The Third Growth Option with Benno Duenkelsbuehler and Guests

Benno Duenkelsbuehler
  • 5.0 (11)
  • ENTREPRENEURSHIP
  • UPDATED SEMIMONTHLY
The Third Growth Option with Benno Duenkelsbuehler and Guests

Welcome to The Third Growth Option, where we're not just talking about growth—we're making it our mission. At TGO, we understand that success isn't a fixed destination; it's an ongoing journey with twists, turns, and unexpected detours that take us to new places. Those moments are our Third Growth Options, where we throw away binary choices to create our own path.  Hosted by Benno Duenkelsbuehler, O.G #GrowthNerd, we're on a mission to redefine success inside and outside of business, one episode at a time. From humble beginnings to Fortune 500 companies, our stories are not just about business—it's about the relentless pursuit of greatness in every aspect of life. With each episode, we don’t just want to share insights—we want to empower business owners across all frontiers to carve their own path to success, their way. Want to learn more? Follow us on Instagram: https://www.instagram.com/realignexpansionsherpas/Follow Benno on LinkedIn : https://www.linkedin.com/in/benno1/orCheckout https://realignforresults.com/

  1. Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo

    NOV 14

    Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo

    Are you looking for a Third Growth Option ℠ ? In this episode, sales and marketing expert Lisa DiCostanzo breaks down the transformation of the retail landscape, especially in the gift and home decor sectors, into a complex, multi-channel experience. Key insights include:- Omni-Channel Strategy: Retailers are merging online platforms with in-person events like trade shows to create seamless shopping experiences. Vendors can support this by turning their websites into powerful resources that h...

    32 min
  2. Keep Reinventing After Big Success

    OCT 31

    Keep Reinventing After Big Success

    Are you looking for a Third Growth Option ℠ ? Greg Shugar’s story is one of bold moves, big lessons, and strategic pivots. From lawyer to entrepreneur, Greg turned his knack for neckties into Tie Bar, an e-commerce success story that topped its market before he sold it. In this episode, Greg shares the real highs and lows of balancing risk and security, diving into his journey from law to launching brands like Bowties of Vermont and even a bedding business, all while helping shape young entre...

    34 min
  3. Building Trust in a Multi-Channel World

    OCT 17

    Building Trust in a Multi-Channel World

    Are you looking for a Third Growth Option ℠ ? How do retailers juggle the complex world of multi-channel sales? In this episode, we dive deep into the evolving gift and home industry with Kim Leister, president of Simblist. We explore how old-school methods like trade shows and store visits have morphed into a blend of digital platforms like FAIR and Amazon. Kim shares her insights on the challenges retailers and vendors face, especially when it comes to keeping customers informed in an incre...

    31 min
  4. The Power of Strategic Focus and Community

    OCT 3

    The Power of Strategic Focus and Community

    Are you looking for a Third Growth Option ℠ ? What does it take to build a soulful brand that resonates deeply with its community? In this episode of the Third Growth Officer podcast, we sit down with Nora Napientek, the creative force behind the celebrated company, and Janice Christensen, the first employee and president, to uncover the secrets behind their incredible journey. From Nora’s memorable marketing stunts, like balancing a platter on her head, to the support she received from...

    38 min
  5. Artisanal Fabric Sourcing with Jackie Corlett

    SEP 19

    Artisanal Fabric Sourcing with Jackie Corlett

    Are you looking for a Third Growth Option ℠ ? Are corporations doing enough to combat greenwashing? We talk about the secrets of building sustainable, ethical supply chains in Bangladesh with textile designer Jackie Corlett. As a seasoned expert in the fair trade sector, she shares invaluable insights into sourcing artisanal fabrics and the importance of relationship-building between suppliers and designers. Learn about the complexities of labor, price negotiations, and living wages, and...

    35 min
  6. Consumer Research How-To’s with Shehnaz Safiuddin

    SEP 5

    Consumer Research How-To’s with Shehnaz Safiuddin

    Are you looking for a Third Growth Option ℠ ? Get the inside scoop on mastering consumer research with Shehnaz Safiuddin, a pro in brand strategy and consumer insights. In this episode, we dig into how combining qualitative and quantitative methods can give you a sharper view of consumer behavior, helping you make smarter, more strategic business decisions.Shehnaz breaks down the nuts and bolts of primary versus secondary research, offering practical tips on using focus groups, in-depth inter...

    28 min
  7. Building a Dog-Toy Brand - with Adam Baker

    AUG 22

    Building a Dog-Toy Brand - with Adam Baker

    Are you looking for a Third Growth Option ℠ ? We sit down with Adam Baker, founder of SodaPup Dog Toys, to uncover the strategies that took his brand from concept to success. Adam shares how his background with top brands like Nike and Under Armour informed his approach to building a customer-centric brand that resonates deeply with its audience. You'll learn how rapid product development and fashion-inspired cycles can keep offerings fresh and exciting, helping them yo stand out e...

    37 min

  8. AUG 15

    Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey

    Are you looking for a Third Growth Option ℠ ? Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling s...

    29 min
See All (156)

5
out of 5
11 Ratings

About

Welcome to The Third Growth Option, where we're not just talking about growth—we're making it our mission. At TGO, we understand that success isn't a fixed destination; it's an ongoing journey with twists, turns, and unexpected detours that take us to new places. Those moments are our Third Growth Options, where we throw away binary choices to create our own path.  Hosted by Benno Duenkelsbuehler, O.G #GrowthNerd, we're on a mission to redefine success inside and outside of business, one episode at a time. From humble beginnings to Fortune 500 companies, our stories are not just about business—it's about the relentless pursuit of greatness in every aspect of life. With each episode, we don’t just want to share insights—we want to empower business owners across all frontiers to carve their own path to success, their way. Want to learn more? Follow us on Instagram: https://www.instagram.com/realignexpansionsherpas/Follow Benno on LinkedIn : https://www.linkedin.com/in/benno1/orCheckout https://realignforresults.com/

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