The Aesthetics of Leadership

Dr. Edwin Adams and Matt Norrby

The Aesthetics of Leadership™ is where identity meets embodiment. Hosted by Dr. Edwin Adams and elite coach Matt Norrby, this show fuses mindset and muscle to help men align who they are with how they show up. Through raw conversations and real transformation, you’ll explore their signature framework: Map → Mirror → Movement. This is your blueprint for leading from the inside out. Welcome to the brotherhood.

  1. Cultivating Kindness with Rafael Sales

    DEC 15

    Cultivating Kindness with Rafael Sales

    In this deeply human and refreshingly authentic conversation, Dr. Edwin H. Adams sits down with Rafael Sales — Brazilian-born engineer, fitness creator, and digital storyteller now living in Dublin, Ireland. Rafael’s journey moves from a small farm in Ibatiba to the capital city, to Europe, and finally into the inner leadership role he never knew he possessed. Together, they explore identity, courage, transformation, mentorship, fitness, and the core values that shaped Rafael long before he ever posted his first photo online. If you’re seeking a story of quiet courage, self-made identity, and leadership born from character (not status), this episode will speak straight to your soul. Rafael Sales is a Brazilian-born engineer, fitness creator, and digital influencer now based in Dublin, Ireland. Raised on a farm with strong family values, he forged discipline, independence, and a deep commitment to growth long before he ever stepped into the digital space. Through humor, aesthetics, lifestyle content, and authenticity, Rafael has become a rising voice in personal development, fitness, and modern masculinity. His mission? Cultivate kindness. Harvest smiles. Follow Rafael: Instagram: @ralf_sales Brazilian engineer and fitness creator Rafael Sales joins Dr. Edwin H. Adams to share his inspiring journey from rural farm life to Dublin — exploring identity, courage, mentorship, fitness, and the power of cultivating kindness in a noisy world.

    49 min
  2. Reflections from The Men’s Summit 2025 - Derry, Northern Ireland

    OCT 5

    Reflections from The Men’s Summit 2025 - Derry, Northern Ireland

    In this special post-event conversation, Dr. Edwin Adams and Matt Norrby sit down to unpack the transformational experience of The Men’s Summit - a half-day immersion built around their signature Map, Mirror, Movement™ framework for enlightenment, alignment, and action. Together, they explore the mindset breakthroughs, emotional awakenings, and leadership lessons that emerged from the event. You’ll hear how seven men stepped into deeper purpose, reclaimed their inner authority, and began closing the gap between who they are and who they’re capable of becoming. Edwin and Matt also pull back the curtain on their process - how neuroscience, story, and physical practice converge to create embodied transformation- and why this summit represents the beginning of a larger movement for men and organizations ready to lead from the inside out. 🔹 In this episode: ​How The Map, Mirror, Movement™ framework guides men from clarity to commitment​The key mindset patterns that kept surfacing among attendees​Why purpose must be felt before it’s defined​What’s next for The Aesthetics of Leadership and future summit experiences Whether you’re a man seeking growth, a leader building culture, or a partner looking to collaborate in future events, this conversation will remind you that transformation isn’t theory—it’s practice. 🎧 Tune in. Reflect deeply. Lead differently. 📩 Connect & Learn More: Follow us on InstaGram @AestheticsOfLeadership Register interest in future events by clicking here!

    21 min
  3. Daniel Peyer: Living Life

    FEB 16

    Daniel Peyer: Living Life

    In this episode of the Aesthetics of Leadership podcast, I sit down with Daniel Peyer, an outstanding influencer in the health and fitness industry. With over 250,000 followers on Instagram, Daniel shares his journey from a small-town Wisconsin native to a social media influencer and fitness entrepreneur. He discusses the challenges and triumphs of his path, emphasizing the importance of personal growth, authenticity, and emotional connections to fitness goals. Daniel opens up about his experiences with anxiety and the significance of self-care practices like time with family, yoga and reading. He highlights the value of a supportive inner circle and the need for genuine connections in a fast-paced world. As he approaches his 30s, Daniel reflects on the key values guiding his entrepreneurial journey, including discipline and the pursuit of knowledge. Listeners will gain insights into Daniel's coaching philosophy, which prioritizes personal interaction and tailored support through his Empire Fitness program. He shares practical advice for setting achievable goals and maintaining motivation, encouraging a gradual approach to habit change. Join us for an inspiring conversation that delves into the power of resilience, the importance of family, and the pursuit of a grounded, fulfilling life. Whether you're a fitness enthusiast or seeking personal growth, Daniel's story offers valuable lessons on embracing positivity and living authentically. Follow Daniel on InstaGram @PeyerDaniel and online at Empeyer Fitness

    1h 3m
5
out of 5
8 Ratings

About

The Aesthetics of Leadership™ is where identity meets embodiment. Hosted by Dr. Edwin Adams and elite coach Matt Norrby, this show fuses mindset and muscle to help men align who they are with how they show up. Through raw conversations and real transformation, you’ll explore their signature framework: Map → Mirror → Movement. This is your blueprint for leading from the inside out. Welcome to the brotherhood.