9 episodes

Grab a glass and get ready to 'wine down' with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate--and, in some cases--kick the door down on the PR industry. Call it tough love if you will, they're looking to make our jobs easier, more relatable and more entertaining.

The PR Wine Down Trust Relations

    • Marketing
    • 5.0 • 4 Ratings

Grab a glass and get ready to 'wine down' with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate--and, in some cases--kick the door down on the PR industry. Call it tough love if you will, they're looking to make our jobs easier, more relatable and more entertaining.

    Beth McRae – MBA or MB-Nay?

    Beth McRae – MBA or MB-Nay?

    This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus big clients. April and Laura also talk about KFC's "finger lickin' good" campaign, The FDA's blood plasma PR blunder and more.

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

    or on social media:

    https://www.linkedin.com/company/trustrelations/

    https://twitter.com/trustPRelations

    https://www.facebook.com/trustrelations

    https://www.instagram.com/trustrelations/


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    Send in a voice message: https://anchor.fm/prwinedown/message

    • 59 min
    When Worlds Collide – The Intersection of Social Media and PR

    When Worlds Collide – The Intersection of Social Media and PR

    On this week's episode of the PR Winedown, April and Laura discuss the intersection of PR and social media, when to know what you don't know, the genius social media play by Planter's Peanuts and the importance of staying engaged in social media discussions – especially those around your brand. 

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

    or on social media:

    https://www.linkedin.com/company/trustrelations/

    https://twitter.com/trustPRelations

    https://www.facebook.com/trustrelations

    https://www.instagram.com/trustrelations/


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    Send in a voice message: https://anchor.fm/prwinedown/message

    • 54 min
    Danielle Arceneaux - Breaking Through a Busy News Cycle

    Danielle Arceneaux - Breaking Through a Busy News Cycle

    Communications consultant Danielle Arceneaux joins April and Laura this week to chat about the current state of the media, managing client expectations, the reality of placing content behind paywalls and how to break through a busy news cycle. Your favorite hosts also talk about how to regain trust within your organization's culture and what to do when your client doesn't have any "hard news" to pitch.

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

    or on social media:

    https://www.linkedin.com/company/trustrelations/

    https://twitter.com/trustPRelations

    https://www.facebook.com/trustrelations

    https://www.instagram.com/trustrelations/


    ---

    Send in a voice message: https://anchor.fm/prwinedown/message

    • 1 hr 7 min
    Abel Flint - Pivoting Your Marketing and PR Strategy

    Abel Flint - Pivoting Your Marketing and PR Strategy

    April and Laura are joined this week by Suzy Senior Brand Manager Abel Flint. Together they discuss the importance of being able to quickly pivot your marketing and PR strategy to adapt to the changing world around you, how to use market research to create products that resonate with customers, how to get on the Joe Rogan podcast, a PR slip up from presidential candidate Joe Biden and what the heck is going on with TikTok. 

    Have a question for Suzy? Contact the Suzy team at Suzy@trustrelations.agency or Abel.flint@suzy.com

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

    or on social media:

    https://www.linkedin.com/company/trustrelations/

    https://twitter.com/trustPRelations

    https://www.facebook.com/trustrelations

    https://www.instagram.com/trustrelations/


    ---

    Send in a voice message: https://anchor.fm/prwinedown/message

    • 56 min
    Paul Rosengren – A Government Affair

    Paul Rosengren – A Government Affair

    Paul Rosengren joins April and Laura on the show to give an insider perspective of government communications and how it can be used to influence legislation. April and Laura also have discussions around the Trader Joe's controversy, racial sensitivities and what Matel is doing to push the brand towards the future.

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

    or on social media:

    https://www.linkedin.com/company/trustrelations/

    https://twitter.com/trustPRelations

    https://www.facebook.com/trustrelations

    https://www.instagram.com/trustrelations/


    ---

    Send in a voice message: https://anchor.fm/prwinedown/message

    • 51 min
    Joaby Parker - What Exactly is a Fractional CMO?

    Joaby Parker - What Exactly is a Fractional CMO?

    This week, April and Laura chat with Fractional CMO and Co-Founder of Cover3 Creative Joaby Parker about what it means to be a fractional CMO and how to avoid conflicting interests. They also get into discussions around the importance of media training, knowing that anyone can be listening at any time and how to handle conflicting personalities in an agency setting.

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

    or on social media:

    https://www.linkedin.com/company/trustrelations/

    https://twitter.com/trustPRelations

    https://www.facebook.com/trustrelations

    https://www.instagram.com/trustrelations/


    ---

    Send in a voice message: https://anchor.fm/prwinedown/message

    • 56 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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