The Growth Genius - Business & Marketing Podcast

Infidigit
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  • MARKETING

Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more. Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a business/brand. Discover how marketing leaders embrace the ever-evolving digital marketing channels to achieve their business goals or overcome challenges. Explore new strategies and combine them with your own learnings to create a growth story for yourself. Drop us an email on growthgenius@infidigit.com if you have a growth story to share with the world.

  1. 05/31/2024

    E-Commerce Evolution in B2B | TGG S3 | Infidigit

    Are you ready for the groundbreaking evolution of e-commerce in the B2B sector? Join Ruby Gupta, CMO of Industrybuying, and Mehul Ashar, Sr. VP of Revenue at Infidigit, as they navigate through the digital revolution reshaping the B2B landscape. In this episode of The Growth Genius Season 3, brought to you by Infidigit, we delve deep into the trends, challenges, and opportunities shaping the future of e-commerce. From the rise of AI-powered technologies to the impact of changing consumer behaviors, the e-commerce industry is undergoing a major shift. Discover how businesses are adapting to this new reality and leveraging digital tools to stay ahead of the curve. Learn from industry experts and thought leaders as they share their insights on the strategies that are driving success in the B2B e-commerce space. Don't miss out on this informative and engaging episode of The Growth Genius. Stay tuned for valuable tips, actionable advice, and inspiring success stories that will empower you to thrive in the ever-changing world of e-commerce. #digitaltransformation #b2bmarketing #TheGrowthGenius #InfiD #artificialintelligence #onlinetransactions #growthopportunities #customerbehavior #technologytrends #digitalstrategies #industryinsights #digitaltools #businesssuccess #successtips #growthhacker #InnovBusiness #futureofecommerce #seooptimization #marketingdata #SeoIndustryInsights #seostrategies CHAPTERS: 0:00 - Intro 0:43 - Welcome Ruby Gupta 1:13 - What does a CMO do 1:42 - The role of a CMO is changing 2:14 - Revenue for the organization 2:21 - Your brand enhancement means 2:45 - Interconnected right 3:29 - Taking care of overall user experience 4:11 - Marketing insights and putting it in the journey 4:26 - What does the industry buy 6:07 - Transitioning through different industries 7:49 - Starting a career in digital marketing 8:06 - Transitioning from travel to e-commerce 8:52 - Transitioning from the used car industry to e-commerce 9:33 - The Myth of Confidence of Buying 9:37 - Things Online B2B Still Struggling 9:49 - Growth Mode and Hyper Mode 10:44 - Career with Amazon and Coming to the Next Question 10:50 - What Particular Obstacles Do You Face 12:38 - Buying Partners You Get Access to All Kinds of Products 13:06 - International National We Have Access to Everything 13:32 - Ingredients Which Are Your Supply Chain Operations Service Levels 14:18 - How Every New Generation Is Coming Up 14:25 - Setup of Manufacturing 14:29 - Setup of Services of Suppliers 16:00 - Importance of understanding the role of influencers in marketing 16:40 - The hard money being lost because of the influence of influencers 18:00 - The right strategy for the next 6 months 18:20 - How to get influence online 19:20 - Never have an interview with customers 21:07 - What is your take on AI in marketing 23:55 - What emerging trends do you anticipate will shape the future of marketing 25:11 - When I started searching for my first job 27:59 - The extent of cookieless world 28:53 - Top of your mind right now 29:10 - The older times 31:28 - The one experiment that changed the marketing spend towards the end of 2019 31:45 - From 2 react native made it actually 32:48 - The great story of the generation on 33:01 - Store second I will talk about UI/UX 33:16 - Crux of improvement of any growth team 34:29 - Journey start by filling 34:55 - Fields that we used to take 38:30 - Marketing and product are connected now 38:30 - Why you should focus on learning it 38:30 - Not half way through 41:50 - Thank you and best wishes 🎙️ **About Infidigit:** Join us as we simplify the complex world of digital marketing. Whether it's SEO, ASO, CRO, Google Ads, or Social Media Marketing, our team of young experts is here to guide you through the latest trends and strategies, making your marketing journey straightforward and impactful.

    43 min

  2. 05/10/2024

    How AI Transforms Healthcare Marketing: Insights & Innovation

    🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences effectively. 🔍 Key Takeaways: - Understand the shift in healthcare marketing towards digital platforms. - Discover strategies for targeting diverse audience demographics online. - Learn from Jasrita Dhir, a seasoned marketer, about leveraging AI for personalized patient communication. - Gain insights into the future trends of healthcare marketing and the increasing relevance of AI. 👁️‍🗨️ Ready to uncover how AI can enhance marketing efficiency and personalization in healthcare? This video is packed with expert insights and real-world examples from leading professionals in the field. 📢 Don't miss out on valuable discussions about digital risk assessments, multilingual support systems, and the pivotal role of content in building trust and awareness. Your journey starts here to better understand the dynamic intersection of healthcare and digital marketing technologies. 👍 Watch the full video now to transform your marketing strategies with AI! Don't forget to like, subscribe, and hit that notification bell. Join the conversation in the comments section below and share your thoughts on AI's impact on healthcare marketing. 🔗 Learn more about cutting-edge marketing strategies and stay ahead in your field with Infidigit, your trusted SEO specialists. Visit our website for more insights and updates. #HealthcareBranding #HealthMarketingImpact #HealthMarketingDemographics #HealthMarketingTrends2030 #HealthContentMarketing

    29 min

  3. 04/01/2024

    AI Marketing: Transforming Customer Engagement

    Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights. 🚀 *Quick Insights:* - The critical importance of not blindly trusting AI-generated content. - How technology, competitive markets, and social media are reshaping consumer expectations. - The undeniable influence of hyper-personalization in today's business landscape. - Madhumita Phukan's journey from journalism to leading AI marketing efforts at Tech Mahindra. 🔍 *Key Takeaways:* - Understanding the balance between AI's capabilities and ethical considerations. - Strategies for utilizing AI and digital marketing to create highly personalized customer experiences. - The future of advertising in the digital age and how AI is setting new benchmarks.

    59 min
  4. Digital Mastery in EdTech Marketing: Building Brands in the Digital Era

    03/18/2024

    Digital Mastery in EdTech Marketing: Building Brands in the Digital Era

    Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today's digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence in the education sector. About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.

    26 min

  5. 02/06/2024

    Unveiling Marketing Insights: Ethics, AI, and Influence | Guest Talk with Manimala Hazarika

    Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit. Together, they explore the dynamic impact of changing consumer behavior, the pivotal role of AI, and the effectiveness of influencer marketing, making for an insightful and engaging discussion. Click on the link now #ModernMarketing #EthicalPractices #MarketingInsights #GuestSpeaker #BrandExperience #ConsumerBehavior #AIinMarketing #InfluencerMarketing #DigitalMarketingTalk #IndustryDiscussion About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.

    53 min
  6. Anuja Mishra on Mastering Brand Building with Mehul Ashar | The Growth Genius | Ep. #16

    12/22/2023

    Anuja Mishra on Mastering Brand Building with Mehul Ashar | The Growth Genius | Ep. #16

    Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates. 🌐 Anuja's Role at MamaEarth: Anuja shares exclusive insights into her pivotal role at MamaEarth, offering a glimpse into the strategic decisions and innovative approaches that have contributed to the brand's remarkable success. 🔄 Evolving Consumer Needs: Discover how consumer needs have evolved over the years and how MamaEarth has adeptly navigated these changes, staying at the forefront of meeting evolving expectations. 📈 Navigating Digital Advertising Challenges: Delve into the benefits and pitfalls of navigating the ever-changing landscape of digital advertising in the modern era. Learn how MamaEarth has effectively embraced change to stay ahead in the game. 🏆 The Art of Brand Building: Anuja divulges her insights on the fundamental principles of brand building, exploring the core elements that contribute to the creation and sustenance of a strong and resonant brand identity. 🤝 Influencer Marketing Unveiled: Explore the pivotal role of influencer marketing in brand promotion, as Anuja sheds light on MamaEarth's approach to leveraging influencers to connect authentically with their audience. 🔍 Organic Search Strategies: Anuja shares how organic search plays a crucial role in the journey of brand building, unraveling the strategies MamaEarth has employed to enhance its online visibility. 🤖 AI in Marketing: Gain valuable perspectives on the integration of AI in marketing and how MamaEarth stays ahead in leveraging technology to optimize its marketing efforts. 🛒 Marketplace Strategies: Anuja provides insights into navigating marketplaces like Amazon and Flipkart, discussing how MamaEarth strategically positions itself in the competitive online marketplace landscape. 📈 Growth Stories and Takeaways: Uncover inspiring growth stories and key takeaways for budding marketers, as Anuja shares her experiences and lessons learned on the path to success. About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.

    28 min
  7. Revolutionizing Tech: Glance's Impact on the Industry ft. Sakshi Chaddha | The Growth Genius Ep. 15

    12/12/2023

    Revolutionizing Tech: Glance's Impact on the Industry ft. Sakshi Chaddha | The Growth Genius Ep. 15

    In this compelling episode of The Growth Genius (Ep. 10), we sit down with Sakshi Chaddha, the Head of Brand Strategy & Marketing at Glance, to unravel the fascinating story of Glance's transformative influence on the tech industry. Sakshi, alongside special guest Mehul Ashar, Sr. VP - Revenue at Infidigit, explores the origins, evolution, and future trajectory of Glance, showcasing its journey as a true game-changer in the tech landscape. Key Topics: Sakshi’s Current role at Glance Origins of Glance and future of the brand/product? How do you give personalized experience to your conusmers ?Its exmaples Reach out to consumer in digital age?? Organic search in building a brand like Glance AI in marketing? Growth Story of Glance Four takeaways for budding marketers Whether you're a tech enthusiast, marketer, or business leader, this episode provides invaluable insights into the dynamic intersection of technology and marketing. Tune in to gain a deeper understanding of Glance's significant role in shaping the future of the tech industry. Follow us : * Subscribe to our channel - https://bit.ly/3uYRzNq * Visit our website - https://bit.ly/3rZSln9 * Linkedln - https://bit.ly/3V967CK * Twitter - https://bit.ly/3fJJoNv * Instagram - https://bit.ly/3SWFiAc * Facebook - https://bit.ly/3ehC0sr * Spotify: https://bit.ly/4adWp9K * Apple iTunes: https://bit.ly/4adWp9K * Google Podcast: https://bit.ly/3LVER83 * Amazon Music: https://bit.ly/3tt2caF About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.

    57 min
  8. E-Commerce Insights: Trends, Challenges, Strategies ft. Ashima Aggarwal | The Growth Genius

    11/24/2023

    E-Commerce Insights: Trends, Challenges, Strategies ft. Ashima Aggarwal | The Growth Genius

    Dive into the dynamic world of E-Commerce with our latest episode of "The Growth Genius"! 🌐 In this episode, we have the incredible Ashima Aggarwal, Head of E-Commerce at Bajaj Consumer Care, sharing invaluable insights into the Trends, Challenges, and Strategies shaping the E-Commerce landscape. Hosted by Mehul Ashar, Sr. VP - Revenue at Infidigit, this conversation is a goldmine of knowledge for anyone navigating the fast-paced world of online retail. 🛒💡 🔍 Key Highlights: 1️⃣ Traditional vs Digital Media 2️⃣ Career across industries and changing consumer trends 3️⃣ Changing customer needs in E-Commerce 4️⃣ Advertising in the digital age: benefits and pitfalls 5️⃣ Evolution of marketing over the years 6️⃣ Influencer marketing and its importance 7️⃣ E-Commerce challenges and marketplace dependence 8️⃣ AI in marketing 9️⃣ E-Commerce marketplaces: challenges and importance 🔟 Takeaways for budding marketers Ready to boost your E-Commerce game? Don't miss out!  Subscribe, like, and hit the notification bell to stay updated on more insightful conversations with industry leaders. 🛎️ Let's grow together! #TheGrowthGenius #ECommerceInsights #BusinessStrategies #IndustryLeaders #SubscribeNow

    1h 12m
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About

Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more. Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a business/brand. Discover how marketing leaders embrace the ever-evolving digital marketing channels to achieve their business goals or overcome challenges. Explore new strategies and combine them with your own learnings to create a growth story for yourself. Drop us an email on growthgenius@infidigit.com if you have a growth story to share with the world.

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