The Billboard Mastery Podcast

Frank Rolfe
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Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.

  1. MAR 3

    Tough Negotiators

    Some property owners are hard to work with – and some are nearly impossible. In this Billboard Mastery podcast we’re going to review some practical strategies to get deals done with the hardest negotiators, as well as when to simply walk away.

    10 min

  2. FEB 18

    How To Remove Obstructions

    When a billboard can’t be seen from the road, its importance to advertisers is diminished or even eliminated. Yet many billboards are blocked by objects that could, with the proper strategy, be eliminated. In this Billboard Mastery podcast we’re going to explore the options to remove obstructions.

    9 min

  3. FEB 2

    The Dangers Of Talking Too Much

    There is a time to talk and a time to listen – but there’s also a time to talk a little less. In this Billboard Mastery podcast we’re going to review when to hold back on talking and how to get straight to business in order to get deals closed.

    7 min

  4. JAN 20

    Why Signs Are As Close To "Mailbox Money" As You'll Ever Find

    There are few income streams more passive than owning a billboard. In this Billboard Mastery podcast we’re going to explore how you can make outdoor signs into your own version of “mailbox money” as well as strategies to get started.

    7 min

  5. JAN 5

    The Good And Bad Of "Cigar-Butt" Signs

    Warren Buffett’s partner Charlie Munger once criticized Berkshire Hathaway’s early focus on what he called “cigar-butt” investing. Yet it’s a philosophy that also holds true for billboard signs. In this Billboard Mastery podcast we’re going to explore what “cigar-butt” signs actually are and their advantages and disadvantages.

    8 min

  6. 12/17/2025

    The Importance Of Staying The Course

    One of the most important attributes in the billboard industry – and life – is persistence against all odds. In this Billboard Mastery podcast we’re going to explore the importance of “staying the course” and not giving up, as well as some methods to improve your steadfast resilience.

    9 min

  7. 12/03/2025

    How To Ask For A Bank Loan

    There’s an old saying “it takes money to make money” and often times that money comes from a bank loan. In this Billboard Mastery podcast we’re going to explore how to obtain a bank loan to build or buy a billboard, as well as some non-bank alternatives.

    9 min

  8. 11/17/2025

    Things Business Books Won’t Teach You

    In honor of Veterans Day, in this Billboard Mastery podcast we’re going to explore some of the significant strategies to be found in books on military history and how they apply to the billboard industry. While business books have good lessons learned, the significance of military engagement and its life-or-death impact has yielded much more pronounced theorems on success.

    10 min
See All (137)

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About

Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.

Information

  • Creator
    Frank Rolfe
  • Years Active
    2020 - 2026
  • Episodes
    137
  • Rating
    Clean
  • Copyright
    © 2022 Outdoor Billboard University
  • Show Website
    The Billboard Mastery Podcast