Successful Hairstylists: Your Guide to Getting More Salon Clients

Ren Lopa
  • 5.0 (17)
  • MARKETING
  • UPDATED WEEKLY

Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists

  1. 07/08/2025

    [189] 👀Quick and Dirty Sales Funnel Audit for Hairstylists: WHAT to Focus on in the next 6 Months

    If you rated low in KNOW: https://renlopaofficial.myflodesk.com/localfollowers If you rated low in LIKE: https://renlopaofficial.myflodesk.com/vyi8hffbdr If you rated low in TRUST: https://renlopaofficial.myflodesk.com/5-day-challenge

    10 min

  2. 07/01/2025

    [188] ✨The Last 10 Minutes Can Make or Break the Whole Experience!

    LISTEN NEXT: https://podcasts.apple.com/us/podcast/155-29-step-checklist-to-create-a-five-star-experience/id1525091177?i=1000671414695 Buy my book! Successful Hairstylists $0.00 on Kindle https://a.co/d/eoZabVH

    5 min

  3. 06/17/2025

    [187] 🌈 Messy Girl Focus Hack: What Finally Worked for Me (Without the Burnout)

    Other courses you might like: [$17] Stylist Scripts: Hairstylists Guide to Stop Talking to People who Can't Afford You, Handle Tricky Situations, Enforce Boundaries and Build a High-end, Loyal Clientele  [$17] Slow Season Fix: How hairstylists can shorten slow seasons and stop them from happening in the first place [$27] Modern Consultation for a Color-Crazed Clientele 00:00 My Weird Formula for Focus and Consistency 02:14 My $5,000/month Plateau 03:04 Psychological Principle: The Overconfidence Effect 04:24 Example of Overconfidence Effect 06:06 Get CLARITY Around the Activities that Actually Grow your Business 07:19 We ACCEPT that it’s Boring and Mundane (and do it Anyways) 07:40 Affirmations 08:51 We PRIORITIZE the PRIORITIES 12:53 Remember your Why 13:17 Alex Hormozi Quotes

    15 min

  4. 06/10/2025

    [186] Common Phrases Losing you Money!! Psychology and Sales for Hairstylists

    Listen next: https://youtu.be/QhxHkTWEfJE Grab my BRAND NEW Copywriting course so you can know how to talk to new and and loyal clients 😍 https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-you 00:00 Common phrases that are losing you money behind thechair 00:51 PHRASE 1 that is losing you money behind the chair 01:23 Fear/discomfort around rebooking 01:53 PHRASE 2 that is losing you money behind the chair 02:03 Fear/discomfort around silence 02:24 PHRASE 3 that is losing you money behind the chair 02:28 Fear/discomfort around someone thinking we’re beinggreedy 03:02 Instead of selling we sell ourselves short 03:27 Hair stylists are servant hearts who live to helpothers feel beautiful 03:49 Psychology behind why we default to these phrases 05:21 Independent stylists previous salon experiences mayhave turned us off to making offers and focusing on sales 07:46 The number one rule of sales: love what you sell somuch that you feel like people are genuinely missing out without your serviceor product 09:03 Many hair stylists aren’t even using the products theysell at home 10:31 Our clients mirror our energy and enthusiasm 11:36 We assume people buy things for the same reasons as wedo 12:53 The majority of consumers are not practical withhaircare products and services 14:41 We mind our clients wallet for them and decide whatthey “should” spend 17:03 The truth about giving people options – it’s kind andit’s what they’re paying for

    18 min

  5. 05/26/2025

    [185] 🧲How to Attract the RIGHT Clients - in ANY Economic Climate

    Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c3 00:00 How to attract the RIGHT client?! 00:13 The “RIGHT” client alignment 00:38 The “WRONG” client cycle 00:40 Discount chasers, one-timers and asking for servicesyou hate 01:26 DISCLAIMER: At times, the wrong client is right for us 02:25 3 Questions to answer if you’re unsure who your “RIGHT”client is 03:48 My “RIGHT” clients – Shelly and Sheila 06:23 3 Questions to answer to understand who YOU are (and becomethe RIGHT fit for your RIGHT client) 06:39 Six feet, six pack and making six-figures 08:58 How to get your “RIGHT” clients attention 12:27 Give yourself permission to repel some clients If you need help getting fully booked - check out these resources! • Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge • Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠ • Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠

    13 min

  6. 05/20/2025

    [184] 👀Unpopular Hair Truths that Nobody Talks About but Everyone Needs to Hear

    00:00 Unpopular hair truths no one talks about but everyoneneeds to hear 00:41 Unpopular hair truth #1 “Effortless” is a vibe, not areality 02:21 Unpopular hair truth #2 Peri-menopause and menopausecan change your hair. It’s not in your head and you’re not doing anythingwrong. 03:53 Unpopular hair truth #3 Seasonal shedding is normal(esp. in the summer) 04:02 The three phases of hair growth 05:57 Unpopular hair truth #4 The goal is to LOVE your hairat every age of your life. 06:46 Hairstylists walk our clients through each phase oflife 07:03 Unpopular hair truth #5 Hair is deeply emotional. 08:55 Unpopular hair truth #6 A good shower filter will notsave your $300 color from cheap shampoo 10:20 The issue with online product quizzes and AIrecommendations (most women don’t know what hair they have) 11:30 Unpopular hair truth #7 Only 10% of your hair healthis from what happens in the salon. 90% is what happens at home. 13:36 Unpopular hair truth #8 Natural color still needsmaintenance, natural texture still needs effort. 15:11 Unpopular hair truth #9 You don’t have to follow societalbeauty “rules” DePolo, Jaime. (30 January, 2025). Menopausal Hair Changes. Breastcancer.org. https://www.breastcancer.org/treatment-side-effects/menopause/hair-changesKunz, Michael. (29 April, 2009). Seasonality of hair shedding in healthy women complaining of hair loss. Pubmed. https://pubmed.ncbi.nlm.nih.gov/19407435/10 Hair Care Habits that can Damage Your Hair. American Academy of Dermatology. https://www.aad.org/public/everyday-care/hair-scalp-care/hair/habits-that-damage-hair

    16 min

  7. 05/13/2025

    [183] 🎉 Become the Go-To Stylist in Your City: 3 Proven Ways to Build a 5-Star Reputation!

    Listen Next: How to Stand Out in a Crowded Marketplace: https://open.spotify.com/episode/0kNNyLmiylNtUHEzF61MZl?si=PgxvE9NMS3-Q0-zKxUk_2A 00:00 Become the Go-To Stylist in Your City 00:59 What People Say About You When You’re Not in the Room 01:33 3 Ways to Build a 5-Star Reputation 01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person 03:01 2: How to Cultivate a Positive Outlook (EVEN FORREALISTS) 03:40 Understanding the Energy You Bring to the Room 03:55 Law of Percentages 04:35 Start with Your Why 04:44 3: Walk the Walk 05:09 The 2025 Consumer Wants to Spend Money with Peoplethey Align With 05:31 EASY Content Ideas

    6 min

  8. 05/06/2025

    [182] 🤩Lazy Stylists Guide to Marketing

    Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-sales Watch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA 00:00 Lazy Stylists Guide to Marketing 00:23 How to Understand Your Marketing Funnel 00:52 Do you feel like you don’t have enough time to get allof your marketing done? 01:42 3 things you need to do if you are lazy/busy and don’thave time for marketing your business 01:50 Step 1: Your NOTIFICATIONS vs You 02:28 The schedule I recommend to have time to grow yourbusiness 03:12 Building a business is BORING, you have to do itanyway 03:34 Step 2: Your TIME vs You 04:01 What it REALLY takes to build a successful business 04:26 What NOT to do when you have cancellations, no-showsand reschedules? 04:53 Answer this one question for perspective 05:53 Step 3: Your FOCUS vs You 06:05 7 ways to increase sales in your business every singleday 06:44 Let THESE time-wasters go, immediately

    7 min
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5
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About

Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists

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