The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

Jason Cooper The Sales Relationship Coach
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The Global Sales Leader Podcast with Jason Cooper brings you powerful conversations with top sales, leadership, and performance minds. Each episode explores mindset, emotional intelligence, and relationship-driven strategies that drive actual results. From neuroscience to storytelling, we uncover what it takes to connect, influence, and perform at your best. Whether in sales, leadership, or growth, this show will inspire you to think differently and act with impact.

  1. What Endurance Sport Teaches About Sales Consistency Ep 89

    JAN 21

    What Endurance Sport Teaches About Sales Consistency Ep 89

    In this episode, I’m joined by a great friend and someone I had the pleasure of meeting in person in Dublin — Hamish Knox. Hamish is the Founder of Sandler Training Calgary, a leadership coach, author, and high-performance practitioner who doesn’t just talk about scalable sales and leadership — he builds it. We go deep into: The human side of sales performance Why preparation alone is never enough How adaptability under pressure separates average sellers from elite performers What endurance sport (cross-country skiing & trail running) teaches us about consistency, mindset, and resilience Why sales plans rarely survive first contact with another human being This is a conversation about congruence — how what we do in our personal lives directly mirrors how we show up professionally. ✔ Sales psychology & human behaviour✔ Neuroscience and decision-making under pressure✔ Adaptability in live sales conversations✔ Scalable leadership without scripts or gimmicks✔ Why mindset beats methodology when conditions change✔ Lessons from elite sport applied to sales & leadership If you work in sales, leadership, coaching, or high-performance environments, this episode will challenge how you think about preparation, control, and results. You can have: The best sales process The best tech stack The perfect pre-call plan And still fail — because the moment you engage another human being, everything changes. Just like endurance sport, success in sales isn’t about perfect conditions.It’s about adjusting in real time while staying aligned with the outcome. That’s the real skill. 👉 If this episode resonates, subscribe, like, and share it with someone who’s serious about improving how they sell, lead, and perform under pressure. 00:00 Welcome to the Global Sales Leader Podcast01:10 Meeting in person & the power of real human connection02:40 Who is Hamish Knox? Background & philosophy04:30 What Sandler really gets right about human communication06:15 Understanding people beyond scripts & assumptions08:45 Accountability, change & the human side of leadership11:00 High-performance sport & professional congruence13:30 Cross-country skiing vs trail running — shared discipline16:10 Why preparation alone doesn’t guarantee success18:45 Adapting in real time when conditions change21:30 Sales conversations as live human environments24:10 Why sales plans fail under pressure26:40 Mindset, consistency & hitting the ‘mountaintop’29:30 Final insights on performance, psychology & leadership 🧠 Key Themes Covered🏔️ Why This Matters🎧 Listen, Learn & Apply⏱️ Timestamps The Global Sales Leader Podcast cuts through sales noise and leadership clichés to explore what actually drives performance — psychology, human behaviour, neuroscience, and real-world execution. Hosted by Jason Cooper, each episode delivers honest, practical conversations with global practitioners who’ve done the work, not just talked about it. If you’re serious about selling, leading, and performing under pressure, connect with Jason Cooper and join a global community focused on impact, consistency, and results that last.

    35 min
  2. Introverts, Curiosity & Human Connection: The Sales Mindset That Outperforms Scripts Global Sales leader Podcast Episide 88

    11/28/2025

    Introverts, Curiosity & Human Connection: The Sales Mindset That Outperforms Scripts Global Sales leader Podcast Episide 88

    In this episode of The Global Sales Leader Podcast, Jason Cooper sits down with Colin Coggins and Garrett Brown, authors of the acclaimed book The Unsold Mindset, professors at USC, and two of the most insightful voices redefining how we think about selling. This conversation tears apart the old clichés of sales and replaces them with something far more powerful — human connection, curiosity, purpose, and authentic imperfection. 🔥 What we cover in this episode:• Why introverts often outperform extroverts in sales• The hidden superpower behind curiosity and “r• Why trying to act perfect kills trust• How the best sellers make prospects “see themselves” in them• The neuroscience behind relatability, mirror neurons, and human connection• The difference between goals and purpose — and why the best sellers avoid goal-obsession• Why vulnerability immediately builds credibility• How AI is shifting the value of authentic integrity• Storytelling, mindset, and the iconic “couch cushion” sales story• How to find your purpose (and how to help clients find theirs)• Falling in love with customers (the real meaning behind it)• Why caring differently is the true multiplier in sales This is one of those conversations that doesn’t just teach — it changes how you think. If you want to sell with more heart, more curiosity, more intelligence, and more authentic human presence, this episode will hit home. 00:10 – Introverts vs extroverts in sales00:48 – Why introverts make exceptional sellers01:11 – The self-selection myth in sales careers01:22 – When introversion becomes a superpower01:46 – The permission to sell your way02:06 – Why copying “star sellers” doesn’t work02:20 – Scripts vs authentic conversation03:10 – Practice, personality, and finding your own sales voice03:58 – The humour break (“I’m a Libra and a Scorpio…”)04:13 – The concept of r and why it matters04:34 – Curiosity as the No.1 skill in the age of AI05:15 – Purpose-driven selling and self-buy-in06:02 – Why sales isn’t about you06:35 – Purpose vs goals — the mindset shift07:25 – Magnetic sellers: why people gravitate to authenticity08:11 – Human connection, perception & Joe Navarro09:00 – Relatability, mirror neurons & the brain09:22 – How to find your purpose10:12 – Why people buy from people like themselves11:00 – Imperfection as the only universal connector12:04 – Why perfectionism kills sales12:40 – Story: delivering workshops while sick & embracing imperfection13:15 – AI & the rise of “authentic integrity”14:05 – Showing your work (why imperfection builds trust)15:25 – COVID, shared struggle & the rise of underperformers16:22 – When sellers and prospects suddenly become a team17:10 – The “too good to be true” venture capital mindset18:02 – Transparency, feedback & co-creating solutions18:40 – The mindset traps sellers create19:10 – Using AI to uncover blind spots and self-stories20:05 – The big question: What makes a great partnership?20:44 – How the Unsold Mindset partnership succeeds21:30 – How to find Colin & Garrett + where to get the book22:30 – Jason wraps up (and shares his favourite insights) 🔔 Don't forget to subscribe to our channel to stay updated on the latest episodes and exclusive content! Hit the bell icon so you never miss out on valuable tips and advice from top sales leaders worldwide.👉 Subscribe here: https://www.youtube.com/@jasoncooper1970Connect with us:📧 Email: jcooper@jasoncooper.io 🌟 Website: www.jasoncooper.io/

    36 min
  3. Stop Sounding Salesy Smart Calling Ep 87

    08/11/2025

    Stop Sounding Salesy Smart Calling Ep 87

    The Global Sales Leader Podcast | Episode with Art Sobczak🧠 Sales psychology | Cold calling | Mindset | Sales scripts | Prospecting | Smart CallingIn this high-impact episode of The Global Sales Leader Podcast, Jason Cooper sits down with legendary sales trainer Art Sobczak, author of Smart Calling and one of the most respected voices in outbound sales strategy.We explore:✔️ How to overcome fear and rejection in sales✔️ Why scripts don't make you robotic (unless you read them like one)✔️ The neuroscience of confidence✔️ Call reluctance, introversion, and mindset shifts✔️ Art's four pillars of the ultimate sales professional✔️ Why "get information before you give information" is a game-changerWhether you're leading a global sales team, prospecting daily, or just trying to sharpen your pitch, this episode is packed with actionable insights, quick wit, and battle-tested wisdom.👉 Learn the Smart Calling method, how to build habits of excellence, and why curiosity trumps charisma every time.📘 Get Art's free resources:🎯 SmartCalling.com🎧 Art's Podcast: The Art of Sales📕 Free Smart Calling Guide + Objection Handling Masterclass________________________________________🔗 More from Jason Cooper:🌍 Website: https://www.jasoncooper.io📩 Join the newsletter for high-performance sales tips🎤 Listen on Apple Podcasts | Spotify | YouTube📱 Follow Jason on LinkedIn: linkedin.com/in/jasoncooper 05:04 – Overcoming Stage Fright: Art's Journey with Toastmasters06:51 – Why Public Speaking Is Crucial for Salespeople08:00 – False Evidence Appearing Real: The Neuroscience of Fear09:04 – Confidence Comes from Competence in Sales10:22 – Failing Forward: Learning from Every Call11:15 – Visualisation in Sales: See It Before You Do It12:29 – Key Attributes of Top Sales Professionals14:00 – 4 Pillars of the Ultimate Sales Professional15:56 – Why "Rejection" in Sales Is a Flawed Concept16:50 – Discipline, Habits, and Proven Sales Processes17:58 – The Script Debate: When to Use It & When Not To20:10 – The Power of Call Recording & Sales Review Tools21:15 – Technology vs. Human Connection in Sales22:32 – Breaking Through Call Reluctance23:55 – Sales Scripts vs. Improvisation: Best Practices25:58 – Two Questions to Ask After Every Sales Call27:57 – How to Script In-Person Sales Conversations30:10 – Introvert vs. Extrovert in Sales: A Reframe33:00 – Why Curiosity Is Your Best Sales Skill36:30 – WIT & INAM: Two Powerful Sales Mindsets38:00 – Jason's Take on Introverted Tech Sales Talent40:00 – Smart Calling Methodology Explained✅ If you found value in this episode, like, subscribe, and hit the bell for more sales leadership insights every week.💬 Drop a comment below – what's your most significant sales challenge right now? Let's talk.🔔 Don't forget to follow for new episodes with the world's leading minds in sales, psychology, neuroscience, and leadership.

    43 min
  4. Grow Fast Dont Burn Adpating Sales Strategies - Tony Morando! Ep86

    07/04/2025

    Grow Fast Dont Burn Adpating Sales Strategies - Tony Morando! Ep86

    Inside High-Performance Sales: AI, Culture & Human Connection w/ Tony Morando In this powerhouse episode of The Global Sales Leader Podcast, host Jason Greystone sits down with Tony Morando, Chief Sales Officer of World Emblem, to unpack what it takes to lead a high-performance sales organisation in today's tech-driven world. 🚀 From door-to-door grit to managing a global sales force, Tony shares: How AI tools are transforming sales teams (without replacing them) Why response time is a secret weapon for client retention The human edge: building trust, culture, and authentic relationships Real-world tactics for training, leadership, and scaling revenue Balancing tech with empathy to future-proof your sales career Whether you're a sales manager, coach, or aspiring executive, this episode is packed with golden nuggets on performance, leadership, and personal growth. 🔑 Key Topics: Sales transformation & AI High-performance team structures CRM, trust, and response time optimisation Coaching culture & emotional intelligence Leading with empathy in a digital world 🎧 Tune in now and get actionable insights from the frontlines of modern sales leadership. 👉 Subscribe & leave a review if this episode inspired you to lead differently!

    28 min
  5. AI knows your buyer EP 85

    06/08/2025

    AI knows your buyer EP 85

    Welcome to The Global Sales Leader Podcast 🌍 In this episode, Jason Cooper, Sales Relationship Coach and High-Performance Trainer, delves into the transformational power of AI in sales with Nick Caruso, a tech entrepreneur and AI strategist with over 20 years of experience spanning national security, startups, and enterprise innovation. You’ll learn:✅ How AI agents can revolutionise sales workflows ✅ What’s coming in AI-driven B2B outreach ✅ How to humanise AI in sales messaging ✅ Real-world tools and automation strategies to boost productivity ✅ How CEOs can use AI for personalised prospecting ✅ Practical AI use cases that you can apply right now⏱️ Timestamps (Jump to What Matters)00:00 – Welcome from Jason Cooper 01:25 – Meet AI Strategist NickCaruso 02:300 – Using AI in national security post-9/1104:45 – Why AI starts with sales 06:00 – Levels of AI adoption (1-2-3)09:15 – AI for call analysis (PTO principle)11:00 – What are AI Agents? Explained simply13:00 – Tools to automate workflows (Zapier, Make, n8n)14:50 – Why AI outreach often fails17:20 – The musical instrument analogy (prompting = skill)18:30 – Use case: AI for hyper-targeted lead generation 22:000 – Building your Ideal Customer Profile (ICP) with AI 24:00 – Using AI forrelationship mappingg 26:000 – SaaS fatigue & AI consolidation29:10 – Future of AI in CRM & beyond31:00 – CEO-to-CEO AI-powered outreach33:00 – Personalising AI touchpoints35:00 – Sales proposals using client language 36:00 – Closing thoughts & future of AI📌 Find Nick Caruso🔗 LinkedIn🌐 Knowledge.ai📌 Connect with Jason Cooper🌐 https://jasoncooper.io📸 Instagram: @jasoncoopercoach🔗 LinkedIn:   / jasoncoopercoach   AI in sales, AI agents, sales automation, ChatGPT sales, AI workflows, humanising AI, custom GPT, B2B AI strategy, sales note-taker tools, LinkedIn outreach AI, sales coaching with AI, AI proposal generation, personalised sales tech

    38 min
  6. Inside the Hidden Psychology of Power Buyers Global Sales leader podcast

    04/08/2025

    Inside the Hidden Psychology of Power Buyers Global Sales leader podcast

    Welcome to another insightful episode of The Global Sales Leader Podcast, hosted by Jason Cooper – sales relationship coach and high-performance sales trainer. In this engaging conversation, Jason welcomes Jed Futter, a seasoned retail industry expert with 30+ years of experience, including 15 years as a senior buyer at Asda.This episode uncovers the hidden drivers of successful buyer-seller relationships, offering rare insights from behind the scenes of high-level retail decision-making. Jed shares how emotional intelligence, authentic communication, and power balance shape effective negotiations, long-term partnerships, and trust-driven leadership.Whether you're in sales, procurement, leadership, or just love learning how people work in high-stakes environments, this episode is packed with golden nuggets of wisdom on:Building rapport and long-term relationshipsListening vs. simply asking questionsThe evolution of negotiation stylesEmotional intelligence as a leadership superpowerLeaving ego at the door for true collaborationUnderstanding the buyer's journey from the inside out This is the course for you if you're ready to increase your influence and impact in sales or life.📍 Available on YouTube and all major podcast platforms.🔗 Connect with Jason:Website: https://jasoncooper.ioLinkedIn: Jason Cooper on LinkedIn🔗 Connect with Jed:LinkedIn: Jed FutterWebsite: https://www.retailmind.co.uk#GlobalSalesLeader #SalesPodcast #RetailInsights #EmotionalIntelligence #SalesLeadership #BuyerPerspective #AuthenticNegotiation #SalesStrategy #HumanConnection #ListeningSkills #B2BSales #JedFutter #JasonCooper #SalesCoaching #SalesRelationships #LeadershipDevelopment #ProfessionalGrowthDon't miss the opportunity to learn from industry experts and gain the edge you need to thrive in the ever-evolving sales landscape. Subscribe to Jason Cooper's Global Sales Leadership Podcast now and unlock the secrets to sales success. Get ready to elevate your sales game and achieve extraordinary results! 🔔 Don't forget to subscribe to our channel to stay updated on the latest episodes and exclusive content! Hit the bell icon so you never miss valuable tips and advice from top sales leaders worldwide.👉 Subscribe here:    / @jasoncooper1970  Connect with us:📧 Email: jcooper@jasoncooper.io 🌟 Website: www.jasoncooper.io/

    36 min
  7. What’s the 1 Skill Every Sales Leader Needs in 2025 Episode 83

    02/07/2025

    What’s the 1 Skill Every Sales Leader Needs in 2025 Episode 83

    Welcome to The Global Sales Leader Podcast with your host, Jason Cooper! 🎙️ In this episode, Jason interviews Mark Cox, the founder of In The Funnel Sales Coaching and author of the book *Learn to Love Selling: The Universal B2B Sales Playbook*. Mark shares his expertise on: ✅ The evolution of sales methodologies and consultative selling ✅ Crafting concise and impactful value propositions ✅ Leveraging AI tools for research, DISC profiling, and demand generation ✅ Building meaningful client relationships and conducting adequate health checks Whether you're a seasoned sales professional or just beginning your journey, this episode has actionable insights to elevate your sales game and create a lasting impact. 📚 Get MMark'sbook: *Learn to Love Selling* 🔗 Connect with Mark Cox on LinkedIn: [Mark Cox]💡 Podcast Highlights: - Why modern sales require intellectual curiosity and business acumen - Using AI to personalise your outreach and save time - Key traits of a successful sales professional in 2025 👉 Remember to like, comment, and subscribe for more valuable episodes like this one. Hit the bell icon 🔔 to stay updated! #SalesLeadership #B2BSales #ConsultativeSelling 👉 Subscribe here: https://www.youtube.com/@jasoncooper1970. Connect with us: 📧 Email: jcooper@jasoncooper.io 🌟 Website: www.jasoncooper.io/

    34 min
  8. Master Non-verbal Communication With Joe Navarro: Decoding Human Behavior! The Global Sales Leader Episode 82

    10/22/2024

    Master Non-verbal Communication With Joe Navarro: Decoding Human Behavior! The Global Sales Leader Episode 82

    Unlocking Human Behavior with Joe Navarro | Non-Verbal Communication Masterclass Episode 81 Global Sales Leader Podcast Navarro, is a renowned expert, author, and former FBI agent. Joe shares compelling stories from his career, the fascinating science behind body language, and how non-verbal cues can shape our personal and professional interactions. Learn about the essential skills every leader needs to succeed, the power of empathy, and how to communicate trustworthiness without uttering a word. Joe also discusses the critical role of mirror neurons, the importance of touch and facial expressions, and how self-imposed limitations can restrict our potential. Don't miss his insights from his best-selling books like What Everybody is Saying and Be Exceptional. 🔑 Key Moments: 00:00 Introduction 03:15 Joe's journey from Cuba to FBI agent 10:25 The power of non-verbal communication in daily life 15:40 Self-imposed limitations and how to break them 20:15 The Science of non-verbal Communication and Body Language 28:10 The cultural influence on non-verbal cues 32:30 The role of media and performance in athletic excellence 40:30 Building Trust in Leadership through non-verbal Signals 45:45 Leadership in Business: Attenuating Fear and Building Connections 50:00 The importance of non-verbal communication in healthcare 55:00 Q&A with Joe Navarro 1:00:15 Mirror neurons and human connection 1:05:00 Non-verbal communication across cultures 1:10:35 Practical tips for improving your non-verbal communication in business Check out Joe's website JNForensics.com for more resources or explore his YouTube channel for over 90 videos on understanding human behavior. #JoeNavarro #NonVerbalCommunication #Leadership #BodyLanguage #BeExceptional #SalesLeadership #humanbehavior Don't miss out on the opportunity to learn from industry experts and gain the edge you need to thrive in the ever-evolving sales landscape. Subscribe to Jason Cooper's Global Sales Leadership Podcast now and unlock the secrets to sales success. Get ready to elevate your sales game and achieve extraordinary results! 🔔 Don't forget to subscribe to our channel to stay updated on the latest episodes and exclusive content! Hit the bell icon so you never miss valuable tips and advice from top sales leaders worldwide. 👉 Subscribe here: https://www.youtube.com/@jasoncooper1970 Connect with us: 📧 Email: jcooper@jasoncooper.io 🌟 Website: www.jasoncooper.io/

    51 min
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The Global Sales Leader Podcast with Jason Cooper brings you powerful conversations with top sales, leadership, and performance minds. Each episode explores mindset, emotional intelligence, and relationship-driven strategies that drive actual results. From neuroscience to storytelling, we uncover what it takes to connect, influence, and perform at your best. Whether in sales, leadership, or growth, this show will inspire you to think differently and act with impact.

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