Want the direct podcast episode for links mentioned: https://kristindronchi.substack.com/p/build-it-before-january-why-kingdom During the week, I bring you strategy. How to build a business by God’s design. How to stop selling your soul to an algorithm and use Substack as the front end of your business, as your marketing and sales hub. How to create Kingdom wealth without sacrificing the people God entrusted to you. That is the work, and I will keep bringing it to you every week. The Kingdom Lens is where I share tips, strategies, & perspectives on doing business through a Kingdom Lens—and monetizing Substack so you can stop being a slave to social media. But the weekends are different. The weekends…I hand you the hills. The Hills I will Die On. The weekend is where I tell you who I actually am. We are living in a time when it is no longer good enough to be simply good at what you do. People want to know you. They want to know what you believe, what you are willing to stand for when it would be easier to stay quiet, and for the women I serve, women trusting me to help them build something that has an eternal impact, I believe that matters even more. You should know the heart of the person guiding your business. So every weekend, I am going to hand you one of my convictions. The hill I will die on. You are probably not going to agree with them all. You may read one and think I have lost my mind, and that is fine. I am not writing these to win a vote. I am writing these conviction pieces so the women who want to be in my world know exactly what kind of woman they are following, what I believe, what I stand for, and the hills I am willing to die on. And for the women who realize along the way that we are not aligned, that is okay too. Be blessed and go in peace. So welcome to The Hill I Will Die On. In this episode: Welcome to your weekend with me. During the week, I bring you strategy, how to build a business by God’s design, and use Substack as the front end of that business so you can stop playing the algorithm hunger games. The weekend is where I hand you one of my convictions — the things I believe so deeply I’ll stand on them whether you agree with me or not. Today’s hill is going to challenge something almost every woman in business does without thinking about it. Here’s the hill: January 1st is the world’s reset button — and I don’t believe kingdom women are called to build their businesses around it. What we cover: * A lesson from the frozen fields. On a January morning on our dairy farm in Michigan, my dad never once walked out expecting to plant corn. He knew what season he was in. The planting would come in the spring. The harvest would come later. Nothing about the date on the calendar was going to change that. * Where January 1st actually came from. The Romans gave us that date, and the month is named after Janus — a god with two faces, one looking back, one looking forward. We built a whole culture around it: new year, new you, resolutions, planners, and every coach launching her program on January 2nd. But midnight on December 31st isn’t going to change a thing. * God’s calendar vs. the world’s. Genesis tells us that as long as the earth remains, seed time and harvest will not cease. And when God gave Israel a calendar in Exodus 12, He set the month of Passover in the spring — when the ground wakes up and the seed goes in. God’s design teaches us to read the season we’re in. The world’s marketing teaches us to wait for a date. Those two points of view will take your business in very different directions. * The woman I’m talking to. You’re not new. You’ve had some success, you’ve had ups and downs with revenue, and you’re sitting here in October thinking, “I’ll just get through the holidays and regroup in January. Next year is going to be my year.” Let’s talk about what that thought is actually costing you. * The real cost of waiting. Every time you start over from zero, the person you’re called to serve keeps waiting for you. They’re out there right now carrying the exact problem God gave you the answer to — and they’re looking for someone they can trust. The algorithm only shows your posts to a tiny handful of followers while you rebuild your business in the background for the third time. So the cost of waiting until January isn’t one slow quarter. It’s another season of your life spent waiting instead of serving. * Your business runs 60 to 90 days ahead of you. The trust you build today, the conversations you start today, the offers you make today — those are the harvest you’ll see two or three months from now. The January you want is being decided right now in October. The women who walk into January with sales coming in didn’t start in January. They built it in the fall while everyone else was coasting toward the holidays. * The wisdom of the ant. Proverbs tells us to look at the ant. She has no boss standing over her, and yet she gathers her food in the summer and stores it up at harvest. No one has to tell that ant what season it is. She prepares ahead because she knows what’s coming. That’s stewardship. So here’s my question for you: What has God already told you to build that you’ve pushed off until January? Maybe it’s getting clear on your message, your offer, or finally making the offer you’ve been talking about for six months. Maybe it’s getting off the social media treadmill and building an audience you can actually reach. If you already know what needs to happen, I’d rather you start now with someone walking beside you than face January alone with another blank planner. 📣 THE OFFER Build It Before January — the four-day Substack Sales Intensive Live October 20th, 21st, and 22nd, with a finish-it day on October 24th. Over those four days we will: * Position your Substack * Build it * Connect it * Finish it So you’re ready to capitalize on the biggest buying season of the year. We get your Substack set up as the front end of your business, build trust with your ideal clients, and lead them to your paid tier and eventually into your mid- and high-ticket offers. It keeps working through every season — including the ones where you need to rest. And you walk into January with something already planted instead of an empty field. Don’t wait until January to build the business you need in January. You didn’t come here for another “visibility” pep talk. You already know that. You don’t need more exposure. You need a place where the women who already trust you can find you, follow you, and buy from you. That’s not more content. That’s a home. Build Before January is a 4-day live Substack buildout October 20, 21, 22 + a Bonus Finish It Day on the 24th. Wewe build your publication around the path a buyer actually takes: discovery → subscriber → trust → offer → sale. You leave with it built, not a PDF of what to build later. 🦃🎄And because the busiest holiday buying window of the year is weeks away, I’m not dropping you off at the finish line. The smart path pairs the Intensive with the $1,000 Q4 workshop runway inside Kingdom Lens: * The Simple Launch Strategy™ * Black Friday Offer Sellout™ * Pull the Thread™: The Trust Bridge and * Kingdom Collaborations™ so you build it, activate it, sell through it, and multiply it before January starts. October builds. November monetizes. December compounds. January finds you already moving. Don’t start 2027 from zero. Start it with a system. Build Before January → https://go.kristindronchi.com/q4-substack-sales-intensive--workshops-2026 📚 RESOURCES MENTIONED Keep Building: Resources for Your Next Right Move If today’s conviction stirred something in you, don’t stop here. I’ve put together a few resources to help you stop waiting for January and start building the business God has called you to steward. More Hills I’ll Die On: * The Hill I Will Die On — Why your business should serve your family, not consume it. * Kingdom CEOs Aren’t Here to Entertain the Algorithm — Your assignment is bigger than entertaining strangers on social media. Ready to Build Differently? * The Writing Is on the Wall for Social Media — Why it’s time to rethink where you’re building your business. * Advice for a Christian Woman in Business Who Wants to Start a Substack — Where to begin if you’re ready for a different approach. * I Have a Substack… Now How Do I Monetize It? — Learn how to connect your content, subscribers, and offers so your Substack can actually support your business. Stop Waiting. Build Before January. The business you want to walk into in January requires you to start planting today. Join me October 20–22, with our Finish It Day on October 24, for Build Before January: The 4-Day Substack Sales Intensive. We’re going to Position It, Build It, Connect It, and Finish It together. Because another year of starting over isn’t the assignment. Build it now so you’re not starting from scratch in January. Substack is your vehicle — Your Business by God’s Design™ is the destination Kristin Dronchi is a Kingdom Business Strategist who helps Christian women build profitable, sustainable Businesses by God’s Design without being a slave to social media or compromising their values. Through The Kingdom Lens™, she teaches women how to use Substack as the vehicle to build trust, grow authority, and turn their message into traction, sales, and lasting Kingdom impact. Copyright © 2026 Kristin Dronchi. All rights reserved. This content is the intellectual property of Kristin Dronchi and The Kingdom Lens™. This is a public episode. 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