Wisepreneurs | Independent Professionals Building Practice on Their Own Terms

Nigel Rawlins | Wisepreneurs
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The Wisepreneurs Podcast features conversations with experienced professionals, authors, academics, and consultants about building sustainable practice on their own terms.  Hosted by Nigel Rawlins, the show explores how experienced independent professionals position accumulated expertise, work with AI tools, and use the cognitive advantages that come with decades of professional experience.  Topics include positioning, professional transitions, cognitive vitality, relational branding, and the changing nature of knowledge work.  New episodes fortnightly. 90+ episodes.Transcripts and more: wisepreneurs.auConnect on LinkedIn: linkedin.com/in/nigelrawlinsSubscribe to The Wisepreneur newsletter: wisepreneurs.com.au/newsletterField guides for independent professionals, short workbooks and self-assessments that give you an honest reading of what you are working with: wisepreneurs.com.au/field-guides

  1. Sep 10

    Alex Hayes Pricing Confidence: Why Independent Professionals Undercharge

    Alex Hayes, president of Boost Pricing, says independent professionals undercharge from fear of losing the relationship. Alex trains sales teams at Boost Pricing to win deals at higher prices and hold that price when the buyer pushes back.  She explains why solo practitioners cave: discounting is the easiest lever to pull, and a 5 per cent cut comes off profit, not revenue, so one handshake can erase a quarter of the year's margin.  She describes lifting her own team's net margin from 6 to 8 per cent within a year, and names scope creep as a different problem, a need for approval.  For a practice of one she offers two simple tools:  a written scope to point back to and a pay-myself number kept front and centre.She works through the top three objections to prepare for and why a price objection is really a question about value Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice. Mentions: Boost Pricing, EOS (Entrepreneurial Operating System), Casey Brown's TED Talk, Sandler Selling, Rain Group. Connect with Alex Website Boost Pricing LinkedIn https://www.linkedin.com/in/akhayesmba/ Support the show Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ LinkedIn: https://www.linkedin.com/in/nigelrawlins/ Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/ The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter Support the show: https://www.buzzsprout.com/2311675/supporters/new

  2. Aug 27

    Krystal Hille Expert Positioning: The Book That Makes Your Expertise Visible

    Krystal Hille, founder of Hille House Publishing, helps experienced professionals turn expert positioning into a book. A former theatre director, she reads authors the way she once read actors, through the body, the breath and the story.  She explains how she draws out an author's onlyness, the one thing only they can write, through the void to value exercise and stream-of-consciousness prompts, and how she maps authors to the four elements of earth, water, fire and air.  She also takes a clear position on AI: she uses it to structure and summarise, but never to write, because what a reader wants is what she calls the human signal, the lived experience and unpredictable rhythm a machine cannot have.  She covers the difference between done-for-you self-publishing and a traditional deal, and what changes in the person, not the business, as their book takes shape. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice. Mentions and references: The Aligned Author by Krystal HilleFearless Presence by Krystal HilleThe Artist's Way by Julia CameronNilofer Merchant — coined "onlyness"Dr John Demartini — "our voids create our values"Michael Chekhov — acting techniqueConnect with Krystal: Website: hillehouse.orgLinkedIn: linkedin.com/in/krystal-hille/ Support the show Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ LinkedIn: https://www.linkedin.com/in/nigelrawlins/ Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/ The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter Support the show: https://www.buzzsprout.com/2311675/supporters/new

  3. Aug 13

    Sarah Duran Fractional COO: Systems for Solo Businesses That Scale

    Sarah Duran is a fractional COO who helps solo business owners extract their business from their own head and turn it into systems that scale.  She never planned to run a business — she watched her parents do it her whole life and wanted none of the weight of other people's livelihoods — but contract work turned into a decade-long practice she now runs in under 40 hours a week. Sarah explains why what got you to six figures will bankrupt you at seven: the moment the business outgrows one person's head, the instinct that built it becomes the bottleneck.  She walks through her six-point operational audit covering strategy and systems, clients and services, and profit and value, and shares why most capacity problems are actually clients-and-services problems in disguise — too many offers for too many different people.  The conversation covers her approach to AI as a tool that reveals the work you should never have been doing, how she runs strategic step-backs three times a year to keep her own practice on track, and why she believes independent work is fundamentally good for people and for society. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice. Mentions and references Books: Instant Freelancer by Sarah Duran  People Melisa Liberman — previous Wisepreneurs guest Anna Burgess Yang — business automation expert and Wisepreneurs guest Nellie Yusipova — AI expert  Tools: Claude (AI analysis), Notion (project management) Connect with Sarah Website: fruitioninitiatives.com LinkedIn: Sarah Duran The Solopreneur Collaborative group program is described at fruitioninitiatives.com Support the show Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ LinkedIn: https://www.linkedin.com/in/nigelrawlins/ Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/ The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter Support the show: https://www.buzzsprout.com/2311675/supporters/new

  4. Jul 30

    Liz Micik AI Website Visibility: What Independent Professionals Must Fix Now

    Liz Micik shows independent professionals what AI agents see when they read a website, after 28 years fixing broken ones. Her framework puts four questions to a site: can an agent find you, understand you, trust you, and use you.  The free Signal Check at lizmicik.com/signal-check asks ChatGPT, Claude, Perplexity and Gemini about your business three times each; Nigel scored +24, with 14 checkable facts from Perplexity and none from Claude.  Liz explains why schema now matters for a different reason, why Contact Form 7, CAPTCHAs and specs buried in PDFs stop an agent acting on your site, and why consistency across your website, LinkedIn and reviews is how a machine decides you are trustworthy.  She also runs her own practice through a named Claude assistant, and still checks its work by hand. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice. Mentions and references Ann Handley on writing; Marie Haynes and The Search Bar; Nate B. Jones on the open brain methodImperva 2025 Bad Bot Report: automated traffic passed human traffic at 51 per centTools: Contact Form 7, Schema Pro, Cloudflare, Claude Code, Perplexity, GeminiHow to connect with Liz Website and free Signal Check: lizmicik.com LinkedIn: linkedin.com/in/lizmicik Support the show Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ LinkedIn: https://www.linkedin.com/in/nigelrawlins/ Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/ The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter Support the show: https://www.buzzsprout.com/2311675/supporters/new

  5. Jul 16

    Kay Sargent Space and Cognition: Workspaces for Independent Professionals

    Kay Sargent makes the case that your workspace is part of your cognition, not a backdrop to it.  Kay leads neuroinclusive design at global firm HOK and wrote Designing Neuroinclusive Workplaces (Wiley).  Her framework — six modalities of work, each needing a higher-stimulation and a lower-stimulation version — gives independent professionals a practical way to set up a home office that supports their best thinking rather than taxing it.  She also explains the "pureeing problem" that makes open-plan offices fail, why knowing whether you're hyper or hyposensitive changes how you arrange the room, and the hidden energy cost of AI. She explains her six modalities of work, why each needs a higher-stimulation and a lower-stimulation version, and the pureeing problem that makes open-plan offices fail.  For anyone working alone from home she offers a starting point: know thyself, test different spots, and protect movement and natural light.  Kay and Nigel also get into neuroaesthetics, the hidden energy and water cost of AI, and the verification bottleneck where AI generates cheaply but humans still judge what works. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice. Mentions and references Designing Neuroinclusive Workplaces by Kay Sargent (Wiley) Charles Handy, the Shamrock organisation HOK; KPMG neuroinclusive headquarters; the Microsoft study of 60,000 workers How to connect with Kay LinkedIn: linkedin.com/in/kay-sargent-53b2431 HOK and research: hok.com Support the show Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ LinkedIn: https://www.linkedin.com/in/nigelrawlins/ Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/ The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter Support the show: https://www.buzzsprout.com/2311675/supporters/new

  6. Jul 2

    Valentine Gatard Career Independence: Human Agency and the Future of Work

    Valentine Gatard built 15 years of career independence in Paris as a speaker, coach and host of the Work Narratives podcast. She has just completed a master's in organisational studies at La Sorbonne and is writing a book on workplace narratives and agency. Valentine explains why French professionals increasingly refuse management roles, how two colleagues fell out because collaboration meant respond immediately to one and think before answering to the other, and why human agency matters more as AI takes over routine work.  She describes building an agency assessment app on Lovable connected to Supabase, research on narrative agency from Finnish researcher Hanna Meretoja, and her work with the nonprofit Les Emergences on the quaternary economy, a model that recognises every form of societal contribution.  After 15 years self-employed, she names community as the most important resource an independent professional has. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice. Mentions and references: Sapiens by Yuval Noah Harari B******t Jobs by David Graeber Hanna Meretoja, Finnish researcher, narrative agency Laetitia Vitaud, future of work author and Valentine's first podcast guest Les Emergences, nonprofit promoting the quaternary economy Connect with Valentine: Website | LinkedIn: Valentine Gitard Support the show Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ LinkedIn: https://www.linkedin.com/in/nigelrawlins/ Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/ The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter Support the show: https://www.buzzsprout.com/2311675/supporters/new

  7. Jun 18

    Alisha Hook Career Coaching: Networks and Reputation in a Shifting Job Market

    Alisha Hook spent 25 years in talent acquisition and HR before founding Your Career Edge to coach professional reinvention. Her career coaching and fractional talent consultancy is based in Melbourne and works both sides of the hiring desk. Alisha explains three trends reshaping the job market for experienced professionals: job hugging, where people hold onto roles out of fear rather than satisfaction; peek-a-boo jobs, where listings vanish within days under high applicant volumes; and anti-perks, the hidden downsides behind attractive job descriptions.  She covers how AI tools like Microsoft Copilot are changing hiring decisions, with employers pausing recruitment as AI-generated resumes start to look identical, and outlines how she coaches individuals on building professional reputation, mapping career advocates, and understanding what applicant tracking systems actually filter for. She is completing ICF coaching accreditation through Thought Conductor. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice. Mentions and references: Charles Handy, business philosopher, second curve concept Ben Legg, Wisepreneurs Podcast episode 87, portfolio careers International Coaching Federation (ICF) Thought Conductor, coaching accreditation provider Microsoft Copilot, AI workplace tool Connect with Alisha: Website yourcareeredge.com.au LinkedIn Alisha Hook Support the show Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ LinkedIn: https://www.linkedin.com/in/nigelrawlins/ Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/ The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter Support the show: https://www.buzzsprout.com/2311675/supporters/new

  8. Jun 4

    Johanna Rothman Independent Consulting: Principles That Outlast Every Trend

    Johanna Rothman has worked as an independent consultant since 1994 and written 21 books on management, consulting, and professional writing, including Successful Independent Consulting. Johanna uses the Consulting Role Grid from Champion, Kiel and McLendon (1990) to draw a distinction that matters for every experienced professional: hands-on experts who take no responsibility for client growth are really contractors, not consultants.  She explains the nine consulting roles from reflective observer to trusted advisor, why retainer agreements serve both consultant and client better than hourly billing, and how continual planning replaces rigid annual plans.  The conversation includes her reader journey mapping technique for nonfiction books, adapted from Jeff Patton's user story mapping, and her approach to time-boxing daily work. For experienced independent professionals, this episode maps the practical mechanics of building consulting practice around deep expertise. Mentions and references: Successful Independent Consulting by Johanna Rothman Free Your Inner Nonfiction Writer by Johanna Rothman Consulting Role Grid — Champion, Kiel & McLendon (1990) Jeff Patton — user story mapping, adapted for reader journey mapping Connect with Johanna: Website: jrothman.com | LinkedIn: Johanna Rothman Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Support the show Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ LinkedIn: https://www.linkedin.com/in/nigelrawlins/ Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/ The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter Support the show: https://www.buzzsprout.com/2311675/supporters/new

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The Wisepreneurs Podcast features conversations with experienced professionals, authors, academics, and consultants about building sustainable practice on their own terms.  Hosted by Nigel Rawlins, the show explores how experienced independent professionals position accumulated expertise, work with AI tools, and use the cognitive advantages that come with decades of professional experience.  Topics include positioning, professional transitions, cognitive vitality, relational branding, and the changing nature of knowledge work.  New episodes fortnightly. 90+ episodes.Transcripts and more: wisepreneurs.auConnect on LinkedIn: linkedin.com/in/nigelrawlinsSubscribe to The Wisepreneur newsletter: wisepreneurs.com.au/newsletterField guides for independent professionals, short workbooks and self-assessments that give you an honest reading of what you are working with: wisepreneurs.com.au/field-guides

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