hat if your next business wasn't built behind closed doors, but in front of thousands of people watching your every move? In this episode of Just To Kick It Is A Blessing, Keith Tupac sits down with Elvis Wanjohi, Kenyan content creator, entrepreneur, and founder of Perfect Bite, to explore business failure, grief, resilience, and the courage to start again. Elvis's journey hasn't been straightforward. After losing his father in 2017, he started a water bottling company to keep his father's vision alive. The business failed, and his subsequent herbs business also struggled. Despite holding a Finance degree from USIU and a Master's in Entrepreneurship, he discovered that some of life's most important business lessons can only be learned through experience. In 2020, following the failure of his herbs business, Elvis began creating content around his childhood love of food. He later joined the tech industry to support his family while continuing to pursue his creative ambitions. Today, he's building Perfect Bite, a sausage brand, in public; sharing the journey, the challenges, the first batches, and the orders with his audience. His sausages contain approximately 90% meat, with water and spices making up the remainder, without fillers or additives. But this conversation goes beyond sausages. It's about learning from failure, overcoming the fear of putting yourself out there, and having the courage to let people witness your journey before you know how it will end. In this episode, we explore: The business lessons Elvis wishes he'd learned in school. How losing his father shaped his entrepreneurial journey. Why his earlier businesses failed and what he learned. How one brand introduction video translated into orders. Why he chose sausages and what makes Perfect Bite different. The realities of building a business while juggling other responsibilities. How to start creating content even when you're afraid. Why building in public can change the way you approach entrepreneurship. EPISODE CHAPTERS 00:00 - Introduction02:33 - Lessons Life Taught Me That School Didn't06:42 - What Did It Feel Like to Go Viral?11:50 - Starting a Sausage Company14:57 - The Fear of Posting the Brand Introduction19:48 - When the Post Turned Into Orders20:44 - Why Sausages?25:37 - Making and Selling Out the First Batches27:47 - The Failed Businesses: Water Bottling and Herbs30:52 - The Reality of Doing Everything as an Entrepreneur34:09 - What Makes Perfect Bite Different?44:09 - School, University and Life Lessons49:23 - Why Food Content?53:54 - The Journey of Content Creation1:03:54 - Advice for Aspiring Content Creators1:06:39 - Parting Shot ABOUT ELVIS WANJOHI Elvis Wanjohi is a Kenyan content creator and entrepreneur building Perfect Bite while documenting the realities of business ownership. His journey is a reminder that failure doesn't have to be the end of the story. JOIN THE CONVERSATION Would you be willing to build your business in public and let people see your failures as well as your wins? Share your thoughts, and send this episode to someone who's trying to build something of their own. Follow Just To Kick It Is A Blessing for honest conversations about purpose, entrepreneurship, creativity, and the people behind the stories. #JustToKickItIsABlessing #ElvisWanjohi #PerfectBite #Entrepreneurship #BuildingInPublic #KenyanPodcast