Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs

Sabrina Runbeck, MPH, MHS, PA-C | Strategic Advisor | Venture Partner | Human Capital Architect | TEDx Speaker | Fractional CSO / COO | Empowering HealthTech Founders to Gain Visibility, Credibility & Capital for Scalable, Mission-Driven Growth
  • 4.9 (135)
  • Entrepreneurship
  • Updated Weekly

The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and creates a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all - an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level! For more information about the podcast or Sabrina Runbeck visit SabrinaRunbeck.com

  1. How Can Healthcare Marketers Use AI-Powered Market Intelligence to Better Engage Physicians and Patients? with Kamya Elawadhi

    1d ago

    How Can Healthcare Marketers Use AI-Powered Market Intelligence to Better Engage Physicians and Patients? with Kamya Elawadhi

    Everyone is talking about AI, but few leaders are asking the question that matters: How can AI help people make better decisions instead of creating more dashboards, reports, and confusion? In this episode of Provider’s Edge, I sat down with 𝐊𝐚𝐦𝐲𝐚 𝐄𝐥𝐚𝐰𝐚𝐝𝐡𝐢, Co-Founder and President of Doceree To explore how AI-powered market intelligence can strengthen healthcare marketing, physician engagement, patient education, and commercial decision-making. Her team brought together 75 healthcare leaders to co-create solutions around real industry challenges.  The result was AI designed to work as a strategic thought partner—not just another automation tool. For healthcare leaders and founders, the message is clear: Build fewer features. Build solutions people will actually use. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ✅ How to turn healthcare data into actionable decisions ✅ Why patients and physicians require different engagement strategies ✅ How real-time market intelligence improves commercial decisions ✅ Why co-creation leads to stronger adoption ✅ How AI can support affordability, access, and adherence ✅ Why implementation matters more than industry buzzwords Connect with Kamya Elawadhi on 👉 https://www.linkedin.com/in/kamya-elawadhi/  Doceree is the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients.  Built on the industry's largest real-time clinical signal network, Doceree's infrastructure unifies the entire healthcare journey - from physician awareness to prescription and patient fill to refill.    Explore opportunities here:  👉 http://www.doceree.com 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲 What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion? - This episode explores why healthcare companies struggle with messaging, market positioning, and audience understanding.  How Virtual Care Keeps Patients Inside Health System - This episode discusses patient engagement, trust, adoption, and keeping patients connected within healthcare ecosystems How to Build AI Clinicians' Trust and Teams Stick - This episode examines how AI earns trust from clinicians and patients, emphasizing that technology succeeds only when it supports human decision-making.  Where Are You Focused Right Now? 1️⃣ Need More Pilots, Partnerships, or Revenue? You're building momentum, having conversations with investors, developing partnerships, and growing your team. The next stage of growth often comes down to knowing where to focus, which opportunities to prioritize, and who can help open the right doors. Our integrated advisory board helps founders accelerate growth through strategic introductions, leadership support, and expert guidance across fundraising, operations, and revenue growth. Schedule an Alignment Call: 👉 PulsePointPath.com/Chat  2️⃣ Raising Capital? Most founders don't need more investor meetings—they need a stronger investor story. Submit your pitch deck for feedback through our free Pitch to Yes Workshop and learn how to communicate what investors actually fund. Get started: 👉 PitchToYes.com  3️⃣ Want More Visibility & Inbound Opportunities? Have a compelling founder journey or healthcare innovation story to share? Apply to be featured on Provider's Edge, our Top 100-ranked entrepreneurship podcast where founders build authority, attract partnerships, and create new opportunities. Apply here: 👉 PulsePointPath.com/Providers-Edge-Recording

    25 min
  2. Why Oral Health Is the Missing Link in Healthcare Innovation with Katie D'Amico

    Jun 17

    Why Oral Health Is the Missing Link in Healthcare Innovation with Katie D'Amico

    Most healthcare founders think the challenge is getting funding. But the real challenge? Building something the healthcare system can actually adopt. In this episode of Provider’s Edge, I sat down with 𝐊𝐚𝐭𝐢𝐞 𝐃’𝐀𝐦𝐢𝐜𝐨 from CareQuest Innovation Partners. We dissected why healthcare founders must focus on workflow alignment, pilot validation, partnerships, and operational infrastructure Before chasing rapid scale. We also explored why overlooked spaces like oral health and medical-dental integration are becoming some of the biggest opportunities in healthcare innovation today. If you’re building in healthcare right now This conversation will challenge how you think about growth, partnerships, and what it really takes to become “fundable.” 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ✅ What investors and accelerators actually look for ✅ Why pilots matter more than pitch decks ✅ How healthcare founders can reduce adoption friction ✅ Why collaboration is becoming a competitive advantage ✅ What sustainable healthcare scaling really looks like 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲 Why Samsung Bought Xealth and What Founders Should Learn - This episode explores how healthcare founders create enterprise value by solving workflow friction, integrating digital tools into clinical care, and building connected healthcare ecosystems that providers will actually adopt. How Virtual Care Keeps Patients Inside Health Systems - This conversation focuses on integrated care delivery, patient retention, virtual care adoption, and why healthcare systems increasingly prioritize connected ecosystems instead of isolated point solutions. How AgeTech Startups Win Hospital Trust With Wound-Care Pilots - This episode breaks down how healthcare startups gain credibility through pilots, clinical validation, and operational readiness instead of relying on hype or early visibility alone. Where Are You Focused Right Now? 1️⃣ Need More Pilots, Partnerships, or Revenue? You're building momentum, having conversations with investors, developing partnerships, and growing your team. The next stage of growth often comes down to knowing where to focus, which opportunities to prioritize, and who can help open the right doors. Our integrated advisory board helps founders accelerate growth through strategic introductions, leadership support, and expert guidance across fundraising, operations, and revenue growth. Schedule an Alignment Call: 👉 PulsePointPath.com/Chat  2️⃣ Raising Capital? Most founders don't need more investor meetings—they need a stronger investor story. Submit your pitch deck for feedback through our free Pitch to Yes Workshop and learn how to communicate what investors actually fund. Get started: 👉 PitchToYes.com  3️⃣ Want More Visibility & Inbound Opportunities? Have a compelling founder journey or healthcare innovation story to share? Apply to be featured on Provider's Edge, our Top 100-ranked entrepreneurship podcast where founders build authority, attract partnerships, and create new opportunities. Apply here: 👉 PulsePointPath.com/Providers-Edge-Recording

    31 min
  3. Why AI Is Rewriting the Rules of Startup Survival for Early-Stage HealthTech Founders with Michael Frank

    Jun 11

    Why AI Is Rewriting the Rules of Startup Survival for Early-Stage HealthTech Founders with Michael Frank

    Some founders might feel uncomfortable with  this. But building a great product is no longer enough. Together with 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐉. 𝐅𝐫𝐚𝐧𝐤, let us unpack one of the 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘴𝘩𝘪𝘧𝘵𝘴 happening in business right now:  AI is lowering the barrier to building companies Which means founders can no longer rely on technology alone to stand out. The real differentiators now? Clear positioning.  Distribution.  Strategic relationships.  And the ability to solve an actual business problem people will pay for. He shares lessons from scaling and exiting his own trading firm Leading technology and risk transformation on a nearly $1B balance sheet And now advising founders and boards navigating growth in rapidly changing markets. This conversation is especially important for healthcare founders who are brilliant operators, clinicians, or  researchers But struggle to simplify their message Communicate ROI Or build traction outside their immediate expertise. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ✅ Why founders are not losing to AI; they are losing to founders using AI better ✅ How AI is transforming operations, customer service, research, and decision-making ✅ Why distribution has become the new startup moat ✅ The biggest mistakes founders make when pitching investors ✅ Why trying to serve everyone weakens your positioning ✅ How to validate a problem before overbuilding a product ✅ The danger of sounding “too technical” in investor conversations ✅ Why strategic ecosystems matter more than endless networking ✅ How board-level thinking changes risk management and execution 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲 Why Great HealthTech Innovations Fail Before Reaching Hospitals - This episode breaks down why strong healthcare products still fail without operational readiness, adoption strategy, and the right ecosystem partnerships—directly aligning with Michael Frank’s discussion on commercialization and why great products alone no longer win. What Makes FemTech Investors Lose Interest Fast - Sabrina and Keara unpack why founders lose investor trust through unclear positioning, overcomplicated messaging, and weak execution strategy—echoing many of the same founder mistakes discussed in Michael Frank’s interview. Why Isn’t Your Digital Health Getting Adopted Faster - This conversation explores why healthcare innovation struggles with real-world adoption, clinician behavior, and scaling workflows—making it highly relevant to the discussion around AI, startup survival, and market traction in early-stage healthtech. Want help figuring out your first C-suite hire? Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.  It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster. Here are 3 ways we can support you right now: 1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t Still piecing advice together from part-time advisors who barely have time to talk?  Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy. This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss. 👉 PulsePointPath.com/Apply 2️⃣ Turn Your Pitch into a Funding Magnet Your pitch isn’t a presentation—it’s a conversion tool.  Send us your deck and get a persuasive rewrite that speaks to what investors actually fund. 👉 PitchToYes.com 3️⃣ Be a Featured Guest  Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.  Have traction and a story to share? Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    38 min
  4. How Deep Expertise HealthTech Founders Become Industry Authority with Katrena Friel

    Jun 3

    How Deep Expertise HealthTech Founders Become Industry Authority with Katrena Friel

    Most founders think their product is what makes people trust them. It’s not. People trust clarity. People trust conviction. People trust founders who can explain complex problems in a way that actually makes others care. In this episode, we sit down with 𝐊𝐚𝐭𝐫𝐞𝐧𝐚 𝐅𝐫𝐢𝐞𝐥 to unpack why personal branding is not vanity marketing. It’s 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨.  They dive into how founders can turn their expertise, lived experiences, and philosophy into: Books Speaking opportunities Educational content And scalable authority  That builds long-term trust with investors, partners, and buyers. If you are building in healthcare, this conversation will challenge how you think about visibility, messaging, and influence in today’s crowded market. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ✅ Why your philosophy matters more than your product features ✅ How founders accidentally weaken their authority by overcomplicating their message ✅ The difference between personal branding and company branding ✅ Why educating the market builds more trust than pitching the product ✅ How books, speaking, and thought leadership become scalable business assets ✅ The real reason most founders struggle to stand out in crowded industries ✅ How to simplify complex ideas without losing credibility ✅ Why trust starts with the founder before it transfers to the product or company 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲 What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion - This episode explores why healthcare founders struggle to gain traction when their messaging is overly complex, unclear, or disconnected from what buyers and decision-makers actually care about. Why Investors Don’t “Get” Your Pitch—And How to Fix It - This conversation breaks down why innovative healthcare founders lose investor attention when they fail to simplify their message, clearly communicate value, and position their company with strategic clarity. Visionary Burnout: Why Your Big Ideas Die in Execution - This episode focuses on the hidden gap between having strong ideas and building the systems, communication, and leadership infrastructure required to scale a sustainable healthcare company. Want help figuring out your first C-suite hire? Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.  It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster. Here are 3 ways we can support you right now: 1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t Still piecing advice together from part-time advisors who barely have time to talk?  Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy. This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss. 👉 PulsePointPath.com/Apply 2️⃣ Turn Your Pitch into a Funding Magnet Your pitch isn’t a presentation—it’s a conversion tool.  Send us your deck and get a persuasive rewrite that speaks to what investors actually fund. 👉 PitchToYes.com 3️⃣ Be a Featured Guest  Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.  Have traction and a story to share? Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    42 min
  5. How HealthTech Founders and Startup Operators Build Wealth Without Financial Burning Out with John De Goey

    May 27

    How HealthTech Founders and Startup Operators Build Wealth Without Financial Burning Out with John De Goey

    Most people think financial success comes from making the “𝘳𝘪𝘨𝘩𝘵” investment. But what if the bigger issue is that most people were never taught how to truly understand risk in the first place? In this episode of Provider’s Edge, I sat down with, 𝐉𝐨𝐡𝐧 𝐝𝐞 𝐆𝐨𝐞𝐲.  He is thought leader in the Canadian personal finance space, author of three books, and advisor to successful families navigating long-term wealth strategy. Founders are not only investing money.  They are investing time, identity, relationships, energy, and years of uncertainty into building something meaningful. And that changes how you think about risk entirely. If you are building a company, investing in innovation, or trying to create long-term wealth without burning yourself out This conversation will challenge how you think about money, sustainability, and success. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ✅ Understand your risk tolerance before chasing market trends ✅ Diversification is about resilience, not just returns ✅ Liquidity matters more than most founders realize ✅ Entrepreneurship requires emotional and financial endurance ✅ Wealth should align with your values, lifestyle, and legacy goals ✅ Hype-driven markets can cloud smart decision-making 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲 How Founders Protect Wealth Before the Next Round - This episode explores how healthcare founders can protect long-term wealth, manage downside risk, and build financial intelligence beyond fundraising and revenue growth. Avoiding Founder Burnout: Military Leadership Strategies for Startup Success - This conversation focuses on the emotional and operational realities of entrepreneurship, including founder resilience, high-pressure decision-making, and the discipline required to scale without burnout.  Financial Freedom for Founders: Expanding Beyond Traditional Thinking - This episode dives into how founders can think differently about wealth, ownership, innovation, and long-term financial sustainability instead of relying on traditional career or investment paths.  Want help figuring out your first C-suite hire? Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.  It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster. Here are 3 ways we can support you right now: 1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t Still piecing advice together from part-time advisors who barely have time to talk?  Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy. This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss. 👉 PulsePointPath.com/Apply 2️⃣ Turn Your Pitch into a Funding Magnet Your pitch isn’t a presentation—it’s a conversion tool.  Send us your deck and get a persuasive rewrite that speaks to what investors actually fund. 👉 PitchToYes.com 3️⃣ Be a Featured Guest  Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.  Have traction and a story to share? Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    33 min
  6. How Diagnostics + Payers Speed Treatment with Dr. Julie Schulz

    May 20

    How Diagnostics + Payers Speed Treatment with Dr. Julie Schulz

    You can build brilliant healthcare technology and still lose. Why? Because healthcare does not reward the smartest tool.  It rewards what people can actually use. In this episode, I sat down with 𝐃𝐫. 𝐉𝐮𝐥𝐢𝐞 𝐒𝐜𝐡𝐮𝐥𝐳 from Avalon Healthcare Solutions to unpack one of the biggest blind spots founders miss:  𝙒𝙤𝙧𝙠𝙛𝙡𝙤𝙬 𝙛𝙧𝙞𝙘𝙩𝙞𝙤𝙣 We talked about why clinicians ignore tools that add work Why payers care about speed and outcomes Why many “innovations” fail is because no one owns the problem across the system. One of the most powerful reminders? Fancy tools are not the hard part. Getting humans aligned is. If you're building in diagnostics, AI, employer health, payer tech, or care navigation, this conversation will save you years of unnecessary pain. In this episode, you’ll learn: ✅ Why great healthcare products fail when workflow is ignored ✅ How reducing treatment delays creates measurable ROI ✅ Why incentives drive healthcare behavior more than intentions ✅ Where fragmented systems create billion-dollar opportunities ✅ Why long-term prevention loses to short-term budgets ✅ How employers may become the next major growth channel in healthcare ✅ Why trust and communication still outperform software alone Related Episodes You’ll Love Your Tech Isn’t Failing—Your Compliance Strategy Is - This episode focuses on why strong technology still struggles when compliance, implementation, and healthcare operations are weak. How Smart Founders Raise Capital Without a Final Product - This episode reinforces how founders build credibility, ecosystem traction, and investor confidence before everything is “finished.” 11 Innovative FemTech Solutions Set to Transform Women’s Health - This episode expands that lens into women’s health innovation and category growth opportunities founders should watch. Want help figuring out your first C-suite hire? Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.  It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster. Here are 3 ways we can support you right now: 1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t Still piecing advice together from part-time advisors who barely have time to talk?  Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy. This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss. 👉 PulsePointPath.com/Apply 2️⃣ Turn Your Pitch into a Funding Magnet Your pitch isn’t a presentation—it’s a conversion tool.  Send us your deck and get a persuasive rewrite that speaks to what investors actually fund. 👉 PitchToYes.com 3️⃣ Be a Featured Guest  Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.  Have traction and a story to share? Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    22 min
  7. Why Samsung Bought Xealth and What Founders Should Learn with Mike McSherry

    May 13

    Why Samsung Bought Xealth and What Founders Should Learn with Mike McSherry

    𝗕𝗶𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝗵𝘆𝗽𝗲. 𝗧𝗵𝗲𝘆 𝗯𝘂𝘆 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. That’s what stood out in this conversation with 𝐌𝐢𝐤𝐞 𝐌𝐜𝐒𝐡𝐞𝐫𝐫𝐲 whose company was acquired by Samsung after years of solving one of healthcare’s biggest hidden problems:  How to connect digital tools, devices, and patient care into workflows clinicians will actually use. Winning in healthcare is rarely about having the flashiest product.  It’s about making life easier for providers Improving access for patients And fitting naturally into systems that already exist.  That’s how trust compounds And how companies become impossible to ignore. If you’re a founder, operator, investor, or clinician trying to understand where healthcare is heading next, this episode gives you a front-row seat. In this episode, you’ll learn: ✅ Why Samsung acquired Xealth and what strategic buyers really look for ✅ How founders create enterprise value by solving workflow friction ✅ Why digital health fails when it creates more work for clinicians ✅ How connected devices, wearables, and AI may reshape care delivery ✅ What reimbursement barriers still block innovation for Medicare and Medicaid patients ✅ Why the future belongs to founders building integrated ecosystems, not isolated apps  🎧 Related Episodes You’ll Love Your Tech Isn’t Failing—Your Compliance Strategy Is - This episode focuses on what happens after the visit, how digital care must fit existing clinical workflows, and why strong tech still fails when it is not integrated into how healthcare is actually delivered. How AgeTech Startups Win Hospital Trust With Wound-Care Pilots - This episode examines how founders build trust with providers through pilots, clinical validation, and real-world results instead of relying on hype or surface-level visibility. Why Investors Hesitate Before Saying Yes in Femtech - This episode is highly relevant because it covers what investors look for in women’s health innovation and how founders position themselves for scale. Want help figuring out your first C-suite hire? Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster. Here are 3 ways we can support you right now: 1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t Still piecing advice together from part-time advisors who barely have time to talk?  Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy. This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss. 👉 PulsePointPath.com/Apply 2️⃣ Turn Your Pitch into a Funding Magnet Your pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund. 👉 PitchToYes.com 3️⃣ Be a Featured Guest  Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share? Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    23 min
  8. How Virtual Care Keeps Patients Inside Health Systems with Michael Dalton

    May 6

    How Virtual Care Keeps Patients Inside Health Systems with Michael Dalton

    Everyone wants to talk about innovation in healthcare. Very few want to talk about adoption. Because building a solution is exciting. Getting patients to actually use it… Getting clinicians to trust it… Getting health systems to keep it... That is where the real work begins. In this episode of Provider’s Edge, I sat down with 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐃𝐚𝐥𝐭𝐨𝐧, CEO of Ovatient, to unpack what it really takes to scale virtual care in a way that improves outcomes, builds trust, and keeps patients connected instead of lost in fragmented systems. What stood out most? They are not trying to become “just another telehealth company.” They are building integrated care that combines urgent care, primary care, behavioral health, weight management, employer solutions, and community connection. All under one ecosystem. That is how sustainable growth happens in healthcare. In This Episode, You’ll Learn: ✅ Why patients no longer want more healthcare choices—they want better outcomes ✅ How virtual care can strengthen relationships instead of replacing them ✅ Why convenience alone does not create retention ✅ The hidden opportunity in integrating behavioral health with primary care ✅ How founders can expand using current assets instead of building new products ✅ Why serving fewer markets deeply can outperform nationwide shallow growth ✅ What health systems actually want from innovation partners today ✅ Why telehealth still has massive upside in rural and underserved communities ✅ How employers and universities can become overlooked growth channels ✅ Why trust is the real moat in digital health Related Episodes You’ll Love Why Do So Many HealthTech Startups Stall After Early Traction - This episode explores why healthcare companies with early traction still struggle to scale—perfectly aligned with Michael Dalton’s message that growth now depends on outcomes, systems, and sustainable execution rather than hype. How Smart Founders Raise Capital Without a Final Product - This conversation centers on women’s health innovation, founder ecosystems, and building aligned teams—strong overlap with Michael Dalton’s comments on women representing 75% of Ovatient’s patient base and the need for integrated care access. Why Investors Hesitate Before Saying Yes in Femtech - This episode is highly relevant because it covers what investors look for in women’s health innovation and how founders position themselves for scale. Want help figuring out your first C-suite hire? Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.  It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster. Here are 3 ways we can support you right now: 1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t Still piecing advice together from part-time advisors who barely have time to talk?  Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy. This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss. 👉 PulsePointPath.com/Apply 2️⃣ Turn Your Pitch into a Funding Magnet Your pitch isn’t a presentation—it’s a conversion tool.  Send us your deck and get a persuasive rewrite that speaks to what investors actually fund. 👉 PitchToYes.com 3️⃣ Be a Featured Guest  Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share? Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    28 min
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4.9
out of 5
135 Ratings

About

The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and creates a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all - an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level! For more information about the podcast or Sabrina Runbeck visit SabrinaRunbeck.com

Information

  • Creator
    Sabrina Runbeck, MPH, MHS, PA-C | Strategic Advisor | Venture Partner | Human Capital Architect | TEDx Speaker | Fractional CSO / COO | Empowering HealthTech Founders to Gain Visibility, Credibility & Capital for Scalable, Mission-Driven Growth
  • Years Active
    2020 - 2026
  • Episodes
    315
  • Rating
    Clean
  • Copyright
    © 2022 Sabrina Runbeck LLC
  • Show Website
    Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs