Industrial Strength Marketing

James Soto

4.6 (27)
MARKETING

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.

01/15/2025

Breaking Down the New Trade Show Playbook with Steve Prahalis of SME

📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive. 🎧 Topics include: The rise of vertical marketing for targeted engagementDemographic shifts reshaping trade showsHow hybrid models enhance ROI for exhibitors and attendeesThe importance of proactive strategies to stay ahead👉 Learn actionable insights to elevate your trade show strategy. Links Mentioned: SME Website: https://www.sme.orgSteve’s LinkedIn: Steve PrahalisAbout the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepage Tweet us at @Industrialsays, @jamessotoism Follow James Soto on LinkedIn Email us at podcast@Industrialstrengthmarketing.com Subcribe to the YouTube channel

49 min
10/15/2024

Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA

In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automation and robotics. Discover how FMA, a key organization behind FABTECH, continues to drive innovation in manufacturing and foster workforce development initiatives like Manufacturing Day, all while adapting to the evolving needs of the industry. Articles and resources referenced in this episode: FMA’s Official WebsiteFABTECH Expo WebsiteConnect with Ed Youdell on LinkedInCheck out Industrial Strength MarketingJoin us on the show: Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement fuels our momentum and inspires us. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show and help shape the future of industrial marketing. About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepage Tweet us at @Industrialsays, @jamessotoism Follow James Soto on LinkedIn Email us at podcast@Industrialstrengthmarketing.com Subcribe to the YouTube channel

39 min
09/05/2024

Greg Jones on Workforce Development & Smartforce at IMTS 2024 and Beyond

In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce development, focusing on how these events are transforming recruitment and engagement in the manufacturing industry. This episode is a must-listen for talent-focused marketers and manufacturing recruiters aiming to stay ahead in an ever-changing landscape. Articles and resources referenced in this episode: IMTS Official WebsiteSME - Society of Manufacturing EngineersConnect with Greg Jones on LinkedInJoin us on the show: Did you enjoy this episode? We'd greatly appreciate your review! Your feedback fuels our momentum and inspires us. Interested in sharing your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show. About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepage Tweet us at @Industrialsays, @jamessotoism Follow James Soto on LinkedIn Email us at podcast@Industrialstrengthmarketing.com Subcribe to the YouTube channel

43 min
09/04/2024

The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson

In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are transforming to meet the needs of modern exhibitors and attendees. Learn how IMTS is leading the way in trade show innovation, from digital integration to partnership-driven growth. This episode is a must-listen for anyone involved in trade show marketing, exhibiting, or attendance. Articles and Resources Referenced in This Episode: IMTS Official WebsiteAMT – The Association For Manufacturing TechnologyConnect with Bonnie Gurney on LinkedInConnect with Michelle Edmonson on LinkedInJoin us on the show: Did you enjoy this episode? We'd greatly appreciate your review! Your feedback fuels our momentum and inspires us. Interested in sharing your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show. About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepage Tweet us at @Industrialsays, @jamessotoism Follow James Soto on LinkedIn Email us at podcast@Industrialstrengthmarketing.com Subcribe to the YouTube channel

42 min
09/03/2024

The Future of Trade Shows with Peter Eelman: Innovating at IMTS and Beyond

In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufacturing industry. Peter shares his journey from his first IMTS in 1980 to his last event under his leadership in 2024, highlighting the innovations that have shaped IMTS into the largest live marketplace for capital manufacturing equipment and technologies. Learn how IMTS fosters a community of innovation, connects manufacturers with solutions, and continues to drive the industry forward. Plus, get a sneak peek into what’s next for IMTS and the manufacturing community as Peter reflects on his remarkable career. Articles and resources referenced in this episode: IMTS Official WebsiteAMT – The Association For Manufacturing TechnologyConnect with Peter Eelman on LinkedInJoin us on the show: Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show. About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepage Tweet us at @Industrialsays, @jamessotoism Follow James Soto on LinkedIn Email us at podcast@Industrialstrengthmarketing.com Subcribe to the YouTube channel

53 min
09/02/2024

Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun Plotkin

In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agility, and technology's role in driving growth. Learn how manufacturing sellers and marketers can adapt to improve decision-making and drive growth in uncertain times. Articles and resources reference in this episode: The Future of B2B Sales - Building the Right Team - McKinsey & CompanyConnect with Jennifer Stanley on LinkedInConnect with Candace Lun Plotkin on LinkedInJoin us on the show: Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show. About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepage Tweet us at @Industrialsays, @jamessotoism Follow James Soto on LinkedIn Email us at podcast@Industrialstrengthmarketing.com Subcribe to the YouTube channel

54 min
10/19/2023

Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.

In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challenges Articles and resources referenced in this episode: Connect with Jon Miller on LinkedInCheck the Demandbase WebsiteFollow James Soto on LinkedInJoin us on the show: Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show. About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepage Tweet us at @Industrialsays, @jamessotoism Follow James Soto on LinkedIn Email us at podcast@Industrialstrengthmarketing.com Subcribe to the YouTube channel

46 min
09/07/2023

How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.

Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect. In this episode of the Industrial Strength Marketing Show, Chris Luecke joins our host James Soto to explore how content creators are not only competing with others in their industry, but also with any other activity that could grab someone's attention. Connect with Chris Luecke on Linkedin Check out Chris Luecke's WebsiteFollow James Soto on LinkedIn Enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and keeps us inspired. As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show. About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepage Tweet us at @Industrialsays, @jamessotoism Follow James Soto on LinkedIn Email us at podcast@Industrialstrengthmarketing.com Subcribe to the YouTube channel

22 min

See All (45)

4.6

out of 5

27 Ratings

Manufacturing leaders, listen to this podcast!

01/26/2024

PeteSteg

James brings his industrial marketing experience and incredible guests together in an incredibly valuable show. His recent episode with Jon Miller was full of value for me. I encourage you to listen if you are a leader in manufacturing and need your marketing to work.
A first class team making a true differnce.

05/11/2023

Shae Eichele

Recently, I worked with James Soto and his team in Industrial Strength Marketing. They were a pleasure to work with, were extremely knowledgeable about the B2B marketing world, and knew how to connect with others to tell their stories. Seeing a team solely focused on giving people in our industry a platform to be seen and heard is excellent. I’m super excited to continue following Industrial Strength Marketing.
Wow! This show goes beyond B2B. It’s Industrial Strength Marketing!

08/25/2022

Megaton-tron13

GREAT topical focus ranging from ‘Women in the Marketing of Manufacturing’ to ‘Martech Leaders from Demandbase, Engineering.com, Zift Solutions and HubSpot. James Soto goes beyond B2B marketing to call out distinctive Industrial Marketing insights having built a global agency, led Thomas media teams, and launched award winning campaigns like Manufacturing Day. This podcast has so many great manufacturing leaders and experts in industrial-focused technology and media.
Must listen for B2B firms

02/25/2022

Jcsweeper

So much has changed in B2B marketing, selling and buying in the last two years, five years and decade. The host does a great job of using real examples combined with a where we’ve been/where we’re headed with AI and other tools. Thought provocative hour that will have you jotting down a todo list of things to think about and implement.

Creator

James Soto
Years Active

2020 - 2025
Episodes

45
Rating

Explicit
Show Website

Industrial Strength Marketing

Industrial Strength Marketing

Episodes

Breaking Down the New Trade Show Playbook with Steve Prahalis of SME

Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA

Greg Jones on Workforce Development & Smartforce at IMTS 2024 and Beyond

The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson

The Future of Trade Shows with Peter Eelman: Innovating at IMTS and Beyond

Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun Plotkin

Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.

How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.

Ratings & Reviews

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