The Business Of Strength Podcast

Business Of Strength

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

  1. 1d ago

    EP 247: Are Transformation Challenges Still Worth It? (With Alex Hormozi)

    In this episode of the Business of Strength Podcast, Alex Hormozi explains why transformation challenges still work and how to refresh promotions without changing the sales process. He also shares how business partners can align on growth with clear milestones.

  2. 2d ago

    EP 246: Your Gym’s Social Media Is Boring: Tell These Stories Instead

    Your gym’s social media doesn’t need more random workout photos. It needs better stories.In this episode, Joe talks about how gym owners can share their origin story, celebrate client transformations, and highlight member milestones to create content that connects. He also explains how to build a year-round content strategy with seasonal themes, email, referrals, and reactivation campaigns, and why spotlighting members can make marketing more relatable.

  3. 3d ago

    EP 245: The Money Metrics Every Gym Owner Should Track

    What should gym owners measure to understand how their business is performing? This episode covers a practical approach to tracking revenue daily, weekly, and month over month, with each location compared against the same period last year.It also explores how referrals, member reactivations, and focused six-week challenges can drive growth, why owners should make time for sales, and how clear financial targets can support accountability without turning goals into pressure.A useful listen for gym owners looking to make more informed decisions with their numbers.

  4. 4d ago

    EP 244: The BIGGEST Leadership Problem Gym Owners Ignore

    It’s not always a lack of effort. Sometimes your team simply doesn’t know what to focus on.In this episode, we dig into the leadership gaps that can quietly cost a gym time, energy, and growth: unclear goals, no shared picture of how the business is performing, and roles that aren’t connected to the bigger mission.The takeaway? Give your team a clear target, a scoreboard, and ownership of what success looks like, day by day and week by week.When you’re selling time for money, wasted hours add up fast.

  5. Oct 22

    EP 243: The 4 most important conversations you’re having as a coach and gym owner

    In this episode of the Business of Strength Podcast, Adam performs a solo episode in which we walked through a drill he did at a Coach’s Townhall.  It was centered around the 4 most important conversations you can have as a coach or gym owner.  These 4 conversations are what drive revenue and retention every single day.  PROSPECTS  CONSULTS  COACHING SESSIONS  GOAL SETTING MEETINGS  Adam provided the acronym and script we use for each  How it applies to the end listener  How you can implement this with your team.  If you enjoyed this episode there are 3 ways we can work together:  Free 21 Day Lead and Jump start Program  BOS 8 Week Sprint program  Strongest Year Program  Send us an email to inquire about any of our programs at bos@varsityhousegym.com

  6. Sep 30

    EP 242: Reflecting on the Gold Standard Retreat

    In today’s episode, Joe and Dan look back on the Gold Standard Retreat in Park City, celebrating the memorable setting, standout speakers, and connections among gym owners and their teams.They share practical lessons on clear communication, creating content consistently, building a positive workplace culture, and leading through mistakes with trust and encouragement. They also discuss how gym owners can bring the retreat’s ideas and inspiration back to their businesses.

  7. Sep 11

    EP 241: MadeMeals with Dan and Jesse

    Dan sits down with Jesse McBride, founder of MadeMeals, to talk about the entrepreneurial journey behind building and scaling a premium prepared-meal company. They dig into how MadeMeals got started, landing the first 100 customers, what marketing is actually working today, and why Jesse has refused to compromise on local, organic, and responsibly sourced ingredients. Jesse shares the challenges of scaling quality, managing people and food costs, the expensive lessons he’s learned along the way, and how his role as a founder continues to evolve. Plus, Jesse breaks down what he’d do if he had to start over tomorrow with $100,000, no customers, and no audience, and where he ultimately wants to take MadeMeals.

  8. Sep 10

    EP 240: Coaching, Burnout, and Reinvention (Featuring Sean Waxman)

    In this episode of The Business of Strength Podcast, Joe sits down with legendary weightlifting coach Sean Waxman to talk about a lifetime in the iron game and what it really takes to build athletes, men, and winning cultures in 2026.Sean shares his journey from hardcore New York gyms and Gold’s Venice to opening his own weightlifting gym in LA, riding the early CrossFit wave, and eventually walking away from the private sector to coach high school football strength & conditioning in Utah.P.S. Don't forget about our upcoming retreat, The Gold Medal Standard! Starting September 18th-19th. Click the link below:https://bosretreat.com

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See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

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