The Marketing Manifest

Emil Eji
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  • MARKETING
The Marketing Manifest

The Marketing Manifest Podcast is the ultimate destination for entrepreneurs and marketers looking to take their business to the next level. Each episode features interviews with the top 1% of marketers and business owners, who share their experiences and insights on all things marketing, business, and eCommerce. From performance marketing to branding, growth hacking, sales and more. Tune in to The Marketing Manifest Podcast to learn from the best and stay up-to-date on the latest marketing trends and strategies.

  1. Ep. 15: Why D2C brands Should Leverage UGC Content for Performance Marketing? | Ft. Vidhu Ravinath

    03/31/2023

    Ep. 15: Why D2C brands Should Leverage UGC Content for Performance Marketing? | Ft. Vidhu Ravinath

    In this episode of The Marketing Manifest Podcast, we are diving deep into the world of user-generated content (UGC) and how it can be harnessed to benefit Direct-to-Consumer (DTC) businesses. Our guest today is Vidhu Ravinath, the founder of Underdog Media and Scroll Stop, two agencies that specialize in helping DTC E-commerce brands scale their Facebook and TikTok ads using performance creative strategies and UGC content creation. In this episode, Vidhu discusses the basics of user-generated content and why it is important for DTC businesses. He also explores the potential downsides of relying on UGC and strategies that businesses can implement to ensure the integrity of the content they receive from customers. Vidhu shares insights from successful case studies of businesses that have navigated the challenges of UGC and achieved impressive results. As we continue our conversation, Vidhu provides valuable tips and tricks for businesses to maximize the benefits of UGC while minimizing the risks. Finally, we look into the future of UGC and the trends and developments that businesses should be aware of as they seek to leverage this powerful marketing tool. Join us as we explore the exciting world of user-generated content with Vidhu Ravinath and learn how DTC businesses can lower their customer acquisition costs and increase their reach through the power of UGC. Follow Vidhu Ravinath on LinkedIn Follow Emil Eji for more updates on LinkedIn & Instagram

    39 min
  2. Ep. 14: Why DTC brands should focus on Conversion Rate Optimisation? | Ft. Rishi Rawat

    03/24/2023

    Ep. 14: Why DTC brands should focus on Conversion Rate Optimisation? | Ft. Rishi Rawat

    In this episode, we are diving into the exciting world of Conversion Rate Optimization (CRO) for DTC brands. Our guest speaker, Rishi Rawat, is a true expert in the field of CRO and has helped countless e-commerce businesses around the world to increase their revenue and drive growth through effective optimization strategies. Join us as we explore the basics of CRO and discover how it can benefit your DTC business. We'll discuss common mistakes to avoid when optimizing your conversion rates and share inspiring case studies of DTC brands that have successfully used CRO to drive revenue growth. Rishi will also provide valuable tips and tricks for improving your conversion rates and share his insights into the future of CRO, including upcoming trends and developments to keep an eye on. So, whether you're new to CRO or looking to take your DTC business to the next level, this podcast is the perfect resource for you. Tune in now and discover the power of Conversion Rate Optimization for your DTC brand! Follow Rishi Rawat on LinkedIn Follow Emil Eji for more updates on LinkedIn | Instagram

    51 min
  3. Ep. 13: How to become a FREELANCE Content Writer? | Ft. Jasmeet Singh

    10/31/2020

    Ep. 13: How to become a FREELANCE Content Writer? | Ft. Jasmeet Singh

    Today we have Jasmeet Singh who is a Freelance Content Writer and Storyteller   He helps brands to catch fire online via stories.   He has been into content writing for quite some time and his journey has been quite a roller-coaster ride with all the ups and downs   In this podcast, we have discussed the following topics:   1. What is Content Writing and what are the career opportunities available in India?   2. What are the different ways a person can earn through freelance content writing?   3. Does a content writer need a certification to pursue his career?   4. From the written word it has shifted more to video content and chatbots. What do you think a content writer should do at this point?   Follow Jasmeet Singh on  Instagram: https://www.instagram.com/jasmeet.says/ LinkedIn:  https://www.linkedin.com/in/jasmeetsinghwriter/  Follow Emil Eji for more updates on  LinkedIn https://www.linkedin.com/in/emileji/ Facebook: https://www.facebook.com/emileji/ Instagram: https://www.instagram.com/emilejisays/

    21 min
  4. Ep. 12: How to start FREELANCING in India? Ft. Haris Aboobacker

    10/23/2020

    Ep. 12: How to start FREELANCING in India? Ft. Haris Aboobacker

    This is the first-ever exclusive podcast I did on the topic HOW TO START FREELANCING IN INDIA with my very good friend Haris Aboobacker who is Social Media Strategist, an Entrepreneur and a Public Speaker.   This is a 1-hour long podcast and we spoke about the following point:   0:00 -   Introduction of Haris Aboobacker  8:13 -   How to start your freelancing career in India especially?   22:05 - What do you think is the most difficult thing in Freelancing?  31:28 - How does networking help in freelancing?  36:03 - How to avoid scams and fake jobs?  44:27 - How to charge your client?   Follow Haris Aboobacker on  Instagram: https://www.instagram.com/haris_aboobacker/ LinkedIn:  https://www.linkedin.com/in/haris-aboobacker/  Follow me for more updates on  LinkedIn: https://www.linkedin.com/in/emileji/ Facebook: https://www.facebook.com/emileji/ Instagram: https://www.instagram.com/emilejisays/

    56 min
  5. Ep. 11: How AI is transforming the future of DIGITAL MARKETING?

    09/24/2020

    Ep. 11: How AI is transforming the future of DIGITAL MARKETING?

    Today's episode is kinda different from the other ones! Today we are talking completely about technology, Artificial Intelligence and how these are being influenced in the field of marketing, customer experience? Srinivas is a part-time freelancer and pursuing his master’s in Artificial Intelligence at the Vrije Universiteit in Amsterdam. He has been nurtured with the skill set of web and app development technologies, data analysis and Machine Learning technologies professionally.  He is into AI, not to really innovate in terms of tech, but to innovate the society and environment around us He is an enthusiast in learning more about tech and understanding the real need for technology to only facilitate people’s life.  He is also a Nascent Entrepreneur who is attempting hard in his research to bring the best out of his values and skills for the people to cherish in the best way possible.  He is also consulting a couple of startups in terms of web and app development recently.  Follow Srinivas: https://www.linkedin.com/in/srinivas-m-8019ba199/ Check out his Website: http://srinivasmuralidharan.in/ Follow me for more updates on Linkedin: https://www.linkedin.com/in/emileji/ Facebook: https://www.facebook.com/emileji/ Instagram: https://www.instagram.com/emilejisays/

    21 min
  6. Ep. 10: Marketing Vs Branding | Ft. Vanshika Mehta | The Marketing Manifest Podcast

    09/17/2020

    Ep. 10: Marketing Vs Branding | Ft. Vanshika Mehta | The Marketing Manifest Podcast

    So, what exactly is branding? What’s marketing? What are the differences between the two and how can you use both to build a successful, impactful business?   This is what we are gonna talk about in today’s episode!    Marketing Vs Branding   Today we have a special guest who is none other than Vanshika Mehta,   Vanshika is a Branding & Storytelling Consultant who helps Startups and Small-Medium Businesses by telling them their true story, with a strategy, alongside appropriate content   Today, she has over 65K+ wide global audience of entrepreneurs and community builders on her Linkedin with whom she actively interacts on a daily basis by posting amazing contents   She has been featured on websites such as TapChief, Talkwalker, Vaizle and more.    Connect with Vanshika: https://www.linkedin.com/in/vanshikamehta/   Follow me for more updates on  Linkedin: https://www.linkedin.com/in/emileji/  Facebook: https://www.facebook.com/emileji/  Instagram: https://www.instagram.com/emilejisays/   #Marketing #Branding #themarketingmanifest

    32 min
  7. Ep. 9: Sales Vs Marketing? or Sales + Marketing? | Ft. Vijith Kumar

    09/10/2020

    Ep. 9: Sales Vs Marketing? or Sales + Marketing? | Ft. Vijith Kumar

    This is such a debatable topic, right? Sales Vs Marketing? The typical goal of marketing is to generate interest in the product and create leads or prospects On the other hand, sales focus on converting prospects to actual paying customers. Marketing and Sales are both aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. In today’s episode, we have Vijith Kumar who is a Regional Sales Manager at Routematic.  He has over 9 years of experience in Sales. He is also a Business Strategist and Consultative Selling Specialist. Follow Vijith: https://www.linkedin.com/in/vijith-kumar-nandanam/ Follow me for more updates on Linkedin: https://www.linkedin.com/in/emileji/ Facebook: https://www.facebook.com/emileji/ Instagram: https://www.instagram.com/emilejisays/

    26 min
  8. Ep. 08: Why Every Business Needs Storytelling to Grow? Ft. Punita Parekh

    09/03/2020

    Ep. 08: Why Every Business Needs Storytelling to Grow? Ft. Punita Parekh

    Today, it's difficult to find a SUCCESSFUL BRAND that does not have a GOOD STORY behind it.    Stories provide meaning, create context and evoke a sense of purpose.    Most humans are more receptive to stories than compared to facts or data as stories help us relate, empathise and remember.    Which is the REAL FACT!!  This is why more businesses are increasingly recognising the importance of storytelling.   Learn how to effectively design, link and tell better stories with Punita Parekh in The Marketing Manifest Podcast.    Follow Punita Parekh -   https://www.linkedin.com/in/punita-parekh/ Follow me for more updates on  Linkedin: https://www.linkedin.com/in/emileji/  Facebook: https://www.facebook.com/emileji/  Instagram: https://www.instagram.com/emilejisays/

    18 min
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About

The Marketing Manifest Podcast is the ultimate destination for entrepreneurs and marketers looking to take their business to the next level. Each episode features interviews with the top 1% of marketers and business owners, who share their experiences and insights on all things marketing, business, and eCommerce. From performance marketing to branding, growth hacking, sales and more. Tune in to The Marketing Manifest Podcast to learn from the best and stay up-to-date on the latest marketing trends and strategies.

Information

  • Creator
    Emil Eji
  • Years Active
    2020 - 2023
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Emil Eji
  • Show Website
    The Marketing Manifest

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