The Unlock with Oliver Bruce

Oliver Bruce

The Unlock Podcast with Oliver Bruce. Oliver is an exited entrepreneur, founder, investor and speaker. Twice a week he shares the marketing strategies, growth frameworks and scale up methods that actually help businesses grow. You will hear direct conversations with founders building real companies, alongside solo episodes where Oliver answers questions and breaks down real business problems from listeners. Everything shared comes from over a decade of building, scaling and exiting businesses. If you want practical insights you can apply immediately to grow your business or your next venture, this podcast is for you.   Previously known as Success Is In The Mind. Sponsored by Incard — helping entrepreneurs make more money. Sign up for FREE. More Value: Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruce Need a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.uk Read more information on key points in Oliver's newsletter: The Brucey Bonus newsletter Follow The Unlock & Oliver's socials: LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast

  1. Increase Ecom Conversions and SQLs for B2C and B2B Businesses. Ep 81

    3D AGO

    Increase Ecom Conversions and SQLs for B2C and B2B Businesses. Ep 81

    This episode explores how to create higher-quality leads, improve landing page performance, reduce hesitation in the buying journey and build flows that are easier to scale. Oliver also touches on ICP clarity, pre-qualifying prospects through ad creative, simplifying forms, and creating a customer journey that feels obvious from first click to final action. Oliver Bruce breaks down why broad messaging, generic websites and cluttered customer journeys quietly kill conversion, and why the real unlock is building focused ads and landing pages that speak to one audience, one problem and one promise. Key topics covered:  How to generate better quality leads   Why landing pages convert better than homepages   Improving ecommerce and service business conversion   How to reduce friction in the customer journey   The importance of ICP clarity in paid media   Pre-qualifying leads before they reach your website   Building landing pages that match ad intent   Why simplicity drives more sales and enquiries Sponsored by Incard — Sponsored by Incard. Sign up now. All your finances. One platform.More Value:Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruceNeed a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.ukRead more information on key points in Oliver's newsletter: The Brucey Bonus newsletter Follow The Unlock & Oliver's socials:LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast

    15 min
  2. How to Scale a DTC Business on a Shoestring Budget: The COPPER Framework. Ep 80

    5D AGO

    How to Scale a DTC Business on a Shoestring Budget: The COPPER Framework. Ep 80

    If you are trying to grow a direct-to-consumer business with limited cash, this episode is a practical blueprint for doing exactly that. Oliver Bruce breaks down the COPPER Framework a simple but powerful growth model for founders who have already built the product, launched the Shopify store and now need traction without burning through budget. It is honest, actionable and built for real-world operators, not theory. The framework is straightforward: Capture. Organic. Paid. Performance. Educate. Repeat.Key topics covered:  How to scale a DTC business on a small budget   The COPPER Framework for ecommerce growth   Organic social content strategy for product brands   When to use paid ads and how to test creatively   Conversion rate optimisation for Shopify stores   Why landing pages outperform generic product pages   How to use retention and email flows to drive repeat revenue   Building a scalable consumer brand without outside funding Sponsored by Incard — Sponsored by Incard. Sign up now. All your finances. One platform.More Value:Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruceNeed a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.ukRead more information on key points in Oliver's newsletter: The Brucey Bonus newsletter Follow The Unlock & Oliver's socials:LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast

    12 min
  3. 03/19/2025

    Sokratis Papafloratos, Founder of Numan.com - Success Is In The Mind

    In this episode, we sit down with Sokratis Papafloratos, a seasoned entrepreneur and angel investor renowned for his significant contributions to the tech and digital health sectors. Sokratis's journey began with an academic foundation in electronic engineering from the University of York, followed by a master's in information processing from King's College London. He commenced his career at Vodafone Group, focusing on strategy and business integration. His entrepreneurial ventures include: TrustedPlaces: Co-founded in 2006, this local reviews platform achieved profitability and was later acquired by Yell Group, where Sokratis served as Head of Social Products, steering post-acquisition strategy and product innovation.  Togethera: Launched in 2013, Togethera was a private sharing app for families, reflecting Sokratis's commitment to creating platforms that foster personal connections.  In 2018, Sokratis founded Numan, a digital health clinic for men, aiming to provide accessible medical treatments and knowledge. Under his leadership, Numan has empowered over 400,000 individuals to take control of their well-being, offering services that address various aspects of men's health. Beyond his ventures, Sokratis is an active angel investor, backing innovative companies like Calm, the world's first mental health unicorn. His career is marked by a commitment to innovation, a focus on destigmatising health issues, and a vision to use technology for social good. Join us as we delve into Sokratis's experiences, exploring his entrepreneurial journey, the challenges he's overcome, and his insights into the evolving landscape of digital health and technology.

    1h 7m

Ratings & Reviews

5
out of 5
2 Ratings

About

The Unlock Podcast with Oliver Bruce. Oliver is an exited entrepreneur, founder, investor and speaker. Twice a week he shares the marketing strategies, growth frameworks and scale up methods that actually help businesses grow. You will hear direct conversations with founders building real companies, alongside solo episodes where Oliver answers questions and breaks down real business problems from listeners. Everything shared comes from over a decade of building, scaling and exiting businesses. If you want practical insights you can apply immediately to grow your business or your next venture, this podcast is for you.   Previously known as Success Is In The Mind. Sponsored by Incard — helping entrepreneurs make more money. Sign up for FREE. More Value: Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruce Need a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.uk Read more information on key points in Oliver's newsletter: The Brucey Bonus newsletter Follow The Unlock & Oliver's socials: LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast

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