The Growth Theory - Grow your ecommerce or DTC brand.

Andrei Negrau @ Cartloop
  • 5.0 (2)
  • MARKETING

Welcome to The Growth Theory, where you will learn insights, strategies, and the stories behind the fastest-growing ecommerce brands. In this podcast, Andrei Negrau interviews top ecommerce and DTC founders and operators who share playbooks and strategies used for scaling their companies. A must-listen if you're building your own ecommerce or DTC company or working for a growth team at an ecommerce company. Add me on Linkedin to start the conversation: https://www.linkedin.com/in/negrau/ This show is brought to you by Cartloop.

  1. 11/05/2020

    How to Disrupt an Industry with Eric Glader from Powerdot

    Launched in 2016, Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field. In this episode, Eric shares insights on how he seized the opportunity to innovate an industry dominated by global corporations. His story goes beyond building a product which generated over one million dollars in sales in the first 6 months of operation. Listen to this episode to learn how resilience and great execution combined with building a team of A-players turned Powerdot into an 8-figure global brand in just 4 years. Eric explains, “We feel we can make a change in the way healthcare is delivered. And, more importantly, our focus has always been ‘How do we deliver more healthcare to more people at a better price?’” Today’s actionable podcast brings topics like: Key learnings from growing a company from 0 to an 8-figure revenuePre-launch product marketing tacticsHow focusing on authentic organic growth can lead you to your first $1MComing out on top from challenges threatening business survivalBuilding a team that cares about your product as much as you doRetaining talent and fostering a supportive growth environment for the team

    59 min

  2. 10/22/2020

    From Zero to $50M Hero with On-Demand Jewelry with Eric Toz of ShineOn

    Today’s actionable podcast brings topics like: How to prove your worth & getting investors to say yesPitch perfect: how to craft your message in order to communicate clearly Starting up a business as a one-man teamGetting initial traction through leveraging your existing networks Generating large quantity orders through community outreach  Links ShineOn Profits On DemandShineOn.com EricToz.comEric on FacebookEric on LinkedInCartloop

    42 min

  3. 10/15/2020

    Leading a $4-Million Indiegogo Campaign with Tuoyo Memuduaghan from BionicGym

    Today’s podcast brings actionable topics like Indiegogo challenges, tips & tricksGetting early traction for your productCreating a community around your brandPost-launch challenges and getting the product out into the marketScaling your business to support global delivery

    41 min

  4. 10/08/2020

    Inventing a Multi-Million Dollar Sport with Chris Meade from Crossnet

    Today’s podcast brings actionable topics like: Validating your idea to check for market fitCreating patents and trademarks for a new productLeveraging Facebook ads to check customers’ interest and drive price decisionsHow a million-dollar, non-employer business turns to freelancers and contractors for expert adviceExtending your business network through social media (LinkedIn)

    34 min

  5. 10/01/2020

    Weighing on Weighted Blankets with Aaron Spivak from Hush Blankets

    In this episode Andrei and Aaron talked about: Growing Hush Blankets to 8-figure revenue in less than 3 yearsHow their appearance on Dragon's Den (Canadian version of Shark Tank) helped them scale and expand their businessThe Pros and Cons of a Kickstarter campaign that raised over $1MSaving $1M a year through running your own fulfilment centerUsing advertising platforms responsiblyAaron Spivak on LinkedIn  Aaron Spivak on Instagram Hush Blankets Cartloop

    47 min

  6. 09/24/2020

    Product-Market Fit and Beyond with Sam Mendelsohn from Sivana Spirit

    In this episode we covered topics like: Strategies for building a leading DTC brandEngineering a successful product-market fitThe psychology of acquisitions: why people buy the product they do and how to differentiate yourself with so many options availableThe 6 pillars of a successful product market fit:Product. Finding a quality product and ensuring there is a need for it in the marketBrand. The creative process behind building a leading brand is paramount - from product photography to the look and feel of your online storeCommunity: building a community around your brand and finding supportersExperience: Amazon is dominating customer serviceValues: what are the values your brand stands for? Is it Fair trade or eco-friendly? Find what makes you unique and implement it in all areasCulture: The way you scale your team and the culture you promote internally

    59 min

  7. 09/10/2020

    From Idea to Award-Winning Products With Kirpal Bharaj from StaySixty

    In this episode, we covered topics like: Strategies for planning and building an MVPHow to leverage TV and media to boost initial tractionPros and cons of building a unique product from scratchThe must-have checklist of every manufacturerHow to protect your IP rights without spending a fortuneLinks Kirpal Bharaj’s LinkedinStaySixty.comCartloopRead the episode blog post here.

    56 min

  8. 09/03/2020

    Building a Legacy Brand with Will Critcher from Death Wish Coffee

    In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories! Today’s podcast brings actionable topics like: Strategies for finding the right communications channel at the right time – and letting go of those that do not bring resultsMarketing to multiple age groups and keeping your customers loyal throughout the yearsHow brands build communities without complex resources or high budgetsWhat is a legacy brandHow Death Wish Coffee Company became the #1 best-selling ground coffee on Amazon for the past 5 years  and the #5 best-selling grocery product on Amazon in 2019How the 3rd highest revenue day the company has ever had (6 figures within a few hours) happened during a pandemicLinks Will Critcher’s LinkedinDeathwish CoffeeCartloop

    55 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Growth Theory, where you will learn insights, strategies, and the stories behind the fastest-growing ecommerce brands. In this podcast, Andrei Negrau interviews top ecommerce and DTC founders and operators who share playbooks and strategies used for scaling their companies. A must-listen if you're building your own ecommerce or DTC company or working for a growth team at an ecommerce company. Add me on Linkedin to start the conversation: https://www.linkedin.com/in/negrau/ This show is brought to you by Cartloop.

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