Launch For Profit

Steve J Larsen
  • 5.0 (92)
  • Entrepreneurship

Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet. How did they pull millions off the table without the ease of social media and email lists? Did they even need large followings before launching their offer? I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches! The internet is a crutch. Facebook ads have corrupted the word “campaign.” It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer. Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year. Welcome to Launch for Profit. Learn more at: https://launchforprofit.com/

  1. Oct 24

    I Used PT Barnum’s 1850 Launch Model on a BOOK (4,000 copies sold in 1 week)

    I started this show in 2020 to study how rich, dead marketers launched without the internet. Five years later, I used P.T. Barnum’s 7-step launch model on a book, and it sold 4,000 copies in the first week. In this episode, Steve J Larsen shares where the launch research led: Pursuit of Profit Publishing, a book publisher where authors film their book on stage, keep their IP, and get a funnel and sales team built for them. In this episode: The 2 oldest rules in marketing: whoever runs events captures the market, and whoever writes books controls its thinkingHow Barnum’s model sold Ryan Lee’s book: 4,000 copies in week one and 25,000 in a yearJenny Lind’s poem contest, and how to make your launch the market’s launchEvery launch needs two emotions: anticipation and aggravationIf you’re the only voice talking about your launch, it isn’t a launchThe “Your Final Offer” hook that got 17,000 registrationsTimestamps:00:00 Intro00:45 Why I started this show in 202002:00 There’s no such thing as “internet marketing”03:30 Barnum’s 7 steps and the 950-person event05:00 Do an event, write a book05:45 What we do now: Pursuit of Profit Publishing06:50 Barnum’s model on Ryan Lee’s book: 4,000 copies08:30 Jenny Lind and the poem contest11:30 Make it their launch, not yours14:00 The Wealthy Author15:30 Ideas for the StageBook launch17:00 Anticipation and aggravation20:00 If you’re the only voice, it’s not a launch21:00 The hook behind Ryan’s launch22:30 Your Final Offer: 17,000 registrations25:00 Offer Launch is coming in the spring Links:Hear the full Ryan Lee launch breakdown on The Wealthy Author: https://podcasts.apple.com/us/podcast/the-wealthy-author/id6826312147Get StageBook: https://stagebookbook.comFree launch guide: https://launchforprofit.com

  2. 05/06/2024

    How to use a Dramatic Demonstration in your business? (FHL 2022 & 2023 Replay!)

    In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited for you to use these lessons in your own marketing. Truly this formula is a marketing formula at it's purest. Enjoy!

  3. 03/14/2024

    Use a Hook, or a Sales Message?

    The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

  4. 03/30/2022

    Lead Gen

    Muahaha. This makes finding leads quite simple on any platform (there's a new one pooped out every half a blink, it seems). Here's how I use em for GOOD leads.

  5. 03/29/2022

    Power Environments (the trick and the trap)

    This is such a huge lesson. It's one of my tricks for personal growth. I can't emphasis how powerful this is but don't use it unless you're willing to get uncomfortable. You'll see what I mean...

  6. 03/28/2022

    Pain vs Purpose (mental fuel sources)

    Bit of a different episode. The mental part of this game is huge. I was so fueled by the pain in my life that once I started healing, I found it hard to continue in business for a few months while I switch up my mental fuel sources... buckle up.

  7. 03/25/2022

    Customer Acquisition Methods - don't start from scratch

    Every marketplace you choose to sell into has only survived because the companies inside of it all learned an acquisition method (which they've passed onto each other (kinda))

  8. 03/24/2022

    Changing ONE Thing (not 10) Is Enough

    Of course your offer and biz should be unique. But how unique? I wanna share with you one of my tricks for remaining new/different in a marketplace, but safely. Too blue = tough market acceptance... lets dive in.

See All (78)

5
out of 5
92 Ratings

About

Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet. How did they pull millions off the table without the ease of social media and email lists? Did they even need large followings before launching their offer? I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches! The internet is a crutch. Facebook ads have corrupted the word “campaign.” It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer. Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year. Welcome to Launch for Profit. Learn more at: https://launchforprofit.com/

Information

  • Creator
    Steve J Larsen
  • Years Active
    2020 - 2026
  • Episodes
    78
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Launch For Profit

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