The Unlock with Oliver Bruce

Oliver Bruce
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

The Unlock Podcast with Oliver Bruce. Oliver is an exited entrepreneur, founder, investor and speaker. Twice a week he shares the marketing strategies, growth frameworks and scale up methods that actually help businesses grow. You will hear direct conversations with founders building real companies, alongside solo episodes where Oliver answers questions and breaks down real business problems from listeners. Everything shared comes from over a decade of building, scaling and exiting businesses. If you want practical insights you can apply immediately to grow your business or your next venture, this podcast is for you.   Previously known as Success Is In The Mind. Sponsored by Incard — helping entrepreneurs make more money. Sign up for FREE. More Value: Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruce Need a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.uk Read more information on key points in Oliver's newsletter: The Brucey Bonus newsletter Follow The Unlock & Oliver's socials: LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast

  1. Increase Ecom Conversions and SQLs for B2C and B2B Businesses. Ep 81

    3D AGO

    Increase Ecom Conversions and SQLs for B2C and B2B Businesses. Ep 81

    This episode explores how to create higher-quality leads, improve landing page performance, reduce hesitation in the buying journey and build flows that are easier to scale. Oliver also touches on ICP clarity, pre-qualifying prospects through ad creative, simplifying forms, and creating a customer journey that feels obvious from first click to final action. Oliver Bruce breaks down why broad messaging, generic websites and cluttered customer journeys quietly kill conversion, and why the real unlock is building focused ads and landing pages that speak to one audience, one problem and one promise. Key topics covered:  How to generate better quality leads   Why landing pages convert better than homepages   Improving ecommerce and service business conversion   How to reduce friction in the customer journey   The importance of ICP clarity in paid media   Pre-qualifying leads before they reach your website   Building landing pages that match ad intent   Why simplicity drives more sales and enquiries Sponsored by Incard — Sponsored by Incard. Sign up now. All your finances. One platform.More Value:Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruceNeed a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.ukRead more information on key points in Oliver's newsletter: The Brucey Bonus newsletter Follow The Unlock & Oliver's socials:LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast

    15 min
  2. How to Scale a DTC Business on a Shoestring Budget: The COPPER Framework. Ep 80

    5D AGO

    How to Scale a DTC Business on a Shoestring Budget: The COPPER Framework. Ep 80

    If you are trying to grow a direct-to-consumer business with limited cash, this episode is a practical blueprint for doing exactly that. Oliver Bruce breaks down the COPPER Framework a simple but powerful growth model for founders who have already built the product, launched the Shopify store and now need traction without burning through budget. It is honest, actionable and built for real-world operators, not theory. The framework is straightforward: Capture. Organic. Paid. Performance. Educate. Repeat.Key topics covered:  How to scale a DTC business on a small budget   The COPPER Framework for ecommerce growth   Organic social content strategy for product brands   When to use paid ads and how to test creatively   Conversion rate optimisation for Shopify stores   Why landing pages outperform generic product pages   How to use retention and email flows to drive repeat revenue   Building a scalable consumer brand without outside funding Sponsored by Incard — Sponsored by Incard. Sign up now. All your finances. One platform.More Value:Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruceNeed a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.ukRead more information on key points in Oliver's newsletter: The Brucey Bonus newsletter Follow The Unlock & Oliver's socials:LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast

    12 min
  3. Scaling Meta ads for any business. Ep 79

    MAR 26

    Scaling Meta ads for any business. Ep 79

    In this episode, Oliver breaks down the realities of scaling Meta ads, when to push harder, when to pull back, and how to avoid the costly mistakes many founders make (including his own). Oliver dives into how to identify winning creative, refine your CTA, and choose the right attribution window, all while protecting your budget and managing burn effectively. Expect practical, actionable insights you can apply immediately. Sponsored by Incard — Sponsored by Incard. Sign up now. All your finances. One platform. More Value: Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruce Need a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.uk Read more information on key points in Oliver's newsletter: The Brucey Bonus newsletter  Follow The Unlock & Oliver's socials:LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast

    18 min

  4. 05/22/2025

    Louise Hill, Founder GoHenry - Success Is In The Mind

    Louise Hill is the co-founder and Chief Operating Officer of GoHenry, a groundbreaking financial education app and prepaid debit card designed to empower kids and teens with essential money skills. Launched in 2012 after Louise spotted a gap in children’s understanding of digital spending, GoHenry now supports over 2 million users across the UK, US, and Europe.With a background in e-commerce and operations at major retailers like John Lewis and Debenhams, Louise brought a wealth of experience to the fintech space. Under her leadership, GoHenry has pioneered youth financial literacy, raised millions through record-breaking crowdfunding, and recently merged with U.S. fintech Acorns to expand its global footprint.Louise is a vocal advocate for practical, early-stage financial education and continues to shape the conversation around money management for the next generation.

    1h 6m
  5. Lucas London, Co-founder Lick - Success Is In The Mind

    04/24/2025

    Lucas London, Co-founder Lick - Success Is In The Mind

    In this episode, we sit down with Lucas London, the dynamic founder and CEO of Lick, the brand that’s shaking up the outdated world of home decor and paint. From launching during a pandemic to building a purpose-driven business that champions sustainability and customer empowerment, Lucas shares the bold vision behind Lick’s rise—and what it takes to disrupt a centuries-old industry.We dive into his entrepreneurial journey, the challenges of scaling a DTC brand in a traditional market, and how Lick is using community, content, and color to inspire a new generation of decorators. Whether you’re a startup founder, a design lover, or just curious about the business of brand-building, this episode is packed with insights, lessons, and a splash of creativity.🎧 Tune in to hear: How Lucas turned frustration into innovation Why sustainability isn’t just a buzzword at Lick The power of branding in transforming a boring category What’s next for one of the UK’s fastest-growing home brands

    51 min

  6. 04/02/2025

    Tugce Bulut, Co-founder EloquentAI - Success Is In The Mind

    Tugce Bulut is a distinguished entrepreneur and data expert, renowned for her contributions to the fields of artificial intelligence and consumer intelligence. She is the co-founder and CEO of Eloquent AI, a company dedicated to advancing AI technologies to revolutionise human-computer interactions. ​Prior to her role at Eloquent AI, Bulut founded Streetbees in 2015, serving as its CEO. Streetbees is a global intelligence platform that analyzes real-life moments from users worldwide to provide deep insights into human behavior, surpassing traditional survey methodologies. Bulut's academic background includes a Master's degree from the University of Cambridge, where she specialised in poverty alleviation and global living standards. Before venturing into entrepreneurship, she spent six years as a strategy consultant, advising technology and consumer companies on accelerating growth in international markets. ​Under her leadership, Streetbees expanded its user base to over 3.5 million individuals across 189 countries, enabling brands to access rich, real-time consumer insights. The platform's innovative approach attracted significant investment, including a £30 million Series B round led by Lakestar in October 2020.

    56 min

  7. 03/19/2025

    Sokratis Papafloratos, Founder of Numan.com - Success Is In The Mind

    In this episode, we sit down with Sokratis Papafloratos, a seasoned entrepreneur and angel investor renowned for his significant contributions to the tech and digital health sectors. Sokratis's journey began with an academic foundation in electronic engineering from the University of York, followed by a master's in information processing from King's College London. He commenced his career at Vodafone Group, focusing on strategy and business integration. His entrepreneurial ventures include: TrustedPlaces: Co-founded in 2006, this local reviews platform achieved profitability and was later acquired by Yell Group, where Sokratis served as Head of Social Products, steering post-acquisition strategy and product innovation.  Togethera: Launched in 2013, Togethera was a private sharing app for families, reflecting Sokratis's commitment to creating platforms that foster personal connections.  In 2018, Sokratis founded Numan, a digital health clinic for men, aiming to provide accessible medical treatments and knowledge. Under his leadership, Numan has empowered over 400,000 individuals to take control of their well-being, offering services that address various aspects of men's health. Beyond his ventures, Sokratis is an active angel investor, backing innovative companies like Calm, the world's first mental health unicorn. His career is marked by a commitment to innovation, a focus on destigmatising health issues, and a vision to use technology for social good. Join us as we delve into Sokratis's experiences, exploring his entrepreneurial journey, the challenges he's overcome, and his insights into the evolving landscape of digital health and technology.

    1h 7m
  8. James Griffith, Co-Founder of Mous - Success Is In The Mind

    03/12/2025

    James Griffith, Co-Founder of Mous - Success Is In The Mind

    James Griffith, CEO and co-founder of Mous—a tech accessories brand renowned for its innovative approach to product design. Founded in 2014, Mous emerged from a desire to revolutionise the tech accessories market by offering products that seamlessly blend functionality, performance, and style. Under James's leadership, the company has grown exponentially, captivating a global audience with its commitment to quality and innovation.​James's entrepreneurial spirit and dedication to excellence have been instrumental in Mous's success. His vision has led to the development of products that not only protect but also enhance the user experience, setting new standards in the industry. Beyond his professional achievements, James is an avid watersports enthusiast, often sharing his passion for kitesurfing and other aquatic adventures. ​In this conversation, we explore James's path from the inception of Mous to its current status as a leader in tech accessories. We discuss the challenges faced, the innovations introduced, and the lessons learned along the way.

    1h 7m
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Unlock Podcast with Oliver Bruce. Oliver is an exited entrepreneur, founder, investor and speaker. Twice a week he shares the marketing strategies, growth frameworks and scale up methods that actually help businesses grow. You will hear direct conversations with founders building real companies, alongside solo episodes where Oliver answers questions and breaks down real business problems from listeners. Everything shared comes from over a decade of building, scaling and exiting businesses. If you want practical insights you can apply immediately to grow your business or your next venture, this podcast is for you.   Previously known as Success Is In The Mind. Sponsored by Incard — helping entrepreneurs make more money. Sign up for FREE. More Value: Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruce Need a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.uk Read more information on key points in Oliver's newsletter: The Brucey Bonus newsletter Follow The Unlock & Oliver's socials: LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast

Information

  • Creator
    Oliver Bruce
  • Years Active
    2020 - 2026
  • Episodes
    80
  • Rating
    Explicit
  • Copyright
    © Oliver Bruce & Fuimus Consulting Ltd
  • Show Website
    The Unlock with Oliver Bruce

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