A Student of Marketing

Cs Yap
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  • MARKETING

"A shark in a fish tank will grow eight inches in the ocean it will grow eight feet or more the shark will never outgrow its environment and neither will you." Welcome to A Student of Marketing podcast where Cs shares the tips and tricks of marketing in his own journey of growth.

Episodes

  1. 06/17/2020

    Trusting The Process, Discovering Your Why, Doing "The Last Dance" | Ep #5

    In this episode, Chee Sheng talks about finding your sense of purpose and your why. More importantly, how you should situate yourself in a strategic position so you are able to harness your potential after watching "The Last Dance".

    6 min

  2. 06/15/2020

    Movie & Marketing #1 (Catch Me If You Can) | Ep #4

    In this episode, Chee Sheng talks about his 3 takeaways from the movie "Catch Me If You Can" where it was based on a true story by Frank Abagnale.

    5 min

  3. 06/13/2020

    Offer Stacking Yourself Like A Product | Ep #3

    We have always been talking about over delivering value and making an irresistible offer to your ideal clients. How does it work in real life in terms of applying to your own skillsets and mindsets? In this episode, Chee Sheng talks about how he tries to apply these lessons during his job interviews.

    5 min

  4. 06/12/2020

    Knowing Your Audience, Knowing Your Results | Ep #2

    In this episode, Chee Sheng talks about the importance of measuring your results in direct response marketing and how you should segment your audience into few different groups for your outreach to be effective.

    4 min

  5. 06/11/2020

    A Student of Marketing | Ep #1

    This is a brief introduction about Chee Sheng where he speaks about his background about entrepreneurship and humanities. More importantly, why did he become a student of marketing and how the real education actually begins outside of school.  Join him as he documents his journey and finds his own voice as the class of 2020!

    6 min
  • 5 Episodes

About

"A shark in a fish tank will grow eight inches in the ocean it will grow eight feet or more the shark will never outgrow its environment and neither will you." Welcome to A Student of Marketing podcast where Cs shares the tips and tricks of marketing in his own journey of growth.

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