MAS Performance Podcast

Martin Adame

Fitness professionals are often misunderstood—portrayed as intimidating, loud, and unapproachable. Growing up, I believed strength coaches were just tough, no-nonsense figures who yelled people into shape. But my journey through the world of Strength and Conditioning has shown me something completely different. The best coaches I’ve met are passionate, empathetic, and dedicated to helping others become their strongest selves—physically, mentally, and emotionally. This podcast started as a platform to spotlight those coaches—the amazing individuals in the fitness world who are changing lives through movement, mentorship, and mindset.  But MAS Performance has evolved. Now, we’re opening the mic to a wider range of high performers: leaders in sports, science, business, education, and beyond. Because performance isn’t limited to the gym—it’s in every conversation, every career, and every pursuit of growth. Whether you’re a coach, an athlete, a curious thinker, or someone chasing excellence in your own lane, this podcast is for you. Expect real conversations, practical insights, and stories that challenge stereotypes and celebrate what’s possible when passion meets purpose.

  1. 2d ago

    The Art of Uncertainty: What I learned pt.1

    What if uncertainty isn’t something we’re supposed to eliminate? What if we’re supposed to get better at moving forward without knowing exactly what happens next? That’s one of the biggest ideas I took from The Art of Uncertainty. We spend a lot of time looking for guarantees. We want to know the program will work. We want to know we’re making the right career decision. We want to know the opportunity will work out. We want to know that if we put in the work, we’ll get the outcome we want. But life—and training—doesn’t really work that way. As a coach, I can write what I think is a great program. I can use research, experience, and everything I know about the athlete. But I still can’t guarantee exactly how that athlete will respond. So we start. We pay attention. We learn. And we adjust. And maybe life works the same way. You don’t need to know exactly how something ends before you’re willing to begin. Another idea I really like is that changing the plan doesn’t necessarily mean the plan failed. Sometimes you simply know something today that you didn’t know when you made the original plan. The purpose can stay the same even when the path changes. And ultimately, I think that changes how we look at confidence too. Confidence isn’t: “I know this is going to work.” Maybe real confidence is: “I don’t know exactly what’s going to happen, but I trust myself to respond.” In this episode of MAS Performance: Quick Thoughts, I talk about uncertainty, adaptability, confidence, and learning to take action without needing a guarantee. Prepare. Make the best decision you can with the information you have. Take the first step. And trust yourself enough to figure out the next one when you get there. Purpose Drives Intent. MAS Performance Podcast Conversations on strength & conditioning, sports performance, coaching, and the people pushing the industry forward. Hosted by Martin Adame, MS, CSCS, RSCC Follow @masperformancetraining for more training, coaching, and performance content. 🎙️ New episodes featuring coaches, athletes, educators, and leaders from across the performance industry. Purpose Drives Intent.

    The Art of Uncertainty: What I learned pt.1
  2. 4d ago

    Death of Expertise:What I learned pt.3

    What’s the difference between having access to information and actually having expertise? That’s one of the questions Tom Nichols explores in The Death of Expertise. And I think it’s especially relevant today. We have more information available to us than ever before. You can Google something. Watch a video. Listen to a podcast. Ask AI. And within minutes, you can learn something about almost anything. That’s incredible. But access to information isn’t the same as expertise. And I see this in coaching all the time. Watching a video about programming doesn’t make you a strength coach. Reading about an injury doesn’t make you a physical therapist. Reading one research paper doesn’t necessarily mean you understand how to apply it. Because expertise isn’t just knowing information. It’s education. Experience. Practice. Mistakes. Pattern recognition. And judgment. At the same time, respecting expertise doesn’t mean experts are always right. They’re not. Coaches are wrong. Doctors are wrong. Scientists are wrong. I’ve been wrong. The lesson isn’t to blindly trust experts. It’s learning the difference between questioning expertise and dismissing expertise. In this episode of MAS Performance: Quick Thoughts, I talk about what The Death of Expertise made me think about when it comes to knowledge, experience, critical thinking, and staying a student. Because maybe one of the signs that you’re actually developing expertise is realizing how much you still don’t know. Keep asking questions. Keep challenging your own ideas. Keep learning from people who know more than you. Information is easier than ever to access. Expertise still takes time. Purpose Drives Intent. MAS Performance Podcast Conversations on strength & conditioning, sports performance, coaching, and the people pushing the industry forward. Hosted by Martin Adame, MS, CSCS, RSCC Follow @masperformancetraining for more training, coaching, and performance content. 🎙️ New episodes featuring coaches, athletes, educators, and leaders from across the performance industry. Purpose Drives Intent.

    Death of Expertise:What I learned pt.3
  3. 6d ago

    Death of Expertise:What I learned pt.2

    What’s the difference between having access to information and actually having expertise? That’s one of the questions Tom Nichols explores in The Death of Expertise. And I think it’s especially relevant today. We have more information available to us than ever before. You can Google something. Watch a video. Listen to a podcast. Ask AI. And within minutes, you can learn something about almost anything. That’s incredible. But access to information isn’t the same as expertise. And I see this in coaching all the time. Watching a video about programming doesn’t make you a strength coach. Reading about an injury doesn’t make you a physical therapist. Reading one research paper doesn’t necessarily mean you understand how to apply it. Because expertise isn’t just knowing information. It’s education. Experience. Practice. Mistakes. Pattern recognition. And judgment. At the same time, respecting expertise doesn’t mean experts are always right. They’re not. Coaches are wrong. Doctors are wrong. Scientists are wrong. I’ve been wrong. The lesson isn’t to blindly trust experts. It’s learning the difference between questioning expertise and dismissing expertise. In this episode of MAS Performance: Quick Thoughts, I talk about what The Death of Expertise made me think about when it comes to knowledge, experience, critical thinking, and staying a student. Because maybe one of the signs that you’re actually developing expertise is realizing how much you still don’t know. Keep asking questions. Keep challenging your own ideas. Keep learning from people who know more than you. Information is easier than ever to access. Expertise still takes time. Purpose Drives Intent. MAS Performance Podcast Conversations on strength & conditioning, sports performance, coaching, and the people pushing the industry forward. Hosted by Martin Adame, MS, CSCS, RSCC Follow @masperformancetraining for more training, coaching, and performance content. 🎙️ New episodes featuring coaches, athletes, educators, and leaders from across the performance industry. Purpose Drives Intent.

    Death of Expertise:What I learned pt.2
  4. Oct 23

    Death of Expertise:What I learned pt.1

    What’s the difference between having access to information and actually having expertise? That’s one of the questions Tom Nichols explores in The Death of Expertise. And I think it’s especially relevant today. We have more information available to us than ever before. You can Google something. Watch a video. Listen to a podcast. Ask AI. And within minutes, you can learn something about almost anything. That’s incredible. But access to information isn’t the same as expertise. And I see this in coaching all the time. Watching a video about programming doesn’t make you a strength coach. Reading about an injury doesn’t make you a physical therapist. Reading one research paper doesn’t necessarily mean you understand how to apply it. Because expertise isn’t just knowing information. It’s education. Experience. Practice. Mistakes. Pattern recognition. And judgment. At the same time, respecting expertise doesn’t mean experts are always right. They’re not. Coaches are wrong. Doctors are wrong. Scientists are wrong. I’ve been wrong. The lesson isn’t to blindly trust experts. It’s learning the difference between questioning expertise and dismissing expertise. In this episode of MAS Performance: Quick Thoughts, I talk about what The Death of Expertise made me think about when it comes to knowledge, experience, critical thinking, and staying a student. Because maybe one of the signs that you’re actually developing expertise is realizing how much you still don’t know. Keep asking questions. Keep challenging your own ideas. Keep learning from people who know more than you. Information is easier than ever to access. Expertise still takes time. Purpose Drives Intent. MAS Performance Podcast Conversations on strength & conditioning, sports performance, coaching, and the people pushing the industry forward. Hosted by Martin Adame, MS, CSCS, RSCC Follow @masperformancetraining for more training, coaching, and performance content. 🎙️ New episodes featuring coaches, athletes, educators, and leaders from across the performance industry. Purpose Drives Intent.

    Death of Expertise:What I learned pt.1
  5. Oct 21

    Legacy:What I learned Pt.4

    What does it actually mean to build a great culture? That’s one of the questions I kept thinking about after reading James Kerr’s Legacy, a book that looks at the leadership and culture behind New Zealand’s All Blacks. And one of the biggest things I took from it is this: Culture isn’t what you say. It’s what you repeatedly do. One of my favorite ideas from the book is “Sweep the Sheds.” No one is above the small things. It doesn’t matter what your title is, how successful you’ve become, or how important you think you are. Leadership requires humility and a willingness to contribute to the team. Another idea that really stuck with me is: “Better people make better All Blacks.” As coaches, we spend so much time trying to develop better athletes. Stronger. Faster. More powerful. But we're also developing people. Discipline, responsibility, humility, communication, and being a good teammate aren't separate from performance. They're part of it. And then there’s probably my favorite concept: Leave the jersey in a better place. Every role we have is temporary. Athlete. Coach. Leader. Manager. Eventually, someone else is going to take your place. So the question becomes: What are they going to inherit from you? Did you raise the standard? Did you develop the people around you? Did you make the culture stronger? Or did everything depend on you being there? In this episode of MAS Performance: Quick Thoughts, I talk about what Legacy taught me about humility, leadership, culture, and leaving something better than you found it. You don't own the jersey. You just get the opportunity to wear it for a while. Take care of it. And when it's time to hand it to someone else… leave it in a better place. Purpose Drives Intent. MAS Performance Podcast Conversations on strength & conditioning, sports performance, coaching, and the people pushing the industry forward. Hosted by Martin Adame, MS, CSCS, RSCC Follow @masperformancetraining for more training, coaching, and performance content. 🎙️ New episodes featuring coaches, athletes, educators, and leaders from across the performance industry. Purpose Drives Intent.

    Legacy:What I learned Pt.4
  6. Oct 19

    Legacy:What I learned Pt.3

    What does it actually mean to build a great culture? That’s one of the questions I kept thinking about after reading James Kerr’s Legacy, a book that looks at the leadership and culture behind New Zealand’s All Blacks. And one of the biggest things I took from it is this: Culture isn’t what you say. It’s what you repeatedly do. One of my favorite ideas from the book is “Sweep the Sheds.” No one is above the small things. It doesn’t matter what your title is, how successful you’ve become, or how important you think you are. Leadership requires humility and a willingness to contribute to the team. Another idea that really stuck with me is: “Better people make better All Blacks.” As coaches, we spend so much time trying to develop better athletes. Stronger. Faster. More powerful. But we're also developing people. Discipline, responsibility, humility, communication, and being a good teammate aren't separate from performance. They're part of it. And then there’s probably my favorite concept: Leave the jersey in a better place. Every role we have is temporary. Athlete. Coach. Leader. Manager. Eventually, someone else is going to take your place. So the question becomes: What are they going to inherit from you? Did you raise the standard? Did you develop the people around you? Did you make the culture stronger? Or did everything depend on you being there? In this episode of MAS Performance: Quick Thoughts, I talk about what Legacy taught me about humility, leadership, culture, and leaving something better than you found it. You don't own the jersey. You just get the opportunity to wear it for a while. Take care of it. And when it's time to hand it to someone else… leave it in a better place. Purpose Drives Intent. MAS Performance Podcast Conversations on strength & conditioning, sports performance, coaching, and the people pushing the industry forward. Hosted by Martin Adame, MS, CSCS, RSCC Follow @masperformancetraining for more training, coaching, and performance content. 🎙️ New episodes featuring coaches, athletes, educators, and leaders from across the performance industry. Purpose Drives Intent.

    Legacy:What I learned Pt.3
  7. Oct 16

    Legacy:What I learned Pt.2

    What does it actually mean to build a great culture? That’s one of the questions I kept thinking about after reading James Kerr’s Legacy, a book that looks at the leadership and culture behind New Zealand’s All Blacks. And one of the biggest things I took from it is this: Culture isn’t what you say. It’s what you repeatedly do. One of my favorite ideas from the book is “Sweep the Sheds.” No one is above the small things. It doesn’t matter what your title is, how successful you’ve become, or how important you think you are. Leadership requires humility and a willingness to contribute to the team. Another idea that really stuck with me is: “Better people make better All Blacks.” As coaches, we spend so much time trying to develop better athletes. Stronger. Faster. More powerful. But we're also developing people. Discipline, responsibility, humility, communication, and being a good teammate aren't separate from performance. They're part of it. And then there’s probably my favorite concept: Leave the jersey in a better place. Every role we have is temporary. Athlete. Coach. Leader. Manager. Eventually, someone else is going to take your place. So the question becomes: What are they going to inherit from you? Did you raise the standard? Did you develop the people around you? Did you make the culture stronger? Or did everything depend on you being there? In this episode of MAS Performance: Quick Thoughts, I talk about what Legacy taught me about humility, leadership, culture, and leaving something better than you found it. You don't own the jersey. You just get the opportunity to wear it for a while. Take care of it. And when it's time to hand it to someone else… leave it in a better place. Purpose Drives Intent. MAS Performance Podcast Conversations on strength & conditioning, sports performance, coaching, and the people pushing the industry forward. Hosted by Martin Adame, MS, CSCS, RSCC Follow @masperformancetraining for more training, coaching, and performance content. 🎙️ New episodes featuring coaches, athletes, educators, and leaders from across the performance industry. Purpose Drives Intent.

    Legacy:What I learned Pt.2
  8. Oct 14

    Legacy:What I learned Pt.1

    What does it actually mean to build a great culture? That’s one of the questions I kept thinking about after reading James Kerr’s Legacy, a book that looks at the leadership and culture behind New Zealand’s All Blacks. And one of the biggest things I took from it is this: Culture isn’t what you say. It’s what you repeatedly do. One of my favorite ideas from the book is “Sweep the Sheds.” No one is above the small things. It doesn’t matter what your title is, how successful you’ve become, or how important you think you are. Leadership requires humility and a willingness to contribute to the team. Another idea that really stuck with me is: “Better people make better All Blacks.” As coaches, we spend so much time trying to develop better athletes. Stronger. Faster. More powerful. But we're also developing people. Discipline, responsibility, humility, communication, and being a good teammate aren't separate from performance. They're part of it. And then there’s probably my favorite concept: Leave the jersey in a better place. Every role we have is temporary. Athlete. Coach. Leader. Manager. Eventually, someone else is going to take your place. So the question becomes: What are they going to inherit from you? Did you raise the standard? Did you develop the people around you? Did you make the culture stronger? Or did everything depend on you being there? In this episode of MAS Performance: Quick Thoughts, I talk about what Legacy taught me about humility, leadership, culture, and leaving something better than you found it. You don't own the jersey. You just get the opportunity to wear it for a while. Take care of it. And when it's time to hand it to someone else… leave it in a better place. Purpose Drives Intent. MAS Performance Podcast Conversations on strength & conditioning, sports performance, coaching, and the people pushing the industry forward. Hosted by Martin Adame, MS, CSCS, RSCC Follow @masperformancetraining for more training, coaching, and performance content. 🎙️ New episodes featuring coaches, athletes, educators, and leaders from across the performance industry. Purpose Drives Intent.

    Legacy:What I learned Pt.1

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About

Fitness professionals are often misunderstood—portrayed as intimidating, loud, and unapproachable. Growing up, I believed strength coaches were just tough, no-nonsense figures who yelled people into shape. But my journey through the world of Strength and Conditioning has shown me something completely different. The best coaches I’ve met are passionate, empathetic, and dedicated to helping others become their strongest selves—physically, mentally, and emotionally. This podcast started as a platform to spotlight those coaches—the amazing individuals in the fitness world who are changing lives through movement, mentorship, and mindset.  But MAS Performance has evolved. Now, we’re opening the mic to a wider range of high performers: leaders in sports, science, business, education, and beyond. Because performance isn’t limited to the gym—it’s in every conversation, every career, and every pursuit of growth. Whether you’re a coach, an athlete, a curious thinker, or someone chasing excellence in your own lane, this podcast is for you. Expect real conversations, practical insights, and stories that challenge stereotypes and celebrate what’s possible when passion meets purpose.