From Product Idea to a Thriving Business

Marie-Louise Anthonissen
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Providing product-entrepreneurs and business leaders with practical tips on your product development journey. Turn your great ideas into profitable products and build a successful business that allows you to do what you’re most passionate about, create product lines that excite your customers. In each episode you’ll get tips for practical templates, step-by-step action plans, and mitigation tactics to overcome the hiccups you encounter when developing new products. You can apply what you learn immediately in your daily product-based business.

  1. Designing Packaging That Sells + Protects

    06/24/2025

    Designing Packaging That Sells + Protects

    Hey there, and welcome back to the show. Let me take you back to a moment I'll never forget. I was standing in the middle of a store aisle holding two products in my hands. Both were similar in price, quality, and functionality, but one of them just spoke to me. The packaging felt intentional, like it was designed with me in mind. It wasn't just a box, it was an experience and gash, which one I bought. Here's the thing, packaging isn't just about protecting your product. It's about creating a connection. It's the first impression your customer has of your brand, and we all know how much first impressions matter, and today I'm going to show you how to design packaging that doesn't just look good, but also works hard for your business, whether your launching your first product or refining an existing one. This episode will give you the tools to create packaging that stands out, protect your product, and resonates with your audience. So let's start with the fun part, the design. When someone sees your product for the first time, what do you want them to feel? Excited, curious, confident. Your packaging is your silent salesperson.

    6 min

  2. 06/18/2025

    Tired of Firefighting? Here’s How to Bring Structure to Your Product Development

    If you’re feeling overwhelmed by juggling teams, timelines, and a never-ending checklist, this episode is for you. Today, we’re diving into how to stop firefighting and start building a product development process that works for you—not against you.  Let’s get into it! Are you constantly putting out fires in your product development projects? Chasing updates, fixing missed deadlines, or repeating yourself to team members who are ‘unclear’ on what’s next?   If that’s you, I want you to know—you’re not alone.   Most of the founders and executives I work with come to me feeling exactly like this. Whether you’re managing freelancers or leading a cross-functional team, the symptoms are the same: confusion, bottlenecks, and overwhelm.  But here’s the truth: You don’t need to work harder. You need a system. Here are the 3 biggest culprits I see again and again: 1️⃣ No Phased Roadmap: Everyone’s busy, but no one’s clear on what matters now versus what comes next. 2️⃣ Unclear Ownership: Tasks fall through the cracks because roles and responsibilities haven’t been clearly mapped out across development, sourcing, marketing, and launch. 3️⃣ Missing Feedback Loops: Teams work in silos. Design hands off to sourcing, sourcing throws it over to marketing… and misalignment grows. If you’re ready to stop firefighting and start building a product development process that works, I’ve created something just for you.   It’s called The Product Development Process Fix—a free guide that walks you through the key steps of an efficient development process. Inside, you’ll learn how to: Avoid costly mistakes.Speed up your timeline.And finally feel in control of your product journey.  Download it now at bureauflo.com and take the first step toward clarity and confidence in your product development process. Connect with me on instagram

    6 min
  3. The Product Leader’s Mindset: You Don’t Need More Hustle—You Need a Framework

    06/03/2025

    The Product Leader’s Mindset: You Don’t Need More Hustle—You Need a Framework

    Let’s talk about a mindset that’s incredibly common—but quietly holding you back. It’s this idea that if you just push a little harder, hustle a little more, stay up later, or manage one more task yourself… things will finally come together. If that’s your default operating mode—you’re not alone. Most of the women I work with are incredibly capable. They’re used to carrying a lot. They’re the go-to person at work, at home, and in their product business. But that same drive to get things done can actually make product development harder. Because here’s the truth:You don’t need more hustle. You need a framework. If this resonates with you, I’ve got a resource to make this easier. It’s called The Product Development Process Fix—a free PDF guide that gives you the exact building blocks for a structured, clear, and calm product development process. Inside, you’ll learn the phases to follow, what to prioritize, and how to move forward—without burning out. Grab it now at: https://bureauflo.com/guideproductfix

    6 min
  4. Planning a Physical Product Launch? Don’t Skip These 9 Steps

    04/08/2025

    Planning a Physical Product Launch? Don’t Skip These 9 Steps

    Do you find yourself constantly shifting your launch timeline? Struggling to keep your product development on track—no matter how hard you try?   In this episode of *From Product Idea to a Thriving Business*, I walk you through my proven **9-step planning approach** that helps you build a realistic, reliable timeline for your physical product development project.   Whether you’re still refining your idea or already working with manufacturers, this episode will help you: - Break your project into five clear and manageable phases - Add structure, accountability, and clarity to your development journey - Anticipate delays, holidays, and approval cycles *before* they cause disruption - Make confident decisions about when (and if) to move forward with your product   This approach will save you time, money, and the mental stress of constantly shifting deadlines.   00:00 Welcome and Introduction 01:08 Common Challenges in Product Development 02:14 The Five Phases of Product Development 03:59 Detailed Steps for Effective Planning 06:04 Ensuring Accountability and Milestones 08:16 Leveraging Past Projects and Planning for Downtime 09:22 Final Tips and Workshop Invitation 11:14 Conclusion and Call to Action

    13 min
  5. No Surprises: How to Brief and Manage Your Supplier Like a Product Pro

    03/31/2025

    No Surprises: How to Brief and Manage Your Supplier Like a Product Pro

    In this episode of the 'From Product Idea to a Thriving Business' podcast, host Marie- Louise discusses the critical role of managing supplier relationships in the product development process. The episode highlights the importance of clear and comprehensive supplier briefings, including detailed product scopes, consolidated written requirements, and development goals with milestones. Luisa emphasizes proactive and collaborative management strategies such as appointing a dedicated project manager, setting up weekly touch points, requesting samples at various stages, and conducting joint product risk analyses. Listeners are encouraged to formalize agreements and continually build long-term relationships with suppliers through post-launch evaluations. This episode offers actionable steps and a free download to help professionalize and streamline your supplier management for a smoother product launch.   00:00 Introduction and Overview 00:47 The Importance of Supplier Briefing 01:19 Setting Up Your Supplier for Success 03:42 Managing Supplier Relationships 06:11 Pre-Production Agreements 07:15 Post-Launch and Long-Term Relationships 08:06 Final Thoughts and Action Steps Free checklist: click here Click here: Give me more info on the 1-hour workshop Rate, Review, & Follow on Apple Podcasts “I’m eager to start my own product based business, but I need a hand to guide me through the process of getting from idea to launch.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward their goal to develop and launch amazing products into the world. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Also, if you haven’t done so already, follow the podcast. I’m adding a weekly episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! Follow me on: Instagram: https://www.instagram.com/bureau_flo/ Connect with me on: LinkedIn: https://www.linkedin.com/in/marielouiseanthonissen/

    10 min
  6. Run Your Next Product Development Project Like a Pro (Even with a Small Team)

    03/24/2025

    Run Your Next Product Development Project Like a Pro (Even with a Small Team)

    Whether you're launching your first physical product or managing a growing product portfolio, leading a new development project can feel like you're juggling a thousand moving parts. Timelines, suppliers, stakeholders, production delays… it's easy to feel overwhelmed.   But here's the truth:   **You don't need to manage product development through chaos.**   With just a few foundational tools and routines, you can lead with structure, clarity, and confidence—even if you're running a lean team.   In this episode, I’m sharing the exact approach I use when managing product development for both startups and corporate clients. It’s simple, practical, and built to work for busy founders and business leaders alike. Want to take the next step? Sign-up for my workshop on May 15 and together we will craft your product development framework. Click the link below to sign-up: Sign me up for the workshop! Rate, Review, & Follow on Apple Podcasts “I’m eager to start my own product based business, but I need a hand to guide me through the process of getting from idea to launch.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward their goal to develop and launch amazing products into the world. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Also, if you haven’t done so already, follow the podcast. I’m adding a weekly episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    8 min
  7. The Insider’s Guide to Pitching Success with Jenny Lindblad

    03/10/2025

    The Insider’s Guide to Pitching Success with Jenny Lindblad

    Mastering the Art of Pitching with Expert Jenny Lindblad   In this podcast episode, an expert in pitching, Jenny Lindblad, shares her valuable insights on creating effective pitches. Jenny has a background with Ericsson, where she made over 5,000 presentations in five years. She transitioned to becoming a pitch coach and has spent the last decade coaching over 1,100 startups, TEDx speakers, and executives. Throughout the episode, Jenny discusses the essence of a good pitch, its importance, and the critical elements it must contain, such as a captivating story, clear problem statement, and a compelling vision. She offers practical advice on preparing for a pitch, overcoming anxiety, and ensuring the presentation is genuinely engaging. Her emphasis on being authentic and understanding the audience's needs amounts to a treasure trove of tips for anyone looking to pitch their product idea effectively.   00:00 Welcome to the Podcast 00:26 Jenny's Background and Experience 02:35 The Essence of a Perfect Pitch 05:15 Key Elements of a Successful Pitch 12:33 Common Struggles in Pitch Preparation 15:43 The Importance of Authenticity 24:44 The Power of Storytelling in Pitches 26:06 Key Elements of a Successful Pitch 27:48 Challenges and Solutions in Pitching 29:23 Gender Differences in Pitching 32:36 Effective Communication Strategies 38:34 Preparing for a Pitch 47:36 Final Tips and Personal Stories How to connect with Jenny: https://www.linkedin.com/in/jennylindblad/ https://www.instagram.com/lindbladjenny/ https://www.jennylindblad.com/ Rate, Review, & Follow on Apple Podcasts “I’m eager to start my own product based business, but I need a hand to guide me through the process of getting from idea to launch.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward their goal to develop and launch amazing products into the world. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Also, if you haven’t done so already, follow the podcast. I’m adding a weekly episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! Follow me on: Instagram: https://www.instagram.com/bureau_flo/ Connect with me on: LinkedIn: https://www.linkedin.com/in/marielouiseanthonissen/

    53 min
  8. Building Structure in Product Development-From idea to launch

    02/24/2025

    Building Structure in Product Development-From idea to launch

    In this week's episode of 'From Product Idea to a Thriving Business,' we delve into the intricacies of balancing corporate life with product development, especially for founders and business executives. We explore how to establish structure amidst chaos, from initial idea through to launch. Key struggles discussed include managing competing priorities, establishing clear systems, letting go of control, focusing on the right tasks, and limited industry knowledge. Solutions offered involve developing a clear roadmap, implementing strong task management systems, prioritizing critical tasks, delegating, building a support network, and overcoming mental hurdles. The episode emphasizes the importance of mindset, leveraging tools, and strategic planning for scaling and long-term success. Listeners are encouraged to take actionable steps to build structure in their product development processes, supported by resources available on the host’s website.   00:00 Introduction: From Product Idea to Thriving Business 00:59 Understanding the Struggles of Product Development 02:18 Common Challenges in Product Development 04:42 Overcoming Hurdles: Mindset and Systems 04:57 Building a Roadmap for Success 06:24 Implementing Strong Task Management Systems 07:27 Delegation and Building a Support Network 08:53 Mindset for Growth and Confidence 09:50 Planning for Long-Term Success 10:41 Conclusion and Next Steps Grab your free resources in product development and product based-businesses here: https://bureauflo.com Rate, Review, & Follow on Apple Podcasts “I’m eager to start my own product based business, but I need a hand to guide me through the process of getting from idea to launch.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward their goal to develop and launch amazing products into the world. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Also, if you haven’t done so already, follow the podcast. I’m adding a weekly episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! Follow me on: Instagram   Connect with me on: LinkedIn

    13 min
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About

Providing product-entrepreneurs and business leaders with practical tips on your product development journey. Turn your great ideas into profitable products and build a successful business that allows you to do what you’re most passionate about, create product lines that excite your customers. In each episode you’ll get tips for practical templates, step-by-step action plans, and mitigation tactics to overcome the hiccups you encounter when developing new products. You can apply what you learn immediately in your daily product-based business.

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