TheStockroom

TheStockroom
  • 4.0 (2)
  • Fashion & Beauty
  • Bimonthly

TheStockroom is a space curated for holding meaningful conversations in a genuine and relatable manner from a UK perspective. Hosted by Bolu, Emmanuel and Michael, they have discussions around trainers and fashion as well as music, sports and culture through their unique South London lens. Capturing the essence of the retail stockroom environment and coupling that with regular guests, off the cuff humor and great vibes, TheStockroom is the place to be. For enquiries email: thestockroompod@gmail.com

  1. 3d ago

    Jeff Staple: The Real Cost of Building A Brand | TheStockroom

    Maxed-out credit cards, the Pigeon Dunk and taking over Nike Lab's 21 Mercer: Jeff Staple sits down with TheStockroom to talk about what it really took to build STAPLE and The STAPLE Agency.Michael and Eman are the hosts of TheStockroom, the London podcast covering sneakers, streetwear and the culture around them. In this episode they're joined by Jeff Staple, the designer and founder of STAPLE, while he's in London, for a conversation that runs from the early days of the brand to the Pigeon Dunk moment and everything that followed.From funding STAPLE on credit cards to opening a store in Nike Lab's 21 Mercer and building The STAPLE Agency, this conversation covers how Jeff built a brand that has lasted, and what comes next for it. We discuss: ◼ How Jeff sees himself and what his number one goal is ◼ Jeff's work with will.i.am ◼ How Jeff dealt with debt and maxed out credit cards to fund STAPLE ◼ Unc vs OG, and which one Jeff would rather be called ◼ The 4 F's you should consider before starting any new project ◼ What the Pigeon Dunk moment meant to Jeff ◼ Whether Jeff still gets a buzz from execution ◼ When STAPLE expanded internationally, and why the name STAPLE cut through ◼ How the STAPLE store took over Nike Lab's 21 Mercer, and the lore behind the brand ◼ Starting The STAPLE Agency, and Jeff's first and most recent hire ◼ What Jeff learnt from Virgil Abloh about sharing the codes for success ◼ How Japanese streetwear's legacy is being written in real time, from Hiroshi Fujiwara to Nigo to Verdy ◼ Jeff's succession plan for STAPLE and the legacy he wants to give to the space ◼ What's on the table: Puma Suede x Jeff Staple 'Create From Chaos' ◼ What's on foot: Brooks Ghost Trail by STAPLE, Jordan 1 VAA Alaska and Black OG Prada Cups CHAPTERS 00:00 – Intro 01:20 – Jeff Staple Welcome & Why is he in London? 01:42 – Jeff on working with will.i.am 03:10 – How does Jeff see himself and his number one goal 06:32 – Jeff on dealing with debt and maxing out credit to fund STAPLE 09:00 – Unc vs OG 10:40 – What's On Foot? 14:15 – What's On The Table – Puma Suede x Jeff Staple 'Create From Chaos' 16:54 – The 4 F's you should consider before you start a new project 21:30 – What did the Pigeon Dunk moment mean to Jeff? 29:10 – Does Jeff get a buzz from execution? 34:20 – STAPLE going international & the importance of the name 'STAPLE' 40:00 – The STAPLE store taking over Nike Lab's 21 Mercer & the lore behind STAPLE 44:46 – Starting The STAPLE Agency & his first and most recent hire 54:35 – The succession plan for STAPLE & the legacy he'd like to give to the space Follow TheStockroomInstagram: https://www.instagram.com/thestockroompod/TikTok: https://www.tiktok.com/@thestockroomuk Emmanuel: https://www.instagram.com/emansgram_/ Michael: https://www.instagram.com/them1show/ Follow Jeff Staple: https://www.instagram.com/jeffstaple/

    Jeff Staple: The Real Cost of Building A Brand | TheStockroom

  2. Oct 8

    Kai Cenat's Vivet Runway Show: Our Honest Thoughts & the £350 New Balance 2040 | TheStockroom

    Kai Cenat's first Kai Cenat's first runway show, a £350 New Balance and Corteiz celebrating 10 years of Konnichiwa: TheStockroom breaks down the stories shaping sneakers and streetwear right now.Michael and Eman are the hosts of TheStockroom, the London podcast covering sneakers, streetwear and the culture around them. In this episode they catch up after the summer, with Michael deep in half marathon training to raise money for the Sickle Cell Society, before getting into the biggest releases, collabs and moments of the past few weeks.From Kai Cenat taking Vivet to the runway in New York to New Balance's pricing on the 2040, this conversation covers where the industry is right now and where it's heading next.They discuss:◼ What Kai Cenat's first runway show for Vivet means for streetwear◼ Whether £350 is too much for a general release New Balance 2040◼ Why the New Balance 1890 is picking up where the 2002R and 1906R left off◼ How Corteiz and Skepta marked 10 years of Konnichiwa, and why alwaysdowhatyoushoulddo x Corteiz made a real impact◼ What KITH has planned for its 15 year anniversary, including more BMW and new collabs◼ Why the Taller De Rafa x Nike Goadome collab landed so well◼ What made Aya Brown's Nike Air Max 95 rollout special◼ How 99 BY JMS and Barriers Worldwide delivered a standout UK x US collab◼ Why the Arte x Adidas football boots worn by Rayan Cherki caught our attention◼ How Victor Victor has kept a clean run going with his Nike Air Force 1s◼ What's on foot: NOAH x Converse and the Yeezy 700 V3 AzaelSupport Michael's half marathon for the Sickle Cell Society: https://2026thebighalf.enthuse.com/pf/michael-albert-fowora-e7f4aCHAPTERS00:00 Introduction01:25 What's On Foot? NOAH x Converse & Yeezy 700 V3 Azael03:55 Half marathon training for the Sickle Cell Society & Eman's summer recap10:25 Arte x Adidas football boots worn by Rayan Cherki14:19 New Balance 1890: the next 2002R and 1906R?17:10 New Balance 2040 at £350: is that too much for a general release?24:20 Taller De Rafa x Nike Goadome28:25 Aya Brown's Nike Air Max 95 rollout30:57 99 BY JMS x Barriers Worldwide: UK x US collab34:37 Corteiz x Konnichiwa: 10 years of Skepta's album & alwaysdowhatyoushoulddo40:10 KITH 15 year anniversary: BMW and new collabs43:56 Kai Cenat's first runway show for Vivet in New York51:35 Victor Victor's Nike Air Force 1s#KaiCenat #NewBalance #Corteiz

  3. Aug 6

    EQL Explained: The Science Behind Sneaker Raffles | TheStockroom Podcast

    The founder and the partnerships lead behind one of the most trusted names in sneaker raffles reveal how EQL is trying to level the playing field for consumers and brands alike. Andrew Lipp is the Founder & CEO of EQL, and Scott Carter is EQL's Head of Partnerships for Sneakers & Streetwear. Together they've built EQL into a platform designed to bring fairness and transparency to sneaker raffles, partnering directly with major brands to give consumers a genuine shot at the pairs they want. TheStockroom met Andrew and Scott in Paris for this conversation — covering everything from EQL's origins to where the raffle industry is heading next. They explain: ◼ Why building genuine relationships mattered more than anything else in EQL's early days ◼ How EQL earned the credibility to partner directly with major brands ◼ What it felt like launching their very first product through EQL ◼ Why consumer experience sits at the centre of everything EQL does ◼ How EQL actually measures success, and what the EQLizer score means ◼ Their favourite raffles to date, and how the industry has changed from EQL's point of view ◼ How EQL decides which brands and partners to align with ◼ Where AI already shows up in EQL's day-to-day workflows ◼ What the future holds for EQL … and for TheStockroom Timestamps: 00:00 – Intro 01:07 – EQL x TheStockroom Live in Paris 01:36 – Introducing Andrew Lipp, Founder & CEO of EQL, and Scott Carter, Head of Partnerships for Sneakers & Streetwear 02:43 – What's on foot, pairs brought to Paris & favourite sneakers 15:19 – How EQL started and the importance of connecting to people 20:43 – Building credibility and partnering with brands 23:53 – Launching their first product via EQL 30:00 – Why consumer experience is so important to EQL 39:10 – How EQL measures success 49:50 – What is the EQLizer score? 52:54 – Andrew & Scott's favourite raffles 1:00:28 – How the industry has changed, and how EQL chooses who to align with 1:08:01 – What the future of EQL looks like 1:13:13 – How AI shows up in EQL's workflows 1:17:23 – Where TheStockroom wants to be in 5 years 1:23:00 – Andrew's why 1:25:13 – Andrew and Scott's words of wisdom

  4. Jul 23

    How Live Shopping Is Changing Retail: Whatnot Explained | TheStockroom Podcast

    The man behind men's fashion at one of the fastest-growing live shopping platforms in the world reveals how Whatnot is quietly changing the way brick & mortar stores make money — and why livestream selling might be retail's next big shift. Pierre Tettart is Head of Men's Fashion at Whatnot, the live shopping platform reshaping how brands, sellers, and collectors buy and sell in real time. Before fashion, Pierre built his career in tech, and brings a multicultural upbringing and a lifelong love of sneakers and style into everything he does at Whatnot. He explains: ◼ Why brick & mortar stores are turning to live selling to unlock new revenue ◼ What it actually takes to succeed as a consistent live seller on Whatnot ◼ The strategy behind Whatnot's expansion into Europe, and what markets are next ◼ Why nostalgia and collectibles create such powerful buying behaviour ◼ Whatnot's stance on safety and overconsumption in a fast-moving marketplace ◼ How to actually get started selling on Whatnot CHAPTERS 00:27 – Introducing Pierre Tettart, Head of Men's Fashion at Whatnot 01:40 – Pierre's background in tech and his multicultural upbringing 06:05 – What is Whatnot? 08:49 – Pierre's early fashion memories 11:06 – What's on feet? 12:33 – What's on the table? UNDEFEATED: Nike Air Zoom Spiridon 15:03 – New revenue opportunities for brick & mortars 16:55 – The power of consistency for Whatnot live sellers 19:05 – The strategy for entering Europe 23:00 – Emerging categories and markets on Whatnot 24:30 – Whatnot's stance on safety and overconsumption 28:37 – Why collectibles and nostalgia create such strong buy-in 30:34 – Hearing testimonials from live sellers 32:29 – The Swatch x AP marketing moment 36:21 – How to get started on Whatnot 42:19 – Pierre's closing thoughts

  5. Jul 17

    Wales Bonner & Hermes Are Making History! | TheStockroom Podcast

    Wales Bonner took over the headlines in October as it was announced that she was being made the Creative Director of Hermes Menswear, a role held by her predecessor for 37 years! What does this mean for Hermes? What can we expect from Wales Bonner as she brings her point of view to this legacy brand. Bolu, Eman and Michael also speak about the newly announced partnership between Nike and Palace, as brands are gearing up for the World Cup, could this acquisition set Nike up in the best way possible or could Adidas have something up their sleeve? And what does Manor Place, the new hub created by Nike and Palace, in South London, mean for the community? For all this and more, make sure to tap in to today’s episode! #walesbonner #fashion #podcast Follow TheStockroom:  https://www.instagram.com/thestockroompod Follow our personal platforms too from left to right: Eman: https://www.instagram.com/emansgram_ Michael: https://www.instagram.com/them1show Bolu: https://www.instagram.com/boluthebear CHAPTERS 00:00 - Intro & Bolu’s Live From DXB 05:29 - What’s on Foot? 06:39 - Wales Bonner Becomes Creative Director of Hermes Menswear 14:20 - Wales Bonner Designed The Gold Rings For Instagram 17:52 - Palace x Nike Has Launched With A New Home ‘Manor Place’ 23:40 - Will Adidas Regret Losing Palace? 26:08 - Was The ACW x Arsenal Collection Too Expensive? 31:21 - JFG Released His 21st Shoe, The New Balance 2010’s “Hand Me Down’s” & “Bag Lady” 37:40 - Salomon x Margeila MM6 Collection Is Super Clean 40:37 - The ACG Goadome’s Go Crazy! 46:06 - Shoutout Offspring and This Way Up For The Air Max Sunder’s Total Red 51:10 - Surplus Sydney Brought the World to Australia

  6. Jul 10

    Louis Culture: New Music, Production & How His Childhood Shaped His Style | TheStockroom Podcast

    In today’s episode of TheStockroom, we’re joined by the talented household name, Louis Culture hailing from South London. Kicking off his career as a producer and developing into the talented artist we’ve seen today, Louis joins Eman and Michael on the pod as they speak about his journey so far as an artist, his love for fashion and footwear, and the new project he has on the way! Make sure to like & comment, and subscribe so you don’t miss anything! #louisculture #ukmusic #podcast Follow Louis Culture here: https://www.instagram.com/louisculture Follow TheStockroom: https://www.instagram.com/thestockroompod Follow our personal platforms too from left to right: Eman: https://www.instagram.com/emansgram_ Michael: https://www.instagram.com/them1show 00:00 - Intro 00:35 - What has annoyed you today? 03:15 - Why did you choose Louis Culture as your artist name? 06:17 - What was it like for Louis growing up in Battersea? And what were his influences? 13:49 - Louis on his production process & dealing with creative blocks 19:20 - Who inspired Louis’ personal style 21:20 - Louis shows us his first Jordan’s 23:38 - Early fashion memories 33:23 - What’s On Foot? 36:30 - Top 5 Kicks In Louis’ Collection & Top 5 of All Time 47:24 - When did Louis realise music was no longer just a hobby 48:25 - Louis on his new music and his upcoming project 51:15 - Advice to people wanting to enter the music scene

  7. Jun 7

    Is This The Most Underwhelming World Cup Ever?

    It’s good to be back and we have a jam packed episode for you today as we discuss the new Nike Air Works Programme, the SWATCH x AP moment, our favourite World Cup kits and a major shift coming to the Dubai retail space! Lock in with Bolu, Eman and Michael as we discuss all this and more! Follow TheStockroom: https://www.instagram.com/thestockroompod Follow our personal platforms too from left to right: Bolu: https://www.instagram.com/boluthebear Eman: https://www.instagram.com/emansgram_ Michael: https://www.instagram.com/them1show CHAPTERS 00:00 - We’re backkkk, where have we been? 03:19 - What’s on foot? 06:20 - What’s on the table? 08:50 - Nike Air Works Programme & investing in the next era of creators 21:22 - Is Aime Leon Dore opening up a new temporary retail space in Dubai, the right move? 31:34 - What brands could shift over to Dubai to recreate the SoHo effect there? 35:22 - SWATCH X AP took over the timeline! 46:02 - This might be the most underwhelming World Cup EVER! 51:35 - Adidas have been on a roll this World Cup campaign 59:00 - What can we expect from Nike’s World Cup Campaign & the Nike Cryoshot’s 1:09:44 - Mercurial Superfly 11’s

  8. Mar 4

    Fashion, Tech & AI Ft Qasim, Founder of Trading Desk

    On TheStockroom today, we’re joined by our good friend Qasim, the Founder of Trading Desk, a curated streetwear store who recently partnered with AI tech firm Responsible. Eman & Michael got into the details of the partnership as well as a look into Qasim’s back story and how they uniquely benefited from the rise of the brand, Corteiz, as they took the initiative to buy into the brand early and subsequently reaped the dividends.  Follow Qasim & Trading Desk:  https://www.instagram.com/qasimshariff_ https://www.instagram.com/tradingdeskstore  Follow TheStockroom:  https://www.instagram.com/thestockroompod Follow our personal platforms too from left to right: Eman: https://www.instagram.com/emansgram_ Michael: https://www.instagram.com/them1show Bolu: https://www.instagram.com/boluthebear 00:00 - Introducing Qasim, Founder of Trading Desk! 03:46 - What’s On Foot? 09:41 - Qasim on studying Economics At LSE, & how it’s impacted his view vn sales 10:55 - Growing ip in Manchester & his Mum’s influence on his taste 18:55 - How did Trading Desk start, and how did they go about acquiring product? 30:22 - When did Trading Desk realise selling the business could be the next move? 32:18 - The process of being acquired by AI Tech Firm, Responsible 41:31 - How important is tourism to stores in Soho? 44:39 - How much did Corteiz’ brand growth impact Trading Desk? & The importance of Corteiz having a physical store 51:51 - What are the pro’s and cons of having a physical store? 57:49 - How do you decide what to buy? 1:03:20 - What’s been the biggest day of sales? 1:12:07 - Qasim’s Prada Cups and building confidence while exploring fashion 1:18:00 - Personal style and the merging of streetwear and luxury 1:33:06 - Qasim signs TheStockroom Force 1 1:40:00 - What does the future look like for Trading Desk & Klekt joining the party 1:47:07 - Should Corteiz take over the Supreme store? #fashion #ai #branding

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Ratings & Reviews

4
out of 5
2 Ratings

About

TheStockroom is a space curated for holding meaningful conversations in a genuine and relatable manner from a UK perspective. Hosted by Bolu, Emmanuel and Michael, they have discussions around trainers and fashion as well as music, sports and culture through their unique South London lens. Capturing the essence of the retail stockroom environment and coupling that with regular guests, off the cuff humor and great vibes, TheStockroom is the place to be. For enquiries email: thestockroompod@gmail.com

Information

  • Creator
    TheStockroom
  • Years Active
    2020 - 2026
  • Episodes
    124
  • Rating
    Explicit
  • Copyright
    © TheStockroom
  • Show Website
    TheStockroom