Higher Ed Conversations

Cheryl Broom
  • 4.8 (20)
  • MARKETING
  • UPDATED BIMONTHLY
Higher Ed Conversations

Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success. 

  1. FEB 1

    Using Branding to Highlight Existing History and Tell Your Story

    Dr. Tina King, president of San Diego College of Continuing Education (SDCCE) joins me on the show today to talk about branding and how GradComm helped elevate the beauty already present in SDCCE to connect more with the community they served. We discuss the unique aspects of SDCCE as one of the largest non-credit institutions in the nation, focusing on its mission to provide free, accessible, high-quality education to a diverse student body, including undocumented students, immigrants, and r...

    30 min

  2. JAN 1

    Leveraging Predictive Modeling to Help Students from Enrollment to Graduation

    What are the barriers that keep students from finishing an application or from completing their degree? Emily Coleman joins me today from HAI Analytics to discuss her company’s work in building predictive models for higher education institutions. These models help predict student behavior to optimize critical processes like the allocation of financial aid. Emily explains the importance of retaining data, overcoming data silos, and incorporating both human and artificial intelligence in predic...

    28 min

  3. 12/01/2024

    Leadership Development and the Importance of Organizational Happiness

    The behavior of leaders in any organization is learned and passed down from team to team. With 89% of managers having no formal leadership training, today’s episode is an important conversation on learning what being a good leader looks like. Elaine Gosden, CEO of Blue Gnu Consulting, joins me from England to discuss leadership development and creating happier workplaces. Elaine outlines her company's approach, which focuses on learning and development initiatives to equip leaders and teams w...

    38 min

  4. 11/01/2024

    How to Use Crisis Communications to Be Ready for Anything

    The worst time to plan a response to a crisis is in the middle of a crisis. My guest on the show today is Stephanie Craig, the president of crisis management firm, Kith. In this episode, we talk about the importance of planning for a crisis ahead of time and how to practice the plan so that it’s not forgotten when it’s needed. Stephanie stresses the importance of speedily handling a crisis by knowing your core values and establishing trust in the process you create. Listen in as we talk about...

    40 min

  5. 10/01/2024

    Engage New Students and Improve Their School Experience with AI

    “How do I apply for financial aid?”, “When does the fall semester start?”, “Where can I change my class schedule?” Starting college comes with many questions. Our guest for this episode, Nick Martin, has developed a way for AI to help engage with prospective students while improving the experience of existing ones. Nick is the Co-Founder of Direqt, an organization that trains conversational AI chatbots on a school’s website, data, and social media content. After developing an AI that is an ex...

    37 min

  6. 09/01/2024

    Driving Inclusive Design in Higher Ed Communications

    Today, I sit down with Beth Noel, a communicator dedicated to accessibility and inclusive design in higher education. Beth shares her journey into this field, which may have started with a challenge posed by an Office of Civil Rights letter regarding inaccessible PDFs. Still, it has resulted in a newfound commitment to diversity, equity, and belonging for students with disabilities. Beth and I discuss the steps taken to remediate accessibility issues, form a cross-college digital accessibilit...

    34 min

  7. 07/31/2024

    The Power and Strategy of Out-of-Home Media

    In today's episode of Higher Ed Conversations, I talk with Christine Rose, the Regional Senior Marketing Director at Outfront, about the dynamic world of out-of-home (OOH) media. Christine shares her expertise in developing and executing marketing strategies across ten markets in the West region. Our conversation covers the tangible impact of OOH media, the importance of creative design, the use of data-driven insights for ad placement, and innovative ways to integrate digital strategies with...

    33 min

  8. 07/01/2024

    AI: the Tool that Brings Human Touch Back to Education

    On this Higher Ed Conversations episode, I host a conversation with an Al expert and, more impressively, my sister-in-law, Suzi Boynton! Suzi is the Executive Assistant to the Superintendent and Board of Trustees for the San Marcos Unified School District, where she utilizes the tool of Al in her day-to-day work for the school system. In our conversation, we discussed Suzi's journey with AI and how its practical applications in her role enlightened her to its broader, more practical implicati...

    35 min
See All (57)

4.8
out of 5
20 Ratings

About

Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success. 

Information

  • Creator
    Cheryl Broom
  • Years Active
    2020 - 2025
  • Episodes
    57
  • Rating
    Clean
  • Copyright
    © 2025 Higher Ed Conversations
  • Show Website
    Higher Ed Conversations

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