The Sole Chronicles

The Sole Chronicles
  • 5.0 (5)
  • MARKETING

Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.

  1. Big Bob - The Industry Protector

    01/28/2025

    Big Bob - The Industry Protector

    Bob 'Big Bob' Fontenot, Jr. is a 30+ year industry veteran and founder of "Hedge of Protection",  a private security company that provides personal protection, business security, and venue security. He has worked with superstar artists such as Ariana Grande, Backstreet Boyz, Beyonce, Dr. Dre, 50 Cent, Eminem, Kid Cudi, and 17 years as personal security for the legendary Whitney Houston. In this epsiode, you won't hear him airing out anyone’s dirty laundry but you will hear about his decades long journey in the security/entertainment industry, working with superstars and maintaining his internal "NDA" and integrity along the way.

    46 min
  2. The Deans - Alicia Keys and Swizz Beatz

    02/18/2024

    The Deans - Alicia Keys and Swizz Beatz

    Alicia Keys and Swizz Beatz are one of the entertainment industry's power couples. They are giants in music as well as in the world of art. We had the pleasure of collaborating with both of them while at Nike very early in their careers and completely separately, long before they were the Deans. In this episode we share stories of working with Alicia the week her debut album was released with an epic Trace magazine party which shut down NYC's 57th street as well as working with Swizz to provide music for a Nike basketball digital project. As we head to the Brooklyn Museum this month to witness the couple's formidable art collection in "Giants", we are extremely proud of their individual and combined accomplishments and the work we were able to do together.

    40 min
  3. Big Lez - Remember the Time

    04/09/2023

    Big Lez - Remember the Time

    New York native Leslie 'Big Lez' Segar is a legendary hip hop dancer, choreographer, on-air radio and television personality, producer, fitness specialist, and actress who has danced for artists including LL Cool J, Bobby Brown, Salt n' Pepa, Mary J. Blige, Whitney Houston, and the King of Pop, Michael Jackson. In this episode, Big Lez joins us to share her journey starting out as a gymnast to working as a dancer/choreographer with some of the icons of music highlighting the behind the scenes working with John Singleton on Michael Jackson's Remember the Time and Whitney Houston's I'm Every Woman videos, being cast for the opening of the TV series, Living Single, and her work as an on-air TV and radio personality on Rap City, Hot 97 and Big Boy's Neighborhood. Big Lez stresses the importance of recognizing the contributions of dance and dancers in the history and narrative of hip hop and modern pop culture and staying motivated in an industry that often rejects those who don't fit the traditional standards of beauty.

    37 min
  4. Damon Dash +The Case of the Unapologetic Black Entertainment Executive

    10/02/2022

    Damon Dash +The Case of the Unapologetic Black Entertainment Executive

    In this episode we dissect the role race plays in marginalizing outspoken and unapologetic black executives and high level professionals in music and sports with particular attention on divisive tactics that may have been used to cause splits between superstar talent and their “controversial” representatives/partners ie Jay Z and Damon Dash, Richard Williams and Venus and Serena Williams, Matthew Knowles and Beyonce, and even Joe Jackson and MJ.  We question if black professionals are given the same license to boldly express, question, challenge, or do it "their way" especially if they are seen as a barrier between the INDUSTRY (sports or entertainment) having access to superstar talent.  Our hosts share personal stories of working with Damon Dash while at Nike before the Roc-a-Fella split which also included encouraging the brand to greenlight a collaboration with Dash for his CEO initiative.  Take a listen to the episode and weigh in on the topic.

    44 min
  5. Usher is Out Here Influencing Philanthropy and Roller Skating Too

    07/28/2022

    Usher is Out Here Influencing Philanthropy and Roller Skating Too

    The Sole Chronicles co-host Nekeda Newell-Hall evolved from the corporate world as an executive (and future leader at Nike) to a career in philanthropy which was inspired by R&B/Pop Icon, Usher! In this episode Nekeda shares her story of meeting Usher as a teen when she worked at the NBA and then again while at Nike to serving as an advisor for Usher's non profit organization which showed her the power of philanthropy and impacting lives. It is evident that Usher is still out here influencing fashion, music, dance, and now roller skating highlighted in his current Las Vegas residency stage show which was confirmed by co-host Muhammida who recently went skating at Rockefeller Center inspired by Usher.

    28 min
  6. The Notorious BIG - A Legacy Continues

    06/30/2022

    The Notorious BIG - A Legacy Continues

    This episode of The Sole Chronicles is dedicated to the memory of one of the greatest rappers...The Notorious BIG celebrating what would have been his 50th birthday. Muhammida shares the many times she crossed paths with Biggie including casting Junior Mafia's first music video, picking up tickets from the original Bad Boy Records office and how the artist inspired one of her legendary entrepreneurial endeavors, the former cafe/creative space, Frank White in Brooklyn. Take a listen to this journey through the early 90s hip hop scene in NYC and the role and impact Biggie played and the legacy his life and music has left including a Motorola commercial Nekeda worked on that used Biggie's likeness in a starring role with Madonna and enjoying a bag of Hip Hop Icon Notorious BIG chips! Happy 50th Birthday and RIP Christopher "Notorious BIG" "Biggie Smalls" "Frank White" Wallace

    28 min
  7. Jimmy Smith - The Advertising Visionary

    05/01/2022

    Jimmy Smith - The Advertising Visionary

    This episode features guest and advertising genius JIMMY SMITH. Throughout his career, Jimmy – a 2012 Fast Company magazine Top 100 Most Creative member – has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (One Show, Cannes, D&AD, ANDY, Time magazine), for its TV show originality (Emmy nomination - Gatorade Replay) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts - Soul of the Game). Jimmy often collaborated with hosts, Nekeda and Muhammida during their time at Nike and beyond, throughout his advertising career at Wieden & Kennedy and then BBDO to tap into their pulse on "Who and What is Hot" in music, influencers, entertainment, and street culture to impact some of the world's greatest ad campaigns including "Freestyle" for Nike and "G" for Gatorade among others recounted in this episode. The Jimmy Smith episode highlights the power of representation at the TABLE and how having collaborators who believe in your vision can be the difference between great and legendary. Take a listen and let us know your thoughts.

    1 hr
  8. Chonita Floyd - Music Marketing Mastermind and Hip Hop Artist Whisperer

    03/10/2022

    Chonita Floyd - Music Marketing Mastermind and Hip Hop Artist Whisperer

    If you listen to The Sole Chronicles frequently, you will have heard our hosts mention Chonita Floyd often! During their tenure at Nike, Chonita was a marketing executive at the legendary Def Jam Records working with some of the biggest names in Hip Hop: Method Man, Redman, Scarface, and Jay Z just to name to name a few., In this episode, Chonita shares her journey from college intern to rising in the ranks at Def Jam, entrepreneurship, life after Def Jam working at other labels,  overcoming the challenges of life in the corporate world, and the advice/inspiring words Lyor Cohen gave her that she still remembers today praising her for ability to connect with artists and get them "moving", a major skill in entertainment. This is a powerful journey highlighting the story of a woman (and sneakerhead) who has had a major impact on the business of Hip Hop/music and the artists we know and love.

    1h 7m
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About

Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.

Information

  • Creator
    The Sole Chronicles
  • Years Active
    2020 - 2025
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © The Sole Chronicles
  • Show Website
    The Sole Chronicles