Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, and business collide with a little bit of fun and a lot of truth. In this episode, we go all the way back to basics with one deceptively simple question: what is marketing. Spoiler alert, it is not just posting on social media and it is not the same thing as sales. 🔥 In this episode: • A clean definition of marketing as the line between your product and your customer • How marketing and sales work together, and where the handoff happens • The lemonade stand example that explains marketing, branding, and conversion in plain English • Why visibility, signage, and presentation matter before anyone ever buys • How pricing shapes expectations and becomes part of the value proposition • Needs versus wants, and how that changes the way you position your offer • Why trying to market to everybody is a great way to waste money • The fishing net analogy for targeting, and why narrower audiences require a finer mesh • How targeting applies to ads, streaming, and even direct mail • What trust indicators are, and why reviews and longevity influence buying decisions • Why authenticity is making a comeback and why people can sense fake content fast • How storytelling builds connection, even as tools and platforms change • The best no budget move for small businesses: spend time, not money, and network locally • What social media is actually best for in marketing, and why it is often more trust than sales • Rapid fire takes on iconic campaigns, tired buzzwords, and the only podcast you “should” be listening to 💡 Whether you are running a micro business, scaling a service company, or trying to make your marketing make sense again, this episode brings marketing back to reality. You will walk away with a practical way to think about marketing as connection and clarity, not noise, and a reminder that the fundamentals still matter, even when the tools keep changing. 🎧 Listen now to learn how to: • Separate marketing from sales so you can build a strategy that actually converts • Tighten your targeting so your budget stops leaking • Use price, presentation, and trust to shape perception and drive action • Build authentic messaging that feels human and not manufactured • Choose the right role for social media in your business instead of chasing vanity metrics Presented by Remixed, the full service branding agency helping companies craft, launch, and grow powerful brands. 🎶 Music by PRO 📍 Visit us at BrandShowLive.com 📱 Follow along at @BrandShowLive on all socials 👍 Like, subscribe, and share to support the show and keep the conversations going
