to-screen) with a client? Well, in this episode, I’m joined by Chloe Foster, founder of the Email Counselling Academy, who shares why working by email might be the flexible, powerful alternative you didn’t know you needed. Whether you're looking for a way to work around family life, want to support clients who open up better in writing, or you're just curious about doing therapy differently — this conversation will get you thinking. In this episode, you’ll hear: Why email counselling can be a lifeline for anxious or private clientsHow it gives counsellors more flexibility (and fewer no-shows)What actually happens in an email counselling exchangeWhether this style of working could suit your practice — and personality 🎧 Hit play to explore whether this quietly powerful format could be the perfect fit for you — and your clients. About ChloeChloe Foster (they/them) is the founder and principal tutor at Email Counselling Academy (ECA). They also have a private practice called Sussex Rainbow Counselling, founded in 2016, where they offer email counselling as well as video and phone counselling to clients. With a first-class degree in Education, Chloe loves teaching and training. Over their counselling career they’ve trained hundreds of counsellors to become more confident working with LGBTQ+ clients through their work with the National Counselling and Psychotherapy Society (NCPS), Onlinevents, The Counselling Tutor, and several universities/colleges and counselling charities. Today, having worked as an email counsellor since 2018, Chloe enjoys sharing the skills they’ve honed with fellow counsellors through their specialist training courses in email counselling at ECA which are mapped to BACP competences for OPT and have been awarded quality check status with the NCPS. Find her E-book — Email Counselling — An introduction for Counsellors: You can get 30% discount using the code JANE26 (valid until 30 April 2026) Also, my sincere apologies to Chloe for any mistakes I made with their pronouns in the recording

    43 min

  4. JAN 29

    Why blogging can feel confusing (and it’s not because you can’t write)

    Blogging can feel surprisingly confusing, especially when you care about getting it right. In this episode, I’m talking about why writing can feel heavy and muddled for therapists, even when you’re thoughtful, experienced, and genuinely good at your work. If blogging has ever left you questioning yourself, abandoning drafts, or wondering why it feels harder than it ‘should’, this one will likely feel familiar. In this episode, we explore:Why blogging often feels confusing, not because you can’t write, but because you’re trying to hold too much at onceHow ‘it depends’ thinking, which works beautifully in therapy, can make writing harderWhy trying to speak to everyone can leave you stuck mid-postHow confusion can quietly turn into self-doubtWhat helps blogging feel lighter again, without forcing yourself to push through This is a reflective episode, designed to offer relief, reassurance, and a different way of understanding what’s really going on when blogging feels hard. Links and next stepsFind out more about the Blogging Clarity Session (introductory offer available for a short time)Explore more support for ethical, human marketing at janetravis.co.ukCheck out my FREE and paid resources HERE If this episode resonated, you might want to follow the podcast so you don’t miss future episodes.

    13 min

  5. JAN 22

    The Only Goal That Actually Matters If You Struggle With Perfectionism in Writing

    Perfectionism in Writing, and the Goal That Actually HelpsYou already understand perfectionism. You’ve probably talked about it with clients many times. But when it shows up in your own writing, that understanding can disappear very quickly. In this episode, I look at perfectionism from a different angle – not as something that just makes writing harder, but as something that can stop you improving at all. I share what happened when I first started blogging, why knowing the theory didn’t help in the moment, and the one goal that’s helped me keep going without waiting to feel ready. If writing ever feels harder than it needs to be, this episode will make sense. Want support while you practise, rather than pressure to get it right? You can find out more about the Grow Your Private Practice membership And for all my FREE and paid resources, check out my Start Here page

    10 min

  6. JAN 15

    Is Blogging Worth It for Counsellors?

    If you’ve ever wondered whether all that blogging is actually doing anything - especially when things feel quiet - this episode might feel like a deep breath. Because sometimes the hardest part isn’t the writing - it’s sitting with the silence afterwards. In this episode, we’re gently lifting the curtain on what might really be happening behind the scenes when nobody comments, nobody emails, and nobody says, “Hey that helped.” And we’ll talk about the one mindset shift that can take you from anxious, second-guessing writer… to grounded, steady voice your future clients quietly trust. In this episode: The hidden purpose of your counselling blog (that nobody tells you about)Why the quiet seasons can actually be a sign something is workingThe subtle way trust builds long before enquiries appearA gentler approach to blogging that feels less pressuring and more humanThe truth about readers who never become clients and why that’s not a failure Mentioned in this episode: Buy me a coffee - support the show with a one-off thank-youStart Here page - all free and paid resources in one placeGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsFramework First - monthly blogging support for £9/month

    9 min

  7. JAN 8

    How Your Blog Helps Clients Take the First Step Towards Counselling

    Do you ever wonder whether your blog actually helps anyone? That doubt is common and it makes sense. Blogging is often talked about as “marketing”, but there’s something more important happening underneath. In this episode, we look at how your blog can quietly support someone who’s struggling, and help them take the first step towards counselling even before they feel ready to reach out. You’ll hear about: why people wait so long to ask for helphow simple, honest writing builds trustthe everyday feelings clients carry but rarely talk abouthow your blog becomes part of the work you already do Your words don’t have to be perfect. They just need to help someone feel a little less alone. And that’s often what gives them the confidence to say, “I think I’m ready.” Mentioned in this episode: Episode 226: ‘Would I Feel Safe With You?’ How Clients Really Choose a CounsellorEpisode 225: ‘The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing’Framework First - monthly blogging support for £9/monthGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsStart Here page - all free and paid resources in one place

    10 min

  8. JAN 1

    Counsellor Marketing in 2026: What’s Changed and What Still Holds Up

    If marketing feels harder than it used to (especially on social media), you’re not imagining it. So what is currently working? In this episode, I’m talking about the quieter, more sustainable strategies that are actually helping counsellors stay visible and build trust in 2026. After nearly 20 years of doing this, I’ve seen trends rise and fall. And I’ve also seen what holds steady, what keeps working even when the platforms, algorithms, or advice all change. Whether you’re feeling a bit jaded with social media, wondering where your time’s best spent, or just want to feel clearer about your next steps, this one’s for you. In this episode:Why social media feels harder now (and why that’s not your fault)What does still work for counsellors in 2026How to use strategies like blogging, Google Business Profile, and guesting effectivelyWhy consistency matters more than doing everythingHow to make space for visibility that feels grounded, not overwhelming Mentioned in this episode:Buy me a coffee - support the show with a one-off thank-youStart Here page - all free and paid resources in one placeEpisode 230 - deep dive into Google Business ProfileGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsFramework First - monthly blogging support for £9/monthThe Directory Revival - 1:1 support you to improve your directory listings so they lead to real client enquiries.Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your MarketingEpisode 226: “Would I Feel Safe With You?” How Clients Really Choose a CounsellorEpisode 216: Do Counsellors Really Need a Niche to Start Blogging?a...

    19 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.

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